Heyflow vs. HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Heyflow
Score 8.4 out of 10
N/A
Heyflow is a no-code platform to build, design and integrate clickflows, headquartered in Hamburg. They state their belief that user interaction is the most important activity on the web. And they believe that clickflows are the best way to achieve great interactions. They aim to empower businesses to convert more traffic with clickflows.
$72
per month
HubSpot Marketing Hub
Score 8.7 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$15
per month per seat
Pricing
HeyflowHubSpot Marketing Hub
Editions & Modules
Basic
$72
per month
Pro
$144
per month
Business
$459
per month
Business
$459
per month
Enterprise
Contact Sales
Marketing Hub Starter
$15
per month per seat
Marketing Hub Professional
$890
per month Includes 3 Core Seats (Additional Core Seats start at $50)
Marketing Hub Enterprise
Starts at $3,600
per month Includes 5 Core Seats (Additional Core Seats start at $75)
Offerings
Pricing Offerings
HeyflowHubSpot Marketing Hub
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsDiscount available for annual subscription as well as for start ups.
More Pricing Information
Community Pulse
HeyflowHubSpot Marketing Hub
Features
HeyflowHubSpot Marketing Hub
Lead Management
Comparison of Lead Management features of Product A and Product B
Heyflow
7.3
7 Ratings
8% below category average
HubSpot Marketing Hub
8.5
373 Ratings
8% above category average
Automated sales alerts and tasks7.56 Ratings9.0312 Ratings
Automated follow-ups7.14 Ratings00 Ratings
Lead nurturing automation00 Ratings8.6368 Ratings
Lead scoring and grading00 Ratings8.2335 Ratings
Data quality management00 Ratings8.4343 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Heyflow
8.2
16 Ratings
4% above category average
HubSpot Marketing Hub
-
Ratings
Integrations with advertising platforms8.112 Ratings00 Ratings
Integrations with CRMs7.615 Ratings00 Ratings
Integrations with data storage tools8.112 Ratings00 Ratings
Integrations with lead automation tools8.811 Ratings00 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Heyflow
7.8
18 Ratings
9% below category average
HubSpot Marketing Hub
-
Ratings
KPI analytics7.616 Ratings00 Ratings
Drop-off analytics7.518 Ratings00 Ratings
A/B tests8.113 Ratings00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Heyflow
8.0
20 Ratings
4% below category average
HubSpot Marketing Hub
-
Ratings
Drag & Drop editing8.520 Ratings00 Ratings
Branding customization9.019 Ratings00 Ratings
Different question types7.619 Ratings00 Ratings
Conditional logic paths6.519 Ratings00 Ratings
Embedded calculations6.514 Ratings00 Ratings
Form templates6.817 Ratings00 Ratings
Custom code8.414 Ratings00 Ratings
Web embedding9.117 Ratings00 Ratings
Mobile responsiveness9.219 Ratings00 Ratings
Date picker7.316 Ratings00 Ratings
File upload8.718 Ratings00 Ratings
Dynamic content8.116 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Heyflow
-
Ratings
HubSpot Marketing Hub
8.3
382 Ratings
9% above category average
WYSIWYG email editor00 Ratings8.6345 Ratings
Dynamic content00 Ratings8.3345 Ratings
Ability to test dynamic content00 Ratings8.2320 Ratings
Landing pages00 Ratings8.5373 Ratings
A/B testing00 Ratings6.8297 Ratings
Mobile optimization00 Ratings8.0368 Ratings
Email deliverability reporting00 Ratings8.1376 Ratings
List management00 Ratings9.0377 Ratings
Triggered drip sequences00 Ratings9.1289 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Heyflow
-
Ratings
HubSpot Marketing Hub
7.5
333 Ratings
1% above category average
Calendaring00 Ratings7.7317 Ratings
Event/webinar marketing00 Ratings7.3261 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Heyflow
-
Ratings
HubSpot Marketing Hub
8.0
357 Ratings
7% above category average
Social sharing and campaigns00 Ratings7.7353 Ratings
Social profile integration00 Ratings8.4342 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Heyflow
-
Ratings
HubSpot Marketing Hub
8.4
382 Ratings
14% above category average
Dashboards00 Ratings8.5379 Ratings
Standard reports00 Ratings8.3375 Ratings
Custom reports00 Ratings8.5337 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Heyflow
-
Ratings
HubSpot Marketing Hub
7.8
354 Ratings
5% above category average
API00 Ratings8.2262 Ratings
Role-based workflow & approvals00 Ratings8.1293 Ratings
Customizability00 Ratings8.2316 Ratings
Integration with Salesforce.com00 Ratings7.6235 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.8102 Ratings
Integration with SugarCRM00 Ratings7.093 Ratings
Best Alternatives
HeyflowHubSpot Marketing Hub
Small Businesses
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Vbout
Vbout
Score 10.0 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 6.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
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User Ratings
HeyflowHubSpot Marketing Hub
Likelihood to Recommend
8.3
(20 ratings)
8.1
(668 ratings)
Likelihood to Renew
9.1
(1 ratings)
6.0
(372 ratings)
Usability
8.2
(20 ratings)
8.1
(119 ratings)
Availability
-
(0 ratings)
9.1
(25 ratings)
Performance
-
(0 ratings)
8.9
(17 ratings)
Support Rating
-
(0 ratings)
8.4
(88 ratings)
In-Person Training
-
(0 ratings)
9.1
(8 ratings)
Online Training
-
(0 ratings)
9.1
(26 ratings)
Implementation Rating
-
(0 ratings)
7.3
(48 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
8.9
(5 ratings)
Product Scalability
-
(0 ratings)
7.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(3 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(3 ratings)
User Testimonials
HeyflowHubSpot Marketing Hub
Likelihood to Recommend
Heyflow
Its well suited for us when we start a new campaign independent from Unbounce, and for making more creative and fluid user flows. Its worked well for us on our lower volume lead campaigns, we havent yet used it for anything high volume. We love the drop off analysis, where it gives you an exit rate each step of the journey, but feel the a/b testing side could be improved, in Unbounce we can test 20 variants at once (due to the amount of traffic), doesnt seem as easy on Heyflow. Also I've hit a max number of flows quite quickly so probably due to upgrade account, however with Unbounce we could have 100s of flows
Read full review
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Pros
Heyflow
  • anyone can do it, reduces cost/need for engineering team help
  • fast to get started, there isn't a lot to implement
  • designing and setting up the flow is easy
  • allows both out of the box or fully custom options, which makes it compatible with any project
Read full review
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Cons
Heyflow
  • Restricted webhook functionality, wed like to be able to map fields without having to post the full request and change the receiving webhook our end to cater to Heyflow
  • a/b testing, not being able to 'keep' older variants which we may want to retest later
  • little things like we only do uk market so all phone numbers start with 01 or 07 so we want to have a placeholder example thats familiar to the user eg 07766554433 but the system is restricted to +447766554433 which is a conversion factor for us
Read full review
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
Likelihood to Renew
Heyflow
Heyflow hat mich von Anfang an begeistert – und das nicht nur wegen der intuitiven Benutzeroberfläche. Die Plattform schafft es, komplexe Prozesse wie Leadgenerierung, Qualifizierung oder Terminvereinbarungen in einfache, interaktive und visuelle Erlebnisse zu verwandeln.







In wenigen Minuten lassen sich Flows erstellen, anpassen und live schalten – ohne auf Entwickler warten zu müssen.







Mit Features wie progressiver Datenerfassung, A/B-Testing, personalisierter Ansprache und reibungsloser UX steigern wir messbar die Conversion Rates. Ich kann CI-konforme, moderne und mobiloptimierte Flows gestalten, die genau zu der Zielgruppe passen. Für mich ist Heyflow nicht nur ein Tool, sondern ein echter Gamechanger im digitalen Marketing. Es verbindet Effizienz mit Kreativität – und das mit einem Wow-Effekt für Nutzer und Kund:innen















Read full review
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
Usability
Heyflow
Heyflow is very user-friendly and intuitive, especially for non-technical users. The drag-and-drop interface makes it easy to design and launch interactive flows quickly, and the real-time preview feature is a big plus.
I’m giving it an eight because while it’s great for most standard use cases, there are some limitations in advanced logic, dynamic behavior, and custom styling that can require workarounds.
Read full review
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Reliability and Availability
Heyflow
No answers on this topic
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Performance
Heyflow
No answers on this topic
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Support Rating
Heyflow
No answers on this topic
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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In-Person Training
Heyflow
No answers on this topic
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Online Training
Heyflow
No answers on this topic
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating
Heyflow
No answers on this topic
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Alternatives Considered
Heyflow
Before I switched to Heyflow, I used Go High Level. The difference is night and day. Though Go High Level has some basic survey and quiz features, it's way harder to make it look professional and actually work like you want it to. First, I tried switching to ScoreApp, but I found the quiz design options lacking and found the way it was set up a bit confusing.
Read full review
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
Read full review
Scalability
Heyflow
No answers on this topic
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment
Heyflow
  • Improved lead quality, since we can filter and guide users based on their answers before sending them to sales.
  • Faster time-to-market for launching new funnels, reducing development costs.
Read full review
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
ScreenShots

Heyflow Screenshots

Screenshot of Heyflow's drag and drop builder.Screenshot of the built-in analytics tab, that includes data needed to optimize heyflows.Screenshot of Heyflow customizations, enabling users to choose between Simple and Expert Design Modes, and set up either a small, or an extended library of fonts, colors and styles to match a brand's design on any flow.Screenshot of Heyflow's connections, with tools like Google Analytics, Google Tag Manager or Meta Conversions API to track the success of campaigns.Screenshot of where responses of the heyflow can be sent to an e-mail inbox, into a spreadsheet or directly into a CRM through native integrations with popular tools like HubSpot, Sheets and Slack.

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.