Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emplifi
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
Wrike
Score 8.4 out of 10
Mid-Size Companies (51-1,000 employees)
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
$240
per year 2 users (minimum)
Pricing
EmplifiWrike
Editions & Modules
No answers on this topic
Wrike Free
$0
per month per user
Wrike Team
$10
per month (billed annually) per user (2-15 users)
Wrike Business
$25
per month (billed annually) per user (5-200 users)
Wrike Enterprise
Request a quote
per month per user
Pinnacle
Request a quote
per month per user
Offerings
Pricing Offerings
EmplifiWrike
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsEvery premium plan begins with a 14-day trial period.
More Pricing Information
Community Pulse
EmplifiWrike
Features
EmplifiWrike
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Emplifi
6.4
7 Ratings
17% below category average
Wrike
-
Ratings
Boolean keyword searches6.75 Ratings00 Ratings
Filtering out noise/spam6.46 Ratings00 Ratings
Sentiment analysis5.55 Ratings00 Ratings
Broad channel coverage7.07 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi
7.3
8 Ratings
10% below category average
Wrike
-
Ratings
Content planning and scheduling7.38 Ratings00 Ratings
Audience targeting7.07 Ratings00 Ratings
Content optimization7.38 Ratings00 Ratings
Workflow management7.67 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi
7.3
7 Ratings
10% below category average
Wrike
-
Ratings
Automated routing and prioritization7.37 Ratings00 Ratings
Customer interaction histories8.25 Ratings00 Ratings
Bulk actions6.46 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi
7.6
6 Ratings
1% below category average
Wrike
-
Ratings
Lead generation8.01 Ratings00 Ratings
Content marketing7.66 Ratings00 Ratings
Paid media management7.74 Ratings00 Ratings
Campaigns and promotions7.34 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Emplifi
5.8
8 Ratings
36% below category average
Wrike
-
Ratings
Twitter6.18 Ratings00 Ratings
Facebook7.98 Ratings00 Ratings
LinkedIn4.17 Ratings00 Ratings
Google+8.01 Ratings00 Ratings
Instagram7.38 Ratings00 Ratings
Pinterest3.25 Ratings00 Ratings
YouTube3.95 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi
6.4
8 Ratings
19% below category average
Wrike
-
Ratings
Campaign success analytics7.07 Ratings00 Ratings
Real-time tracking6.78 Ratings00 Ratings
Competitor analysis5.57 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Emplifi
6.7
8 Ratings
17% below category average
Wrike
-
Ratings
Role-based user permissions & privileges7.38 Ratings00 Ratings
Mobile access6.15 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
Emplifi
-
Ratings
Wrike
7.7
860 Ratings
0% below category average
Task Management00 Ratings9.0852 Ratings
Resource Management00 Ratings7.8728 Ratings
Gantt Charts00 Ratings7.7600 Ratings
Scheduling00 Ratings8.2746 Ratings
Workflow Automation00 Ratings7.7732 Ratings
Team Collaboration00 Ratings8.7851 Ratings
Support for Agile Methodology00 Ratings7.5464 Ratings
Support for Waterfall Methodology00 Ratings7.9413 Ratings
Document Management00 Ratings7.3712 Ratings
Email integration00 Ratings7.3642 Ratings
Mobile Access00 Ratings7.5620 Ratings
Timesheet Tracking00 Ratings7.1394 Ratings
Change request and Case Management00 Ratings7.723 Ratings
Budget and Expense Management00 Ratings7.0301 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Emplifi
-
Ratings
Wrike
7.5
309 Ratings
3% below category average
Quotes/estimates00 Ratings8.21 Ratings
Invoicing00 Ratings7.31 Ratings
Project & financial reporting00 Ratings7.4304 Ratings
Integration with accounting software00 Ratings7.1181 Ratings
Best Alternatives
EmplifiWrike
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CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Stackby
Stackby
Score 9.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
InEight
InEight
Score 9.5 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
InEight
InEight
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EmplifiWrike
Likelihood to Recommend
9.2
(110 ratings)
8.5
(892 ratings)
Likelihood to Renew
9.1
(6 ratings)
8.8
(103 ratings)
Usability
8.1
(36 ratings)
8.2
(227 ratings)
Availability
-
(0 ratings)
8.1
(24 ratings)
Performance
-
(0 ratings)
6.9
(21 ratings)
Support Rating
8.8
(43 ratings)
8.3
(90 ratings)
In-Person Training
-
(0 ratings)
8.2
(5 ratings)
Online Training
6.0
(1 ratings)
8.2
(13 ratings)
Implementation Rating
9.1
(2 ratings)
8.1
(32 ratings)
Configurability
-
(0 ratings)
8.2
(12 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.2
(4 ratings)
Ease of integration
-
(0 ratings)
6.8
(7 ratings)
Product Scalability
-
(0 ratings)
8.0
(15 ratings)
Professional Services
-
(0 ratings)
6.8
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.8
(7 ratings)
Vendor pre-sale
-
(0 ratings)
6.7
(8 ratings)
User Testimonials
EmplifiWrike
Likelihood to Recommend
Emplifi Inc
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
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Wrike
Wrike is well-suited for content creation, review, and management. I can't speak to other types of work it can be suitable for because I use it as a writer only, but I would recommend it to other people in content creation fields who have to work with a team. A friend of mine is an editor at the local newspaper, and I think some features of Wrike would make her editing tasks a little easier and promote more cohesion in her team.
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Pros
Emplifi Inc
  • Helps us prioritize requests based on urgency and tone
  • Helps us divide work between several teams
  • Helps us keep an eye on how our posts are being recieved and are performing
  • Helps us stay in contact with customers, and helps us understand particular customers needs
  • Helps us separate the chaff from the wheat
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Wrike
  • different views to accommodate different users workflow
  • predecessors and successors to tie tasks together and adjust dates as a group
  • Being able to see other people's workloads so when I am planning my projects for the upcoming quarter, I can set a project delivery date that is better suited to workload and is more realistic
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Cons
Emplifi Inc
  • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
  • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
  • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
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Wrike
  • Templating.
  • For example, let's say we are onboarding a new client. There are certain tasks that need to be done. It would be great to be able to create a new project and have certain tasks preloaded.
  • Importing.
  • Importing may seem easy, but there is so much nuance to it. The fact that you need to make sure the parent task comes before child tasks is very difficult to do without the help of AI. Also, I am not sure it is possible if you have a thousand tasks to import, to make sure that you have a folder structure and parent/child tasks.
  • I also find that the documentation is lacking and the 2 import methods lacking as well.
  • Customize my inbox. When I log into Wrike, my Inbox is the first thing I see, but this doesn't show the full picture of what I want it.
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Likelihood to Renew
Emplifi Inc
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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Wrike
I wish that Wrike had more drag and drop functionality that would be connected to assignee and also I wish that the finish date of a task would update to the date where you checked completed. It does not do that. Also finishing a task doesn't move the start date of the next task it "protects your time in that way", but our management team wants us to quickly see what we have down the pipeline rather than having to scroll down the list of upcoming tasks.
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Usability
Emplifi Inc
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
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Wrike
The platform is intuitive, easy to navigate, and flexible enough to accommodate the complexity of payer contracting workflows. Features such as custom workflows, automated reminders, and real-time collaboration make it simple for our team to stay aligned and efficient. Wrike allows us to track negotiations and related tasks without needing extensive training or technical expertise, which has driven adoption across departments and ensured consistent usage.
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Reliability and Availability
Emplifi Inc
No answers on this topic
Wrike
Over two years of (almost) daily usage without outages. Don't remember any errors. I give it 9 only because some Wrike plugins (for online document edit) are based on NPAPI architecture. These types of plugins are being phased out in new browsers, and NPAPI plugins are disabled by default in recent versions of Chrome so you have to do some browser adjustments when you switch browsers or move to another computer.
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Performance
Emplifi Inc
No answers on this topic
Wrike
Wrike tasks loads fine, but I hate clicking files and wait for a bit of time since it is powerpoint or word, Wrike assumes I want to open those on Wrike. My suggestion is to link it to office 365 so we do not need Wrike based decoder for PPTX and DOCX
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Support Rating
Emplifi Inc
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
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Wrike
During my learning phase with Wrike, I initially struggled with setting up automation rules and request forms. However, Wrike support was always my go-to, resolving issues within seconds or minutes. Their assistance made the learning process much easier. My best experience was receiving step-by-step screenshots to follow, with the support team on standby until I was completely satisfied.
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In-Person Training
Emplifi Inc
No answers on this topic
Wrike
We had staff in person provide some training
Read full review
Online Training
Emplifi Inc
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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Wrike
I love the Wrike training options. Wrike Discover has tons of courses, learning plans, certifications, etc. This is an area where Wrike definitely shines! I wish these resources were more in your face for new people, because it seems like a lot of coworkers didn't know all of this training was available to them.
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Implementation Rating
Emplifi Inc
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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Wrike
There are a lot of bells and whistles in Wrike, and not all of it is easy or intuitive to understand once it's plopped in your lap. It's easier when there are a few choice people who understand Wrike as a platform and articulate it in such a way where it makes it easy to pass it along to others in the group
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Alternatives Considered
Emplifi Inc
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
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Wrike
We use both monday.com and Wrike. While Monday does have a better user interface, Wrike allows us to have more visibility into tasks where multiple people are collaborating. And also to receive project brief-ins and requests for new projects. We use both differently and I would say for us Wrike is more the collaboration tool than the day to day individual task management tool - and it works great.
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Contract Terms and Pricing Model
Emplifi Inc
No answers on this topic
Wrike
company purchase
Read full review
Scalability
Emplifi Inc
No answers on this topic
Wrike
The sky is the limit for what can be done in Wrike. We started with 1 use case and within 5 months we migrated several key business practices over to Wrike because they were easier to manage. Use cases so far: process improvement, management review, corrective actions, maintenance requests, month-end financial closing, and document management. As we grow, it's easy to imagine putting even more into Wrike where it becomes a cornerstone for how we do business
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Professional Services
Emplifi Inc
No answers on this topic
Wrike
I do not use professional services.
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Return on Investment
Emplifi Inc
  • reporting - this has massively reduced the time spent on creating reports for social media activities
  • paid ads - has provided detailed analysis of how our ads are performing
  • community - reduced the time taken to respond to social messages, resulting in more leads
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Wrike
  • Wrike has improved our resource management significantly.
  • Wrike has improved the request intake process for us.
  • One negative impact of using Wrike is that we had to include Workato for some customised automations, which were not supported by Unito, but this can be on a need-to basis.
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ScreenShots

Emplifi Screenshots

Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.

Wrike Screenshots

Screenshot of DashboardsScreenshot of DashboardsScreenshot of DashboardsScreenshot of DashboardsScreenshot of Space workflowsScreenshot of Space workflows