Demandbase One vs. Fin by Intercom vs. Olark

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase One
Score 7.8 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
Fin by Intercom
Score 8.7 out of 10
N/A
Fin is Intercom’s AI Agent for customer service, designed to deliver high-quality answers, even for complex queries. It works with any helpdesk, or it can be paired with Intercom’s next-generation Helpdesk to get the full Intercom Customer Service Suite.
$0.99
one-time fee per outcome
Olark
Score 10.0 out of 10
N/A
Olark is a website live chat tool for engaging website visitors while they browse. It can be used to to track leads, drive sales, provide support.
$15
per month
Pricing
Demandbase OneFin by IntercomOlark
Editions & Modules
No answers on this topic
Fin with your current helpdesk
$0.99
one-time fee per outcome
Copilot add-on
$35
per month per user
Pro
$99
per month For analysis of 1,000 conversations
Fin with Intercom’s Helpdesk
from $39 + $0.99 per Fin outcome
per month per seat
Self Service
$19.00
Per Agent Per Month
Offerings
Pricing Offerings
Demandbase OneFin by IntercomOlark
Free Trial
NoYesYes
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
YesNoNo
Entry-level Setup FeeOptionalNo setup feeNo setup fee
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.Fin comes with a 90-day money-back guarantee. Here's how it works: Intercom states that users who sign up for the Fin Guarantee Success Program and do not achieve at least a resolution rate of 65% will be paid $1M. This program is designed for high volume customers. Eligibility criteria: High volume customers (over 250k monthly conversions) in North America and Europe. Intercom states that phase one of this program will admit customers on Intercom Helpdesk or Zendesk.
More Pricing Information
Community Pulse
Demandbase OneFin by IntercomOlark
Considered Multiple Products
Demandbase One

No answer on this topic

Fin by Intercom
Chose Fin by Intercom
  • Totango: great segmentation and tracking. Very difficult learning curve. Literally over a year to build.
  • Salesforce: Garbage. I have always stood by this. Idiots love Salesforce because they think it's smart. It's not. It's just confusing. There is nothing Salesforce does that …
Chose Fin by Intercom
Intercom was easier to use and more seamless with their features. There was a lot more we could do with Intercom right out of the gate so we chose it over the other software we were trying. We've been with Intercom for around 7 years now and are still happy with it.
Chose Fin by Intercom
We evaluated a number of products before choosing to move forward with Intercom. No contest, Intercom provided us with the level of tools and support we needed to serve our own customers well. We've been with the company for 3 years now and are sticking around for the …
Chose Fin by Intercom
Intercom and Drift have a lot of similarities- beautiful UI, engaging customer experience with bot functionality, but Intercom has been priced more reasonably, and has better integrations. Intercom support has also been fantastic to work with.
Chose Fin by Intercom
Intercom was selected before I started, and I'm so glad it was. It's a clear leader in customer communication with an effortless interface. It has the same key features as LiveChat (tagging, canned responses or templates) but it's easier to use and is less stressful for …
Olark

No answer on this topic

Features
Demandbase OneFin by IntercomOlark
Engagement
Comparison of Engagement features of Product A and Product B
Demandbase One
6.0
47 Ratings
23% below category average
Fin by Intercom
-
Ratings
Olark
-
Ratings
Automated routing and prioritization6.439 Ratings00 Ratings00 Ratings
Customer interaction histories6.543 Ratings00 Ratings00 Ratings
Syndicated content4.03 Ratings00 Ratings00 Ratings
Personalization6.240 Ratings00 Ratings00 Ratings
Engagement data tracking6.847 Ratings00 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Demandbase One
6.6
34 Ratings
16% below category average
Fin by Intercom
-
Ratings
Olark
-
Ratings
Ad campaign creation6.832 Ratings00 Ratings00 Ratings
Display advertising7.232 Ratings00 Ratings00 Ratings
Contextual advertising6.525 Ratings00 Ratings00 Ratings
Social advertising5.826 Ratings00 Ratings00 Ratings
Ad reporting and analytics6.533 Ratings00 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Demandbase One
6.7
50 Ratings
13% below category average
Fin by Intercom
-
Ratings
Olark
-
Ratings
Standard visitor segmentation7.049 Ratings00 Ratings00 Ratings
Behavioral visitor segmentation6.846 Ratings00 Ratings00 Ratings
ABM sales intelligence6.548 Ratings00 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Demandbase One
6.6
51 Ratings
13% below category average
Fin by Intercom
-
Ratings
Olark
-
Ratings
3rd party intent signals6.547 Ratings00 Ratings00 Ratings
Downstream intent signals6.646 Ratings00 Ratings00 Ratings
Account identification6.851 Ratings00 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Demandbase One
7.0
44 Ratings
11% below category average
Fin by Intercom
-
Ratings
Olark
-
Ratings
Automated workflow & orchestration7.044 Ratings00 Ratings00 Ratings
Chat Analytics and Reports
Comparison of Chat Analytics and Reports features of Product A and Product B
Demandbase One
-
Ratings
Fin by Intercom
-
Ratings
Olark
10.0
1 Ratings
14% above category average
Chat history and transcripts00 Ratings00 Ratings10.01 Ratings
Chat reporting00 Ratings00 Ratings10.01 Ratings
Chat and web analytics00 Ratings00 Ratings10.01 Ratings
Best Alternatives
Demandbase OneFin by IntercomOlark
Small Businesses
Dealfront
Dealfront
Score 9.7 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Gist
Gist
Score 9.5 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Piper the AI SDR by Qualified
Piper the AI SDR by Qualified
Score 9.2 out of 10
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Conversica
Conversica
Score 4.0 out of 10
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Demandbase OneFin by IntercomOlark
Likelihood to Recommend
6.2
(222 ratings)
8.7
(384 ratings)
10.0
(18 ratings)
Likelihood to Renew
5.0
(30 ratings)
10.0
(21 ratings)
8.6
(5 ratings)
Usability
6.6
(91 ratings)
8.7
(294 ratings)
10.0
(1 ratings)
Availability
7.0
(2 ratings)
9.1
(1 ratings)
-
(0 ratings)
Performance
7.3
(2 ratings)
9.1
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(50 ratings)
5.8
(10 ratings)
9.8
(2 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Online Training
9.9
(2 ratings)
7.4
(2 ratings)
-
(0 ratings)
Implementation Rating
10.0
(11 ratings)
6.6
(5 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
8.0
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
Demandbase OneFin by IntercomOlark
Likelihood to Recommend
Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
Read full review
Intercom
Fin is great for using for first line support. We use Fin for conversations where customers have a standard question, and Fin is able to pull from our content to answer this accurately and go above and beyond to include some basic problem solving. This really helps us free up our Support Team's time for more complex queries. Fin isn't appropriate for us on technical issues or conversations which require human support. We've had to remove Fin from interacting on these conversations as customers were becoming frustrated with speaking to AI, or having Fin be unable to problem solve. However, this was easy to set up through Intercom, and now customers with complex questions/situations or bugs/technical issues do not engage with Fin and Fin only handles suitable conversations.
Read full review
Olark
Olark chat is easy to set up and use. You can have more than one user logged in to monitor the chat on different computers. This makes a fast response time more likely. Although you have to be sure to keep your volume up on the computer so you hear the sound letting you know there's a chat waiting. I like that you can see the customers path through the website and you can put clickable links while you are in a chat to guide the customer to a product or a help page. Plus you can see if they actually went there. This makes it easier to upsell
Read full review
Pros
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
Read full review
Intercom
  • Serves as the first point of interaction.
  • Answers questions based on the knowledge base.
  • Tries to suggest a solution for reported issues (in some cases).
  • Gives the option to improve its answer.
  • Learns from other conversations and replies by humans.
  • Understands other languages.
  • Interprets images (somewhat).
Read full review
Olark
  • Olark is user friendly for both sides of the CHAT conversation. If you are initiating the chat, or the one receiving the chat, it is extremely easy to follow and use. There are many different levels of computer use comprehension and Olark is for every level.
  • Olark has reporting features to allow you to check the quality of your employees chat abilities as well as their productivity. It provides feedback for the employee themselves to also see how they are doing and take any suggestions the customer may leave for them regarding their chat experience.
  • Olark is very affordable and offers you the option, at a low cost, to look bigger and more professional that you even are. We were a smaller company and has the chat option with Olark and now have grown tremendously and STILL have the Olark chat option. Olark allowed us to grow and provide professionalism to our customers .
  • The Olark program allows you to set up quick responses to keep your customer from waiting, and to allow your employees to not have to retype the same response over and over. It is a great program that the employees really enjoy as well. It reminds you if you forgot to log out when you left your desk and provides your customer a quick note giving them the option to send the chat as an email inquiry instead, so you don't miss a thing.
Read full review
Cons
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review
Intercom
  • It seems some users really struggle to figure out how to escalate to a human (especially through email).
  • Not excited about how "soft" resolutions still count as resolutions and are paid for. Though some abandoned cases appear to be able to be concluded as "the user got the answer they needed", there are others where they clearly didn't, because they just open up another chat (or even more), trying to get more info. This pads the resolution stats and makes it seem more effective than it actually is.
  • Cost -- Fin is quite expensive. It helps us with scaling coverage, but we're not really saving money.
Read full review
Olark
  • Not really an area of improvement for Olark specifically, but I will offer that it is incredibly important to keep in mind your company's "shopping hours" or peak traffic times (there is a Reports feature on the software that allows you to analyze peak traffic times).
  • Transcript history can be a little tricky - if you're searching for a specific past conversation, sometimes you may get multiple search results and have to sift through them until you find exactly what you're looking for.
  • I'd also offer that you will occasionally come across folks that are on your site to cyberbully or say nonsensical things. While there isn't an absolute fullproof way to deal with this, Olark does offer a nice "block" feature to disregard any unwanted conversations.
Read full review
Likelihood to Renew
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
Read full review
Intercom
We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
Read full review
Olark
To be honest, renewal decisions are not currently within my power. Hypothetically speaking, I'm very comfortable with the platform, have used it daily for nearly a year, and would see no reason to switch to anything else. The small criticisms I had are not significant enough to deter me from using Olark. It's a user friendly, effective tool for our department.
Read full review
Usability
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Intercom
From an administration standpoint, Fin is very easy to set up, train, and test. Having the ability to impersonate a user in our system to see how Fin responds is huge. It lets you test several situations and throw curveballs at it (as customers will) without the risk of setting Fin live and wondering what will happen. It's also easy to fine-tune. Some chatbots you can never quite get right without spending hours on, but Fin usually takes a few minutes to dial it in. From a customer standpoint, Fin couldn't be easier to engage with. We tell customers up front it's an AI bot and they're wow'd with the experience
Read full review
Olark
It is simply easy and customizable to be exactly what you need it to be
Read full review
Reliability and Availability
Demandbase
Seems to always work.
Read full review
Intercom
always there
Read full review
Olark
No answers on this topic
Performance
Demandbase
It's pretty fast.
Read full review
Intercom
works perfect
Read full review
Olark
No answers on this topic
Support Rating
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
Read full review
Intercom
Intercom is the premier customer support/engagement model and it definitely has one of the top tier customer support teams as well. I don't think I have ever waited more than 5 minutes to get the information I need or get help with an issue. They are incredible and I aim to model our customer service department after them.
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Olark
Our organization does not have any complaints about Olark's Support. Anytime we reached out to them for assistance, we received a prompt, helpful reply! As mentioned previously, we used Olark fairly basically so we didn't have too much need to work with their support team other than a few general questions here and there. They were always pleasant to work with.
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In-Person Training
Demandbase
She was fine, but we only had one session
Read full review
Intercom
No answers on this topic
Olark
No answers on this topic
Online Training
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Intercom
Easy to know the learning path
Read full review
Olark
No answers on this topic
Implementation Rating
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
Read full review
Intercom
The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
Read full review
Olark
No answers on this topic
Alternatives Considered
Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
Read full review
Intercom
We only used the free live chat version from HubSpot, so Intercom is yards better! If I were just comparing an actual live chat between the two tools, HubSpot was often clunky and delayed, and it was hard to find past conversation information
Read full review
Olark
Olark has an easier implementation process and has better functionality such as the ability to send commands through the platform to either create a ticket in your CRM or push an opportunity to salesforce; you're even able to 'push' the end user to a web page. Implementing their SDK is a snap as well.
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Return on Investment
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
Read full review
Intercom
  • New role opportunities — Using the “Fin-first” approach has reduced the workload for our Tier 1 team, giving them more time to focus on their own career growth. It’s also opened the door to a dedicated, AI-focused role, where a team member regularly reviews Fin’s answers and makes updates to help it perform even better.
  • Enabling Fin has also reduced our response time and allowed us to meet SLA's.
Read full review
Olark
  • Olark allows my customer support team to respond to inquiries much faster than before.
  • We have seen an uptick in sales as we are able to address more questions from website visitors.
  • We have changed the design of our website based on chat feedback and questions obtained through Olark.
Read full review
ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of

Fin by Intercom Screenshots

Screenshot of Fin, delivering conversational support experience to customers.Screenshot of where to monitor, analyze, and optimize Fin by spotting trends, filling content gaps, and fixing quality issues topic by topic.Screenshot of where to customize Fin's tone of voice, teach it support knowledge and policies, and configure how it handles complex tasks in over 45 languages.Screenshot of where to test answers, review the sources and settings that shape them, and get tailored recommendations to optimize performance.Screenshot of Fin, as it appears across email and live chat to phone, SMS, and social. Fin can answer any question, across any channel, any time.