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Folloze vs. Ion Interactive vs. Tripadvisor Business Advantage

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A

    Ion Interactive

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools.N/A

    Tripadvisor Business Advantage

    Score10 out of 10
    N/ATripadvisor Business Advantage is a premium business offering used to stand apart from the competition on the popular booking engine. Users can add videos to their profile, or storyboards, highlight favored customer reviews, and convert bookings with an enhanced mobile app. The user can also track the business's performance over time and get insights from guests and competitors.N/A
    Pricing
    FollozeIon InteractiveTripadvisor Business Advantage
    Editions & Modules
    Folloze
    Contact Sales
    Managed Services + SaaS
    Custom
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    FollozeIon InteractiveTripadvisor Business Advantage
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoYesNo
    Entry-level Setup FeeRequired$5,500 per customerNo setup fee
    Additional Details—ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.—
    More Pricing Information
    Community Pulse
    FollozeIon InteractiveTripadvisor Business Advantage
    Considered Multiple Products
    Folloze
    No answer on this topic
    Ion Interactive LLC
    No answer on this topic
    Tripadvisor
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    48 Answers
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    40 Answers
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    46 Answers
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    36 Answers
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    41 Answers
    No answers on this topic
    No answers on this topic
    Features
    FollozeIon InteractiveTripadvisor Business Advantage
    Engagement
    Comparison of Engagement features of Folloze and Ion Interactive and Tripadvisor Business Advantage
    Feature
    Folloze
    7.7
    11 Ratings
    6% above category average
    Ion Interactive
    -
    Ratings
    Tripadvisor Business Advantage
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings00 Ratings
    Personalization8.111 Ratings00 Ratings00 Ratings
    Engagement data tracking7.611 Ratings00 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and Ion Interactive and Tripadvisor Business Advantage
    Feature
    Folloze
    7.4
    9 Ratings
    3% above category average
    Ion Interactive
    -
    Ratings
    Tripadvisor Business Advantage
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and Ion Interactive and Tripadvisor Business Advantage
    Feature
    Folloze
    7.4
    11 Ratings
    4% above category average
    Ion Interactive
    -
    Ratings
    Tripadvisor Business Advantage
    -
    Ratings
    Standard visitor segmentation7.011 Ratings00 Ratings00 Ratings
    Behavioral visitor segmentation7.610 Ratings00 Ratings00 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and Ion Interactive and Tripadvisor Business Advantage
    Feature
    Folloze
    6.8
    11 Ratings
    2% below category average
    Ion Interactive
    -
    Ratings
    Tripadvisor Business Advantage
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings00 Ratings
    Downstream intent signals7.110 Ratings00 Ratings00 Ratings
    Account identification6.811 Ratings00 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and Ion Interactive and Tripadvisor Business Advantage
    Feature
    Folloze
    7.5
    9 Ratings
    0% above category average
    Ion Interactive
    -
    Ratings
    Tripadvisor Business Advantage
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of Folloze and Ion Interactive and Tripadvisor Business Advantage
    Feature
    Folloze
    -
    Ratings
    Ion Interactive
    7.5
    105 Ratings
    4% below category average
    Tripadvisor Business Advantage
    -
    Ratings
    Ideation00 Ratings10.099 Ratings00 Ratings
    Content collaboration00 Ratings5.094 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Folloze and Ion Interactive and Tripadvisor Business Advantage
    Feature
    Folloze
    -
    Ratings
    Ion Interactive
    8.7
    120 Ratings
    11% above category average
    Tripadvisor Business Advantage
    -
    Ratings
    Content hub00 Ratings10.0104 Ratings00 Ratings
    Forms / Gated content00 Ratings10.0107 Ratings00 Ratings
    Embedded CTAs00 Ratings10.0108 Ratings00 Ratings
    Content distribution00 Ratings8.093 Ratings00 Ratings
    Content promotion00 Ratings8.086 Ratings00 Ratings
    Content automation00 Ratings6.090 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Folloze and Ion Interactive and Tripadvisor Business Advantage
    Feature
    Folloze
    -
    Ratings
    Ion Interactive
    8.5
    118 Ratings
    14% above category average
    Tripadvisor Business Advantage
    -
    Ratings
    Audience profiling and targeting00 Ratings6.091 Ratings00 Ratings
    Closed-loop tracking and reporting00 Ratings8.095 Ratings00 Ratings
    Content performance analytics00 Ratings10.0116 Ratings00 Ratings
    Campaign optimization dashboard00 Ratings10.0107 Ratings00 Ratings
    Best Alternatives
    FollozeIon InteractiveTripadvisor Business Advantage
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Contently
    Score9.9 out of 10
    Rithum
    Score6.2 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    No answers on this topic
    Enterprises
    6sense
    Score8.4 out of 10
    PathFactory
    Score8.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    FollozeIon InteractiveTripadvisor Business Advantage
    Likelihood to Recommend
    7.6
    (49 ratings)
    10.0
    (135 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    7.0
    (22 ratings)
    -
    (0 ratings)
    Usability
    7.7
    (49 ratings)
    7.4
    (17 ratings)
    -
    (0 ratings)
    Availability
    8.2
    (1 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (41 ratings)
    10.0
    (18 ratings)
    -
    (0 ratings)
    Online Training
    4.5
    (1 ratings)
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    10.0
    (6 ratings)
    -
    (0 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Product Scalability
    5.5
    (1 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    FollozeIon InteractiveTripadvisor Business Advantage
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    Ion Interactive LLC
    If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use. If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't. If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
    Incentivized
    Read full review
    Tripadvisor
    No answers on this topic
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    Ion Interactive LLC
    • Quick Starts make it so easy to get started.
    • Real-time updates are awesome and save a ton of wasteful process.
    • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
    • Chat support is excellent and deeper-dive support has been super helpful.
    • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
    Incentivized
    Read full review
    Tripadvisor
    No answers on this topic
    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    Ion Interactive LLC
    • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
    • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
    • I think the controls admins use when creating new users could be a bit more straightforward.
    Incentivized
    Read full review
    Tripadvisor
    No answers on this topic
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    Ion Interactive LLC
    We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
    Incentivized
    Read full review
    Tripadvisor
    No answers on this topic
    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    Ion Interactive LLC
    Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
    Incentivized
    Read full review
    Tripadvisor
    No answers on this topic
    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    Ion Interactive LLC
    No answers on this topic
    Tripadvisor
    No answers on this topic
    Performance
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    Ion Interactive LLC
    Sometimes the editor can be a little slow.
    Read full review
    Tripadvisor
    No answers on this topic
    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    Ion Interactive LLC
    The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
    Incentivized
    Read full review
    Tripadvisor
    No answers on this topic
    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    Ion Interactive LLC
    They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
    Incentivized
    Read full review
    Tripadvisor
    No answers on this topic
    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    Ion Interactive LLC
    There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
    Incentivized
    Read full review
    Tripadvisor
    No answers on this topic
    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    Ion Interactive LLC
    I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
    Incentivized
    Read full review
    Tripadvisor
    No answers on this topic
    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
    Read full review
    Ion Interactive LLC
    No answers on this topic
    Tripadvisor
    No answers on this topic
    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    Ion Interactive LLC
    Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
    Incentivized
    Read full review
    Tripadvisor
    No answers on this topic
    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    Ion Interactive LLC
    • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
    • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
    • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
    Incentivized
    Read full review
    Tripadvisor
    No answers on this topic
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.

    Ion Interactive Screenshots

    Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.