What users are saying about
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363 Ratings
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Top Rated
500 Ratings

Canva

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363 Ratings
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Score 9.1 out of 100

Hootsuite

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Top Rated
500 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Canva

Canva is a really nice app for businesses that don't have professional designers on staff. While I am a full-time graphic designer, I have also used it when I need a simple graphic to make up for creating posts or stories to promote my business on Instagram or Facebook. I can, of course, do more effects using a professional graphic design program, but Canva is perfect when you're on the go.
Mandy Cramer | TrustRadius Reviewer

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Canva
Hootsuite
7.1
Boolean keyword searches
Canva
Hootsuite
7.0
Filtering out noise/spam
Canva
Hootsuite
6.2
Sentiment analysis
Canva
Hootsuite
6.7
Broad channel coverage
Canva
Hootsuite
8.3

Publishing

Canva
Hootsuite
8.1
Content planning and scheduling
Canva
Hootsuite
9.1
Audience targeting
Canva
Hootsuite
7.3
Content optimization
Canva
Hootsuite
7.6
Workflow management
Canva
Hootsuite
8.2

Engagement

Canva
Hootsuite
7.7
Automated routing and prioritization
Canva
Hootsuite
7.5
Customer interaction histories
Canva
Hootsuite
7.6
Bulk actions
Canva
Hootsuite
8.0

Marketing

Canva
Hootsuite
7.0
Lead generation
Canva
Hootsuite
7.0
Content marketing
Canva
Hootsuite
7.5
Paid media management
Canva
Hootsuite
6.6
Campaigns and promotions
Canva
Hootsuite
6.9

Channel coverage/integration

Canva
Hootsuite
8.5
Twitter
Canva
Hootsuite
9.4
Facebook
Canva
Hootsuite
9.0
LinkedIn
Canva
Hootsuite
8.8
Google+
Canva
Hootsuite
8.9
Instagram
Canva
Hootsuite
7.5
Pinterest
Canva
Hootsuite
8.3
YouTube
Canva
Hootsuite
7.8

Reporting/analytics

Canva
Hootsuite
7.3
Campaign success analytics
Canva
Hootsuite
7.4
Real-time tracking
Canva
Hootsuite
7.8
Competitor analysis
Canva
Hootsuite
6.8

Account management

Canva
Hootsuite
8.1
Role-based user permissions & privileges
Canva
Hootsuite
8.3
Mobile access
Canva
Hootsuite
8.0

Pros

Canva

  • Social media posts: The gallery of social media posts are great. We usually use the templates to show off reviews and testimonials, sale alerts, or new products.
  • Business Stationary: The gallery has plenty of great templates to create business stationary such as letterhead, internal memos, and business cards.
  • Design ideas: If you need something that looks professional but you aren't a great designer, Canva offers a wide selection of templates and ideas for you to piece together something that looks great. You can then use this as the production item, or send this off to a graphic designer to create and polish.
  • Quick and easy editing: The design editor is pretty simple with a point and click interface. You don't need to be familiar with Photoshop, InDesign, or other programs, Canva makes editing pretty easy.
Scott Walker | TrustRadius Reviewer

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross | TrustRadius Reviewer

Cons

Canva

  • There are more templates and search functionality on the mobile apps than on the website. This is rather odd and makes the product a bit confusing to use. We sometimes have to find a design idea on the app then save it and use it on the web app. Would be easier if the ability to find designs was just baked into both web and mobile apps.
  • While it is a versatile design tool, Canva does not allow you to import just any fonts. Our team has had to find other workarounds to use the library of fonts we have as they cannot be imported into Canva, despite the functionality being advertised.
  • Being unable to import or export vectors or design files lets Canva down. As a tool that can be used by almost anyone, it needs some advanced features for professional designers. If we could export designs with layers or import them it would really make our workflow much easier.
Nathan Sichilongo | TrustRadius Reviewer

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

Canva

Canva 5.3
Based on 2 answers
Because there are tones of different ways to use it properly. Canva provides a very satisfying user experience
Oral Tosun | TrustRadius Reviewer

Hootsuite

Hootsuite 8.4
Based on 73 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Usability

Canva

Canva 9.1
Based on 10 answers
Canva is so simple and easy to use, it is kind of ridiculous. I wish this software was around years ago. My flyers and graphic design work would have looked so much better and been done much quicker. If you aren't convinced yet, just go download it or go on your computer and try it out!
Matt Graf | TrustRadius Reviewer

Hootsuite

Hootsuite 9.3
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Reliability and Availability

Canva

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 18 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal | TrustRadius Reviewer

Performance

Canva

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 16 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute | TrustRadius Reviewer

Support Rating

Canva

Canva 8.4
Based on 14 answers
I don't think I've ever had to use the support for Canva because everything in the platform is so straight forward. I guess you could say that not having to reach out to anyone based on the performance of their program would qualify them for a ten out of ten rating!
Mark Anderson | TrustRadius Reviewer

Hootsuite

Hootsuite 7.4
Based on 49 answers
The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered
Matthew Veil | TrustRadius Reviewer

Online Training

Canva

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 8 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute | TrustRadius Reviewer

Implementation Rating

Canva

Canva 10.0
Based on 1 answer
This question shouldn't be asked for a tool which only requires a sign-up via email/Social.
Ankur Sharma | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 43 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Alternatives Considered

Canva

Venngage and Canva are very similar. I feel Canva is more user friendly. However, our office uses a paid version of Venngage which is more robust in features but less user friendly for those who have little to no design experience.
Sami Sonkowsky M.S.Ed | TrustRadius Reviewer

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

Return on Investment

Canva

  • I don't have hard numbers but we're probably saving thousands on design software each year.
  • We're also probably saving thousands in staffing time each year.
  • As Canva allows us to provide high quality, customized designs, it's probably helped us win a deal or two.
Jessica McCann | TrustRadius Reviewer

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA | TrustRadius Reviewer

Pricing Details

Canva

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

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