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Groove (legacy product) vs. GTM Workspace Powered by ZoomInfo

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Groove (legacy product)

    Score7.7 out of 10
    N/AGroove by Clari is a legacy Sales Engagement product for organizing prospect outreach, capturing sales activity, and guiding seller workflows across email, calendar, CRM, and campaign tools. On August 14, 2023, Clari acquired Groove and integrated it as the sales-engagement layer of the Clari Revenue Platform. Following Clari’s subsequent merger into Salesloft in 2025, Groove became part of the combined Salesloft platform. Salesloft unified the companies under its brand on September 2, 2026;…N/A

    GTM Workspace Powered by ZoomInfo

    Score8.2 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
    Pricing
    Groove (legacy product)GTM Workspace Powered by ZoomInfo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Groove (legacy product)GTM Workspace Powered by ZoomInfo
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Groove (legacy product)GTM Workspace Powered by ZoomInfo
    Considered Both Products
    Discontinued Products
    Chose Groove (legacy product)
    Groove is at the top of my list in comparison to others in the market.
    Incentivized
    Chose Groove (legacy product)
    We demo'd Ourtreach and Outplay. Outreach would never really focus on what I, as a salesperson, was looking for - they liked to talk about the features geared to management and marketing in regards to reporting and the dashboard. They didn't have a trial either - and I would …
    Incentivized
    Chose Groove (legacy product)
    Groove is simple. Like their competitors, they give you the ability to create templated "Flows" (sequences) of calls, emails, and LinkedIn touches. Some of them can be automated, but it's also simple to personalize outreach. Ultimately, my decision to purchase Groove over …
    Incentivized
    Chose Groove (legacy product)
    Groove is better for cadence visibility since Salesloft cadences lack some cross-functional visibility for teams to share cadences. Groove is easy to use with a more simple and easy-to-navigate interface than Outreach which is a little complicated to onboard and adjust to.
    Incentivized
    Chose Groove (legacy product)
    I have not extensively used Zoominfo, but quick feedback is Groove has more user friendly window and better training system
    Incentivized
    Chose Groove (legacy product)
    Salesloft is miserable compared to Groove. It does not automate, it barely logs well, and it has issues fixing and automating template emails with contacts, so sometimes the emails are way off.
    Incentivized
    Chose Groove (legacy product)
    Didn't compare to Groove's capabilities at all!
    Incentivized
    Chose Groove (legacy product)
    I have only learned from these products from my fellow colleagues, never having used them myself. However, I am fully confident that Groove is the best software in the industry for prospecting and outreaching. What I find best is that it lets me know each time my prospects open …
    Incentivized
    Chose Groove (legacy product)
    Outreach is superior to Groove. Outreach is more of a seamless tool with fewer bugs/glitches and an easier ability to move people through steps, log calls, and track performance.
    Incentivized
    Chose Groove (legacy product)
    Groove integrates seamlessly with all the systems I use, and that makes it easier for me and my daily tasks as a salesperson. The other systems did not have as seamless integrations when I used them. Things could be different, and they may have upgraded. Also, Groove has some …
    Incentivized
    Chose Groove (legacy product)
    One of the main reasons why we chose to switch from Outreach to Groove, was due to the fact that Groove is an app that sits in our SFDC instance, and integrates with Gsuite. While Outreach does have an integration with SFDC and Gsuite, it required more admin work in setting up …
    Incentivized
    Chose Groove (legacy product)
    I am a user and not an administrator, so I don't know if we checked anything else before getting Groove.
    Incentivized
    Chose Groove (legacy product)
    I hate Zoominfo with a passion from my experience. Maybe I'm biased towards Groove but I feel like Groove is so much easier to use compared to Zoominfo sales OS.
    Incentivized
    Chose Groove (legacy product)
    Groove is much easier to use. Email and calling cadences are much easier to utilize.
    Incentivized
    Chose Groove (legacy product)
    10 to 1. The difference is night and day. It's not just that Playbooks was riddled with bugs and the tool would just be unusable VERY often, but it just wasn't a very user-friendly tool, to begin with. It was the first experience I had with a tool like that, and I just remember …
    Incentivized
    Chose Groove (legacy product)
    I have not evaluated any other tools
    Incentivized
    Chose Groove (legacy product)
    I have not used another product like Groove.
    Incentivized
    Chose Groove (legacy product)
    I have not used any other tool like Groover, specially a tool that encompasses all these features
    Incentivized
    Chose Groove (legacy product)
    We previously used Salesloft, and their platform was a little harder to use. The automated actions of Groove were a huge selling point for us.
    Incentivized
    Chose Groove (legacy product)
    The answer is simple. Groove unites all of their best features in a single tool and integrates with my other main tools (Gmail, Salesforce). Groove is by far the best.
    Incentivized
    Chose Groove (legacy product)
    The emails by Groove go directly to the administrator inbox. They look much more at their email than their LinkedIn account. I strongly think that using Groove is much more fluid than using LinkedIn Sales Navigator for email. Groove fits better in my sales processes than the …
    Incentivized
    Chose Groove (legacy product)
    Its easier to you, and the interaction with Salesforces is even better
    Incentivized
    Chose Groove (legacy product)
    Incentivized
    ZoomInfo
    Chose GTM Workspace Powered by ZoomInfo
    I like ZoomInfo Sales over apollo due to the integration with other sales tools - however I did find that Apollo has more phone numbers than ZoomInfo Sales. ZoomInfo Sales only has 1 mobile number listed per contact but Apollo has several which increases the rate in which the …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    ZoomInfo really stacks up the highest in regard to quality and depth of data, they have a team dedicated to the notion of keeping data current as well as accurate. When it comes to a decision making process for software, there is no one else I considered except for ZoomInfo. …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    I was not involved in the decision process. I did not get to see any of the other options other than hearing a name or 2. I know they looked at LeadIQ but I do not know how the depth of data compares to ZoomInfo. ZoomInfo has been great for us though.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    ZI is best in class and it's apparent that ZI is the best when doing this evaluation.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    We use ZoomInfo because of its ease of use. While D&B provides useful info, ZoomInfo still seems preferred. We also use LinkedIn as a means to cross reference.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    ZoomInfo is the best of the best when it comes to the best contact and company information.
    Incentivized
    Key User Insights
    Would buy again
    99%
    Would buy again
    679 Answers
    93%
    Would buy again
    309 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    446 Answers
    90%
    Delivers good value for the price
    226 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    682 Answers
    96%
    Happy with the feature set
    322 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    400 Answers
    93%
    Lived up to sales and marketing promises
    210 Answers
    Implementation went as expected
    99%
    Implementation went as expected
    394 Answers
    94%
    Implementation went as expected
    204 Answers
    Features
    Groove (legacy product)GTM Workspace Powered by ZoomInfo
    Prospecting
    Comparison of Prospecting features of Groove (legacy product) and GTM Workspace Powered by ZoomInfo
    Feature
    Groove (legacy product)
    -
    Ratings
    GTM Workspace Powered by ZoomInfo
    7.9
    732 Ratings
    2% above category average
    Advanced search00 Ratings8.5725 Ratings
    Identification of new leads00 Ratings7.7687 Ratings
    List quality00 Ratings7.3713 Ratings
    List upload/download00 Ratings8.1673 Ratings
    Ideal customer targeting00 Ratings7.5680 Ratings
    Load time/data access00 Ratings8.3702 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Groove (legacy product) and GTM Workspace Powered by ZoomInfo
    Feature
    Groove (legacy product)
    -
    Ratings
    GTM Workspace Powered by ZoomInfo
    8.0
    725 Ratings
    3% above category average
    Contact information00 Ratings8.0724 Ratings
    Company information00 Ratings8.3720 Ratings
    Industry information00 Ratings7.8692 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Groove (legacy product) and GTM Workspace Powered by ZoomInfo
    Feature
    Groove (legacy product)
    -
    Ratings
    GTM Workspace Powered by ZoomInfo
    7.5
    710 Ratings
    1% above category average
    Lead qualification process00 Ratings7.293 Ratings
    Smart lists and recommendations00 Ratings7.197 Ratings
    Salesforce integration00 Ratings8.7495 Ratings
    Company/business profiles00 Ratings7.9675 Ratings
    Alerts and reminders00 Ratings7.0469 Ratings
    Data hygiene00 Ratings7.0641 Ratings
    Automatic data refresh00 Ratings7.3560 Ratings
    Tags00 Ratings7.3494 Ratings
    Filters and segmentation00 Ratings7.9654 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Groove (legacy product) and GTM Workspace Powered by ZoomInfo
    Feature
    Groove (legacy product)
    -
    Ratings
    GTM Workspace Powered by ZoomInfo
    6.3
    256 Ratings
    17% below category average
    Sales email templates00 Ratings6.7253 Ratings
    Append emails to records00 Ratings5.925 Ratings
    Best Alternatives
    Groove (legacy product)GTM Workspace Powered by ZoomInfo
    Small Businesses
    HubSpot Sales Hub
    Score8.8 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Mixmax
    Score9.8 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Outreach
    Score8.3 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Groove (legacy product)GTM Workspace Powered by ZoomInfo
    Likelihood to Recommend
    5.0
    (706 ratings)
    8.3
    (752 ratings)
    Likelihood to Renew
    8.9
    (33 ratings)
    8.5
    (21 ratings)
    Usability
    5.4
    (542 ratings)
    8.1
    (70 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    4.5
    (145 ratings)
    8.1
    (7 ratings)
    In-Person Training
    4.7
    (2 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (13 ratings)
    7.5
    (4 ratings)
    Configurability
    8.9
    (6 ratings)
    10.0
    (1 ratings)
    Ease of integration
    9.1
    (2 ratings)
    9.7
    (56 ratings)
    Product Scalability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Groove (legacy product)GTM Workspace Powered by ZoomInfo
    Likelihood to Recommend
    Discontinued Products
    • Groove is excellent for the use case of improving sales representative and customer success representative productivity and data quality when used alongside Salesforce. It is a Salesforce focused tool. You should definitely consider Groove if you are a current Salesloft / Outreach user and you also use Salesforce.
    • Groove would not be a good fit for an organization not using Salesforce.
    Incentivized
    Read full review
    ZoomInfo
    A scenario wherein ZoomInfo Sales is well-suited, as I said, is good for giving you the details, the intent, and scope for a specific person working at a very specific company, and also the initiatives that are currently going on in the organization. When it comes to updating a contact's email and phone number, it does so very accurately. Apart from that, the call script feature generates a call script immediately after the call connects, in three to four seconds. Then there is a customer mapping filter where you can find similar customers to your existing ICPs. And then when it comes to maybe the things or scenarios that are less appropriate, it's again the Chrome extension part. Also, on the onboarding part, we have experienced that the onboarding did not go that smoothly. The email generation part that ZoomInfo claims is quite good. For us, the result that came out was all four to five of our emails, the email template that we had made in ZoomInfo. So all these four to five emails had the same body, the same subject line, just we can say 98% of the email were same, just 2% change in them. And there is no scope for automation. You have to process each and everything manually, even today in ZoomInfo.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Groove lets us know real-time when a client has checked an email we sent them.
    • Groove helps us streamline our day-to-day events, meetings, and tasks with the help of the Calendar Booking feature.
    • Groove helps us save a lot of time on typing long letters when we explain our products to our customers with the help of their Templates feature.
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
    • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
    • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
    • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • The footprint of the person who lasts touches the information.
    • The footprint of the person who edited the information.
    • Date and time of the modification of the account owner.
    • Date and time of the modification of the last person touching the account.
    Incentivized
    Read full review
    ZoomInfo
    • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
    • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    I actually don't have any complaint regarding groove. It's just that I will give 9 since I confidently believe that there'd be updates in the future which would be more optimal not just for us users but for the business as well. The only regret I have with groove is I was not able to use it before the current company that I'm employed
    Incentivized
    Read full review
    ZoomInfo
    I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    Groove has been an awesome platform to use for sales pipeline management. I really enjoy how it integrates with my Salesforce, Gmail, and Google Calendar. It makes my job easier by helping me keep track of the progress of each sales contact that I have. Leads are able to reply and notify us using Groove.
    Incentivized
    Read full review
    ZoomInfo
    The sidebar is seamless, and it's easy to navigate, unlike other tools. I like that the advanced search isn't too complicated, either. Sometimes, I wonder if I'm not using the tool to its full capability, but it's great for a combination strategy of sales navigation and Zoom.
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    Our organization has not experienced any availability issues with Groove
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Performance
    Discontinued Products
    Everything is good
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Support Rating
    Discontinued Products
    My company has a team dedicated to supporting our implementation of operative tools and business systems such as Groove. For this reason, I feel that we have ample support for Groove, although I have not personally contacted Groove for any support issues.
    Incentivized
    Read full review
    ZoomInfo
    I never used it
    Incentivized
    Read full review
    In-Person Training
    Discontinued Products
    It was okay. But, just the once. I had to figure it out with help of others on my team.
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Online Training
    Discontinued Products
    Easy to use
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Implementation Rating
    Discontinued Products
    At Nearpod, I have been impressed with the internal expertise and support around Groove as a key tool for the Sales and Customer Success business systems and operations.
    Incentivized
    Read full review
    ZoomInfo
    There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    Groove is simple. Like their competitors, they give you the ability to create templated "Flows" (sequences) of calls, emails, and LinkedIn touches. Some of them can be automated, but it's also simple to personalize outreach. Ultimately, my decision to purchase Groove over some of the competitors was based on their Salesforce integration, as well as white-glove customer service.
    Incentivized
    Read full review
    ZoomInfo
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    Our organization was able to quickly scale Groove from a pilot group of a few users to a department-wide solution
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Return on Investment
    Discontinued Products
    • Reduced several hours a week of logging time in Salesforce that either wouldn't get done or would have been done to the detriment of more value add activities.
    • Saves hours per week by delivering actionable/useful info from Salesforce into Gmail
    • Gives me valuable insight on what emails are being opened and read. This helps plan targeting.
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
    • TAM (total addressable market) data accuracy is significant.
    • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
    Incentivized
    Read full review
    ScreenShots