Demandbase One vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase One
Score 7.8 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
SAP Sales Cloud
Score 8.5 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
Demandbase OneSAP Sales Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demandbase OneSAP Sales Cloud
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
Demandbase OneSAP Sales Cloud
Features
Demandbase OneSAP Sales Cloud
Engagement
Comparison of Engagement features of Product A and Product B
Demandbase One
6.0
47 Ratings
24% below category average
SAP Sales Cloud
-
Ratings
Automated routing and prioritization6.439 Ratings00 Ratings
Customer interaction histories6.543 Ratings00 Ratings
Syndicated content4.03 Ratings00 Ratings
Personalization6.240 Ratings00 Ratings
Engagement data tracking6.847 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Demandbase One
6.6
34 Ratings
16% below category average
SAP Sales Cloud
-
Ratings
Ad campaign creation6.832 Ratings00 Ratings
Display advertising7.232 Ratings00 Ratings
Contextual advertising6.525 Ratings00 Ratings
Social advertising5.826 Ratings00 Ratings
Ad reporting and analytics6.533 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Demandbase One
6.7
50 Ratings
13% below category average
SAP Sales Cloud
-
Ratings
Standard visitor segmentation7.049 Ratings00 Ratings
Behavioral visitor segmentation6.846 Ratings00 Ratings
ABM sales intelligence6.548 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Demandbase One
6.6
51 Ratings
13% below category average
SAP Sales Cloud
-
Ratings
3rd party intent signals6.547 Ratings00 Ratings
Downstream intent signals6.646 Ratings00 Ratings
Account identification6.851 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Demandbase One
7.0
44 Ratings
11% below category average
SAP Sales Cloud
-
Ratings
Automated workflow & orchestration7.044 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Demandbase One
-
Ratings
SAP Sales Cloud
8.4
148 Ratings
7% above category average
Customer data management / contact management00 Ratings8.3141 Ratings
Workflow management00 Ratings8.6142 Ratings
Territory management00 Ratings8.0127 Ratings
Opportunity management00 Ratings8.8138 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.2134 Ratings
Contract management00 Ratings8.0131 Ratings
Quote & order management00 Ratings8.6131 Ratings
Interaction tracking00 Ratings8.7134 Ratings
Channel / partner relationship management00 Ratings8.4128 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Demandbase One
-
Ratings
SAP Sales Cloud
8.7
127 Ratings
12% above category average
Case management00 Ratings8.5122 Ratings
Call center management00 Ratings8.9112 Ratings
Help desk management00 Ratings8.7113 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Demandbase One
-
Ratings
SAP Sales Cloud
8.2
129 Ratings
5% above category average
Lead management00 Ratings8.2128 Ratings
Email marketing00 Ratings8.2111 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Demandbase One
-
Ratings
SAP Sales Cloud
8.2
140 Ratings
6% above category average
Task management00 Ratings8.2132 Ratings
Billing and invoicing management00 Ratings8.2111 Ratings
Reporting00 Ratings8.2129 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Demandbase One
-
Ratings
SAP Sales Cloud
8.3
138 Ratings
8% above category average
Forecasting00 Ratings8.2128 Ratings
Pipeline visualization00 Ratings8.7129 Ratings
Customizable reports00 Ratings8.1133 Ratings
Customization
Comparison of Customization features of Product A and Product B
Demandbase One
-
Ratings
SAP Sales Cloud
8.2
136 Ratings
7% above category average
Custom fields00 Ratings8.0136 Ratings
Custom objects00 Ratings8.0129 Ratings
Scripting environment00 Ratings8.5112 Ratings
API for custom integration00 Ratings8.1121 Ratings
Security
Comparison of Security features of Product A and Product B
Demandbase One
-
Ratings
SAP Sales Cloud
9.1
139 Ratings
8% above category average
Single sign-on capability00 Ratings9.2133 Ratings
Role-based user permissions00 Ratings9.0133 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Demandbase One
-
Ratings
SAP Sales Cloud
8.9
97 Ratings
18% above category average
Social data00 Ratings8.797 Ratings
Social engagement00 Ratings9.193 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Demandbase One
-
Ratings
SAP Sales Cloud
8.5
115 Ratings
13% above category average
Marketing automation00 Ratings8.3111 Ratings
Compensation management00 Ratings8.692 Ratings
Platform
Comparison of Platform features of Product A and Product B
Demandbase One
-
Ratings
SAP Sales Cloud
8.3
120 Ratings
9% above category average
Mobile access00 Ratings8.3120 Ratings
Best Alternatives
Demandbase OneSAP Sales Cloud
Small Businesses
Dealfront
Dealfront
Score 9.7 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Demandbase OneSAP Sales Cloud
Likelihood to Recommend
6.2
(222 ratings)
8.3
(147 ratings)
Likelihood to Renew
5.0
(30 ratings)
8.0
(14 ratings)
Usability
6.6
(91 ratings)
7.0
(9 ratings)
Availability
7.0
(2 ratings)
9.1
(2 ratings)
Performance
7.3
(2 ratings)
9.1
(2 ratings)
Support Rating
10.0
(50 ratings)
6.0
(13 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.9
(2 ratings)
9.1
(3 ratings)
Implementation Rating
10.0
(11 ratings)
8.0
(3 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
10.0
(1 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
8.5
(110 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
8.2
(1 ratings)
Vendor pre-sale
9.0
(1 ratings)
9.1
(1 ratings)
User Testimonials
Demandbase OneSAP Sales Cloud
Likelihood to Recommend
Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
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SAP
Well, I've been using SAP Sales Cloud for 6 months now so my conclusions are that if your employees are techy friendly then I would recommend It, but if they are quite not used to advanced CRM tools could be a bit overwhelming at first. Pricing it's okay thought, compares to other tools I've used previously.
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Pros
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
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SAP
  • I love its ability to automate the entire sales process for us.
  • Another thing I love is how it combines data from different touchpoints to provide a 360-degree view of the customer.
  • What I like best about SAP Sales Cloud is the real-time analytics it provides for my organization.
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Cons
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
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SAP
  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
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Likelihood to Renew
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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SAP
SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
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Usability
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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SAP
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
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Reliability and Availability
Demandbase
Seems to always work.
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SAP
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
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Performance
Demandbase
It's pretty fast.
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SAP
No answers on this topic
Support Rating
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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SAP
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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In-Person Training
Demandbase
She was fine, but we only had one session
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SAP
No answers on this topic
Online Training
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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SAP
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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Implementation Rating
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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SAP
I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
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Alternatives Considered
Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
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SAP
Sap sales cloud has boosted the supply chain network . Sap Sales cloud has seamlessly unified the backend business processes into more transparent effective ones.The customer satisfaction have also increased with better customer collaboration and relationship.The vendor management process has also been significantly impacted and all for good. Customers are really happy with it
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Scalability
Demandbase
No answers on this topic
SAP
1. It much needed to the end-user like sales person and marketing team to read the real time analysis for better decision making and deal closing. 2. Cost calculation and tracking becomes easier on go. 3. HR department, sales and marketing teams are getting insights for further improvement of the process of sales and conversion rate. 4. Easier to know customer behavior and taste.
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Return on Investment
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
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SAP
  • Integration with additional sales tools, such as LinkedIn Sales Navigator, greatly improves the speed and efficiency of our entire process.
  • Standard templates facilitate easy and efficient lead interaction.
  • The time is reduced and representative job productivity increases when SAP Sales Cloud is used.
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ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of

SAP Sales Cloud Screenshots

Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization