Data.com vs LinkedIn Sales Navigator

• Data.com is appealing because it's affordable. You might need to purchase a few contacts to get rolling, but once you're able to add some yourself and gain additional points, it can very rewarding to "earn" additional contacts by submitting some of your own.
• There is a wide range of search terms available to narrow down your list by name, region, company name, and others.
• Easy "add contacts" function, and a template to add a large number of them at once.

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• LinkedIn Sales Navigator takes the guesswork out of contacting potential lead sources. Rather than spending an exorbitant amount of time and energy trying to find the right people you wish to connect with, it lets you drill down and find contacts on a granular level.
• LinkedIn Sales Navigator has add-ons that we pay for, and they are well worth the cost. We are now able to send more LinkedIn InMails each month, and we get a higher response rate from recipients.
• We use Salesforce, and LinkedIn Sales Navigator saves leads and contacts into this platform with a simple click. There is no need to enter information multiple times, which is a real time saver.

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• If it provided more details about the company it would be great- information such as employee size or software used would be great.
• The ability to add a contact with just a number would be great- sometimes you don't have an address.
• It would be helpful to be notified when a contact you have "purchased" has been changed/updated.

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• With my current company I only have a limited amount of inMails that I can send per month (50) which limits my use of the product. I wish that I was able to have unlimited to get the full functionality.
• One complaint I have about targeting specific types of prospects is that when you do narrow the list within a company sometimes unrelated prospects still come up in the search and you have to weed through them.
• I wish that regular linkedIn and Sales Navigator could be linked together at least message wise so that you didn't have to remember if you sent a prospect a message through Navigator or just from being a contact.

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• It does an excellent job of creating a more complete picture of an account and key contacts.
• Helps clarify the key contacts. Sometimes all you get is a mumbled name on a call that might be very important. Data.com allows for a quick search and identification of the contact that would have been lost otherwise.
• Even helped us begin sending marketing assets to customers of our partners that share a need overlap.

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• In my last business, it enabled me to quickly target high value prospects and reach out to them. It led to enough success that I used it regularly.
• It also offers and (I took advantage of) the ability to seek out introductions. This led to a large number of prospect conversations and some sales.
• In my current business, we used it to beta test heavy outbound email campaigns, which it proved out because of the accuracy of the data.

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