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Clari (legacy product) vs. Gong vs. Wingman (legacy product)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Clari (legacy product)

    Score8.2 out of 10
    N/AClari is a predictive sales analytics and sales forecasting solution from the company of the same name headquartered in Sunnyvale.N/A

    Gong

    Score9.1 out of 10
    N/AGong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, to empower revenue and go-to-market teams to determine the best actions for winning outcomes. The vendor boasts companies like Morningstar Inc., Paychex, LinkedIn,…N/A

    Wingman (legacy product)

    Score9 out of 10
    N/AWingman is a legacy Conversation Intelligence product for recording, analyzing, and coaching sales conversations. On June 15, 2022, Clari acquired Wingman as part of its Revenue Collaboration & Governance strategy to incorporate conversation data into the Clari Revenue Platform and reduce dependence on manually entered CRM activity. Following the acquisition, Wingman was integrated and renamed Clari Copilot. It is no longer an individual product available for sale.N/A
    Pricing
    Clari (legacy product)GongWingman (legacy product)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Clari (legacy product)GongWingman (legacy product)
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details———
    More Pricing Information
    Community Pulse
    Clari (legacy product)GongWingman (legacy product)
    Considered Multiple Products
    Discontinued Products
    Chose Clari (legacy product)
    I have not used other forecasting tools other than the built-in functions in Salesforce, Gong, and Outreach. I think that the benefit of Clari against these other tools that almost any Sales organization has is that their whole focus is on forecasting and visibility into your …
    Incentivized
    Chose Clari (legacy product)
    Clari is the most user-friendly platform in my opinion, and I've had the best customer service experience with my support team. Clari has continued to prove its ROI after each sub-platform we've implemented, and has built trust and adoption from the AEs to C-Level mgmt.
    Incentivized
    Gong.io
    Chose Gong
    I personally thought Gong was much easier to use than Clari, although they’re not necessarily exactly the same. Clari has more forecast data which I appreciate, but Gong’s feedback on sales calls seems more valuable to me, and was simpler to access. I thought it provided a …
    Incentivized
    Chose Gong
    We used Clari for forecasting previously and Gong has very similar functionalities. I have never used another call recording software.
    Incentivized
    Chose Gong
    Manager using for forecasting with Clari instead of Gong
    Incentivized
    Chose Gong
    I've only used Gong. Nothing else really compares.

    We use Clari alongside Gong. Clari is better for Forecasting, but we used Gong for the conversation analytics.
    Incentivized
    Chose Gong
    pretty high, SFDC too slow, Outreach way better than Salesloft, Clari is for managers as a rep i keep track of that in my own notes. Gong is a platform build for sellers and managers to help progress deals where as the others feel like tools meant to help predict a business not …
    Incentivized
    Chose Gong
    I've used Clari at a previous organization, and Gong.io has a better UI and seems to capture more call performance metrics that help reps improve.
    Incentivized
    Chose Gong
    We chose Gong.io over Chorus.ai and Wingman because
    1. It had a better customer support team
    2. It had a better overall UI/UX
    Incentivized
    Chose Gong
    It stacks up in a different way. All of these companies try to do some feature that Gong does. Like Call recording, call analysis, AI discovery, Forecasting and Sales Activity tracking. Gong beats most, Otter.ai is a growing competitor though.
    Incentivized
    Chose Gong
    Gong works better with Slack. Also, Gong works the best with SFDC. In general, provides better integration with the enterprise tech stack.
    Incentivized
    Chose Gong
    Gong has great insights
    Incentivized
    Chose Gong
    Getting active consent from the customers when being recorded
    Incentivized
    Chose Gong
    NA
    Incentivized
    Chose Gong
    Gong is a lot more in depth and has a much more data rich approach to the sales cycle than Groove. While groove is good at keeping your communication in line and on time, Gong really dominates when it comes to searching recorded calls and finding the key topics/exchanges you …
    Incentivized
    Chose Gong
    CoPilot is good software, and the prices were relatively equal between the two. Gong's representative was more hands on in making us feel comfortable switching software and changing our infrastructure to accommodate. It was this care and handholding that put us over the edge. …
    Incentivized
    Chose Gong
    Gong is much better than the tools I have used before simply because of a better UI, easy-to-use system and it has the whole package any sales professional might need. You can't build an outreach into Gong, which I think could be a great idea for the Gong team but the things …
    Incentivized
    Chose Gong
    Gong is a clear winner against all competitors. The insights it provides are actionable, and their AI is by far the best among all the other tools.
    Incentivized
    Chose Gong
    Gong's thought leadership, performance, intuitiveness, advanced conversation intelligence, and all-encompassing solution has helped me greatly and I wouldn't trade it for anything else.
    Incentivized
    Chose Gong
    I think gong's main advantage is the multiple use cases and how it helps so many different user groups.

    If Gong had a strong sequencing tool then I could see me using that over Outreach but for now I need to use a separate tool for prospecting efforts.
    Incentivized
    Chose Gong
    I don't know other products that do the same as Gong.
    Incentivized
    Chose Gong
    The UI is better for Gong.io. The ability to search recordings is better for Gong and the overall accuracy of Gong.io is better.
    Incentivized
    Chose Gong
    Gong.io doesn't do as many things as its competitors, but what it does, it does really well. Gong.io is better at what it does than any other competitor. A tool like Salesloft can replace both Gong.io and Outreach, but its call recording is nowhere near as strong as Gong.io …
    Incentivized
    Discontinued Products
    Chose Wingman (legacy product)
    I like the UI of Gong and the video quality, but overall both are very similar.
    Incentivized
    Chose Wingman (legacy product)
    I liked Gong more from a quality standpoint and reliability standpoint but it was much slower to upload taking up to an hour post-call.
    Incentivized
    Chose Wingman (legacy product)
    We evaluated wingman, Gong and chorus. Settled on Wingman because of their features and then being cost effective as well. I've used Gong before in an earlier organization but would vouch for Wingman over Gong primarily because Gong is very expensive. Wingman provides the best …
    Incentivized
    Chose Wingman (legacy product)
    Wingman is much cheaper than Gong, but Gong appears to have stronger analysis tools. When customers ask us what is the extra person in our Zoom call, we just call it our "Gong" tool.
    Incentivized
    Chose Wingman (legacy product)
    We evaluated Gong and Chorus and we felt that each competitor had feature parity, meaning each of the competitors didn't have wildly different offerings. When it came down to our needs at the time, we really just needed a tool to help with a share of voice and rep training. We …
    Incentivized
    Chose Wingman (legacy product)
    I have used Gong and ExecVision, I would say that those are on opposite ends of the spectrum of offering a full suite of call recording, coaching, and AI. Wingman is much more comparable to Gong and was so easy to onboard, integrate, and get up and running for our team's needs. …
    Incentivized
    Chose Wingman (legacy product)
    Gong is expensive but it has a lot better AI/Intelligence feature compared to Wingman. Wingman definitely does the job, is cheap, and also support is pretty amazing and I personally like Shruti a lot in terms of what she is doing in this space. Also, Wingman is in an Indian …
    Incentivized
    Chose Wingman (legacy product)
    Gong does have some deeper functionalities from an analytics standpoint, but the cost per seat didn't make sense to use Gong. Wingman provides a great mix of value and functionality.
    Incentivized
    Chose Wingman (legacy product)
    I have used Gong and it is fairly similar to Wingman but there is a huge difference in price point. Wingman saves our team a lot of money and makes a huge difference for a start-up like ourselves.
    Incentivized
    Chose Wingman (legacy product)
    similar - i do like Wingman just as much
    Incentivized
    Chose Wingman (legacy product)
    Wingman does the fundamentals or basics of conversational intelligence as good as any other company or vendor.
    Incentivized
    Chose Wingman (legacy product)
    We recommend wingman because it is more cost-effective and easy to use. It plugs right into Gmail and zoom so it's very easy to log in and out of. I recommend wingman because they have great support to help with any issues that come up while using the platform which is a great …
    Incentivized
    Chose Wingman (legacy product)
    Because it's much cheaper, but has at the same time the most important features such as keywords (topics); game tampes; filters, etc.
    Incentivized
    Chose Wingman (legacy product)
    Better product features, onboarding, and no upfront/platform costs with flexible pricing.
    Incentivized
    Chose Wingman (legacy product)
    Integration touch-points are mostly the same. Wingman has a cleaner UI. User Experience is also somewhat better than the competitors
    Incentivized
    Chose Wingman (legacy product)
    Wingman, from what we could tell, has very similar functionality to both of these tools but at a much lower price point. It's a newer startup coming out of YC, but so far, the user experience and customer support have been excellent. Any functionality that it's missing has not …
    Incentivized
    Chose Wingman (legacy product)
    Wingman is easy to use, self-serve and cost-effective. It has the basic features which you need to track your deals.
    Incentivized
    Chose Wingman (legacy product)
    Very similar. Wingman is budget friendly.
    Incentivized
    Chose Wingman (legacy product)
    Wingman is a really close competitor to both Chorus and Gong. The fact that it is way cheaper should appeal to orgs that want to invest in this area for the first time. Features are more or less the same but Wingman could certainly make the UI more interactive and user-friendly.
    Incentivized
    Chose Wingman (legacy product)
    Wingman was much more efficient and easier to use, while also being complex. My whole team is able to use it and the pricing was very fair as well.
    Incentivized
    Chose Wingman (legacy product)
    We chose Wingman to start because they didn't have a seat minimum and they were more affordable. Once we started using the tool, I actually really enjoyed the UI and overview of each deal. Great integrations as well for what we need.
    Incentivized
    Chose Wingman (legacy product)
    Never used gong much, but wingman was better in aspects of topics and cue card functionality. Pricing is good for Small and mid-sized organizations. is usable across different meeting platforms Easy to set up and explore. The dashboard is easy to create and customize. Game …
    Incentivized
    Key User Insights
    Would buy again
    92%
    Would buy again
    24 Answers
    99%
    Would buy again
    645 Answers
    100%
    Would buy again
    81 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    18 Answers
    99%
    Delivers good value for the price
    413 Answers
    100%
    Delivers good value for the price
    60 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    25 Answers
    99%
    Happy with the feature set
    645 Answers
    98%
    Happy with the feature set
    79 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    17 Answers
    100%
    Lived up to sales and marketing promises
    365 Answers
    100%
    Lived up to sales and marketing promises
    59 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    15 Answers
    98%
    Implementation went as expected
    283 Answers
    98%
    Implementation went as expected
    59 Answers
    Features
    Clari (legacy product)GongWingman (legacy product)
    Conversation Intelligence Software Features
    Comparison of Conversation Intelligence Software Features features of Clari (legacy product) and Gong and Wingman (legacy product)
    Feature
    Clari (legacy product)
    -
    Ratings
    Gong
    8.8
    224 Ratings
    10% above category average
    Wingman (legacy product)
    -
    Ratings
    Speech-to-Text Transcription00 Ratings9.0221 Ratings00 Ratings
    Keyword Detection00 Ratings9.0219 Ratings00 Ratings
    Sentiment Analysis00 Ratings8.1198 Ratings00 Ratings
    Speaker Diarization00 Ratings8.7211 Ratings00 Ratings
    Call Recording Playback00 Ratings9.6223 Ratings00 Ratings
    Call Summarization00 Ratings9.1222 Ratings00 Ratings
    Conversion Metrics00 Ratings8.4198 Ratings00 Ratings
    Keyword Search & Retrieval00 Ratings8.9215 Ratings00 Ratings
    Call Tagging00 Ratings8.7203 Ratings00 Ratings
    Integration with CRM Systems00 Ratings8.9198 Ratings00 Ratings
    Best Alternatives
    Clari (legacy product)GongWingman (legacy product)
    Small Businesses
    HubSpot Data Hub
    Score8.2 out of 10
    Wingman (legacy product)
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    GTM Studio Powered by ZoomInfo
    Score8.1 out of 10
    Wingman (legacy product)
    Score9 out of 10
    Gong
    Score9.1 out of 10
    Enterprises
    GTM Studio Powered by ZoomInfo
    Score8.1 out of 10
    Zoom Revenue Accelerator
    Score8.7 out of 10
    Zoom Revenue Accelerator
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Clari (legacy product)GongWingman (legacy product)
    Likelihood to Recommend
    8.5
    (38 ratings)
    9.2
    (669 ratings)
    9.4
    (81 ratings)
    Likelihood to Renew
    10.0
    (3 ratings)
    9.4
    (15 ratings)
    8.6
    (3 ratings)
    Usability
    8.2
    (16 ratings)
    9.0
    (437 ratings)
    8.2
    (1 ratings)
    Availability
    8.5
    (2 ratings)
    6.4
    (2 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (2 ratings)
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    9.6
    (7 ratings)
    8.2
    (100 ratings)
    8.4
    (2 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.6
    (4 ratings)
    4.6
    (6 ratings)
    9.1
    (1 ratings)
    Configurability
    9.0
    (2 ratings)
    7.3
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.0
    (1 ratings)
    7.3
    (2 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    9.4
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Data Sources
    9.2
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Ease of integration
    8.5
    (2 ratings)
    7.3
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    9.5
    (2 ratings)
    8.2
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    8.0
    (1 ratings)
    7.3
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (2 ratings)
    7.3
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (2 ratings)
    7.3
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Clari (legacy product)GongWingman (legacy product)
    Likelihood to Recommend
    Discontinued Products
    We use Clari as the primary way to manage our sales business, our opportunities, and our forecasting. Clari provides a very clean, digestible, and easy to manipulate format to view and manage all of the Salesforce information. The fact that Clari is able to provide an easily customizable set of columns and groups, coupled with the ability to write back to Salesforce is fantastic. Anyone in a mature sales organization will find Clari highly effective at helping manage their funnel of opportunities and their business.
    Incentivized
    Read full review
    Gong.io
    I think Gong is well suited when you are having a company that makes a lot of calls to clients or receives a lot of calls. It is very important. I think, from a business standpoint, to log all of the calls and conversations that are had to use in case anything ever comes up. Also, just to make sure that your employees are doing well on the calls, because you cannot monitor every single call personally. Having this as a reference point to listen to things that might be important versus not is awesome. it might be less appropriate if you are not really interacting a ton with the clients. If you are more so just doing business meetings, then it might not be needed. However, I do think it's a great tool overall because it provides the AI note recap from the calls and logs everything that might be helpful for any reason
    Incentivized
    Read full review
    Discontinued Products
    Wingman would be well suited for any organisation with more than 5+ reps in their sales team. Recording all the demo calls will create a playbook which will help the reps learn from each other and also to ramp up new reps with how to conduct the demo and discovery calls
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Creates call summary and add them in created tags to help us to targeted monitoring.
    • Help us create battlecards that agents can use on live calls.
    • Help us create library and playbook of good and bad calls for training.
    • Help us provide a call overview by team.
    Incentivized
    Read full review
    Gong.io
    • Provides executive summaries for meeting notes and email follow ups.
    • AI Briefs allow anyone to seek information on a particular customer in a matter of seconds.
    • Scores calls such as EBRs or new business sales calls that can be used by management for coaching.
    • Provides accurate forecasting and visibility to sales leaders.
    • Theme spotter can be used to gather feedback and provide data to management for opportunities we continuously here from our clients.
    • Accurately depict key points from conversations and allows for different brief themes to quickly get the information needed for teammates throughout the organization.
    Incentivized
    Read full review
    Discontinued Products
    • Filtering calls by keywords - saves you time so that you don't have to listen to entire calls.
    • Creating game tapes - so that you can easily onboard new team members.
    • Great support team (love for Sushma).
    • Much cheaper than competitors.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Sometimes we'll update everything and it won't save so GTM teams have to do it again. Not sure if it's whenever we do platform updates.
    • As a manager I'm not able to reorder my teams names in the rows. I have to ask our Admin to sort A-Z which is time wasted
    Incentivized
    Read full review
    Gong.io
    • A history tracker (similar to Google Sheets/Excel) - it'd be nice to see WHO was changing certain fields and when exactly.
    • Dark mode.
    • A quick checklist when getting started to ensure I'm getting the most out of the platform (e.g., Gong Connect, Gong Import).
    Read full review
    Discontinued Products
    • Searching for specific calls (you can scroll through the list, but that takes time)
    • The dashboard isn't as user friendly as it could be, but a seasoned user can navigate it just fine
    • The AI-driven insights aren't always accurate but are still very useful nonetheless
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    I will renew my Clari Subscription for many reasons. 1. Streamlines Sales - Clari automates many manual tasks like note-taking and transcripts. This frees my sales team so they can focus on closing deals. 2. Increased customer retention - Clari helps me identify potential churn risks and take proactive measures. 3. AI-Driven Insights
    Incentivized
    Read full review
    Gong.io
    I don't make these decisions for our company, but I would highly encourage our use of Gong to continue. Gong has been very helpful in my sales role in terms of staying organized and on top of accounts, completing actions in a timely manner, and moving deals forward with better insights
    Incentivized
    Read full review
    Discontinued Products
    I think Wingman is one of the best software in their segment. Very few companies are cost-effective and offer similar solutions.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    Clari's UI does not resonate with new users. The backend query updating takes quite long time to update. Lots of fixes are needed without answers or solutions offered by the Clari team. If set up correctly with clear recommendations from the Clari team, all the previous issues may be resolved, however the usability is tied closely to set up.
    Incentivized
    Read full review
    Gong.io
    It does great for all the things I've mentioned. I didn't give it a 10/10 because I still think there is room to improve as far as improving the quality of the insights that are more actionable. I.e. this happened so you should think about doing this thing as a next step.
    Incentivized
    Read full review
    Discontinued Products
    Super user friendly tool! There are some features that I think might be improved over time, like navigation assistance or tutorials, and quick tips, like how to ensure calls always get recorded, how to add Wingman to calls last-minute, or how to use their playlist feature Game Tapes, but those are nice to haves, not need to haves.
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    becasue end of year or around end of Q due to background changes my total number dissapear and make it hard in that week to see forecast numbers accurate
    Incentivized
    Read full review
    Gong.io
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Performance
    Discontinued Products
    It always performs well and make sure i am good at what i need to do
    Incentivized
    Read full review
    Gong.io
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Support Rating
    Discontinued Products
    Clari is very willing to jump in and build out use cases. They will work to do anything for you. That said, their follow up is not great. We have had to reach out for follow up several times on a project, which is still not complete. I wish they taught us how to complete what we want, rather than doing it in house for us
    Incentivized
    Read full review
    Gong.io
    I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt
    Incentivized
    Read full review
    Discontinued Products
    Wingman is always quick and thorough with their support and often offer to proactively connect on Zoom. I love that.
    Incentivized
    Read full review
    In-Person Training
    Discontinued Products
    We had one session of in-person training conducted in our office.
    Incentivized
    Read full review
    Gong.io
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Online Training
    Discontinued Products
    Clari has good training materials, videos, and documentation.
    Incentivized
    Read full review
    Gong.io
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Discontinued Products
    No more the better there is a plan and technical support the business needs and functionalities can be created for the company to use it like that
    Incentivized
    Read full review
    Gong.io
    This is nothing something I'm able to answer
    Incentivized
    Read full review
    Discontinued Products
    I wasn't directly involved but no news is good news in our organization for topics like this!
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    At the time of selection, Clari was a more mature product than Xactly Forecasting. We did not want to experience growing pains with Xactly. Pipeline Inspection from SFDC was just becoming available. We had already selected Clari before we learned about Pipeline Inspection.
    Incentivized
    Read full review
    Gong.io
    It stacks up in a different way. All of these companies try to do some feature that Gong does. Like Call recording, call analysis, AI discovery, Forecasting and Sales Activity tracking. Gong beats most, Otter.ai is a growing competitor though.
    Incentivized
    Read full review
    Discontinued Products
    Gong is expensive but it has a lot better AI/Intelligence feature compared to Wingman. Wingman definitely does the job, is cheap, and also support is pretty amazing and I personally like Shruti a lot in terms of what she is doing in this space. Also, Wingman is in an Indian company.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Discontinued Products
    No answers on this topic
    Gong.io
    I was not involved with the process
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Scalability
    Discontinued Products
    Due to system error in metrics in SFDC sometimes i need to manually add numbers to my forecast that do not show up in clari
    Incentivized
    Read full review
    Gong.io
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Professional Services
    Discontinued Products
    I believe the services provided to our company were always good to help with installing and improving the product
    Incentivized
    Read full review
    Gong.io
    I was not involved with the process
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Discontinued Products
    • I no longer spend hours reconciling spreadsheets or guessing which opportunities are real - Clari shows me exactly where to focus to drive results.
    • I have consistently hit my quota the last 3 quarters thanks to Clari's precision and detailed insights.
    Incentivized
    Read full review
    Gong.io
    • I don't have specific metrics since this feature isn't used in my job personally, but I do know that our sales and CS teams use Gong with SFDC opportunities to help with forecasting closed won opportunities based on intent captured within the call.
    Incentivized
    Read full review
    Discontinued Products
    • Training of new Sales representatives has gone from 1 month to 2 weeks using Wingman as part of the training tools.
    • The transcripts have also helped us to decrease the number of disputes "Lost" on Stripe, by providing evidence needed to win the case.
    Incentivized
    Read full review
    ScreenShots

    Gong Screenshots

    Screenshot of Coach reps into sales superstars. Replicate what works by turning objective, data-based guidance into coachable moments for managers, peer-to-peer coaching, and self-driven improvements — without any drama.Screenshot of Find the truth in your pipeline. There are risks hiding in your pipeline, deals, and customer interactions. Get true visibility from contact to close so you can address them and call the right forecast every time.Screenshot of Bet big. And win. Gong’s early insights into what’s working — and what's not — gives your team the confidence to take big-bet initiatives to market successfully.