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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Figma

    Score8.9 out of 10
    N/AFigma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.

    $15

    per month per editor

    Webflow

    Score8.5 out of 10
    N/AWebflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.

    $18

    per month

    Pricing
    FigmaWebflow
    Editions & Modules
    Professional
    $144
    per year
    Organization
    $540
    per year
    Starter
    Free
    Basic
    $18
    per month
    CMS
    $29
    per month
    Ecommerce - Standard
    $42
    per month
    Business
    $49
    per month
    Ecommerce - Plus
    $84
    per month
    Ecommerce - Advanced
    $235
    per month
    Offerings
    Pricing Offerings
    FigmaWebflow
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsUp to a 22% discount available for annual pricing.
    More Pricing Information
    Community Pulse
    FigmaWebflow
    Considered Both Products
    Figma
    Chose Figma
    Axure is known for its powerful prototyping capabilities, including complex interactions, conditional logic, and dynamic content but it has a steeper learning curve due to its advanced features and complexity. Plus its expensive. Adobe XD integrates seamlessly with other Adobe …
    Incentivized
    Chose Figma
    In comparison to Figma, other tools which can accomplish similar tasks (Adobe XD, Sketch, and Adobe PhotoShop) feel outdated, clunky, and lacking in functionality.

    When switching over to Figma, the experience feels much more elegant, convenient, and cutting-edge in a number of …
    Incentivized
    Chose Figma
    For creating website wireframes, Figma is the perfect balance between ease of use and product functionality.

    Canva is easy to use but it doesn't offer the flexibility that Figma does when it comes to design.
    Incentivized
    Webflow
    Chose Webflow
    Webflow is a great replacement for simple websites like WIX & Squarespace. Webflow, in its current incarnation, will never be able to overtake the ubiquity of WordPress pages, it lacks the automation & tooling of Supernova, the design capabilities of Figma, and the design -> …
    Incentivized
    Chose Webflow
    Framer is Webflow's closest competitor and has some advantages in the animation department, but Webflow has a bit more brand recognition among clients. WordPress is old-fashioned in its approach, and despite offering site-builder themes and plugins, still doesn't have native …
    Incentivized
    Chose Webflow
    Webflow, in my opinion, is a better tool because it gives you more granular control over tools like Framer and Wix Studio.
    Incentivized
    Chose Webflow
    We loved the feature set and extensibility. It's a little pricey but when we have the time to devote to a project it shows why Webflow is such a good fit. Of course there are lots of other things you can use it for, but it's been working for us for one-off marketing projects.
    Incentivized
    Chose Webflow
    Compared to other closed platforms like Squarespace or Shopify, Webflow is much more developer friendly and customizable. The CMS is easier to use and much more flexible to design and develop in. Price points between the 3 are similar. Most of the 3rd party integrations for …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    204 Answers
    86%
    Would buy again
    19 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    179 Answers
    90%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    198 Answers
    86%
    Happy with the feature set
    19 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    123 Answers
    84%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    142 Answers
    90%
    Implementation went as expected
    18 Answers
    Features
    FigmaWebflow
    Security
    Comparison of Security features of Figma and Webflow
    Feature
    Figma
    -
    Ratings
    Webflow
    7.8
    16 Ratings
    6% below category average
    Role-based user permissions00 Ratings7.816 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Figma and Webflow
    Feature
    Figma
    -
    Ratings
    Webflow
    8.3
    13 Ratings
    6% above category average
    API00 Ratings8.213 Ratings
    Internationalization / multi-language00 Ratings8.311 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Figma and Webflow
    Feature
    Figma
    -
    Ratings
    Webflow
    8.1
    19 Ratings
    3% above category average
    WYSIWYG editor00 Ratings8.019 Ratings
    Code quality / cleanliness00 Ratings8.418 Ratings
    Admin section00 Ratings6.619 Ratings
    Page templates00 Ratings8.118 Ratings
    Library of website themes00 Ratings8.315 Ratings
    Mobile optimization / responsive design00 Ratings9.519 Ratings
    Publishing workflow00 Ratings8.518 Ratings
    Form generator00 Ratings7.115 Ratings
    Web Content Management
    Comparison of Web Content Management features of Figma and Webflow
    Feature
    Figma
    -
    Ratings
    Webflow
    7.4
    19 Ratings
    1% below category average
    Content taxonomy00 Ratings7.014 Ratings
    SEO support00 Ratings8.416 Ratings
    Bulk management00 Ratings6.416 Ratings
    Availability / breadth of extensions00 Ratings7.417 Ratings
    Community / comment management00 Ratings7.613 Ratings
    Best Alternatives
    FigmaWebflow
    Small Businesses
    Proto.io
    Score7 out of 10
    Umbraco CMS
    Score6.9 out of 10
    Medium-sized Companies
    UXPin
    Score7.9 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Marvel
    Score9 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FigmaWebflow
    Likelihood to Recommend
    8.7
    (209 ratings)
    8.6
    (22 ratings)
    Likelihood to Renew
    10.0
    (7 ratings)
    10.0
    (1 ratings)
    Usability
    7.9
    (41 ratings)
    8.5
    (14 ratings)
    Availability
    5.5
    (1 ratings)
    1.0
    (1 ratings)
    Performance
    8.2
    (1 ratings)
    1.0
    (1 ratings)
    Support Rating
    5.1
    (17 ratings)
    6.5
    (3 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    6.4
    (1 ratings)
    -
    (0 ratings)
    Configurability
    6.4
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    7.3
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    6.4
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    1.0
    (1 ratings)
    Professional Services
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FigmaWebflow
    Likelihood to Recommend
    Figma
    I would recommend if you need to start from scratch a product UI or any customer journey that you need to implement that requires designing and visualizing different steps to complete a process. I would recommend that any design/UI/UX team brainstorm and make proposals that they can compare and discuss in a visual way.
    Incentivized
    Read full review
    Webflow
    Since the purpose in my case is to build a small professional looking site to present project outcomes and other research, I can create custom fields and design experimentations. Webflow builds sites that are super professional, with many amazing templates that don't look cheap. Additionally, I can test responsive layouts. Apart from this, I used 1-2 static pages to illustrate key findings for example what a multilingual site could look like with screenshots without needing CMS in free version, which are all the valuable skills to acquire. Compared to WordPress, Webflow is expensive with limited free features, although it has really cool additional features that will make the site I build stand out.
    Incentivized
    Read full review
    Pros
    Figma
    • Figma allows us to create universal content. This means that if multiple designers want to re-use a piece of content, and if everyone's content should be dynamically updated from time to time, we can easily accomplish this by turning design elements into a universal instance. Then, if an update is needed, we can push the change out to all assets at once. It's very efficient and ensures we're all updating content accordingly.
    • Figma also allows us to set parameters for the company's brand guide and share them across various designers. This way, we can easily pull from approved brand fonts, colors, and more, which allows our assets to remain unified across multiple touchpoints.
    • Figma also allowed us to create and install our own plugin, which we use to export every slide we have in a frame at one time, versus the default export feature, which limits you to one slice at a time. This is particularly useful for us when we're working on email templates, since we tend to have a ton of slices in any given series.
    Incentivized
    Read full review
    Webflow
    • Saves time- because I don't have to do double entry of content.
    • It saves money. I like that it is an all-in-one system, so I don't have to host elsewhere.
    • Flexibility - Webflow provides me with a lot of flexibility in my webpage design, allowing me to adjust pages as needed, depending on the content types.
    Incentivized
    Read full review
    Cons
    Figma
    • It will be great if Figma will consider having the Pages where interactions can be stitched together among the Pages and not just one page with so many Frames to create the stand-alone clickable prototype that can be used to simulate the intended UX
    • Bring back the Inspect Mode tab right on the right-side panel of the main workspace instead of hiding behind the Dev Mode.
    • Figma Slides feature could be improved quite a bit more in order to be easier to assemble slides into a presentation deck and having pre-built templates for slides can be useful too.
    Incentivized
    Read full review
    Webflow
    • Brand recognition is still behind WordPress, which can make it a challenging sell for clients looking to play it safe in their CMS decision.
    • The CMS is ideal for smaller datasets, but higher content sites introduce some minor challenges.
    • Alignment between designers and developers is key prior to implementation. The flexibility of the platform requires careful planning to avoid over-engineering.
    Incentivized
    Read full review
    Likelihood to Renew
    Figma
    Figma is a pretty cool tool in many areas. My team almost uses it on daily basis, such as, brainstorming on product/design topics, discussing prototypes created by designers. We even use it for retrospectives, which is super convenient and naturally keeps records of what the team discusses every month. Furthermore, I do see the potential of the product - currently we mainly use it for design topics, but it seems it is also a good fit for tech diagrams, which we probably will explore further in the future.
    Incentivized
    Read full review
    Webflow
    It's the perfect balance of GUI and code control
    Incentivized
    Read full review
    Usability
    Figma
    There's a bit of a learning curve, but generally I think it's both more powerful and intuitive that other UX design tools. Most of what I need to do as a designer can be done in this platform, from basic wireframes to creating a design system, to creating pixel perfect designs, to prototyping to dev handoff.
    Incentivized
    Read full review
    Webflow
    Webflow is very easy for a beginner to get started with and achieve good results, but to achieve an expert level of understanding requires experience and some web development knowledge. HTML5, CSS3 and JavaScript knowledge aren't required to use Webflow, but an expert will know BEM class naming patterns, be able to create reusable elements and design systems, and add 3rd party integrations that require custom code.
    Incentivized
    Read full review
    Reliability and Availability
    Figma
    The only regret I have is, its not available when there is no internet
    Incentivized
    Read full review
    Webflow
    In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
    Read full review
    Performance
    Figma
    I think its great, As there are many other software or systems which can be integrated with it as plugins or API's
    Incentivized
    Read full review
    Webflow
    In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.
    Read full review
    Support Rating
    Figma
    I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
    Incentivized
    Read full review
    Webflow
    I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
    Incentivized
    Read full review
    In-Person Training
    Figma
    In-person training has its own benefits - 1. It helps in resolving queries then and there during the training. 2. I find classroom or in-person training more interactive. 3. Classroom or in-person training could be more practical in nature where participants can have an hands on experience with tools and clarify their doubts with the trainer.
    Incentivized
    Read full review
    Webflow
    No answers on this topic
    Online Training
    Figma
    Online training has its own merits and demerits - 1. Sometimes we may face issues with connectivity or the training content 2. The way training is being delivered becomes very important because not everyone is comfortable taking online training and learning by themselves. 3. With the advancement of technology online training has become popular but there is a segment of people who still prefer class-room training over online one.
    Incentivized
    Read full review
    Webflow
    No answers on this topic
    Alternatives Considered
    Figma
    Miro is more user-friendly than Figma, but is less robust in terms of web prototyping and graphic design. While Figma isn't made to be used as a design tool, our team has taken to using it as such because it's richer in functions and personalizations compared to Miro and Figma.
    Incentivized
    Read full review
    Webflow
    A lot more design control and easier to create a custom site, and then also to scale that site going forward. There's a lot about WordPress I miss, though, when it comes to managing a blog—user permissions, SEO control, edit HTML version of posts.
    Incentivized
    Read full review
    Scalability
    Figma
    I think this is great and as I mentioned at ADP we use Figma extensively whether by designers, researchers or content writers
    Incentivized
    Read full review
    Webflow
    I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.
    Read full review
    Return on Investment
    Figma
    • Allows us to get funding for further phases of the project (which is uncountable)
    • Well, it lets us show off when needed due to well suited UI-oriented character
    • Easily approachable by anyone (browser use)
    • User friendly interface
    • More advanced cooperation requires some of the users to have a license
    Incentivized
    Read full review
    Webflow
    • Webflow vast marketing makes it easy for me to sell the product
    • Webflow has been growing so much in recent year that more and more clients ask for it, and the demand is only increasing.
    • Big companies understand the power of Webflow and big companies tend to have a large budget for their web projects.
    Incentivized
    Read full review
    ScreenShots