What users are saying about
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Top Rated
145 Ratings
Top Rated
365 Ratings

BrightEdge

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Top Rated
145 Ratings
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Score 8.7 out of 100
Top Rated
365 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • BrightEdge ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

8.6

BrightEdge

86%
7.8

Moz Pro

78%
BrightEdge ranks higher in 7/8 features

Keyword analysis

9.5
95%
46 Ratings
8.5
85%
39 Ratings

Backlink management

7.3
73%
40 Ratings
7.7
77%
34 Ratings

SERP ranking tracking

9.3
93%
44 Ratings
8.6
86%
39 Ratings

Page grader

8.2
82%
39 Ratings
8.2
82%
38 Ratings

Competitive analysis

9.0
90%
46 Ratings
7.9
79%
38 Ratings

Site audit / diagnostics

8.9
89%
43 Ratings
8.1
81%
37 Ratings

Site recommendations

8.0
80%
46 Ratings
7.3
73%
35 Ratings

Task management

8.5
85%
41 Ratings
5.8
58%
21 Ratings

SEO Channels

8.2

BrightEdge

82%
7.2

Moz Pro

72%
BrightEdge ranks higher in 4/4 features

Local SEO

8.6
86%
35 Ratings
7.0
70%
27 Ratings

Social SEO

8.0
80%
30 Ratings
6.9
69%
23 Ratings

Mobile SEO

7.1
71%
41 Ratings
7.1
71%
25 Ratings

Global SEO

9.2
92%
34 Ratings
8.0
80%
27 Ratings

SEO Platform & Account Management

9.0

BrightEdge

90%
7.9

Moz Pro

79%
BrightEdge ranks higher in 2/2 features

Multi-domain support

8.9
89%
35 Ratings
8.3
83%
27 Ratings

Integration with web analytics tools

9.1
91%
43 Ratings
7.6
76%
28 Ratings

Attribute Ratings

  • BrightEdge is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
  • Moz Pro is rated higher in 1 area: Support Rating

Likelihood to Recommend

8.8

BrightEdge

88%
78 Ratings
8.7

Moz Pro

87%
76 Ratings

Likelihood to Renew

10.0

BrightEdge

100%
35 Ratings
8.8

Moz Pro

88%
37 Ratings

Usability

10.0

BrightEdge

100%
10 Ratings
8.5

Moz Pro

85%
2 Ratings

Availability

BrightEdge

N/A
0 Ratings
10.0

Moz Pro

100%
2 Ratings

Support Rating

9.4

BrightEdge

94%
19 Ratings
9.5

Moz Pro

95%
14 Ratings

Online Training

BrightEdge

N/A
0 Ratings
7.0

Moz Pro

70%
1 Rating

Implementation Rating

8.3

BrightEdge

83%
4 Ratings

Moz Pro

N/A
0 Ratings

Likelihood to Recommend

BrightEdge

BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
Alissa Steingraber | TrustRadius Reviewer

Moz Pro

Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
Anonymous | TrustRadius Reviewer

Pros

BrightEdge

  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
Christina Lepore | TrustRadius Reviewer

Moz Pro

  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
Joseph Kahn | TrustRadius Reviewer

Cons

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Anonymous | TrustRadius Reviewer

Moz Pro

  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
Dustin Junkert | TrustRadius Reviewer

Pricing Details

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

BrightEdge Editions & Modules

Additional Pricing Details

Moz Pro

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$99 per month

Moz Pro Editions & Modules

Edition
Standard$991
Medium$1791
Large$2991
Premium$5991
  1. per month
Additional Pricing Details

Likelihood to Renew

BrightEdge

BrightEdge 10.0
Based on 35 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran | TrustRadius Reviewer

Moz Pro

Moz Pro 8.8
Based on 37 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

Usability

BrightEdge

BrightEdge 10.0
Based on 10 answers
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Ron Weber | TrustRadius Reviewer

Moz Pro

Moz Pro 8.5
Based on 2 answers
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
Anonymous | TrustRadius Reviewer

Reliability and Availability

BrightEdge

No score
No answers yet
No answers on this topic

Moz Pro

Moz Pro 10.0
Based on 2 answers
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

Support Rating

BrightEdge

BrightEdge 9.4
Based on 19 answers
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
Jon Bowers | TrustRadius Reviewer

Moz Pro

Moz Pro 9.5
Based on 14 answers
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
Anonymous | TrustRadius Reviewer

Implementation Rating

BrightEdge

BrightEdge 8.3
Based on 4 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran | TrustRadius Reviewer

Moz Pro

No score
No answers yet
No answers on this topic

Alternatives Considered

BrightEdge

While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
Cole Mauer | TrustRadius Reviewer

Moz Pro

Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
Phil Parrish | TrustRadius Reviewer

Return on Investment

BrightEdge

  • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
  • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
Shane Adair | TrustRadius Reviewer

Moz Pro

  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
Preeti Gautam | TrustRadius Reviewer

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