Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GetResponse
Score 8.4 out of 10
N/A
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
$19
per month
iContact
Score 6.8 out of 10
N/A
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
$14
per month
Zoom Workplace
Score 8.4 out of 10
N/A
Zoom Workplace, Zoom’s open collaboration platform with an AI Companion, empowers teams to be more productive, and strengthen customer relationships throughout the customer lifecycle with Zoom’s Business Services for sales, marketing, and customer experience teams, including Zoom Contact Center.
$16.99
per month per user
Pricing
GetResponseiContactZoom Workplace
Editions & Modules
FREE
$0
per month Up to 500 contacts
Email Marketing
$19
per month Up to 1,000 contacts
Marketing Automation
$59
per month Up to 1,000 contacts
Ecommerce Marketing
$119
per month Up to 1,000 contacts
MAX and MAX²
Custom (contact sales)
per year
1500 Users
$15.00
per month
2500 Users
$25.00
per month
5000 Users
$45.00
per month
Add-On Zoom Translated Captions
$5
per month per license
Pro
$16.99
per month per user
Business
$21.99
per month per user
Add-On - Conference Room Connector
$499
per year
Basic
Free
Enterprise
Custom
Add-On - Zoom Whiteboard
starting at $2.49
per month per user
Add-On - Large Meetings
starting at $600
per year
Add-On - Cloud Storage
starting at $120
per year
Add-On Audio Conferencing
starting at $1200
per year
Add-On Zoom Phone Power Pack
Starting at $300
per year per user
Add-On - Quality of Service Subscription
Contact Sales
Offerings
Pricing Offerings
GetResponseiContactZoom Workplace
Free Trial
YesNoYes
Free/Freemium Version
YesYesYes
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsDiscount available for annual billing.
More Pricing Information
Community Pulse
GetResponseiContactZoom Workplace
Considered Multiple Products
GetResponse
Chose GetResponse
Prior to this we used iContact which was horrible and emails were not getting delivered and going into Spam. It was recommended by a co-worker who mentioned we used it before so we decided to adopt it again.
iContact

No answer on this topic

Zoom Workplace

No answer on this topic

Features
GetResponseiContactZoom Workplace
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
GetResponse
8.9
22 Ratings
15% above category average
iContact
6.6
26 Ratings
19% below category average
Zoom Workplace
-
Ratings
WYSIWYG email editor9.021 Ratings7.024 Ratings00 Ratings
Dynamic content8.016 Ratings7.021 Ratings00 Ratings
Ability to test dynamic content8.715 Ratings5.021 Ratings00 Ratings
Landing pages9.016 Ratings7.014 Ratings00 Ratings
A/B testing9.019 Ratings5.017 Ratings00 Ratings
Mobile optimization9.022 Ratings7.021 Ratings00 Ratings
Email deliverability reporting10.022 Ratings7.025 Ratings00 Ratings
List management9.021 Ratings8.025 Ratings00 Ratings
Triggered drip sequences8.217 Ratings6.015 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
GetResponse
9.0
1 Ratings
14% above category average
iContact
-
Ratings
Zoom Workplace
-
Ratings
Lead nurturing automation9.01 Ratings00 Ratings00 Ratings
Lead scoring and grading9.01 Ratings00 Ratings00 Ratings
Data quality management9.01 Ratings00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
GetResponse
9.0
1 Ratings
19% above category average
iContact
-
Ratings
Zoom Workplace
-
Ratings
Event/webinar marketing9.01 Ratings00 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
GetResponse
9.0
1 Ratings
20% above category average
iContact
-
Ratings
Zoom Workplace
-
Ratings
Social profile integration9.01 Ratings00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GetResponse
9.7
22 Ratings
28% above category average
iContact
8.0
26 Ratings
4% above category average
Zoom Workplace
-
Ratings
Dashboards10.022 Ratings8.026 Ratings00 Ratings
Standard reports10.021 Ratings8.025 Ratings00 Ratings
Custom reports9.016 Ratings8.015 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
GetResponse
8.3
1 Ratings
11% above category average
iContact
-
Ratings
Zoom Workplace
-
Ratings
API10.01 Ratings00 Ratings00 Ratings
Customizability9.01 Ratings00 Ratings00 Ratings
Third-party software integrations6.01 Ratings00 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
GetResponse
-
Ratings
iContact
7.0
1 Ratings
14% below category average
Zoom Workplace
-
Ratings
URL Validation00 Ratings7.01 Ratings00 Ratings
Link Tracking00 Ratings7.01 Ratings00 Ratings
Image Validation00 Ratings7.01 Ratings00 Ratings
Inbox Display00 Ratings7.01 Ratings00 Ratings
Email Accessibility Tools00 Ratings7.01 Ratings00 Ratings
Spelling and Grammar Check00 Ratings7.01 Ratings00 Ratings
Spam Testing00 Ratings7.01 Ratings00 Ratings
Email Previews00 Ratings7.01 Ratings00 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
GetResponse
-
Ratings
iContact
-
Ratings
Zoom Workplace
8.4
1005 Ratings
2% above category average
High quality audio00 Ratings00 Ratings8.7997 Ratings
High quality video00 Ratings00 Ratings8.8996 Ratings
Screen Sharing
Comparison of Screen Sharing features of Product A and Product B
GetResponse
-
Ratings
iContact
-
Ratings
Zoom Workplace
8.6
1004 Ratings
2% above category average
Desktop sharing00 Ratings00 Ratings9.31003 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
GetResponse
-
Ratings
iContact
-
Ratings
Zoom Workplace
8.6
1010 Ratings
3% above category average
Calendar integration00 Ratings00 Ratings8.8922 Ratings
Meeting initiation00 Ratings00 Ratings9.1984 Ratings
Record meetings / events00 Ratings00 Ratings9.1959 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
GetResponse
-
Ratings
iContact
-
Ratings
Zoom Workplace
8.4
873 Ratings
3% above category average
Live chat00 Ratings00 Ratings9.0855 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
GetResponse
-
Ratings
iContact
-
Ratings
Zoom Workplace
8.8
863 Ratings
13% above category average
User authentication00 Ratings00 Ratings8.8757 Ratings
Participant roles & permissions00 Ratings00 Ratings8.6828 Ratings
Cloud PBX
Comparison of Cloud PBX features of Product A and Product B
GetResponse
-
Ratings
iContact
-
Ratings
Zoom Workplace
7.9
237 Ratings
6% below category average
Hosted PBX00 Ratings00 Ratings8.0115 Ratings
Multi-level Interactive Voice Response (IVR)00 Ratings00 Ratings7.7141 Ratings
Directory of employee names00 Ratings00 Ratings8.2220 Ratings
Call Management
Comparison of Call Management features of Product A and Product B
GetResponse
-
Ratings
iContact
-
Ratings
Zoom Workplace
8.0
266 Ratings
5% below category average
Answering rules00 Ratings00 Ratings8.5194 Ratings
Call recording00 Ratings00 Ratings8.6243 Ratings
Call park00 Ratings00 Ratings7.7151 Ratings
Call screening00 Ratings00 Ratings7.8168 Ratings
Message alerts00 Ratings00 Ratings8.0212 Ratings
Business SMS/External Messaging00 Ratings00 Ratings8.0135 Ratings
Voicemail Transcription00 Ratings00 Ratings7.7186 Ratings
Mobile apps
Comparison of Mobile apps features of Product A and Product B
GetResponse
-
Ratings
iContact
-
Ratings
Zoom Workplace
8.7
294 Ratings
1% above category average
Mobile app for iOS00 Ratings00 Ratings8.6260 Ratings
Mobile app for Android00 Ratings00 Ratings8.8180 Ratings
Unified Communications Platform and Collaboration
Comparison of Unified Communications Platform and Collaboration features of Product A and Product B
GetResponse
-
Ratings
iContact
-
Ratings
Zoom Workplace
8.5
251 Ratings
3% above category average
Centralized communications management00 Ratings00 Ratings8.7201 Ratings
Team messaging00 Ratings00 Ratings8.6217 Ratings
Team document sharing00 Ratings00 Ratings8.4194 Ratings
Call and meeting analytics00 Ratings00 Ratings8.3204 Ratings
Best Alternatives
GetResponseiContactZoom Workplace
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Broadvoice | GoContact
Broadvoice | GoContact
Score 9.2 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Cisco Unified Communications Manager (Call Manager)
Cisco Unified Communications Manager (Call Manager)
Score 8.6 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
Cisco Unified Communications Manager (Call Manager)
Cisco Unified Communications Manager (Call Manager)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
GetResponseiContactZoom Workplace
Likelihood to Recommend
8.0
(24 ratings)
8.0
(45 ratings)
8.8
(1019 ratings)
Likelihood to Renew
9.0
(2 ratings)
3.4
(19 ratings)
7.7
(25 ratings)
Usability
-
(0 ratings)
8.0
(6 ratings)
8.8
(45 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
9.1
(2 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
9.0
(3 ratings)
Support Rating
9.0
(1 ratings)
9.9
(9 ratings)
6.2
(46 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
8.5
(2 ratings)
6.3
(11 ratings)
Configurability
-
(0 ratings)
-
(0 ratings)
9.1
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
-
(0 ratings)
8.0
(13 ratings)
Ease of integration
-
(0 ratings)
-
(0 ratings)
7.3
(2 ratings)
Product Scalability
-
(0 ratings)
7.0
(1 ratings)
9.7
(3 ratings)
Professional Services
-
(0 ratings)
-
(0 ratings)
9.2
(8 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
9.1
(2 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
7.3
(2 ratings)
User Testimonials
GetResponseiContactZoom Workplace
Likelihood to Recommend
GetResponse
GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas. One example would be for clients that are looking to get started with email marketing. I would not expect it to run a business as Salesforce or Keep. However, GetResponse is robust enough and has a solid suite of tools that would serve a medium or small business quite well. And of course, if a company is just looking for an email marketing solution GetResponse would be ideal. And to go even further, depending on the level of service you use, GetResponse has the potential to do things you might have been using separate tools for. Building funnels, the ability to host webinars, building landing pages. It's all there and it is priced very well.
Read full review
iContact
I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Read full review
Zoom
Zoom Workplace is ideal for many businesses, more so because it saves money by uniting different functionalities into one app - meetings, messaging, phone, and scheduling. The tool keeps teams connected thanks to the amazing collaboration and communication features. In addition, Zoom Workplace is helpful for businesses with a hybrid team, thanks to its effortless connections.
Read full review
Pros
GetResponse
  • Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
  • List building—GetResponse is ideal for setting-up and using any number of segmented lists/
  • Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
  • Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
Read full review
iContact
  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
Read full review
Zoom
  • It offers amazing unified collaboration features, including Zoom whiteboard, Zoom team chat, and integrated mail and calendar.
  • Zoom is a great meeting solution, with features like smart recording, breakout rooms, and personalized video and audio, making it a functional business meeting tool.
  • It is equipped with amazing AI features that help summarize meetings, generate content, and provide quick catch-up, allowing one to ask AI questions without interrupting meetings.
Read full review
Cons
GetResponse
  • The email editor is kind of a nightmare. Elements don't move or behave how you'd expect, the font choices are limited and pretty lame, adding new elements is difficult or often impossible... the whole thing feels 5+ years outdated. Buggy, slow, and extremely limited in functionality.
  • The entire UI feels similarly outdated and slow--just seems like GetResponse hasn't kept up with the curve of the market in terms of performance or aesthetics.
Read full review
iContact
  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
Read full review
Zoom
  • I don't think there is any malfunction in their solution; it's extremely convenient to use, be it creating a meeting invite, adding people, sending any extra stuff to them. It's quick, and this is the only tool that works seamlessly even on Androids.
Read full review
Likelihood to Renew
GetResponse
As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
Read full review
iContact
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
Read full review
Zoom
We're sticking with Zoom for the foreseeable future--given its compelling feature set, ease of use, and advanced technology, there's just no other competition to be excited about. Plus it's a Gartner-recognized industry leader, so it's a rather easy choice.
Read full review
Usability
GetResponse
No answers on this topic
iContact
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
Read full review
Zoom
Zoom is made for the non tech office. It has features that can be made to do what you need to run things on a day to day basis. Immediately we we able to get meetings going with remote employees. The ability to be able to add smartphone connected people was a big plus. Zoom met our needs at the time.
Read full review
Reliability and Availability
GetResponse
No answers on this topic
iContact
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Read full review
Zoom
There have been less than a handful of outages during our two years with Zoom, and whenever there was one, an email informing us of the outage went out immediately, and they had the issue resolved shortly thereafter.
Read full review
Performance
GetResponse
No answers on this topic
iContact
No answers on this topic
Zoom
Zoom has among the best performance of any video conference platform, as I've mentioned several times. Besides that, their Chat platform works great, and their back end always runs smooth. It's unfortunate that reporting can now only be done by one month at a time, but nonetheless, it only takes a second to run any kind of Zoom report, whether it's an attendee report, Poll results, a user report, a list of meetings from the past month, etc.
Read full review
Support Rating
GetResponse
Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
Read full review
iContact
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
Read full review
Zoom
Because I got a response right away, and was assigned one specific individual to work with me from the beginning to the resolution. I had an actual email address and direct contact with this person without having to start over and over every time I contacted Zoom - this singular individual remained attentive and was well informed on the subject matter and quite able to resolve my needs.
Read full review
Online Training
GetResponse
No answers on this topic
iContact
The templates are difficult to customize, and they don't render well in email platforms
Read full review
Zoom
No answers on this topic
Implementation Rating
GetResponse
No answers on this topic
iContact
i wouldn't be using it if i wasn't satisfied. time is money
Read full review
Zoom
If you receive any pushback from higher ups, point to any of the various positive reviews like this one. Or show Zoom's excellent Gartner report, or articles describing Zoom's partnership with Sequoia capital. It's not difficult to show how Zoom is a trustworthy industry leader with best-in-class technology.
Read full review
Alternatives Considered
GetResponse
Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
Read full review
iContact
I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
Read full review
Zoom
Teams do not stack up to Zoom at all. My clients use Teamas because it is a corporate policy, and they use it most of the time between employees of the same company. It makes sense for this, NOT for me. Every time a Teams meeting is launched, since I am not part of this company, the meeting is laborious, the interface is not as nice as Zoom's, sharing documents is more difficult, etc., etc. Zoom is superior to Teams in every way!!!
Read full review
Contract Terms and Pricing Model
GetResponse
No answers on this topic
iContact
No answers on this topic
Zoom
The billing and price model is really fair for so many functions that they offer, our remote work requires each of the features that Zoom offers, so accepting payment for a tool like this is the least we can do. I like that billing arrives on time and that they offer opportunities and payment times.
Read full review
Scalability
GetResponse
No answers on this topic
iContact
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Read full review
Zoom
Because the Basic licenses are completely free, and because it's very easy to configure and install Zoom, and because anyone can join Zoom from a link without needing an account, scaling is a Breeze. There are absolutely no roadblocks. My company keeps adding more Zoom Pro license every week since it's so in demand. We were able to convert users from several different platforms onto Zoom with no trouble at all.
Read full review
Professional Services
GetResponse
No answers on this topic
iContact
No answers on this topic
Zoom
Zoom is perfect for our business. We use it to video chat with prospective clients. The name recognition alone gives us credibility and it is very easy to screen share and send content out.
Read full review
Return on Investment
GetResponse
  • Only negative. They cleaned our entire contact list.
  • We had to start over with Get Response. Now that they have forcefully freed us, we'll be redownloading our actual customer and prospect list from our CRM.
  • They will not refund us. We paid for a year and they gave us 5 months. So we are also out $5,000.
Read full review
iContact
  • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
  • We like the breakdown of statistics in the dashboard. They're easy to read.
  • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
Read full review
Zoom
  • We are still early in our adoption of Zoom Workplace for business, so we don't really have any data to show cost savings.
  • The ability to take a call summary or meeting summary and add it to our practice management system have been remarkable. It's a quick copy/paste and it's in the system. Prior to this, we would have to scan in notes and save them into the system, if it even got that far. Mostly, attorneys would be searching through legal pads for the notes of a previous meeting or phone call.
Read full review
ScreenShots

Zoom Workplace Screenshots

Screenshot of an example collaboration feature. These are used to:
Transcribe, summarize, and capture action items with AI Companion from your in-person meetings.
Improve visibility and alignment by sharing emails to chats
Elevate a chat to a meeting or phone call to get to resolution faster. 
Continue meeting conversations and easily access shared information in Team Chat.Screenshot of an example of Zoom's productivity features. These features are used to:
Improve productivity across teams, locations, and time zones.
Organize project deliverables and assets in a centralized, collaborative doc.
Collaborate and map out projects visually on a whiteboard.
Jumpstart brainstorming sessions using AI and templates.
Gather valuable team input for well-informed decision-making with surveys and polls.
Stay on top of action items surfaced from across Zoom Workplace.Screenshot of some additional collaboration features. These are used to:
Optimize office experiences and in-person time.
Make sure remote participants feel connected with what is going on in the room.
Collaborate across remote and in-person teams on a virtual whiteboard.
Easily know and identify who is in the room and who is speaking in a Zoom Room with smart name tags and smart speaker tags.Screenshot of an example of Zoom's AI companion. This feature is used to streamline communications, improve productivity, increase employee engagement, and optimize flexible work.Screenshot of additional AI Companion features. The tools is also used to:
Launch internal campaigns.
Deliver visually rich updates with live streams, billboards, and videos.
Ensure critical comms are never missed with read receipts.
Send updates to deskless workers with Workvivo TV and Chat.