Canva vs Hootsuite

• templates - their templates inspire my designs so much and save me untold hours
• elements - Canva includes a lot of great graphics and picture frames that make my designs truly stand out in the crowd
• dimensions - Social media image sizes change CONSTANTLY! Without Canva guiding me towards the right size I would have redo my designs over and over again!
• Also...a super under-used feature of Canva is animation. Sites like Pinterest are wanting creators to post video pins now too and by animating my design in Canva, it becomes a video with the touch of a button!

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• The scheduling feature is fantastic. It allows you to easily plan the exact day, time, and channel that a particular post will be published.
• Mobile functionality is great with the app. The team could use it on their phones or tablets, which made it easy to make changes or additions on the go or in-between meetings.
• Social channel integration. All of the major channels are integrated with the tool, making it easy to sign in and start using it.

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• I'd like to be able to resize a project more easily, or have the ability to use instagram sizes that are outside the usual square post
• I have only had it happen once, but it did crash on me once, which was upsetting.
• it does everything I need it to, so its hard to find a third area for improvement. They're constantly updating.

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• I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
• I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.

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• Visuals have better client reach as they appeal better. Graphics made with Canva are easy, definitely stand out.
• Free Account offers a lot of functionality, even though the main features are paid, but it still is zero investment and still positive return.
• The paid version can have a negative ROI in case you are not extensively using it; with a bit more effort and time, one can achieve the almost equivalent result using the free version

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• Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
• During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.

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