Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Score 8.4 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.
$19
per month 2 users
Google Forms
Score 8.5 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Wufoo
Score 9.0 out of 10
N/A
Wufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.
$0
Pricing
Cognito FormsGoogle FormsWufoo
Editions & Modules
Free
$0
1 user
Pro
$19
per month 2 users
Team
$39
per month 5 users
Enterprise
$129
per month 20 users
No answers on this topic
Free
$0
Starter
$14.08
per month
Professional
$29.08
per month
Advanced
$74.08
per month
Ultimate
$183.25
per month
Offerings
Pricing Offerings
Cognito FormsGoogle FormsWufoo
Free Trial
NoNoNo
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cognito FormsGoogle FormsWufoo
Considered Multiple Products
Cognito Forms

No answer on this topic

Google Forms
Chose Google Forms
Cognito Forms are really great because of the high degree of customisation that can be done. You can seriously build some amazing workflows using them which we do use for more intricate projects
Wufoo
Chose Wufoo
We have used Google Forms in the past as well and we do like it's ability to populate a google drive spreadsheet immediately that can be shared with an entire committee.
We do have a lot of long term use forms though that wufoo has more stability for maintaining.
Chose Wufoo
Pro-Wufoo
  • Google Forms is too simple in its field options for my organization's purposes.
    • Wufoo has pre-formatted fields to collect phone numbers, email addresses, and first/last names. These fields do not allow submission without these fields formatted properly, reducing typos. …
Chose Wufoo
Wufoo has an unparalleled ease of use. It's a simple to follow layout and support staff are accessible within an hour window almost without fail. The forms are more dynamic and easy to set up than either Google Forms or Salsa Labs based registration, but unlike Salsa Labs, the …
Chose Wufoo
Wufoo is superior while Google Forms are very basic and limited. They also don't embed well.
Chose Wufoo
In terms of building reports, Wufoo is very similar to Google Forms. Both have the capability to edit live forms and immediately share them. Wufoo offers a few more features than Google Forms does as well. Overall, our department has looked at both options and continues to use …
Chose Wufoo
For companies who want budget-friendly, customizable forms software that allowed them flexibility and ease of use (where design did not matter), our first recommendation would be Wufoo. Wufoo has all the integrations and capabilities that Typeform has - with more, actually. The …
Chose Wufoo
Both are good basic options. While Google Forms is free, Wufoo provides a free version with premium options. Wufoo has additional customization options such as logos, backgrounds, and other visual changes. Both offer analytics abilities to digest the data and to find common …
Chose Wufoo
Wufoo is more robust than Survey Monkey and has more question/answer options. Wufoo also has more customization options for a cleaner, more professional experience for the user when compared to Survey Monkey and Google Forms.
Chose Wufoo
It was the most affordable, easiest to use and best product that we researched and evaluated. We liked the interface of it, how you could make multiple accounts, the different theme options you could choose from and how easy it was to share your form. We needed something we …
Features
Cognito FormsGoogle FormsWufoo
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.3
4 Ratings
4% above category average
Google Forms
6.6
122 Ratings
19% below category average
Wufoo
7.5
34 Ratings
6% below category average
Survey templates8.54 Ratings7.7113 Ratings8.028 Ratings
Themes7.04 Ratings6.0111 Ratings4.531 Ratings
Custom logo/branding9.54 Ratings6.199 Ratings10.033 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
8.7
4 Ratings
3% above category average
Google Forms
8.1
120 Ratings
5% below category average
Wufoo
7.7
32 Ratings
10% below category average
Changes to live survey8.53 Ratings9.0114 Ratings7.527 Ratings
Question design help8.54 Ratings7.297 Ratings7.028 Ratings
Multiple question types9.04 Ratings7.9119 Ratings8.532 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
9.5
4 Ratings
13% above category average
Google Forms
7.0
109 Ratings
17% below category average
Wufoo
8.0
30 Ratings
4% below category average
Survey logic flexibility9.54 Ratings7.0109 Ratings8.030 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
9.5
4 Ratings
16% above category average
Google Forms
8.4
121 Ratings
4% above category average
Wufoo
8.9
34 Ratings
10% above category average
Response tracking9.03 Ratings8.2119 Ratings9.030 Ratings
Data export9.54 Ratings8.1115 Ratings9.532 Ratings
Standard reports10.04 Ratings7.9112 Ratings9.027 Ratings
Custom reports9.54 Ratings9.285 Ratings9.022 Ratings
Analytics9.54 Ratings8.493 Ratings8.026 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.8
4 Ratings
13% above category average
Google Forms
8.1
115 Ratings
6% below category average
Wufoo
8.0
27 Ratings
7% below category average
Access controls9.54 Ratings8.0112 Ratings8.027 Ratings
Compliance10.04 Ratings8.289 Ratings8.023 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.3
3 Ratings
14% above category average
Google Forms
7.7
89 Ratings
5% below category average
Wufoo
7.5
18 Ratings
7% below category average
Vendor-offered crowdsourcing9.53 Ratings7.941 Ratings7.07 Ratings
Respondent restrictions9.03 Ratings7.687 Ratings8.018 Ratings
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Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Medium-sized Companies
Qualaroo
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Score 6.1 out of 10
Qualaroo
Qualaroo
Score 6.1 out of 10
Qualaroo
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Score 6.1 out of 10
Enterprises
Verint Voice of the Customer
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Score 9.3 out of 10
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User Ratings
Cognito FormsGoogle FormsWufoo
Likelihood to Recommend
9.5
(6 ratings)
9.7
(116 ratings)
9.0
(64 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
10.0
(32 ratings)
Usability
8.5
(5 ratings)
9.2
(56 ratings)
9.5
(7 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
9.0
(1 ratings)
Support Rating
8.5
(3 ratings)
8.0
(48 ratings)
10.0
(5 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
-
(0 ratings)
9.0
(2 ratings)
Product Scalability
-
(0 ratings)
3.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Cognito FormsGoogle FormsWufoo
Likelihood to Recommend
Cognito Forms
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
Read full review
Google
Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
Read full review
Momentive (SurveyMonkey, Inc)
Wufoo is well suited when someone needs to gather data from visitors. It's not so well suited when you need to have people send files over 25MB in size. That's the limit and it's pretty low. We use it for resumes and MS Word files, so the size is okay for us, but might not be the case for other needs.
Read full review
Pros
Cognito Forms
  • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
  • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
  • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
Read full review
Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Read full review
Momentive (SurveyMonkey, Inc)
  • Flexible, multiple entry forms: Wufoo allows users to create forms with multiple options or formats (radio, single choice, checkbox, text, paragraph text)
  • Conditional forms: Need to ask a question that only applies to a specific group? Then Wufoo is for you - it allows you to create conditional logic that allows you to reserve specific paths for specific entrants.
  • Integrations: Wufoo integrates with EVERYTHING via Zapier. You can sync it to Google sheets, email ESPs / CRMs, payment gateways... All kinds of applications for this software with its flexible uses & integrations, including embeddable HTML or direct integration to your website.
Read full review
Cons
Cognito Forms
  • It isnt the most user friendly if you have someone who isnt experienced
  • Learning curve is pretty high
  • Should be easier to customise the formatting
Read full review
Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Read full review
Momentive (SurveyMonkey, Inc)
  • I think the monthly submissions should increase. As of now, you get 100 submissions per month. That's not a whole lot.
  • I would like it if the Submissions that are emailed out would come in HTML format instead of text format. Sometimes it can be a little confusing.
Read full review
Likelihood to Renew
Cognito Forms
No answers on this topic
Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Read full review
Momentive (SurveyMonkey, Inc)
I only give it this mid-range rating because, since the 2014 Super Bowl is history, our company will be closing in a couple months. I hope in my next employment opportunity that I will be able to use Wufoo again. I will probably use it to a limited extent in my personal life to communicate with friends and contacts in a unique manner. I am also working on a Certificate in Web Development and I definitely use Wufoo as embedded forms in websites I build.
Read full review
Usability
Cognito Forms
We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
Read full review
Google
Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
Read full review
Momentive (SurveyMonkey, Inc)
Wufoo's usability from the user to the client is simple. The forms are simple to construct and they are easy for our clients to fill out. I have yet to really hit something that is difficult to do and even when I do get a little stumped their excellent support team helps me through it.
Read full review
Reliability and Availability
Cognito Forms
No answers on this topic
Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Read full review
Momentive (SurveyMonkey, Inc)
From all the time I've been using it (around 10 years) I've never seen an outage or application error.
Read full review
Performance
Cognito Forms
No answers on this topic
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
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Momentive (SurveyMonkey, Inc)
Every time I try to use a different Form Builder - I constantly go back to Wufoo, especially compared to WordPress Plugin Form Builders. The biggest reason is the reliability of the form notifications getting sent and delivered are better than form builder that rely on the Wordpress Mail Send Feature. The only feature that I have found over the last 3 years that Wufoo is missing is the ability to customize the layout of the notification emails. But that is minor in the grand scope of its reliability.
Read full review
Support Rating
Cognito Forms
Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
Read full review
Google
We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
Read full review
Momentive (SurveyMonkey, Inc)
I will be completely honest - I have never needed to contact any specific support for Wufoo. This is because we've never had any problems with Wufoo that I'm aware of! It has proved to be a reliable and easy to use product, and therefore, we have not needed to reach out for any kind of support or assistance. I suppose this would speak to the exceptional quality of the product!
Read full review
Online Training
Cognito Forms
No answers on this topic
Google
No answers on this topic
Momentive (SurveyMonkey, Inc)
Good imbedded videos that visually demonstrate how to create an element within the form.
Read full review
Implementation Rating
Cognito Forms
No answers on this topic
Google
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
Read full review
Momentive (SurveyMonkey, Inc)
Implementing Wufoo was a seamless process. It was an instantaneous transition from the old pdf forms and webforms we were using to the easier to understand Wufoo forms. Employees learned it with ease and the clients response was instantaneously positive. Adding Wufoo to your workflow is not only easy it is necessary.
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Alternatives Considered
Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
Read full review
Google
Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
Read full review
Momentive (SurveyMonkey, Inc)
In terms of building reports, Wufoo is very similar to Google Forms. Both have the capability to edit live forms and immediately share them. Wufoo offers a few more features than Google Forms does as well. Overall, our department has looked at both options and continues to use Wufoo because of the data management and ease of building forms.
Read full review
Contract Terms and Pricing Model
Cognito Forms
No answers on this topic
Google
No answers on this topic
Momentive (SurveyMonkey, Inc)
I didn't help purchase this product.
Read full review
Scalability
Cognito Forms
No answers on this topic
Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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Momentive (SurveyMonkey, Inc)
I think it can be integrated with different software but not sure about its scalability.
Read full review
Return on Investment
Cognito Forms
  • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
  • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
  • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
Read full review
Google
  • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
  • Ability to create surveys on demand and quickly, saving time and energy
  • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
Read full review
Momentive (SurveyMonkey, Inc)
  • Wufoo has had a positive impact on our marketing department by allowing us to create and deploy forms on our websites and landing pages with significantly increased efficiency and speed.
  • Wufoo has also had a huge impact in reducing our reliance on IT support to build and deploy forms to our websites.
  • Wufoo has also empowered our marketing team to be able to try and solve our business problems through tons of integrations between Wufoo and other 3rd party systems (such as Salesforce and Zapier).
Read full review
ScreenShots