Data.com (discontinued) vs. LinkedIn Sales Navigator

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data.com (discontinued)
Score 7.0 out of 10
N/A
Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A
LinkedIn Sales Navigator
Score 8.5 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
Pricing
Data.com (discontinued)LinkedIn Sales Navigator
Editions & Modules
No answers on this topic
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
Offerings
Pricing Offerings
Data.com (discontinued)LinkedIn Sales Navigator
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Data.com (discontinued)LinkedIn Sales Navigator
Considered Both Products
Data.com (discontinued)
Chose Data.com (discontinued)
When we first purchased Datanyze, they had an email address portion of the site. The platform changed about halfway through our contract and no longer included access to email information. I believe that functionality is back as a feature of Datanyze. However, it always seemed …
Chose Data.com (discontinued)
I have used data.com for about 6 months longer than ZoomInfo. Honestly, ZoomInfo seems to have more accurate data and the company bios are extremely helpful, as well as the integration in the form of an entire section of the page in Salesforce.
Chose Data.com (discontinued)
Data.com is tightly integrated with Salesforce. Given the expensive cost of Salesforce licenses, throwing this as an "add-on" is easy to justify internally as well.
LinkedIn Sales Navigator
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator proved far more useful than Data.com but on the uniqueness of it's platform and relevance of contact information. We found the information on Data.com to often times be out of date or incorrect. Since most people are active on LinkedIn, the data from …
Chose LinkedIn Sales Navigator
Sales Navigator is more like a complement for ZoomInfo and Data.com, since it does not have direct dials. Also, it is more likely to have accurate data using Sales Navigator.
Chose LinkedIn Sales Navigator
It wouldn't be my top choice, but it's definitely a useful resource for lead generation. It is one of the most accurate in regards to current employees.
Chose LinkedIn Sales Navigator
LinkedIn is far superior to all of its competition, if for no other reason, simply because it is the unparalleled industry leader when it comes to finding out relevant information pertaining to employees, companies, and to a slightly lesser degree industries. LinkedIn Sales …
Chose LinkedIn Sales Navigator
LinkedIn is the de facto network for professionals. The data in LinkedIn is the most accurate and up to date out of any platform out there. You still need a contact info database to supplement LinkedIn though. I would suggest free LinkedIn and then pay for one of the databases. …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator is heads and shoulders above its competitors. The only feature that is missing is the ability to see critical contact information about a saved lead, such as email or phone number, but that's why LinkedIn Sales Navigator is much more affordable than …
Chose LinkedIn Sales Navigator
Blows them away. I think the fact that this is self-reporting contact info and the enhanced search features just blow any other combos away.
Chose LinkedIn Sales Navigator
No one has as many leads - others have emails
Chose LinkedIn Sales Navigator
We selected Sales Navigator because (most of the time) people's Linkedin profiles are a source for very accurate/real-time information on people's current position. DiscoverOrg has great data but they are limited to larger companies, meaning they don't have much info on middle …
Top Pros
Top Cons
Features
Data.com (discontinued)LinkedIn Sales Navigator
Prospecting
Comparison of Prospecting features of Product A and Product B
Data.com (discontinued)
6.9
25 Ratings
10% below category average
LinkedIn Sales Navigator
8.2
174 Ratings
7% above category average
Advanced search6.523 Ratings8.4174 Ratings
Identification of new leads7.623 Ratings8.3172 Ratings
List quality7.424 Ratings8.3168 Ratings
List upload/download7.124 Ratings7.9114 Ratings
Ideal customer targeting6.422 Ratings8.1167 Ratings
Load time/data access6.425 Ratings7.8154 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Data.com (discontinued)
7.8
24 Ratings
3% above category average
LinkedIn Sales Navigator
8.0
172 Ratings
5% above category average
Contact information7.924 Ratings7.8151 Ratings
Company information7.424 Ratings8.0172 Ratings
Industry information8.018 Ratings8.3167 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Data.com (discontinued)
7.0
25 Ratings
6% below category average
LinkedIn Sales Navigator
8.1
169 Ratings
9% above category average
Lead qualification process8.917 Ratings8.1128 Ratings
Smart lists and recommendations6.713 Ratings8.4151 Ratings
Salesforce integration7.222 Ratings7.5124 Ratings
Company/business profiles7.422 Ratings8.4165 Ratings
Alerts and reminders6.114 Ratings8.0147 Ratings
Data hygiene5.623 Ratings8.0147 Ratings
Automatic data refresh7.114 Ratings7.9127 Ratings
Tags6.913 Ratings8.3122 Ratings
Filters and segmentation6.824 Ratings8.2156 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Data.com (discontinued)
7.6
10 Ratings
1% above category average
LinkedIn Sales Navigator
7.9
73 Ratings
5% above category average
Sales email templates7.36 Ratings7.866 Ratings
Append emails to records7.910 Ratings8.063 Ratings
Best Alternatives
Data.com (discontinued)LinkedIn Sales Navigator
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Data.com (discontinued)LinkedIn Sales Navigator
Likelihood to Recommend
6.9
(25 ratings)
8.3
(175 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(3 ratings)
Usability
9.0
(2 ratings)
7.5
(5 ratings)
Support Rating
9.0
(1 ratings)
9.0
(3 ratings)
Implementation Rating
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
Data.com (discontinued)LinkedIn Sales Navigator
Likelihood to Recommend
Discontinued Products
There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
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LinkedIn
Flexible Saved Searches: I love how we can save a very complex search created for future use so that we don't have to repeat it again and again. The cherry on the top is that you can even share this saved search with your other colleagues having the LinkedIn Sales Navigator license. Access to Decision Makers: With a single click, I can filter out decision-makers in any company. This is again a time saver in many ways. Alerts and Reminders: which can be set custom-based covering specific use cases. For example - if prospect A changes companies today, I can get an alert for it on my email (the only drawback being I need to manually save this prospect in a list first).
Read full review
Pros
Discontinued Products
  • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
  • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
Read full review
LinkedIn
  • Lists - Very intuitive, simple, way to create and track prospects for campaign purposes
  • InMails - The ability to send direct messages to prospects via InMails can be a differentiator for some reps
  • News Feed - Stay up to date on organizations you are targeting to send relevant messages that resonate
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Cons
Discontinued Products
  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
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LinkedIn
  • LinkedIn Sales Navigator is very powerful, but not super well documented.
  • The tool does not allow for the export of list names, which is disappointing for a tool at this price.
  • LinkedIn's search is loosey goosey, you'll find that it includes names that just barely fit the criteria.
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Likelihood to Renew
Discontinued Products
No answers on this topic
LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
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Usability
Discontinued Products
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
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LinkedIn
It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.
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Support Rating
Discontinued Products
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
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LinkedIn
The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.
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Implementation Rating
Discontinued Products
No answers on this topic
LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
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Alternatives Considered
Discontinued Products
Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
Read full review
LinkedIn
linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed there-- alot of filtering through the weeds can be hard if you are trying to hit high metrics and make your time valuable
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Return on Investment
Discontinued Products
  • The positive impact is gaining more direct contact information for hiring managers.
  • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
  • Since it is a free resource, there are no real negative impacts.
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LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
Read full review
ScreenShots