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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    LinkedIn Sales Navigator

    Score8.5 out of 10
    N/ALinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

    $79.99

    per month

    Pricing
    Demandbase OneLinkedIn Sales Navigator
    Editions & Modules
    No answers on this topic
    Professional
    $79.99
    per month
    Team
    $134.99
    per license
    Enterprise
    Contact sales team
    Offerings
    Pricing Offerings
    Demandbase OneLinkedIn Sales Navigator
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
    More Pricing Information
    Community Pulse
    Demandbase OneLinkedIn Sales Navigator
    Considered Both Products
    Demandbase
    Chose Demandbase One
    I think it complements the service, not directly competing. Both are great prospecting tools that help improve overall productivity which results in eventual increase in sales and revenue. LinkedIn Sales Navigator is important during prospecting, in terms of the details of …
    Incentivized
    Chose Demandbase One
    I have only used Demandbase One so far, but I have heard from other colleagues that they prefer this tool over other tools they have used in the past. The only comparison I can make is doing it manually, which makes a massive difference, so I recommend a tool like Demandbase.
    Incentivized
    Chose Demandbase One
    I like Demandbase better then Bullhorn. Demandbase is alot more user friendly.
    Incentivized
    Chose Demandbase One
    I never used another tool
    Incentivized
    Chose Demandbase One
    We actually use in tandem. Except zoom info, which Demandbase One replaced. Seems more accurate w intent but we doesn’t have contact data built in
    Incentivized
    Chose Demandbase One
    We actually use both as, in our opinion, Zoominfo is better at the individual level and Demandbase One is better at the account level.
    Incentivized
    Chose Demandbase One
    Demandbase is far more detailed and accurate.
    Incentivized
    Chose Demandbase One
    We still use LinkedIn for accounts that Demandbase does not have enough contacts to target. Overall the tracking on engagement is much better on Demandbase.
    Incentivized
    LinkedIn
    Chose LinkedIn Sales Navigator
    LinkedIn Sales Navigator has no competition when it comes to quickly finding and validating a prospects job function, tenure, and overall job history. It still has a long way to go in terms of stacking up against some of the other companies on the list in regards to: data …
    Incentivized
    Chose LinkedIn Sales Navigator
    LinkedIn has a social selling presence that is hard to achieve with the others. It also helps build rapport for future opportunities.
    Incentivized
    Chose LinkedIn Sales Navigator
    LinkedIn Sales Navigator is better in terms of advanced search and filters compared to ZoomInfo, Demandbase, and Hoovers. Data accuracy is also higher than competitor products. Integration with CRM tools is also better.

    However, LinkedIn Sales Navigator does not provide personal …
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    93%
    Would buy again
    68 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    89%
    Delivers good value for the price
    56 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    90%
    Happy with the feature set
    66 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    88%
    Lived up to sales and marketing promises
    49 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    92%
    Implementation went as expected
    47 Answers
    Features
    Demandbase OneLinkedIn Sales Navigator
    Engagement
    Comparison of Engagement features of Demandbase One and LinkedIn Sales Navigator
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    LinkedIn Sales Navigator
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and LinkedIn Sales Navigator
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    LinkedIn Sales Navigator
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and LinkedIn Sales Navigator
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    LinkedIn Sales Navigator
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and LinkedIn Sales Navigator
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    LinkedIn Sales Navigator
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and LinkedIn Sales Navigator
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    LinkedIn Sales Navigator
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of Demandbase One and LinkedIn Sales Navigator
    Feature
    Demandbase One
    -
    Ratings
    LinkedIn Sales Navigator
    7.7
    182 Ratings
    0% below category average
    Advanced search00 Ratings9.6182 Ratings
    Identification of new leads00 Ratings9.5180 Ratings
    List quality00 Ratings8.2176 Ratings
    List upload/download00 Ratings4.3121 Ratings
    Ideal customer targeting00 Ratings8.2175 Ratings
    Load time/data access00 Ratings6.3162 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Demandbase One and LinkedIn Sales Navigator
    Feature
    Demandbase One
    -
    Ratings
    LinkedIn Sales Navigator
    8.3
    180 Ratings
    7% above category average
    Contact information00 Ratings7.9159 Ratings
    Company information00 Ratings8.4180 Ratings
    Industry information00 Ratings8.6175 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Demandbase One and LinkedIn Sales Navigator
    Feature
    Demandbase One
    -
    Ratings
    LinkedIn Sales Navigator
    8.2
    177 Ratings
    10% above category average
    Lead qualification process00 Ratings8.3136 Ratings
    Smart lists and recommendations00 Ratings7.6159 Ratings
    Salesforce integration00 Ratings8.3130 Ratings
    Company/business profiles00 Ratings8.6173 Ratings
    Alerts and reminders00 Ratings8.2154 Ratings
    Data hygiene00 Ratings7.9155 Ratings
    Automatic data refresh00 Ratings6.9135 Ratings
    Tags00 Ratings8.8129 Ratings
    Filters and segmentation00 Ratings9.0163 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Demandbase One and LinkedIn Sales Navigator
    Feature
    Demandbase One
    -
    Ratings
    LinkedIn Sales Navigator
    6.6
    79 Ratings
    12% below category average
    Sales email templates00 Ratings6.972 Ratings
    Append emails to records00 Ratings6.467 Ratings
    Best Alternatives
    Demandbase OneLinkedIn Sales Navigator
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneLinkedIn Sales Navigator
    Likelihood to Recommend
    6.7
    (225 ratings)
    7.0
    (184 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    8.0
    (3 ratings)
    Usability
    6.6
    (94 ratings)
    5.6
    (12 ratings)
    Availability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    9.0
    (3 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    8.0
    (2 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneLinkedIn Sales Navigator
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    LinkedIn
    LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    LinkedIn
    • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
    • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
    • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    LinkedIn
    • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
    • Sorting - need a better, faster way to sort by for prospect lists and account lists
    • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    LinkedIn
    This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    LinkedIn
    Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    LinkedIn
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    LinkedIn
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    LinkedIn
    I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    LinkedIn
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    LinkedIn
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    LinkedIn
    I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
    Incentivized
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    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    LinkedIn
    LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    LinkedIn
    • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
    • Allowed me to better identify the key stakeholders at companies I was targeting
    • Kept me up to date on what was happening with my prospects and their companies.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot