Canva vs Hootsuite

• Social media posts: The gallery of social media posts are great. We usually use the templates to show off reviews and testimonials, sale alerts, or new products.
• Business Stationary: The gallery has plenty of great templates to create business stationary such as letterhead, internal memos, and business cards.
• Design ideas: If you need something that looks professional but you aren't a great designer, Canva offers a wide selection of templates and ideas for you to piece together something that looks great. You can then use this as the production item, or send this off to a graphic designer to create and polish.
• Quick and easy editing: The design editor is pretty simple with a point and click interface. You don't need to be familiar with Photoshop, InDesign, or other programs, Canva makes editing pretty easy.

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• When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
• The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.

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• There are more templates and search functionality on the mobile apps than on the website. This is rather odd and makes the product a bit confusing to use. We sometimes have to find a design idea on the app then save it and use it on the web app. Would be easier if the ability to find designs was just baked into both web and mobile apps.
• While it is a versatile design tool, Canva does not allow you to import just any fonts. Our team has had to find other workarounds to use the library of fonts we have as they cannot be imported into Canva, despite the functionality being advertised.
• Being unable to import or export vectors or design files lets Canva down. As a tool that can be used by almost anyone, it needs some advanced features for professional designers. If we could export designs with layers or import them it would really make our workflow much easier.

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• I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
• I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.

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• I don't have hard numbers but we're probably saving thousands on design software each year.
• We're also probably saving thousands in staffing time each year.
• As Canva allows us to provide high quality, customized designs, it's probably helped us win a deal or two.

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• It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
• Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
• Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.

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