What users are saying about
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Top Rated
885 Ratings
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Top Rated
860 Ratings

Canva

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Top Rated
885 Ratings
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Score 9 out of 100

Hootsuite

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Top Rated
860 Ratings
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Score 8 out of 100

Feature Set Ratings

    Listening/monitoring

    Canva

    Feature Set Not Supported
    N/A
    7.7

    Hootsuite

    77%
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.7
    77%
    122 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.4
    74%
    133 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    7.6
    76%
    127 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.2
    82%
    175 Ratings

    Publishing

    Canva

    Feature Set Not Supported
    N/A
    8.3

    Hootsuite

    83%
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.1
    91%
    235 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.8
    78%
    161 Ratings

    Content optimization

    N/A
    0 Ratings
    7.9
    79%
    192 Ratings

    Workflow management

    N/A
    0 Ratings
    8.3
    83%
    199 Ratings

    Engagement

    Canva

    Feature Set Not Supported
    N/A
    8.0

    Hootsuite

    80%
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.8
    78%
    145 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    7.9
    79%
    151 Ratings

    Bulk actions

    N/A
    0 Ratings
    8.2
    82%
    173 Ratings

    Marketing

    Canva

    Feature Set Not Supported
    N/A
    7.7

    Hootsuite

    77%
    Hootsuite ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.1
    71%
    113 Ratings

    Content marketing

    N/A
    0 Ratings
    8.3
    83%
    170 Ratings

    Paid media management

    N/A
    0 Ratings
    7.5
    75%
    108 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.7
    77%
    148 Ratings

    Channel coverage/integration

    Canva

    Feature Set Not Supported
    N/A
    8.6

    Hootsuite

    86%
    Hootsuite ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.2
    92%
    216 Ratings

    Facebook

    N/A
    0 Ratings
    9.0
    90%
    223 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.8
    88%
    198 Ratings

    Google+

    N/A
    0 Ratings
    8.9
    89%
    60 Ratings

    Instagram

    N/A
    0 Ratings
    8.3
    83%
    196 Ratings

    Pinterest

    N/A
    0 Ratings
    7.9
    79%
    105 Ratings

    YouTube

    N/A
    0 Ratings
    8.2
    82%
    100 Ratings

    Reporting/analytics

    Canva

    Feature Set Not Supported
    N/A
    8.0

    Hootsuite

    80%
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    8.0
    80%
    174 Ratings

    Real-time tracking

    N/A
    0 Ratings
    8.0
    80%
    184 Ratings

    Competitor analysis

    N/A
    0 Ratings
    7.9
    79%
    120 Ratings

    Account management

    Canva

    Feature Set Not Supported
    N/A
    8.4

    Hootsuite

    84%
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    8.6
    86%
    173 Ratings

    Mobile access

    N/A
    0 Ratings
    8.1
    81%
    192 Ratings

    Attribute Ratings

    • Canva is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
    • Hootsuite is rated higher in 1 area: Support Rating
    • Canva and Hootsuite are tied in 3 areas: Availability, Performance, Implementation Rating

    Likelihood to Recommend

    8.9

    Canva

    89%
    159 Ratings
    8.4

    Hootsuite

    84%
    292 Ratings

    Likelihood to Renew

    9.7

    Canva

    97%
    6 Ratings
    8.8

    Hootsuite

    88%
    80 Ratings

    Usability

    9.4

    Canva

    94%
    12 Ratings
    9.0

    Hootsuite

    90%
    27 Ratings

    Availability

    10.0

    Canva

    100%
    1 Rating
    10.0

    Hootsuite

    100%
    36 Ratings

    Performance

    10.0

    Canva

    100%
    1 Rating
    10.0

    Hootsuite

    100%
    32 Ratings

    Support Rating

    6.4

    Canva

    64%
    27 Ratings
    8.2

    Hootsuite

    82%
    179 Ratings

    In-Person Training

    Canva

    N/A
    0 Ratings
    6.0

    Hootsuite

    60%
    1 Rating

    Online Training

    Canva

    N/A
    0 Ratings
    10.0

    Hootsuite

    100%
    8 Ratings

    Implementation Rating

    10.0

    Canva

    100%
    3 Ratings
    10.0

    Hootsuite

    100%
    65 Ratings

    Product Scalability

    10.0

    Canva

    100%
    1 Rating

    Hootsuite

    N/A
    0 Ratings

    Likelihood to Recommend

    Canva

    Canva is ideal for both big and small businesses as graphic designers' time is usually limited. Any person working in marketing or an SMB owner who wants to quickly create aesthetically appealing images for ads, social media or otherwise can do it quickly.If you want some nitty-gritty changes to the image or if you have tight specs you would need to use other tools like Photoshop.
    Alex Chaidaroglou | TrustRadius Reviewer

    Hootsuite

    I think Hootsuite is a great starting platform for anyone who is looking for a tool to help schedule content on multiple social channels. I think it's a great tool to help with distribution and keeping on top of comments on those social channels. It's also a really great platform for anyone on a budget because their free version is really robust for what it provides. However, Hootsuite does not have the best reporting platform (when I used it anyway), and if you're managing multiple brands, it's tricky to add several accounts that you manage in one account.
    Corinne Malo | TrustRadius Reviewer

    Pros

    Canva

    • Provides readily accessible approved fonts and colors for our university publications.
    • A great selection of templates to select from.
    • Lots of resources for design, like photos, clip art, backgrounds, and other design elements.
    • The ability to share your design with others at the university.
    • The ability to download your design as a png, pdf, jpg, svg, even MP4 video or gif.
    • Easy to edit and alter the design and not lose what you had by creating clones of previous designs and then make the changes.
    Peggi Wolfe | TrustRadius Reviewer

    Hootsuite

    • The product has a really interactive media library which is very helpful even when we are out of images.
    • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
    • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
    • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
    Jake Widner | TrustRadius Reviewer

    Cons

    Canva

    • Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
    • Pre-grouping sections of templates can be a hassle to figure out
    • Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.
    Anonymous | TrustRadius Reviewer

    Hootsuite

    • Influencer recruitment - we would like to be able to research potential influencers to join our program.
    • Poor reporting and analytics within each platform within the Pro version.
    • Somewhat expensive for the functionality provided.
    • Only 1 user account provided in the Pro version.
    Jeff Thomas | TrustRadius Reviewer

    Pricing Details

    Canva

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $12.95 per month

    Canva Editions & Modules

    Edition
    Pro$12.951
    Enterprise$30.002
    1. per month
    2. Per Month Per User
    Additional Pricing Details

    Hootsuite

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $49 per month

    Hootsuite Editions & Modules

    Edition
    Professional$491
    Team$1291
    Business$7391
    EnterpriseContact for Pricing
    1. per month
    2. none
    Additional Pricing Details
    Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Likelihood to Renew

    Canva

    Canva 9.7
    Based on 6 answers
    The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
    Thomas White | TrustRadius Reviewer

    Hootsuite

    Hootsuite 8.8
    Based on 80 answers
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Laura Pence | TrustRadius Reviewer

    Usability

    Canva

    Canva 9.4
    Based on 12 answers
    It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
    Mandy Cramer | TrustRadius Reviewer

    Hootsuite

    Hootsuite 9.0
    Based on 27 answers
    The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
    Matthew Hardesty | TrustRadius Reviewer

    Reliability and Availability

    Canva

    Canva 10.0
    Based on 1 answer
    I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
    Thomas White | TrustRadius Reviewer

    Hootsuite

    Hootsuite 10.0
    Based on 36 answers
    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Anonymous | TrustRadius Reviewer

    Performance

    Canva

    Canva 10.0
    Based on 1 answer
    I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
    Thomas White | TrustRadius Reviewer

    Hootsuite

    Hootsuite 10.0
    Based on 32 answers
    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Michael Royal | TrustRadius Reviewer

    Support Rating

    Canva

    Canva 6.4
    Based on 27 answers
    Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
    Anonymous | TrustRadius Reviewer

    Hootsuite

    Hootsuite 8.2
    Based on 179 answers
    Overall support is very good. Whether it is about giving demonstration, giving a hands on for features, & functionality, Hootsuite customer care team is always up for it. I remember an instance where I was pretty new to use the hootsuite and so asked the hootsuite team for help. With in 1 hour, they assigned a person who gave me complete demonstration of application and helped me in overall functionality and usage of it
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Canva

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 6.0
    Based on 1 answer
    Very easy to teach and learn
    Jessica Rudolph | TrustRadius Reviewer

    Online Training

    Canva

    No score
    No answers yet
    No answers on this topic

    Hootsuite

    Hootsuite 10.0
    Based on 8 answers
    Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Canva

    Canva 10.0
    Based on 3 answers
    Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
    Thomas White | TrustRadius Reviewer

    Hootsuite

    Hootsuite 10.0
    Based on 65 answers
    One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
    Edgar Carpenter IV | TrustRadius Reviewer

    Alternatives Considered

    Canva

    Despite that fact that PowerPoint wasn't completely replaced by Canva, it's now used as a base for sketches and drafts. Presentations are much easier to prepare in Canva, taking advantage of their templates. PowerPoint required more time and edition just to create a standard looking slide... while Canva gives non-creatives the chance to create faster with a greater visual impact.
    Anonymous | TrustRadius Reviewer

    Hootsuite

    Hootsuite is a budget-friendly option for us because it has a free version. I know that the other social media management software is more powerful, but they are also a lot more expensive. We've used the free version and been happy with the benefits it can provide. It's also pretty intuitive and user-friendly, so not a steep learning curve, just jump in and start working.
    Anonymous | TrustRadius Reviewer

    Scalability

    Canva

    Canva 10.0
    Based on 1 answer
    Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
    Thomas White | TrustRadius Reviewer

    Hootsuite

    No score
    No answers yet
    We haven't needed to scale it all.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Canva

    • As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
    • Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
    • I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.
    Kathleen M Jarchow | TrustRadius Reviewer

    Hootsuite

    • This product has a direct correlation with our ability to post blogs so without this tool, we would have not been able to post much.
    • It has made so many tasks so quick and prompt that it has altogether saved a significant amount of our time.
    • Their customer support is pretty consistent and that is what I really like about them.
    David Braun | TrustRadius Reviewer

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