What users are saying about
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Top Rated
1788 Ratings

HubSpot Marketing Hub

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Top Rated
1788 Ratings
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Score 8.5 out of 100
24 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Really Simple Systems

[It's well suited for] connecting opportunities to multiple accounts/contacts. For example, I have opportunities that are related to customers and "influencers" alike. There is a cross-pollination that should easily occur. There are multiple parties to an opportunity that must be related.Also, easy porting of contact and phone information to tasks.
Carlos Lemos | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.6
Really Simple Systems
WYSIWYG email editor
HubSpot Marketing Hub
8.4
Really Simple Systems
Dynamic content
HubSpot Marketing Hub
8.4
Really Simple Systems
Ability to test dynamic content
HubSpot Marketing Hub
8.2
Really Simple Systems
Landing pages
HubSpot Marketing Hub
8.9
Really Simple Systems
A/B testing
HubSpot Marketing Hub
8.4
Really Simple Systems
Mobile optimization
HubSpot Marketing Hub
8.8
Really Simple Systems
Email deliverability reporting
HubSpot Marketing Hub
8.9
Really Simple Systems
List management
HubSpot Marketing Hub
8.9
Really Simple Systems
Triggered drip sequences
HubSpot Marketing Hub
9.0
Really Simple Systems

Lead Management

HubSpot Marketing Hub
8.6
Really Simple Systems
Lead nurturing
HubSpot Marketing Hub
8.8
Really Simple Systems
Lead scoring and grading
HubSpot Marketing Hub
8.4
Really Simple Systems
Data quality management
HubSpot Marketing Hub
8.6
Really Simple Systems
Automated sales alerts and tasks
HubSpot Marketing Hub
8.5
Really Simple Systems

Campaign Management

HubSpot Marketing Hub
8.7
Really Simple Systems
Calendaring
HubSpot Marketing Hub
8.4
Really Simple Systems
Event/webinar marketing
HubSpot Marketing Hub
9.0
Really Simple Systems

Social Media Marketing

HubSpot Marketing Hub
8.7
Really Simple Systems
Social sharing and campaigns
HubSpot Marketing Hub
8.7
Really Simple Systems
Social profile integration
HubSpot Marketing Hub
8.7
Really Simple Systems

Reporting & Analytics

HubSpot Marketing Hub
8.6
Really Simple Systems
Dashboards
HubSpot Marketing Hub
8.7
Really Simple Systems
Standard reports
HubSpot Marketing Hub
8.7
Really Simple Systems
Custom reports
HubSpot Marketing Hub
8.5
Really Simple Systems

Platform & Infrastructure

HubSpot Marketing Hub
8.3
Really Simple Systems
API
HubSpot Marketing Hub
8.4
Really Simple Systems
Role-based workflow & approvals
HubSpot Marketing Hub
8.5
Really Simple Systems
Customizability
HubSpot Marketing Hub
8.6
Really Simple Systems
Integration with Salesforce.com
HubSpot Marketing Hub
8.6
Really Simple Systems
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
7.9
Really Simple Systems
Integration with SugarCRM
HubSpot Marketing Hub
7.9
Really Simple Systems

Sales Force Automation

HubSpot Marketing Hub
Really Simple Systems
7.6
Customer data management / contact management
HubSpot Marketing Hub
Really Simple Systems
8.1
Workflow management
HubSpot Marketing Hub
Really Simple Systems
10.0
Opportunity management
HubSpot Marketing Hub
Really Simple Systems
7.4
Integration with email client (e.g., Outlook or Gmail)
HubSpot Marketing Hub
Really Simple Systems
5.1
Interaction tracking
HubSpot Marketing Hub
Really Simple Systems
7.3

Customer Service & Support

HubSpot Marketing Hub
Really Simple Systems
8.4
Case management
HubSpot Marketing Hub
Really Simple Systems
8.3
Help desk management
HubSpot Marketing Hub
Really Simple Systems
8.5

Marketing Automation

HubSpot Marketing Hub
Really Simple Systems
6.7
Lead management
HubSpot Marketing Hub
Really Simple Systems
6.8
Email marketing
HubSpot Marketing Hub
Really Simple Systems
6.7

CRM Project Management

HubSpot Marketing Hub
Really Simple Systems
7.6
Task management
HubSpot Marketing Hub
Really Simple Systems
8.1
Reporting
HubSpot Marketing Hub
Really Simple Systems
7.1

CRM Reporting & Analytics

HubSpot Marketing Hub
Really Simple Systems
7.7
Forecasting
HubSpot Marketing Hub
Really Simple Systems
7.3
Pipeline visualization
HubSpot Marketing Hub
Really Simple Systems
8.0
Customizable reports
HubSpot Marketing Hub
Really Simple Systems
7.9

Customization

HubSpot Marketing Hub
Really Simple Systems
8.2
Custom fields
HubSpot Marketing Hub
Really Simple Systems
8.3
Custom objects
HubSpot Marketing Hub
Really Simple Systems
8.5
API for custom integration
HubSpot Marketing Hub
Really Simple Systems
7.6

Platform

HubSpot Marketing Hub
Really Simple Systems
7.6
Mobile access
HubSpot Marketing Hub
Really Simple Systems
7.6

Security

HubSpot Marketing Hub
Really Simple Systems
7.9
Role-based user permissions
HubSpot Marketing Hub
Really Simple Systems
7.9

Pros

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Really Simple Systems

  • Customer Service is EXCELLENT! Fast response time, professional, and helpful.
  • Platform is very intuitive and love the FREE WEBINARS they offer. Really Simple Systems gave us some ideas of how to use their product that we hadn't thought of ourselves.
  • Very reasonably priced even at the Enterprise level, which we have chosen for our company.
Niki Dealey | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Really Simple Systems

  • Wish I could sort by tags a bit easier. I manage this by using their Reports feature. But I would like to assign the same task to a list of prospects with the same tag, and the only way I can do that is to either add the task one-by-one or export a report with all the accounts with that tag, add the task in excel, and then import it. Not ideal.
Alison Meredith | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Really Simple Systems

RSS was just significantly cheaper, I was able to manage everything myself, and I didn't get bogged down with an implementation team. I spent probably 5% of what I would have spent on these larger systems. I also really like the fact that I am not "tied" to RSS, and can switch to a more expensive, tailored CRM when the time is right.
Anonymous | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Really Simple Systems

No score
No answers yet
No answers on this topic

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Really Simple Systems

  • A very positive effect on our understanding of our customers and what kind of events are working well at the venue and which aren't. This will allow us to work more smartly when responsive to enquiries, improving our overall productivity.
  • Very positive impact on our current review of marketing and sales strategy.
Freya Vaughan  | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Really Simple Systems

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Really Simple Systems Editions & Modules

Edition
Starter$151
Professional$332
Enterprise$503
Free CRM$04
  1. per User, 1000 Company Records, Unlimited Contacts, 1 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Online ‘self-service’ Support Hub, Email and Online Chat Support, Optional Marketing Module
  2. per User, 5000 Company Records, Unlimited Contacts, 5 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Advanced User Permission Levels, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support, Priority Technical Support, Optional Marketing and Service Desk Modules
  3. per User, Unlimited Company Records, Unlimited Contacts, Unlimited Document Storage, MailSync, Advanced Reporting, Custom Settings, Advanced User Permission Levels, API Integration, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support , Top Priority Technical Support, Dedicated Account Manager, Free Online Team Training , Optional Marketing and Service Desk Modules
  4. 2 Users and 100 Company Records
Additional Pricing Details
All plans include free customer support and setup help.

Rating Summary

Likelihood to Recommend

HubSpot Marketing Hub
9.0
Really Simple Systems
8.0

Likelihood to Renew

HubSpot Marketing Hub
10.0
Really Simple Systems

Usability

HubSpot Marketing Hub
8.0
Really Simple Systems

Reliability and Availability

HubSpot Marketing Hub
9.1
Really Simple Systems

Performance

HubSpot Marketing Hub
8.9
Really Simple Systems

Support Rating

HubSpot Marketing Hub
8.7
Really Simple Systems

In-Person Training

HubSpot Marketing Hub
9.1
Really Simple Systems

Online Training

HubSpot Marketing Hub
9.1
Really Simple Systems

Implementation Rating

HubSpot Marketing Hub
7.3
Really Simple Systems

Scalability

HubSpot Marketing Hub
7.3
Really Simple Systems

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