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Top Rated
885 Ratings
Canva
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Top Rated
885 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 885 reviews and ratings
Hootsuite
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Top Rated
860 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 860 reviews and ratings
Feature Set Ratings
Listening/monitoring
Canva
Feature Set Not Supported
N/A

7.7
Hootsuite
77%
Hootsuite ranks higher in 4/4 features
Hootsuite ranks higher in 4/4 features
Boolean keyword searches
N/A
0 Ratings

7.7
77%
122 Ratings
Filtering out noise/spam
N/A
0 Ratings

7.4
74%
133 Ratings
Sentiment analysis
N/A
0 Ratings

7.6
76%
127 Ratings
Broad channel coverage
N/A
0 Ratings

8.2
82%
175 Ratings
Publishing
Canva
Feature Set Not Supported
N/A

8.3
Hootsuite
83%
Hootsuite ranks higher in 4/4 features
Hootsuite ranks higher in 4/4 features
Content planning and scheduling
N/A
0 Ratings

9.1
91%
235 Ratings
Audience targeting
N/A
0 Ratings

7.8
78%
161 Ratings
Content optimization
N/A
0 Ratings

7.9
79%
192 Ratings
Workflow management
N/A
0 Ratings

8.3
83%
199 Ratings
Engagement
Canva
Feature Set Not Supported
N/A

8.0
Hootsuite
80%
Hootsuite ranks higher in 3/3 features
Hootsuite ranks higher in 3/3 features
Automated routing and prioritization
N/A
0 Ratings

7.8
78%
145 Ratings
Customer interaction histories
N/A
0 Ratings

7.9
79%
151 Ratings
Bulk actions
N/A
0 Ratings

8.2
82%
173 Ratings
Marketing
Canva
Feature Set Not Supported
N/A

7.7
Hootsuite
77%
Hootsuite ranks higher in 4/4 features
Hootsuite ranks higher in 4/4 features
Lead generation
N/A
0 Ratings

7.1
71%
113 Ratings
Content marketing
N/A
0 Ratings

8.3
83%
170 Ratings
Paid media management
N/A
0 Ratings

7.5
75%
108 Ratings
Campaigns and promotions
N/A
0 Ratings

7.7
77%
148 Ratings
Channel coverage/integration
Canva
Feature Set Not Supported
N/A

8.6
Hootsuite
86%
Hootsuite ranks higher in 7/7 features
Hootsuite ranks higher in 7/7 features
N/A
0 Ratings

9.2
92%
216 Ratings
N/A
0 Ratings

9.0
90%
223 Ratings
N/A
0 Ratings

8.8
88%
198 Ratings
Google+
N/A
0 Ratings

8.9
89%
60 Ratings
N/A
0 Ratings

8.3
83%
196 Ratings
N/A
0 Ratings

7.9
79%
105 Ratings
YouTube
N/A
0 Ratings

8.2
82%
100 Ratings
Reporting/analytics
Canva
Feature Set Not Supported
N/A

8.0
Hootsuite
80%
Hootsuite ranks higher in 3/3 features
Hootsuite ranks higher in 3/3 features
Campaign success analytics
N/A
0 Ratings

8.0
80%
174 Ratings
Real-time tracking
N/A
0 Ratings

8.0
80%
184 Ratings
Competitor analysis
N/A
0 Ratings

7.9
79%
120 Ratings
Account management
Canva
Feature Set Not Supported
N/A

8.4
Hootsuite
84%
Hootsuite ranks higher in 2/2 features
Hootsuite ranks higher in 2/2 features
Role-based user permissions & privileges
N/A
0 Ratings

8.6
86%
173 Ratings
Mobile access
N/A
0 Ratings

8.1
81%
192 Ratings
Attribute Ratings
- Canva is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
- Hootsuite is rated higher in 1 area: Support Rating
- Canva and Hootsuite are tied in 3 areas: Availability, Performance, Implementation Rating
Likelihood to Recommend
8.9
Canva
89%
159 Ratings

8.4
Hootsuite
84%
292 Ratings
Likelihood to Renew
9.7
Canva
97%
6 Ratings

8.8
Hootsuite
88%
80 Ratings
Usability
9.4
Canva
94%
12 Ratings

9.0
Hootsuite
90%
27 Ratings
Availability
10.0
Canva
100%
1 Rating

10.0
Hootsuite
100%
36 Ratings
Performance
10.0
Canva
100%
1 Rating

10.0
Hootsuite
100%
32 Ratings
Support Rating
6.4
Canva
64%
27 Ratings

8.2
Hootsuite
82%
179 Ratings
In-Person Training
Canva
N/A
0 Ratings

6.0
Hootsuite
60%
1 Rating
Online Training
Canva
N/A
0 Ratings

10.0
Hootsuite
100%
8 Ratings
Implementation Rating
10.0
Canva
100%
3 Ratings

10.0
Hootsuite
100%
65 Ratings
Product Scalability
10.0
Canva
100%
1 Rating

Hootsuite
N/A
0 Ratings
Likelihood to Recommend
Canva
Canva is ideal for both big and small businesses as graphic designers' time is usually limited. Any person working in marketing or an SMB owner who wants to quickly create aesthetically appealing images for ads, social media or otherwise can do it quickly.If you want some nitty-gritty changes to the image or if you have tight specs you would need to use other tools like Photoshop.
Director & Co-Founder
AltosightInternet, 1-10 employees
Hootsuite
I think Hootsuite is a great starting platform for anyone who is looking for a tool to help schedule content on multiple social channels. I think it's a great tool to help with distribution and keeping on top of comments on those social channels. It's also a really great platform for anyone on a budget because their free version is really robust for what it provides. However, Hootsuite does not have the best reporting platform (when I used it anyway), and if you're managing multiple brands, it's tricky to add several accounts that you manage in one account.
Social Media Specialist II
Spectrum Brands - HHI DivisionConsumer Goods, 5001-10,000 employees
Pros
Canva
- Provides readily accessible approved fonts and colors for our university publications.
- A great selection of templates to select from.
- Lots of resources for design, like photos, clip art, backgrounds, and other design elements.
- The ability to share your design with others at the university.
- The ability to download your design as a png, pdf, jpg, svg, even MP4 video or gif.
- Easy to edit and alter the design and not lose what you had by creating clones of previous designs and then make the changes.
Global Programs Specialist
Alcorn State UniversityEducation Management, 501-1000 employees
Hootsuite
- The product has a really interactive media library which is very helpful even when we are out of images.
- Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
- It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
- With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
Chief Software Architect
Crossover for WorkInformation Technology & Services, 1001-5000 employees
Cons
Canva
- Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
- Pre-grouping sections of templates can be a hassle to figure out
- Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.

Verified User
Employee in Marketing
Computer Software Company, 51-200 employeesHootsuite
- Influencer recruitment - we would like to be able to research potential influencers to join our program.
- Poor reporting and analytics within each platform within the Pro version.
- Somewhat expensive for the functionality provided.
- Only 1 user account provided in the Pro version.
Head of Digital
ShoebaccaRetail, 51-200 employees
Pricing Details
Canva
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$12.95 per month
Canva Editions & Modules
Edition
Pro | $12.951 |
---|---|
Enterprise | $30.002 |
- per month
- Per Month Per User
Additional Pricing Details
—Hootsuite
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$49 per month
Hootsuite Editions & Modules
Edition
Professional | $491 |
---|---|
Team | $1291 |
Business | $7391 |
Enterprise | Contact for Pricing |
- per month
- none
Additional Pricing Details
Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accountsLikelihood to Renew
Canva
Canva 9.7
Based on 6 answers
The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
Web Content Specialist
Scully & ScullyRetail, 51-200 employees
Hootsuite
Hootsuite 8.8
Based on 80 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
President/Owner
Social Savvy Geek, LLCMarketing and Advertising, 1-10 employees
Usability
Canva
Canva 9.4
Based on 12 answers
It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
Graphic Designer
Shishido CreativeGraphic Design, 1-10 employees
Hootsuite
Hootsuite 9.0
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Founder
UpticaMarketing and Advertising, 1-10 employees
Reliability and Availability
Canva
Canva 10.0
Based on 1 answer
I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
Web Content Specialist
Scully & ScullyRetail, 51-200 employees
Hootsuite
Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employeesPerformance
Canva
Canva 10.0
Based on 1 answer
I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
Web Content Specialist
Scully & ScullyRetail, 51-200 employees
Hootsuite
Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
CEO
Emma McLean KindergartenManagement Consulting, 1-10 employees
Support Rating
Canva
Canva 6.4
Based on 27 answers
Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.

Verified User
Director in Research & Development
Non-Profit Organization Management Company, 1001-5000 employeesHootsuite
Hootsuite 8.2
Based on 179 answers
Overall support is very good. Whether it is about giving demonstration, giving a hands on for features, & functionality, Hootsuite customer care team is always up for it. I remember an instance where I was pretty new to use the hootsuite and so asked the hootsuite team for help. With in 1 hour, they assigned a person who gave me complete demonstration of application and helped me in overall functionality and usage of it

Verified User
Account Manager in Marketing
Marketing & Advertising Company, 11-50 employeesIn-Person Training
Canva
No score
No answers yet
No answers on this topic
Hootsuite
Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Search Specialist
MindshareMarketing and Advertising, 11-50 employees
Online Training
Canva
No score
No answers yet
No answers on this topic
Hootsuite
Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

Verified User
Employee in Information Technology
Media Production Company, 11-50 employeesImplementation Rating
Canva
Canva 10.0
Based on 3 answers
Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
Web Content Specialist
Scully & ScullyRetail, 51-200 employees
Hootsuite
Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Director of Social Media
United States Marine CorpsMilitary, 1001-5000 employees
Alternatives Considered
Canva
Despite that fact that PowerPoint wasn't completely replaced by Canva, it's now used as a base for sketches and drafts. Presentations are much easier to prepare in Canva, taking advantage of their templates. PowerPoint required more time and edition just to create a standard looking slide... while Canva gives non-creatives the chance to create faster with a greater visual impact.

Verified User
Manager in Finance and Accounting
Marketing & Advertising Company, 11-50 employeesHootsuite
Hootsuite is a budget-friendly option for us because it has a free version. I know that the other social media management software is more powerful, but they are also a lot more expensive. We've used the free version and been happy with the benefits it can provide. It's also pretty intuitive and user-friendly, so not a steep learning curve, just jump in and start working.

Verified User
Professional in Professional Services
Higher Education Company, 1001-5000 employeesScalability
Canva
Canva 10.0
Based on 1 answer
Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
Web Content Specialist
Scully & ScullyRetail, 51-200 employees
Hootsuite
No score
No answers yet
We haven't needed to scale it all.

Verified User
Strategist in Marketing
Hospital & Health Care Company, 1001-5000 employeesReturn on Investment
Canva
- As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
- Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
- I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.
Online Course Designer and Professor
University of ConnecticutE-Learning, 5001-10,000 employees
Hootsuite
- This product has a direct correlation with our ability to post blogs so without this tool, we would have not been able to post much.
- It has made so many tasks so quick and prompt that it has altogether saved a significant amount of our time.
- Their customer support is pretty consistent and that is what I really like about them.
Financial Accounting Consultant
EYAccounting, 10,001+ employees