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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Pricing
    Google AnalyticsKeap
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Offerings
    Pricing Offerings
    Google AnalyticsKeap
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
    More Pricing Information
    Community Pulse
    Google AnalyticsKeap
    Considered Both Products
    Google
    No answer on this topic
    Thryv
    Chose Keap
    Keap is easy to use and has many different uses, not just one.
    Incentivized
    Chose Keap
    We moved to Keap/InfusionSoft from Mailchimp. We like Keap better - the one feature that Mailchimp had that Keap doesn't is the HTML page of the email newsletters. We've been looking at Salesforce as a possible option instead of Keap since it has the functionality we are …
    Incentivized
    Chose Keap
    Infusionsoft is a blank canvas. It is not really tailored to any use case, which is great if that's what you're looking for. It does not do lifecycle automation out of the box, so it is not well suited for retail or e-commerce without a LOT of strategizing and engineering. This …
    Incentivized
    Chose Keap
    Infusionsoft was an upgrade from MailChimp. I was looking for an all-in-one solution at the time that included payment processing.
    Incentivized
    Chose Keap
    Volusion does not hold a candle to Infusionsoft. Volusion does not offer the ability to automate the client journey and in the long run, it is more cost effective to build a website and use a better CRM than to settle for a website template and entry level CRM. In addition, the …
    Incentivized
    Chose Keap
    I was looking for software that wasn't overpriced, helps with an almost all-in-one platform and saves time and money for our clients and me. My husband is a CRM developer, so he has some deep knowledge and experience with other CRM systems. This was his final decision to use …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    87%
    Would buy again
    74 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    92%
    Delivers good value for the price
    73 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    87%
    Happy with the feature set
    74 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    90%
    Lived up to sales and marketing promises
    66 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    95%
    Implementation went as expected
    69 Answers
    Features
    Google AnalyticsKeap
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Keap
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Keap
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Google Analytics and Keap
    Feature
    Google Analytics
    -
    Ratings
    Keap
    7.7
    29 Ratings
    7% below category average
    Task management00 Ratings8.820 Ratings
    Billing and invoicing management00 Ratings7.416 Ratings
    Reporting00 Ratings7.127 Ratings
    Automated CRM activity logging00 Ratings6.41 Ratings
    Sales pipeline management00 Ratings9.11 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Google Analytics and Keap
    Feature
    Google Analytics
    -
    Ratings
    Keap
    5.9
    152 Ratings
    28% below category average
    WYSIWYG email editor00 Ratings9.050 Ratings
    Dynamic content00 Ratings8.947 Ratings
    Landing pages00 Ratings4.0136 Ratings
    A/B testing00 Ratings6.410 Ratings
    Mobile optimization00 Ratings4.5126 Ratings
    Email deliverability reporting00 Ratings4.5151 Ratings
    List management00 Ratings4.5149 Ratings
    Triggered drip sequences00 Ratings9.049 Ratings
    Lead Management
    Comparison of Lead Management features of Google Analytics and Keap
    Feature
    Google Analytics
    -
    Ratings
    Keap
    5.5
    153 Ratings
    29% below category average
    Lead nurturing automation00 Ratings5.0148 Ratings
    Lead scoring and grading00 Ratings4.0130 Ratings
    Data quality management00 Ratings4.5131 Ratings
    Automated sales alerts and tasks00 Ratings5.0140 Ratings
    Automated follow-ups00 Ratings9.11 Ratings
    Campaign Management
    Comparison of Campaign Management features of Google Analytics and Keap
    Feature
    Google Analytics
    -
    Ratings
    Keap
    8.0
    90 Ratings
    10% above category average
    Calendaring00 Ratings9.089 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Analytics and Keap
    Feature
    Google Analytics
    -
    Ratings
    Keap
    6.4
    150 Ratings
    6% below category average
    Dashboards00 Ratings7.255 Ratings
    Standard reports00 Ratings4.0146 Ratings
    Custom reports00 Ratings8.0137 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Google Analytics and Keap
    Feature
    Google Analytics
    -
    Ratings
    Keap
    5.7
    144 Ratings
    25% below category average
    API00 Ratings8.0127 Ratings
    Role-based workflow & approvals00 Ratings4.5110 Ratings
    Customizability00 Ratings5.0140 Ratings
    Third-party software integrations00 Ratings7.31 Ratings
    Mobile app for sales & marketing automation00 Ratings5.51 Ratings
    Best Alternatives
    Google AnalyticsKeap
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    SharpSpring (discontinued)
    Score8 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    Chartbeat
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsKeap
    Likelihood to Recommend
    8.5
    (193 ratings)
    5.3
    (210 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.0
    (40 ratings)
    Usability
    7.4
    (19 ratings)
    5.2
    (28 ratings)
    Availability
    10.0
    (4 ratings)
    9.1
    (6 ratings)
    Performance
    10.0
    (2 ratings)
    9.1
    (6 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.0
    (26 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (6 ratings)
    Online Training
    10.0
    (2 ratings)
    8.6
    (7 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    8.0
    (8 ratings)
    Configurability
    6.0
    (2 ratings)
    2.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    1.0
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    9.1
    (3 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    6.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Google AnalyticsKeap
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    In-Person Training
    Google
    No answers on this topic
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
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    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.