Folloze vs. Highspot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Folloze
Score 8.2 out of 10
Enterprise companies (1,001+ employees)
Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.N/A
Highspot
Score 8.4 out of 10
N/A
Highspot is a sales content management software solution offered by Highspot.N/A
Pricing
FollozeHighspot
Editions & Modules
Folloze
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
FollozeHighspot
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeRequiredOptional
Additional Details
More Pricing Information
Community Pulse
FollozeHighspot
Features
FollozeHighspot
Engagement
Comparison of Engagement features of Product A and Product B
Folloze
7.7
11 Ratings
1% above category average
Highspot
-
Ratings
Automated routing and prioritization7.510 Ratings00 Ratings
Customer interaction histories7.610 Ratings00 Ratings
Syndicated content7.49 Ratings00 Ratings
Personalization8.111 Ratings00 Ratings
Engagement data tracking7.711 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Folloze
7.4
9 Ratings
5% below category average
Highspot
-
Ratings
Ad campaign creation7.69 Ratings00 Ratings
Display advertising7.59 Ratings00 Ratings
Contextual advertising7.39 Ratings00 Ratings
Social advertising7.29 Ratings00 Ratings
Ad reporting and analytics7.59 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Folloze
7.4
11 Ratings
3% below category average
Highspot
-
Ratings
Standard visitor segmentation7.211 Ratings00 Ratings
Behavioral visitor segmentation7.510 Ratings00 Ratings
ABM sales intelligence7.510 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Folloze
6.9
11 Ratings
9% below category average
Highspot
-
Ratings
3rd party intent signals6.410 Ratings00 Ratings
Downstream intent signals7.210 Ratings00 Ratings
Account identification7.211 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Folloze
7.5
9 Ratings
4% below category average
Highspot
-
Ratings
Automated workflow & orchestration7.59 Ratings00 Ratings
Best Alternatives
FollozeHighspot
Small Businesses
Dealfront
Dealfront
Score 9.7 out of 10
Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Paperflite
Paperflite
Score 8.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Paperflite
Paperflite
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FollozeHighspot
Likelihood to Recommend
7.5
(49 ratings)
6.9
(52 ratings)
Likelihood to Renew
9.1
(2 ratings)
10.0
(2 ratings)
Usability
7.9
(49 ratings)
6.5
(7 ratings)
Availability
8.2
(1 ratings)
-
(0 ratings)
Performance
7.3
(1 ratings)
-
(0 ratings)
Support Rating
6.3
(41 ratings)
10.0
(13 ratings)
Online Training
4.5
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
Configurability
5.5
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
4.5
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
5.5
(1 ratings)
-
(0 ratings)
Professional Services
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
FollozeHighspot
Likelihood to Recommend
Folloze
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
Read full review
Highspot
Great for delivering insight on which personas are engaging with the material shared. If I've had multiple meetings with personas, but they have not engaged with my proposal, I'm now able to understand the priority of our partnership and how it ranks within their other initiatives.
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Pros
Folloze
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
Read full review
Highspot
  • From an admin perspective, the platform is very easy to navigate, build and launch new content and informational pages for our team.
  • The search feature within the platform is very accurate and does a great job of curating the top content based off of what our reps are looking for.
  • The ability for our reps to hit 'edit in word online' or 'edit in Excel online' is great because our reps don't have to download a doc, edit it and then re-upload into the system. Any changes they make are auto-saved and stored right in Highspot. They can then present straight from the platform.
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Cons
Folloze
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
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Highspot
  • The mobile platform is not as user-friendly, missing some of the ease of use from a mobile device.
  • The Help section is not as comprehensive or accurate. Often a search yields answers that are not relevant to the issue trying to be resolved.
  • Content can only be sorted alphabetically or by date, it would be useful to be able to sort by author or department as well.
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Likelihood to Renew
Folloze
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
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Highspot
I love Highspot, it saves me a ton of time every single day. I like how my correspondence looks professional and I know what I'm sending is accurate and company approved. I'm able to add it to an email template in seconds and choose multiple brochures if it fits the information the student wants or requested. I can also customize templates to make them company specific when appropriate
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Usability
Folloze
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
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Highspot
It is a very intuitive website with easy navigation. I am also able to search by market name alone to get all the information that I need within that market. It is only as good as the information you place into it, but the naming conventions should be standard across the board.
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Reliability and Availability
Folloze
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
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Highspot
No answers on this topic
Performance
Folloze
pages load slow sometimes
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Highspot
No answers on this topic
Support Rating
Folloze
Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
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Highspot
I have not needed any customer support until now, I guess this is because they work on a proactive maintenance of the platform. We have an internal team working with Highspot so if I need help I go to my internal team not directly to Highspot. I have never heard any complaints.
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Online Training
Folloze
5 as we did it with our own people in house and not with Folloze
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Highspot
No answers on this topic
Implementation Rating
Folloze
I was not involved with the implementation of Folloze. This project was executed before I was hired
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Highspot
No answers on this topic
Alternatives Considered
Folloze
Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
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Highspot
Dropbox was sufficient for storing content in an easy to access space but, provided us no value beyond that. SharePoint actually made us less productive due to the amount of time our sales team had to spend searching for the right piece of content. Neither solution provided us any analytics as to what content was being used/engaged with.

Highspot provided us with intuitive content search and organization with the ability to tag keywords, search queries, and fine-tune categorization of all of our content. Highspot also provided us with direct feedback when our customer or prospective customers were viewing content which enabled us to follow-up at the perfect time and was directly attributed to several closed won opportunities. Their Outlook integration is the icing on the top as it allows our sales team to share content, access email templates, and link communication back to Salesforce without ever having to leave the email client. With these features combined Highspot has made me drastically more productive and efficient in my work.
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Contract Terms and Pricing Model
Folloze
cannot disclose
Read full review
Highspot
No answers on this topic
Scalability
Folloze
there are still a lot of things that need to be made available within the product
Read full review
Highspot
No answers on this topic
Return on Investment
Folloze
  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
Read full review
Highspot
  • Highspot has created more efficiency within our Sales team as reps no longer have to "hunt" for up-to-date collateral
  • Highspot helps us understand what collateral gets deals in pipeline
  • Highspot aids in new employees getting ramped easier and faster with one location to review training content
Read full review
ScreenShots

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.

Highspot Screenshots

Screenshot of Content usage analytics