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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognito Forms

    Score8.3 out of 10
    N/ACognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.

    $19

    per month 2 users

    KeySurvey

    Score5.6 out of 10
    N/AN/AN/A

    Wufoo

    Score9 out of 10
    N/AWufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.

    $0

    Pricing
    Cognito FormsKeySurveyWufoo
    Editions & Modules
    Free
    $0
    1 user
    Pro
    $19
    per month 2 users
    Team
    $39
    per month 5 users
    Enterprise
    $129
    per month 20 users
    No answers on this topic
    Free
    $0
    Starter
    $14.08
    per month
    Professional
    $29.08
    per month
    Advanced
    $74.08
    per month
    Ultimate
    $183.25
    per month
    Offerings
    Pricing Offerings
    Cognito FormsKeySurveyWufoo
    Free Trial
    NoNoNo
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Cognito FormsKeySurveyWufoo
    Considered Multiple Products
    Cognito Forms
    No answer on this topic
    Form.com (WorldAPP)
    No answer on this topic
    SurveyMonkey, Inc
    Chose Wufoo
    We did use KeySurvey which included forms but it wasn't as easy to use and you really had to have extensive knowledge of the product to be able to create a form in a timely-manner. We LOVED using Wufoo because it was easy to train our employees and it was a very fast process …
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    No answers on this topic
    No answers on this topic
    Features
    Cognito FormsKeySurveyWufoo
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Cognito Forms and KeySurvey and Wufoo
    Feature
    Cognito Forms
    8.3
    4 Ratings
    3% above category average
    KeySurvey
    8.8
    1 Ratings
    9% above category average
    Wufoo
    7.5
    34 Ratings
    7% below category average
    Survey templates8.54 Ratings9.11 Ratings8.028 Ratings
    Themes7.04 Ratings8.21 Ratings4.531 Ratings
    Custom logo/branding9.54 Ratings9.11 Ratings10.033 Ratings
    Survey Content
    Comparison of Survey Content features of Cognito Forms and KeySurvey and Wufoo
    Feature
    Cognito Forms
    8.7
    4 Ratings
    2% above category average
    KeySurvey
    8.8
    1 Ratings
    3% above category average
    Wufoo
    7.7
    32 Ratings
    10% below category average
    Changes to live survey8.53 Ratings8.21 Ratings7.527 Ratings
    Question design help8.54 Ratings9.11 Ratings7.028 Ratings
    Multiple question types9.04 Ratings9.11 Ratings8.532 Ratings
    Survey Logic
    Comparison of Survey Logic features of Cognito Forms and KeySurvey and Wufoo
    Feature
    Cognito Forms
    9.5
    4 Ratings
    13% above category average
    KeySurvey
    9.1
    1 Ratings
    8% above category average
    Wufoo
    8.0
    30 Ratings
    4% below category average
    Survey logic flexibility9.54 Ratings9.11 Ratings8.030 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Cognito Forms and KeySurvey and Wufoo
    Feature
    Cognito Forms
    9.5
    4 Ratings
    16% above category average
    KeySurvey
    9.1
    1 Ratings
    11% above category average
    Wufoo
    8.9
    34 Ratings
    9% above category average
    Response tracking9.03 Ratings9.11 Ratings9.030 Ratings
    Data export9.54 Ratings9.11 Ratings9.532 Ratings
    Standard reports10.04 Ratings9.11 Ratings9.027 Ratings
    Custom reports9.54 Ratings9.11 Ratings9.022 Ratings
    Analytics9.54 Ratings9.11 Ratings8.026 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Cognito Forms and KeySurvey and Wufoo
    Feature
    Cognito Forms
    9.8
    4 Ratings
    13% above category average
    KeySurvey
    8.6
    1 Ratings
    1% below category average
    Wufoo
    8.0
    27 Ratings
    8% below category average
    Access controls9.54 Ratings9.11 Ratings8.027 Ratings
    Compliance10.04 Ratings8.21 Ratings8.023 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Cognito Forms and KeySurvey and Wufoo
    Feature
    Cognito Forms
    9.3
    3 Ratings
    14% above category average
    KeySurvey
    8.2
    1 Ratings
    2% above category average
    Wufoo
    7.5
    18 Ratings
    7% below category average
    Vendor-offered crowdsourcing9.53 Ratings00 Ratings7.07 Ratings
    Respondent restrictions9.03 Ratings8.21 Ratings8.018 Ratings
    Best Alternatives
    Cognito FormsKeySurveyWufoo
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Qualaroo
    Score7 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    QuestionPro
    Score9.2 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Cognito FormsKeySurveyWufoo
    Likelihood to Recommend
    9.5
    (6 ratings)
    8.2
    (3 ratings)
    8.2
    (65 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.5
    (2 ratings)
    10.0
    (32 ratings)
    Usability
    8.5
    (5 ratings)
    -
    (0 ratings)
    8.0
    (8 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    8.5
    (3 ratings)
    9.1
    (1 ratings)
    10.0
    (5 ratings)
    Online Training
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    9.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Cognito FormsKeySurveyWufoo
    Likelihood to Recommend
    Cognito Forms
    It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
    Read full review
    Form.com (WorldAPP)
    It's a convenient tool for questionnaires, surveys, and other reasons when you need to get people's feedback. We really enjoyed using this instrument, even though it can be a bit overwhelming at times. Also, it might take some time to create a survey if you have complicated business logic implemented, but that would take some time using any kind of instruments.
    Incentivized
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    SurveyMonkey, Inc
    Wufoo is well suited when someone needs to gather data from visitors. It's not so well suited when you need to have people send files over 25MB in size. That's the limit and it's pretty low. We use it for resumes and MS Word files, so the size is okay for us, but might not be the case for other needs.
    Incentivized
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    Pros
    Cognito Forms
    • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
    • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
    • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
    Incentivized
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    Form.com (WorldAPP)
    • Ease of use for distributing email to large quantities of recepients.
    • Exporting data for data evaluation and manipulation.
    • Customizing the types of questions and response scoring.
    Read full review
    SurveyMonkey, Inc
    • Flexible, multiple entry forms: Wufoo allows users to create forms with multiple options or formats (radio, single choice, checkbox, text, paragraph text)
    • Conditional forms: Need to ask a question that only applies to a specific group? Then Wufoo is for you - it allows you to create conditional logic that allows you to reserve specific paths for specific entrants.
    • Integrations: Wufoo integrates with EVERYTHING via Zapier. You can sync it to Google sheets, email ESPs / CRMs, payment gateways... All kinds of applications for this software with its flexible uses & integrations, including embeddable HTML or direct integration to your website.
    Incentivized
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    Cons
    Cognito Forms
    • It isnt the most user friendly if you have someone who isnt experienced
    • Learning curve is pretty high
    • Should be easier to customise the formatting
    Incentivized
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    Form.com (WorldAPP)
    • Based on our usage we didn't face issues using KeySurvey
    Read full review
    SurveyMonkey, Inc
    • I think the monthly submissions should increase. As of now, you get 100 submissions per month. That's not a whole lot.
    • I would like it if the Submissions that are emailed out would come in HTML format instead of text format. Sometimes it can be a little confusing.
    Incentivized
    Read full review
    Likelihood to Renew
    Cognito Forms
    No answers on this topic
    Form.com (WorldAPP)
    This decision is out of my hands.
    Read full review
    SurveyMonkey, Inc
    I only give it this mid-range rating because, since the 2014 Super Bowl is history, our company will be closing in a couple months. I hope in my next employment opportunity that I will be able to use Wufoo again. I will probably use it to a limited extent in my personal life to communicate with friends and contacts in a unique manner. I am also working on a Certificate in Web Development and I definitely use Wufoo as embedded forms in websites I build.
    Read full review
    Usability
    Cognito Forms
    We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
    Incentivized
    Read full review
    Form.com (WorldAPP)
    No answers on this topic
    SurveyMonkey, Inc
    Wufoo's usability from the user to the client is simple. The forms are simple to construct and they are easy for our clients to fill out. I have yet to really hit something that is difficult to do and even when I do get a little stumped their excellent support team helps me through it.
    Read full review
    Reliability and Availability
    Cognito Forms
    No answers on this topic
    Form.com (WorldAPP)
    No answers on this topic
    SurveyMonkey, Inc
    From all the time I've been using it (around 10 years) I've never seen an outage or application error.
    Incentivized
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    Performance
    Cognito Forms
    No answers on this topic
    Form.com (WorldAPP)
    No answers on this topic
    SurveyMonkey, Inc
    Every time I try to use a different Form Builder - I constantly go back to Wufoo, especially compared to WordPress Plugin Form Builders. The biggest reason is the reliability of the form notifications getting sent and delivered are better than form builder that rely on the Wordpress Mail Send Feature. The only feature that I have found over the last 3 years that Wufoo is missing is the ability to customize the layout of the notification emails. But that is minor in the grand scope of its reliability.
    Read full review
    Support Rating
    Cognito Forms
    Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
    Incentivized
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    Form.com (WorldAPP)
    We have had several moments when we needed the support (mostly it was when we were working on creating business logic for the survey and sometimes things didn't work as we expected them to). The KeySurvey support team was very friendly and helpful via chat and in case they couldn't solve the issue right at that moment, they always came back to us with a solution to our issue
    Incentivized
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    SurveyMonkey, Inc
    I will be completely honest - I have never needed to contact any specific support for Wufoo. This is because we've never had any problems with Wufoo that I'm aware of! It has proved to be a reliable and easy to use product, and therefore, we have not needed to reach out for any kind of support or assistance. I suppose this would speak to the exceptional quality of the product!
    Incentivized
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    Online Training
    Cognito Forms
    No answers on this topic
    Form.com (WorldAPP)
    No answers on this topic
    SurveyMonkey, Inc
    Good imbedded videos that visually demonstrate how to create an element within the form.
    Read full review
    Implementation Rating
    Cognito Forms
    No answers on this topic
    Form.com (WorldAPP)
    No answers on this topic
    SurveyMonkey, Inc
    Implementing Wufoo was a seamless process. It was an instantaneous transition from the old pdf forms and webforms we were using to the easier to understand Wufoo forms. Employees learned it with ease and the clients response was instantaneously positive. Adding Wufoo to your workflow is not only easy it is necessary.
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    Alternatives Considered
    Cognito Forms
    I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
    Incentivized
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    Form.com (WorldAPP)
    In terms of a business logic implementation, I think KeySurvey had the most extensive features. Granted, I haven't used a paid version of SurveyMonkey, but for our purposes, the customization KeySurvey offered us (implementing our corporate colors, fonts, and logos) was one of the best features and it looked professional. Also, the name "KeySurvey" kind of sounds better and more business-like for clients from enterprise companies.
    Incentivized
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    SurveyMonkey, Inc
    In terms of building reports, Wufoo is very similar to Google Forms. Both have the capability to edit live forms and immediately share them. Wufoo offers a few more features than Google Forms does as well. Overall, our department has looked at both options and continues to use Wufoo because of the data management and ease of building forms.
    Incentivized
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    Contract Terms and Pricing Model
    Cognito Forms
    No answers on this topic
    Form.com (WorldAPP)
    No answers on this topic
    SurveyMonkey, Inc
    I didn't help purchase this product.
    Incentivized
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    Scalability
    Cognito Forms
    No answers on this topic
    Form.com (WorldAPP)
    No answers on this topic
    SurveyMonkey, Inc
    I think it can be integrated with different software but not sure about its scalability.
    Incentivized
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    Return on Investment
    Cognito Forms
    • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
    • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
    • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
    Read full review
    Form.com (WorldAPP)
    • Gathering client insights that they felt comforable writing about online after the service was delivered and they had time to evaluate it.
    • Improved customer service based on clients feedback
    • The emails delivery report complimented our emails reports from other tools, so we used it for email db management!
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    SurveyMonkey, Inc
    • Wufoo has had a positive impact on our marketing department by allowing us to create and deploy forms on our websites and landing pages with significantly increased efficiency and speed.
    • Wufoo has also had a huge impact in reducing our reliance on IT support to build and deploy forms to our websites.
    • Wufoo has also empowered our marketing team to be able to try and solve our business problems through tons of integrations between Wufoo and other 3rd party systems (such as Salesforce and Zapier).
    Incentivized
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    ScreenShots