GoTo Webinar vs. Zoom Events & Webinars

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoTo Webinar
Score 8.4 out of 10
N/A
GoToWebinar is GoTo’s webinar and online conferencing solution, and offers features like audience polling and Q&A, flexible scheduling experiences, and webinar templates. It offers CRM integrations and reporting & analytics tools to help engage clients’ audiences.
$49
per month per organizer
Zoom Events & Webinars
Score 8.4 out of 10
N/A
Zoom Events and Webinars are part of Zoom’s event solutions that uses existing Zoom products to produce interactive and engaging virtual experiences. It combines Zoom Meetings, Chat, and Video Webinars in one solution that enables event organizers to produce ticketed, live events for internal or external audiences of any size.
$79
per month starting with 500 attendees
Pricing
GoTo WebinarZoom Events & Webinars
Editions & Modules
Lite
$49/month
per month per organizer
Standard
$99/month
per month per organizer
Pro
$199/month
per month per organizer
Enterprise
$399/month
per month per organizer
Zoom Webinars
starting at $79
per month starting with 500 attendees
Zoom Sessions
starting at $99
per month starting with 100 attendees
Zoom Events
starting at $149
per month starting with 100 attendees
Offerings
Pricing Offerings
GoTo WebinarZoom Events & Webinars
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
GoTo WebinarZoom Events & Webinars
Considered Both Products
GoTo Webinar
Chose GoTo Webinar
All of the tools above are great but we’ve found they are only good for internal meetings and not external clients. The ease of use with GoTo Webinar is unmatched by any of the competitors so we choose to have 2 tools - 1 for internal engagement and 1 for external client use.
Chose GoTo Webinar
Zoom caters to a much higher attendee count. GoTo Webinar has more intuitive, user-friendly tools that most people can pick up on their own. Zoom is more tailored and customizable to suit your specific needs. GoTo Webinar is significantly cheaper with fewer add-ons....
Chose GoTo Webinar
We looked at Zoom and actually did consider a move, but chose to stick with GoTo because we have an extensive library of videos and didn't want to transfer all of that. Plus we already knew the limitations so didn't want to move just for a few features only to be surprised by …
Chose GoTo Webinar
GoToWebinar met our needs for smaller scale webinars and internal meetings. Other competitors were much more expensive and we did not need extremely robust features at the time.
Chose GoTo Webinar
I would be on the fence between choosing between GoTo Webinar and Zoom as I think for basic webinar tools, they are similar. ON24 is too much for me, and too expensive. BigMarker seems ok but expensive nonetheless. If I wanted a more branded experience and flexible interface, I …
Chose GoTo Webinar
My CEO choose our products, but I imagine he selected it for the ease, the safeguards to the business, and it integrates well with the tools we already use!
Chose GoTo Webinar
Zoom platform is missing features like call-to-action & built in social media sharing button which are necessary features for social media marketing. Other features like On-demand webinars & automated webinars is not available in Zoom .
Chose GoTo Webinar
I think both have very similar feature sets. Their respective subscription prices are about the same. I use the GoTo products and I am familiar with the GoTo ecosystem. Zoom has done a great deal, in the past two years, to address security. Either product gets the job done …
Chose GoTo Webinar
Our target audience is within the financial sector and we struggled with security walls blocking their access to join Zoom or Teams meetings. ON24 seems to be one level up from GoTo Webinar when it comes to customization and a better UX. My new company now uses ON24 because of …
Chose GoTo Webinar
GoTo Webinar comparing to its competitors has a lot of coins, below my list: GoTo Webinar X ON24: GoTo Webinar is much cheaper. GoTo Webinar x Webinar Jam: GoTo Webinar is more complete, has more analytics data after the webinar. GoTo Webinar x Zoom: GoTo Webinar is more …
Chose GoTo Webinar
GoToWebinar is the godfather of webinar software. All other webinar companies try and emulate the GoToWebinar platform and also try to add their own spin on it. I do appreciate when other software can build in other services that generally have to be completed by a third-party …
Chose GoTo Webinar
GoToWebinar was easily the fastest to get started experience from day one. Utilizing the templates provided, and the customization available, GoToWebinar helped us host a 3 day event with dozens of presenters with less overall time dedicated to the technology, so our team could …
Chose GoTo Webinar
Each of these has its own use cases, but we use GoToWebinar frequently because it's so easy.
Chose GoTo Webinar
Zoom is simple to use, quick to set up, and easy to get rolling with. It's a new player in this field. GoToWebinar is more established and familiar to more people and seems to have more features. Ultimately, because people were already familiar with attending events, using them …
Chose GoTo Webinar
I have only used the other two tools as an attendee. As an attendee, these tools felt more streamlined and slightly easier to use.
Chose GoTo Webinar
I would day the biggest disadvantage that GoToWebinar has against Zoom is that with GoToWebinar you need to download and install a piece of software and with Zoom that is not needed. However, the latency issues are almost nonexistent on GoToWebinar whereas in Zoom I have found …
Chose GoTo Webinar
Zoom Video Webinar is probably the only one that comes close. And it is probably a toss-up between the two. Long term I see Zoom winning because their tech is newer. Blue Jeans, Slack, and Skype don't have the sophistication needed to run a webinar. WebEx is the worst. …
Chose GoTo Webinar
GoToWebinar is definitely among my top 2 choices. The only way I'd go for other tool is when I need to evergreen the webinar, which is when I turn to EverWebinar. GoToWebinar has the easiest set up process and it allows you to customize and brand materials easily so it matches …
Zoom Events & Webinars
Chose Zoom Events & Webinars
Zoom Video Webinar stands up against its prime competitors like BlueJeans, WebEx, and GoToWebinar with its super robust and stable technical features, customer support and mobility apps.
Chose Zoom Events & Webinars
Go To Webinar has been the standard in webinar technology for years. But it's a terrible experience from an administrator's perspective. You start the program, and 15 windows pop-up, giving you all sorts of configuration choices. In order to operate a webinar smoothly, we …
Chose Zoom Events & Webinars
The combination of superior ease of use, relative affordability of a license, high participant volume, rich feature set, custom branding capabilities, excellent audio/video codecs, lean resource usage, and studio production features.
Chose Zoom Events & Webinars
Microsoft Teams has some performance issues. It lags many times while working with it and also it doesn't have a optimized recording capabilities. But it performs well in collaboration with participants with feature like Quizzes, assignments, meeting notes etc. MS teams comes …
Top Pros
Top Cons
Features
GoTo WebinarZoom Events & Webinars
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GoTo Webinar
8.2
141 Ratings
9% above category average
Zoom Events & Webinars
-
Ratings
Dashboards8.2134 Ratings00 Ratings
Data exportability8.3130 Ratings00 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
GoTo Webinar
7.7
156 Ratings
4% below category average
Zoom Events & Webinars
-
Ratings
High quality audio8.1156 Ratings00 Ratings
Mobile support8.1107 Ratings00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
GoTo Webinar
7.4
157 Ratings
10% below category average
Zoom Events & Webinars
-
Ratings
Calendar integration9.2134 Ratings00 Ratings
Record meetings / events9.2152 Ratings00 Ratings
Slideshows7.3136 Ratings00 Ratings
Event registration8.7149 Ratings00 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
GoTo Webinar
8.3
200 Ratings
0% above category average
Zoom Events & Webinars
-
Ratings
Audience polling8.4179 Ratings00 Ratings
Q&A8.4196 Ratings00 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
GoTo Webinar
8.0
152 Ratings
4% below category average
Zoom Events & Webinars
-
Ratings
Participant roles & permissions8.5149 Ratings00 Ratings
Confidential attendee list7.4131 Ratings00 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
GoTo Webinar
8.0
122 Ratings
1% above category average
Zoom Events & Webinars
8.2
30 Ratings
3% below category average
Branding options7.8118 Ratings8.030 Ratings
Integration to Marketing Automation8.2102 Ratings00 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom Events & Webinars
8.4
2 Ratings
2% above category average
Registration, RSVP, and ticketing00 Ratings9.02 Ratings
Email marketing00 Ratings7.01 Ratings
Livestreaming00 Ratings9.52 Ratings
Audience engagement00 Ratings7.52 Ratings
Event recording00 Ratings10.02 Ratings
Virtual booths00 Ratings8.02 Ratings
Networking00 Ratings6.52 Ratings
Event analytics00 Ratings9.52 Ratings
Best Alternatives
GoTo WebinarZoom Events & Webinars
Small Businesses
ClickMeeting
ClickMeeting
Score 9.3 out of 10
BigMarker
BigMarker
Score 8.6 out of 10
Medium-sized Companies
ClickMeeting
ClickMeeting
Score 9.3 out of 10
OneCause
OneCause
Score 9.2 out of 10
Enterprises
BlueJeans Events (discontinued)
BlueJeans Events (discontinued)
Score 8.4 out of 10
Whova
Whova
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GoTo WebinarZoom Events & Webinars
Likelihood to Recommend
8.3
(211 ratings)
9.1
(58 ratings)
Likelihood to Renew
5.5
(4 ratings)
2.0
(3 ratings)
Usability
8.8
(207 ratings)
8.5
(10 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
7.0
(1 ratings)
-
(0 ratings)
Support Rating
9.2
(2 ratings)
8.1
(7 ratings)
Implementation Rating
6.0
(3 ratings)
10.0
(1 ratings)
Configurability
3.0
(1 ratings)
-
(0 ratings)
Product Scalability
5.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
6.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
GoTo WebinarZoom Events & Webinars
Likelihood to Recommend
GoTo (formerly LogMeIn)
It's highly suitable for hosting large-scale virtual events like industry conferences, product launches, and training sessions where engaging a dispersed audience is crucial. The platform's interactive features such as polls, Q&A, and surveys make it ideal for enhancing audience participation and feedback collection. Moreover, it's excellent for businesses conducting regular webinars for lead generation, sales presentations, or educational purposes. Its analytics help in assessing attendee engagement and refining content strategies. However, it might be less appropriate for smaller, more intimate meetings where real-time collaboration and video conferencing take precedence over one-to-many presentations. In such cases, simpler and more direct communication tools might be preferred. Additionally, if a company requires highly specialised integrations or customisation options beyond what GoToWebinar offers, they might find limitations within the platform. Lastly, for organisations with stringent security needs or those operating in highly regulated industries, they might need to ensure that GoToWebinar's security measures align with their specific compliance requirements before use.
Read full review
Zoom
I've used Zoom Webinars for meetings and webinars from two people to 500 people. It has worked well and reliably in each scenario! I especially appreciate that viewers can turn on closed captions if they need them or can have the language translated. That makes this very helpful for our teammates that need that type of assistance.
Read full review
Pros
GoTo (formerly LogMeIn)
  • It is reliable when sharing content for webinars.
  • It allows nice interaction with the attendees by having different features such as polls, chat, open mic or cam.
  • It is user friendly and intuitive, which makes it so easy to use and understand.
Read full review
Zoom
  • Simple user experience--very intuitive for attendees to join, interact with Q&A
  • Adaptable and feature rich--very easy to set up Webinars for different use cases with features like registration, Q&A, practice session, HQ video, branding and virtual backgrounds, polls/quizzes, post-surveys, breakouts, resources, production studio, FB/YT Live, captions/translation, etc
  • Aesthetically pleasing--new branding options (such as webinar wallpaper, custom backgrounds, and name tags), plus the recent addition of the Production Studio feature, means it's easier than ever to produce beautiful and appealing webinars.
  • Panelists, practice session, and backstage--Zoom makes it easy to set up webinar panelists ahead of time, and get them into the room early for a practice session. The new backstage option is even more powerful than the practice session feature.
  • The bleeding edge--Zoom is continually adding powerful new features for Webinar rooms, where other programs leave you with the same ol' stagnant feature set.
Read full review
Cons
GoTo (formerly LogMeIn)
  • Dashboard for control are mostly intuitive but in some menus like the webcasting section can be cluttered
  • The current polling and survey capabilities are too simple. More advanced features, such as branching logic and real-time results, would make engagement more dynamic and insightful.
  • Although it's easy for organiser to use goto webinar, users have reported issues and long wait time on their end and they don't have much control over the session
Read full review
Zoom
  • Like most Zoom products, Zoom Events is actively being improved and updated. The release cycle is monthly, which means event planners need to keep up with changes.
  • While Zoom Events also works for in-person only events, this will require a certain mind-set shift to work well for many organizations.
  • There is a core group of small business Zoom Events users who can provide help to new-comers, and an increasing number of helpful on-boarding resources, but Zoom Tier 1 support still starts out with the most pedantic questions; it's difficult to reach someone who can really help you with a difficult problem if you are not a large Zoom customer.
  • Professional Services is available from Zoom, but it the cost is out of reach of most small businesses and non-profit organizations.
Read full review
Likelihood to Renew
GoTo (formerly LogMeIn)
Our largest issue with GoTo have been the limitations on recording and using recordings to host a webinar, and the biggest of those is the ability to record. We have had most of our webinars recorded successfully, but when it failed to save, it failed in a big way. Their customer service team was there to help, but they were unable to truly fix the problem. There are, of course, other providers, but as we are still seeing where hosted webinars fit in our marketing strategy, cost is an important factor. Since our company already uses GoToMeeting, it makes more sense for us to stay with the entire suite of products, especially while we are testing the strategy as a whole.
Read full review
Zoom
We will be renewing with Zoom as long as it continues to meet our needs for client and lead outreach needs in a robust manner. With little error and an easy to use interface, Zoom has met our needs and exceeded our expectations. The cost is right and with a short learning curve, Zoom has been an easy decision to make and maintain.
Read full review
Usability
GoTo (formerly LogMeIn)
Mostly about the platform's intuitive interface. It makes it easy to navigate and use. Clear menus, well-organized controls, and a straightforward layout contribute to a positive user experience. The reliability of the platform in terms of connection stability, audio quality, and video clarity contributes to overall usability. A dependable connection ensures a smooth experience for both hosts and participants.
Read full review
Zoom
Zoom [Video Webinar] is easy and secure to use. It has all those feature which can make a virtual meeting go smooth. Zoom [Video Webinar] provides one click join option and easy screen sharing. It also has strong tools to restrict meeting controls and is secure enough to let you start with it. Zoom [Video Webinar] in relation to other video webinar application is easy to use and lightweight, its mobile application is also easy to use.
Read full review
Support Rating
GoTo (formerly LogMeIn)
I was always able to get someone on the phone when I needed to. They were very thorough and ensuring my questions were answered. And if I was asking for a solution or request that they didn't offer, they told me so I could at least stop trying to search for it.
Read full review
Zoom
Zoom Video Webinar provides users with updates on their newest functions as part of an email subscribed list. They provide you with up-to-date information on all their latest changes and functions for ease [in] transition. Zoom Video Webinar can be contacted easily for any questions or concerns you may have with the platform and the response is timely.
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Implementation Rating
GoTo (formerly LogMeIn)
I didn't participate in the implementation nor did my company. As far as I know we have an IT office running alla these projects and we just use the final products for our educational purposes. I also didn't notice implementation at any level while using the desktop interface, but would immediately recognize it, if so.
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Zoom
Implementation was very feasible during our initial usage of the Zoom after COVID-19.
Read full review
Alternatives Considered
GoTo (formerly LogMeIn)
Zoom caters to a much higher attendee count. GoTo Webinar has more intuitive, user-friendly tools that most people can pick up on their own. Zoom is more tailored and customizable to suit your specific needs. GoTo Webinar is significantly cheaper with fewer add-ons....
Read full review
Zoom
Go To Webinar has been the standard in webinar technology for years. But it's a terrible experience from an administrator's perspective. You start the program, and 15 windows pop-up, giving you all sorts of configuration choices. In order to operate a webinar smoothly, we needed 4 members on the team (1 speaker, 1 moderator, 2 people managing any tech unknowns and set things up.) Zoom Webinar can be done with a single person because of how easy the options are. Also, put GoToWebinar in front of somebody new - and watch them fumble for 15 minutes trying to figure out how to present. Zoom, there's not much to explain. Everything is clearly laid out with a clean UX design.
Read full review
Scalability
GoTo (formerly LogMeIn)
It's inexpensive enough that you can set up multiple accounts if needed
Read full review
Zoom
No answers on this topic
Return on Investment
GoTo (formerly LogMeIn)
  • GoTo Webinar has been an excellent way to stay relevant and to get current topics/information to our target audience.
  • We usually get 100-200 attendees per session in a niche market, many are international attendees
  • The ability to get specific data from the audience via custom registration questions allows us to really focus on what they want to see.
Read full review
Zoom
  • I am a user of Zoom, not an administrator, so I can't speak to it's ROI outside of how it effectively allows me to conduct presentations with groups of people I wouldn't normally have in the same room.
  • Zoom has a very positive impact on keeping me connected with my colleagues in a more human way through the use of video and audio when we are conducting meetings. This helps strengthen work relationships so there are less misunderstandings from email or text only systems.
  • Zoom has allowed my company with remote employees all over the place, in addition to multiple physical office locations, conduct quarterly meetings with our CEO that make everyone feel involved.
Read full review
ScreenShots

GoTo Webinar Screenshots

Screenshot of Setup flow for a new webinar in GoTo Webinar.Screenshot of Organizer's Control Panel and in-session experience

Zoom Events & Webinars Screenshots

Screenshot of features available for Zoom Events & WebinarsScreenshot of features available for Zoom EventsScreenshot of new and enhanced features