Data.com vs LinkedIn Sales Navigator

• Data.com is appealing because it's affordable. You might need to purchase a few contacts to get rolling, but once you're able to add some yourself and gain additional points, it can very rewarding to "earn" additional contacts by submitting some of your own.
• There is a wide range of search terms available to narrow down your list by name, region, company name, and others.
• Easy "add contacts" function, and a template to add a large number of them at once.

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• I love being able to look for a specific role when searching LinkedIn- it helps me know who is who's manager. It also helps when scheduling next level calls. Asking my prospect to invite John Smith is a lot better than asking them to invite their manager.
• I really like the feature that allows you to see when someone has moved companies. This is super helpful in my current role where there is a lot of churn in this industry and happy clients move to another company and pitch our services. It's also helpful being told when one of my prospects happens to leave a company which could impact if the sale will happen or not.
• I really love the ability to create a microsite and share [with] a prospect. They can view materials and I will know which material they have viewed and which they didn't. This is really helpful when needing to know if a sale will happen or not.

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• If it provided more details about the company it would be great- information such as employee size or software used would be great.
• The ability to add a contact with just a number would be great- sometimes you don't have an address.
• It would be helpful to be notified when a contact you have "purchased" has been changed/updated.

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• LinkedIn Sales Navigator is very powerful, but not super well documented.
• The tool does not allow for the export of list names, which is disappointing for a tool at this price.
• LinkedIn's search is loosey goosey, you'll find that it includes names that just barely fit the criteria.

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• It does an excellent job of creating a more complete picture of an account and key contacts.
• Helps clarify the key contacts. Sometimes all you get is a mumbled name on a call that might be very important. Data.com allows for a quick search and identification of the contact that would have been lost otherwise.
• Even helped us begin sending marketing assets to customers of our partners that share a need overlap.

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• Effective reach out to vast audience.
• Helped bring in fairly good amount of business and leads.
• ROI cant be achieved on this in short team needs long term commitment and planning to get there.
• Improved the way we reach out to contacts and generate the leads.

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