CallSource offers a suite of call tracking, reporting, and analytics products aimed at optimizing sales and marketing calls. Features include call recording and tracking, call analytics, and performance evaluation.
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DialogTech
Score 8.9 out of 10
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DialogTech (formerly ifbyphone) offers call tracking, marketing attribution for calls, and other call analytics. Features include call attribution, call scoring, contextual call routing, call management, and automated voice notifications.
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Invoca
Score 9.7 out of 10
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The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.
We currently use DialogTech and I would say that they are behind on CallSouce. CallSource was more robust in reporting and DialogTech does not offer the missed opportunities notifications. DialogTech also has a lag in the audio when calls come in. I am less pleased with Dialo…
We've used other tracking systems, and in general, they are either not as powerful in terms of functionality, or have far worse user interface than incova has. Invoca is more expensive, but it does seem that the development and design investments have paid off in creating a …
Invoca's ease of implementation through Google Tag Manager and its integrations with Google Ads and Salesforce Marketing Cloud have made it a preferred choice for call tracking solutions.
CallSource was great at seeing where we were failing as a company on the phone calls. It allowed us to tighten up a few spots to close those gaps and increase our call performance.
DialogTech is well suited for franchise business models for both the franchisor and franchisee. For the franchisor, we have great insight into all of the calls that are happening for all locations. We can see what channels are driving the most high-quality calls and where we are seeing areas of opportunity. We utilize this data to coach our franchisees and digital agencies on where to spend more digital dollars and where to pull back from.
Management of campaigns is easy with it. It is a great tool if someone [wants to know] which of his campaigns is doing well and getting the most calls. It is quite favorable for all kinds of marketing campaigns and tracking calls is also convenient with Invoca. We are having a wonderful experience of call tracking with Invoca and its functioning and efficiency are beyond our expectations.
The reporting is easy to access and use with little to no training. Pretty straightforward.
It does what it's supposed to -- creates usable tracking numbers, with added features like call whisper and call notifications that can be sent to a number of email addresses.
It can be integrated with our CRM, Salesforce, for ease of use!
From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.
Phone Call Recording: The only place where I would like to see improvement is the number of calls that you can listen to. Calls are kept in their database for 30 days, and while they do give the option to download the calls I would prefer to be able to login and pull past calls as needed. Past calls, months down the road can be important to clients so they can compare the strength of their sales teams and see where improvement is needed. It lets you monitor overall campaign effectiveness, and if Callsource added this feature then they'd be unbeatable.
Improving the reporting to include graphic displays/data visualization natively rather than exporting to Excel.
Customize call length reporting and filtering. Options now are <1 minute, 1-5 minutes, etc. But < 2 minutes is a better option because it takes a minute just to get through prompts and listen to a voicemail greeting.
They were typically easy to deal with, and solved our issues quickly, especially later in our use time. In the beginning, it was sometimes difficult to get a fast resolution because the nature of our problems resided in partnerships that they had with vendors for telecom routes.
Invoca's client success team is great to work with, which is a nice value proposition for their business (many SaaS providers struggle with this). Their support team is very talented and fully capable of addressing the vast majority of questions that they receive. I haven't encountered any negative experiences when requesting assistance.
DialogTech has more pricing options. The onboarding process flows very smoothly and professionally. Their interface is very user-friendly and they offer continuous support via their communication channel and resources provided. The setup is very easy and fast to get going with. I am very content with their current solutions overall.
Invoca is very user-friendly. It was easy to learn how to navigate and has a very user-friendly interface. It's hard to compare it against SaaS solutions like Five9 because their functions are different. Originally we selected Invoca because we were unaware of any SaaS solutions that accommodated all types of campaigns. We've found that now in LeadsPedia, but have still found that many partners prefer going through Invoca, so we still use it. It's an excellent platform for partners to access.