What users are saying about
Top Rated
2012 Ratings
6 Ratings
Top Rated
2012 Ratings
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Score 8.6 out of 100
6 Ratings
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Score 5.9 out of 100

Feature Set Ratings

  • HubSpot Marketing Hub ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.2

HubSpot Marketing Hub

82%
4.6

Springbot

46%
HubSpot Marketing Hub ranks higher in 8/9 features

WYSIWYG email editor

8.2
82%
332 Ratings
4.2
42%
3 Ratings

Dynamic content

7.8
78%
332 Ratings
4.4
44%
3 Ratings

Ability to test dynamic content

8.1
81%
309 Ratings
2.9
29%
2 Ratings

Landing pages

7.7
77%
362 Ratings
8.2
82%
1 Rating

A/B testing

8.3
83%
285 Ratings
4.4
44%
3 Ratings

Mobile optimization

8.5
85%
352 Ratings
4.2
42%
3 Ratings

Email deliverability reporting

8.5
85%
698 Ratings
4.2
42%
3 Ratings

List management

8.3
83%
364 Ratings
4.4
44%
3 Ratings

Triggered drip sequences

8.1
81%
276 Ratings
4.2
42%
3 Ratings

Lead Management

8.0

HubSpot Marketing Hub

80%
6.7

Springbot

67%
HubSpot Marketing Hub ranks higher in 2/4 features

Lead nurturing

8.2
82%
355 Ratings
4.2
42%
3 Ratings

Lead scoring and grading

7.7
77%
325 Ratings
9.1
91%
1 Rating

Data quality management

8.2
82%
331 Ratings
4.2
42%
3 Ratings

Automated sales alerts and tasks

8.1
81%
299 Ratings
9.1
91%
1 Rating

Campaign Management

7.9

HubSpot Marketing Hub

79%
5.3

Springbot

53%
HubSpot Marketing Hub ranks higher in 2/2 features

Calendaring

7.8
78%
305 Ratings
4.2
42%
3 Ratings

Event/webinar marketing

8.0
80%
251 Ratings
6.4
64%
1 Rating

Social Media Marketing

8.1

HubSpot Marketing Hub

81%
2.9

Springbot

29%
HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

8.1
81%
341 Ratings
2.6
26%
2 Ratings

Social profile integration

8.2
82%
331 Ratings
3.1
31%
2 Ratings

Reporting & Analytics

7.9

HubSpot Marketing Hub

79%
4.4

Springbot

44%
HubSpot Marketing Hub ranks higher in 3/3 features

Dashboards

8.0
80%
366 Ratings
4.4
44%
3 Ratings

Standard reports

8.1
81%
362 Ratings
4.4
44%
3 Ratings

Custom reports

7.8
78%
325 Ratings
4.4
44%
3 Ratings

Platform & Infrastructure

7.4

HubSpot Marketing Hub

74%
7.0

Springbot

70%
HubSpot Marketing Hub ranks higher in 4/6 features

API

7.8
78%
252 Ratings
4.4
44%
3 Ratings

Role-based workflow & approvals

8.3
83%
281 Ratings
8.2
82%
1 Rating

Customizability

7.7
77%
303 Ratings
7.3
73%
1 Rating

Integration with Salesforce.com

7.3
73%
228 Ratings
7.3
73%
1 Rating

Integration with Microsoft Dynamics CRM

6.5
65%
97 Ratings
7.3
73%
1 Rating

Integration with SugarCRM

6.8
68%
92 Ratings
7.3
73%
1 Rating

Attribute Ratings

  • HubSpot Marketing Hub is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

8.6

HubSpot Marketing Hub

86%
653 Ratings
4.0

Springbot

40%
5 Ratings

Likelihood to Renew

9.0

HubSpot Marketing Hub

90%
371 Ratings

Springbot

N/A
0 Ratings

Usability

8.9

HubSpot Marketing Hub

89%
106 Ratings
3.9

Springbot

39%
4 Ratings

Availability

9.1

HubSpot Marketing Hub

91%
50 Ratings

Springbot

N/A
0 Ratings

Performance

8.9

HubSpot Marketing Hub

89%
34 Ratings

Springbot

N/A
0 Ratings

Support Rating

8.5

HubSpot Marketing Hub

85%
168 Ratings
4.4

Springbot

44%
3 Ratings

In-Person Training

9.1

HubSpot Marketing Hub

91%
8 Ratings

Springbot

N/A
0 Ratings

Online Training

9.1

HubSpot Marketing Hub

91%
26 Ratings

Springbot

N/A
0 Ratings

Implementation Rating

7.3

HubSpot Marketing Hub

73%
98 Ratings

Springbot

N/A
0 Ratings

Configurability

7.3

HubSpot Marketing Hub

73%
2 Ratings

Springbot

N/A
0 Ratings

Ease of integration

8.9

HubSpot Marketing Hub

89%
5 Ratings

Springbot

N/A
0 Ratings

Product Scalability

7.3

HubSpot Marketing Hub

73%
7 Ratings

Springbot

N/A
0 Ratings

Vendor post-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings

Springbot

N/A
0 Ratings

Vendor pre-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings

Springbot

N/A
0 Ratings

Likelihood to Recommend

HubSpot

As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Springbot Inc.

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
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Pros

HubSpot

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
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Springbot Inc.

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
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Cons

HubSpot

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
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Springbot Inc.

  • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
  • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
  • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
  • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
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Pricing Details

HubSpot Marketing Hub

Starting Price

$50 per month

Editions & Modules

HubSpot Marketing Hub editions and modules pricing
EditionModules
Pro8901
Enterprise32002
Starter503
Free04

Footnotes

  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

Springbot

Starting Price

$0 for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

Editions & Modules

Springbot editions and modules pricing
EditionModules
Platform Base Package$199/month1

Footnotes

  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

See website for pricing calculator for additional pricing options.

Likelihood to Renew

HubSpot

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Springbot Inc.

No answers on this topic

Usability

HubSpot

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Springbot Inc.

Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
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Reliability and Availability

HubSpot

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Springbot Inc.

No answers on this topic

Performance

HubSpot

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Springbot Inc.

No answers on this topic

Support Rating

HubSpot

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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Springbot Inc.

We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
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In-Person Training

HubSpot

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Springbot Inc.

No answers on this topic

Online Training

HubSpot

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Springbot Inc.

No answers on this topic

Implementation Rating

HubSpot

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Springbot Inc.

No answers on this topic

Alternatives Considered

HubSpot

Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Springbot Inc.

Springbit is more expensive, more complicated and delivered less.
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Scalability

HubSpot

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Springbot Inc.

No answers on this topic

Return on Investment

HubSpot

  • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
  • Higher ROI and lead response time are seconds. The first contact is always made.
  • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
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Springbot Inc.

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
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