Canva vs Hootsuite | TrustRadius

What users are saying about

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Score 9 out of 10

Based on 885 reviews and ratings

Score 8 out of 10

Based on 860 reviews and ratings

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Feature Set Ratings

Listening/monitoring

Canva

Feature Set Not Supported

N/A

7.7

Hootsuite

77%

Hootsuite ranks higher in 4/4 features

Boolean keyword searches

N/A

0 Ratings

7.7

77%

122 Ratings

Filtering out noise/spam

N/A

0 Ratings

7.4

74%

133 Ratings

Sentiment analysis

N/A

0 Ratings

7.6

76%

127 Ratings

Broad channel coverage

N/A

0 Ratings

8.2

82%

175 Ratings

Publishing

Canva

Feature Set Not Supported

N/A

8.3

Hootsuite

83%

Hootsuite ranks higher in 4/4 features

Content planning and scheduling

N/A

0 Ratings

9.1

91%

235 Ratings

Audience targeting

N/A

0 Ratings

7.8

78%

161 Ratings

Content optimization

N/A

0 Ratings

7.9

79%

192 Ratings

Workflow management

N/A

0 Ratings

8.3

83%

199 Ratings

Engagement

Canva

Feature Set Not Supported

N/A

8.0

Hootsuite

80%

Hootsuite ranks higher in 3/3 features

Automated routing and prioritization

N/A

0 Ratings

7.8

78%

145 Ratings

Customer interaction histories

N/A

0 Ratings

7.9

79%

151 Ratings

Bulk actions

N/A

0 Ratings

8.2

82%

173 Ratings

Marketing

Canva

Feature Set Not Supported

N/A

7.7

Hootsuite

77%

Hootsuite ranks higher in 4/4 features

Lead generation

N/A

0 Ratings

7.1

71%

113 Ratings

Content marketing

N/A

0 Ratings

8.3

83%

170 Ratings

Paid media management

N/A

0 Ratings

7.5

75%

108 Ratings

Campaigns and promotions

N/A

0 Ratings

7.7

77%

148 Ratings

Channel coverage/integration

Canva

Feature Set Not Supported

N/A

8.6

Hootsuite

86%

Hootsuite ranks higher in 7/7 features

Twitter

N/A

0 Ratings

9.2

92%

216 Ratings

Facebook

N/A

0 Ratings

9.0

90%

223 Ratings

N/A

0 Ratings

8.8

88%

198 Ratings

Google+

N/A

0 Ratings

8.9

89%

60 Ratings

Instagram

N/A

0 Ratings

8.3

83%

196 Ratings

N/A

0 Ratings

7.9

79%

105 Ratings

YouTube

N/A

0 Ratings

8.2

82%

100 Ratings

Reporting/analytics

Canva

Feature Set Not Supported

N/A

8.0

Hootsuite

80%

Hootsuite ranks higher in 3/3 features

Campaign success analytics

N/A

0 Ratings

8.0

80%

174 Ratings

Real-time tracking

N/A

0 Ratings

8.0

80%

184 Ratings

Competitor analysis

N/A

0 Ratings

7.9

79%

120 Ratings

Account management

Canva

Feature Set Not Supported

N/A

8.4

Hootsuite

84%

Hootsuite ranks higher in 2/2 features

Role-based user permissions & privileges

N/A

0 Ratings

8.6

86%

173 Ratings

Mobile access

N/A

0 Ratings

8.1

81%

192 Ratings

Attribute Ratings

Canva is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
Hootsuite is rated higher in 1 area: Support Rating
Canva and Hootsuite are tied in 3 areas: Availability, Performance, Implementation Rating

Canva

89%

159 Ratings

8.4

Hootsuite

84%

292 Ratings

Canva

97%

6 Ratings

8.8

Hootsuite

88%

80 Ratings

Canva

94%

12 Ratings

9.0

Hootsuite

90%

27 Ratings

Canva

100%

1 Rating

10.0

Hootsuite

100%

36 Ratings

Canva

100%

1 Rating

10.0

Hootsuite

100%

32 Ratings

Canva

64%

27 Ratings

8.2

Hootsuite

82%

179 Ratings

Canva

N/A

0 Ratings

6.0

Hootsuite

60%

1 Rating

Canva

N/A

0 Ratings

10.0

Hootsuite

100%

8 Ratings

Canva

100%

3 Ratings

10.0

Hootsuite

100%

65 Ratings

Canva

100%

1 Rating

Hootsuite

N/A

0 Ratings

Pros

Provides readily accessible approved fonts and colors for our university publications.
A great selection of templates to select from.
Lots of resources for design, like photos, clip art, backgrounds, and other design elements.
The ability to share your design with others at the university.
The ability to download your design as a png, pdf, jpg, svg, even MP4 video or gif.
Easy to edit and alter the design and not lose what you had by creating clones of previous designs and then make the changes.

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Peggi Wolfe

Global Programs Specialist

Alcorn State UniversityEducation Management, 501-1000 employees

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The product has a really interactive media library which is very helpful even when we are out of images.
Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.

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Jake Widner

Chief Software Architect

Crossover for WorkInformation Technology & Services, 1001-5000 employees

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Cons

Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
Pre-grouping sections of templates can be a hassle to figure out
Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.

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Verified User

Employee in Marketing

Computer Software Company, 51-200 employees

View all 159 answers on this topic

Influencer recruitment - we would like to be able to research potential influencers to join our program.
Poor reporting and analytics within each platform within the Pro version.
Somewhat expensive for the functionality provided.
Only 1 user account provided in the Pro version.

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Jeff Thomas

Head of Digital

ShoebaccaRetail, 51-200 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$12.95 per month

Canva Editions & Modules

Edition

Pro	$12.95¹
Enterprise	$30.00²

per month
Per Month Per User

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Starting Price

$49 per month

Hootsuite Editions & Modules

Edition

Professional	$49¹
Team	$129¹
Business	$739¹
Enterprise	Contact for Pricing

per month
none

Additional Pricing Details

Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

Likelihood to Renew

Canva 9.7

Based on 6 answers

The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size

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Thomas White

Web Content Specialist

Scully & ScullyRetail, 51-200 employees

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Hootsuite 8.8

Based on 80 answers

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

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Laura Pence

President/Owner

Social Savvy Geek, LLCMarketing and Advertising, 1-10 employees

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Usability

Canva 9.4

Based on 12 answers

It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.

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Mandy Cramer

Graphic Designer

Shishido CreativeGraphic Design, 1-10 employees

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Hootsuite 9.0

Based on 27 answers

The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.

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Matthew Hardesty

Founder

UpticaMarketing and Advertising, 1-10 employees

View all 27 answers on this topic

Reliability and Availability

Canva 10.0

Based on 1 answer

I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.

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Thomas White

Web Content Specialist

Scully & ScullyRetail, 51-200 employees

View all 1 answers on this topic

Hootsuite 10.0

Based on 36 answers

Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

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Performance

Canva 10.0

Based on 1 answer

I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me

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Thomas White

Web Content Specialist

Scully & ScullyRetail, 51-200 employees

View all 1 answers on this topic

Hootsuite 10.0

Based on 32 answers

Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!

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Michael Royal

CEO

Emma McLean KindergartenManagement Consulting, 1-10 employees

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Support Rating

Canva 6.4

Based on 27 answers

Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.

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Verified User

Director in Research & Development

Non-Profit Organization Management Company, 1001-5000 employees

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Hootsuite 8.2

Based on 179 answers

Overall support is very good. Whether it is about giving demonstration, giving a hands on for features, & functionality, Hootsuite customer care team is always up for it. I remember an instance where I was pretty new to use the hootsuite and so asked the hootsuite team for help. With in 1 hour, they assigned a person who gave me complete demonstration of application and helped me in overall functionality and usage of it

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Verified User

Account Manager in Marketing

Marketing & Advertising Company, 11-50 employees

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In-Person Training

No score

No answers yet

No answers on this topic

Hootsuite 6.0

Based on 1 answer

Very easy to teach and learn

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Jessica Rudolph

Search Specialist

MindshareMarketing and Advertising, 11-50 employees

View all 1 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Hootsuite 10.0

Based on 8 answers

Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

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Verified User

Employee in Information Technology

Media Production Company, 11-50 employees

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Implementation Rating

Canva 10.0

Based on 3 answers

Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.

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Thomas White

Web Content Specialist

Scully & ScullyRetail, 51-200 employees

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Hootsuite 10.0

Based on 65 answers

One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted

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Edgar Carpenter IV

Director of Social Media

United States Marine CorpsMilitary, 1001-5000 employees

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Alternatives Considered

Despite that fact that PowerPoint wasn't completely replaced by Canva, it's now used as a base for sketches and drafts. Presentations are much easier to prepare in Canva, taking advantage of their templates. PowerPoint required more time and edition just to create a standard looking slide... while Canva gives non-creatives the chance to create faster with a greater visual impact.

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Verified User

Manager in Finance and Accounting

Marketing & Advertising Company, 11-50 employees

View all 159 answers on this topic

Hootsuite is a budget-friendly option for us because it has a free version. I know that the other social media management software is more powerful, but they are also a lot more expensive. We've used the free version and been happy with the benefits it can provide. It's also pretty intuitive and user-friendly, so not a steep learning curve, just jump in and start working.

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Verified User

Professional in Professional Services

Higher Education Company, 1001-5000 employees

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Scalability

Canva 10.0

Based on 1 answer

Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc

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Thomas White

Web Content Specialist

Scully & ScullyRetail, 51-200 employees

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No score

No answers yet

We haven't needed to scale it all.

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Verified User

Strategist in Marketing

Hospital & Health Care Company, 1001-5000 employees

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Return on Investment

As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.

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Kathleen M Jarchow

Online Course Designer and Professor

University of ConnecticutE-Learning, 5001-10,000 employees

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This product has a direct correlation with our ability to post blogs so without this tool, we would have not been able to post much.
It has made so many tasks so quick and prompt that it has altogether saved a significant amount of our time.
Their customer support is pretty consistent and that is what I really like about them.

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David Braun

Financial Accounting Consultant

EYAccounting, 10,001+ employees

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Screenshots

—

See All (5) Hootsuite Screenshots

Canva

Hootsuite

Canva

Hootsuite

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Canva

Hootsuite

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Canva

Hootsuite

Automated routing and prioritization

Customer interaction histories

Bulk actions

Canva

Hootsuite

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Canva

Hootsuite

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

Canva

Hootsuite

Campaign success analytics

Real-time tracking

Competitor analysis

Canva

Hootsuite

Role-based user permissions & privileges

Mobile access

Canva

Hootsuite

Canva

Hootsuite

Canva

Hootsuite

Canva

Hootsuite

Canva

Hootsuite

Canva

Hootsuite

Canva

Hootsuite

Canva

Hootsuite

Canva

Hootsuite

Canva

Hootsuite

Likelihood to Recommend

Canva

Hootsuite

Pros

Canva

Hootsuite

Cons

Canva

Hootsuite

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Canva Editions & Modules