Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.
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DiscoverOrg (discontinued)
Score 5.0 out of 10
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Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.
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RainKing (discontinued)
Score 7.7 out of 10
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RainKing is a sales intelligence software solution offered by RainKing Software.
DiscoverOrg is another database for contact information. We actually use these two resources side by side. We use DiscoverOrg as our primary source since we pay for the subscription and it integrates more easily with our CRMs. Data.com is used by our SDRs as supplementary …
I used DiscoverOrg at a previous employer and I loved it. The information I received was usually reliable and quality, however, the service was quite expensive and I was only able to research the tech industry.
hunter.io is fairly unreliable. The good thing is that they have a …
Currently I have subscriptions to ZoomInfo, Synthio, and GetEmail.IO in addition to my data.com (Jigsaw) account. ZoomInfo is much better than Data.com for direct phone numbers and is very reasonably priced. Synthio has slightly lower quality data but can be much cheaper on a …
I feel RainKing is the winner regarding just contact details and org charts within companies. Their info is better up to date and a little easier to manage and search. However, Data.com might have the advantage when it comes to company breakdown, allowing for actual financial …
Data.com is awful, often times isn't updated or current information isn't used. DiscoverOrg typically is updated or on point with keeping things up to date as possible.
I have used Salesforce and Data.com and although both have their pluses... I prefer the DiscoverOrg format and easy of way I can search for what I'm looking for.
Data.com - nowhere near where discoverorg is on accuracy. Also use LinkedIn BUT the contact info is WAY less than what we get on DiscoverOrg. The ease of use and search fields that DirecoverOrg has is perfect. Anyone can log on without training and learn themselves on how to …
We have found that DiscoverOrg's data is significantly more accurate and robust than Data.com, having used that in the past. DiscoverOrg's database has helped us really clean up the data we had. We chose DiscoverOrg over RainKing for 2017 when we switched away from Data.com due …
Data.com and Zoom Info have integrated with DiscoverOrg. Now DiscoverOrg is much more expensive, but the data is very similar to Data.com/Zoom Info. What you are paying for is the ease of use and some perks like having some LinkedIn URLs available in DiscoverOrg. When all is …
DiscoverOrg has always been a favorite of mine, I am daily on the tool to prospect to contact and to call into or email. Finding out budget or scoop (since the acquisition of Ranking is very good, even though I feel that the integration is not as good as when the tools were …
In my opinion, DiscoverOrg is the weakest of the tools that I have used thus far. I am a big fan of the tool it purchased, RainKing. I think that they have it figured out and are doing a great job.
DiscoverOrg is a good product. They provide a decently deep level of industry, company, lead/contact information, and they provide a well rounded assortment of filters to ensure that data is tailored to specific needs. The quality of their data is not always extremely high, …
Much better overall quality product. It takes longer and has more errors in uploading leads, that is really my only complaint. Everything else has been seamless and have many great tools within the product. I definitely recommend it!
Rainking was the only tool I used before DiscoverOrg. I was new when we started Rainking and only had a week or two to use it. I am still fairly new with Discover Org but i love the user friendly experience and the overally capabilities of the product. Like i said earlier …
I was not part of the group that chose DiscoverOrg. That was an early objective of my director who had used it at a previous job. We are looking into these other solutions as supplements for DiscoverOrg to fill in the gaps that we see. I think DiscoverOrg's platform stands …
I think that since the acquisition of RainKing, DiscoverOrg is the top tool in the marketplace. Having the most, accurate data set will always reign supreme, and now adding 2 of the top 3 together gives DiscoverOrg users the advantage.
I mentioned this already, but the target market they angle for fits us perfectly. They also offer intent data and features that support account based marketing.
DiscoverOrg is the most granular product on the market that allows sales professionals to find their ideal prospects, map their organizations, learn their business and then prospect into those targets. It is unsurpassed as compared to other tools that I have used (RainKing, …
I've only personally used data.com and DiscoverOrg, and from my experience, DiscoverOrg has a much higher rate of accurate information. When building an email list from data.com I had about 20% of the addresses bounce back. Whereas with DiscoverOrg my bounce ratio was around …
I have not used RainKing in over a year, but from what I remember, DiscoverOrg releases more updates, has better research request features, and a much cleaner UI. Also, the advanced search and triggers are great in DiscoverOrg. Again, I haven't touch RainKing in a while, so my …
We chose DiscoverOrg because of the Salesforce integration. At the time Rainking did not have integration with our level of salesforce. Jigsaw did not have strong data hygiene, and insideview was also not strong with numbers and emails. None of the companies mentioned helped …
RainKing's platform is more user friendly than DiscoverOrg and the difference in pricing is substantial. For example, we were able to purchase more licenses than originally planned because of the cost savings vs. DiscoverOrg. The cost difference could theoretically be related …
DiscoverOrg recently acquired RainKing. We use both products alongside each other for different departments. RainKing has a robust IT and sizeable C-Level finance dataset while DiscoverOrg had a better finance dataset. Due to the complementary nature of these two offerings …
It ends up that their datasets didn't have a huge crossover so, having used both, I can say that they both had very high-quality datasets. Now that they're one company they have the best data in the world for IT (to my knowledge). Between the two companies, I would say that the …
I have used Data.com via Salesforce, which I think the org chart and industry feature is easier to understand in Rainking. DiscoverOrg, it has been a while since I used it but I remember liking it. I think the information was not as accurate as the information of Rainking.
Hands down best tool in its space! The information provided across all levels is unmatched, whether it is about technology or initiatives or org charts or just getting a prospects contact info, I trust Rainking more than any other tool available.
There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
RainKing is less appropriate when you don't have the funds or resources to pay for it. You could easily Google the information that you're looking for, or use CrunchBase, but it's extremely time-consuming. RainKing makes this very easy and the data seamlessly sends to Salesforce with the proper integration. RainKing is very appropriate when you have a large team of folks that need to source leads/accounts simultaneously and need licenses to do so - it's worth the money with a larger team.
Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
Being able to search for companies that are currently evaluating solutions in your space.
The contact information for people and related people is also great, I have used dozens of other data solutions and prefer Rainking.
Rainking also gives you the ability to create lists of your ideal buyer and download them which was great for my team and I pull new contacts to prospect!
I can't get over how impressive the org chart info is in RainKing, it allowed myself and my team to find other involved prospects and get a good feel for organizations.
Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
I've used SalesNavigator and Zoom Info. I actually think that Ranking is a great solution if you can use it in tandem with SalesNavigator. When it comes to pulling lists, in my opinion, Ranking does it best. Now that it has the database combined with Discoverorg, it's even more powerful to use.
After using DiscoverOrg, our lead are now well qualified and suitable. We are able to generate good and qualified. This is the positive impact.
After using DiscoverOrg, our sales team is now able to cold call the target contacts, the number provided by DiscoverOrg, the interaction held is now increased and we are able to produce good leads.
After using DiscoverOrg, we are able to understand better because of their reports and dashboards which is very informative.
I don't have that information readily available to quantify the positive impact. However, I will say that I've found a lot of good prospects via RainKing to target my outreach efforts to. I definitely feel like the product pays for itself.