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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    ON24

    Score7.5 out of 10
    N/AON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.N/A
    Pricing
    iContactON24
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    iContactON24
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    iContactON24
    Considered Both Products
    iContact
    No answer on this topic
    Cvent
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    94%
    Would buy again
    137 Answers
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    102 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    143 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    88 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    94 Answers
    Features
    iContactON24
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and ON24
    Feature
    iContact
    6.6
    26 Ratings
    19% below category average
    ON24
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and ON24
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    ON24
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and ON24
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    ON24
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of iContact and ON24
    Feature
    iContact
    -
    Ratings
    ON24
    9.7
    1 Ratings
    12% above category average
    Responsive Design for Web Access00 Ratings10.01 Ratings
    Mobile Application00 Ratings9.01 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings10.01 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of iContact and ON24
    Feature
    iContact
    -
    Ratings
    ON24
    8.3
    413 Ratings
    1% below category average
    Calendar integration00 Ratings8.1356 Ratings
    Meeting initiation00 Ratings10.04 Ratings
    Integrates with social media00 Ratings10.03 Ratings
    Record meetings / events00 Ratings7.1395 Ratings
    Slideshows00 Ratings7.2392 Ratings
    Event registration00 Ratings7.4389 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of iContact and ON24
    Feature
    iContact
    -
    Ratings
    ON24
    8.3
    416 Ratings
    1% below category average
    Live chat00 Ratings10.04 Ratings
    Audience polling00 Ratings6.8377 Ratings
    Q&A00 Ratings8.1413 Ratings
    Online Events Security
    Comparison of Online Events Security features of iContact and ON24
    Feature
    iContact
    -
    Ratings
    ON24
    9.0
    384 Ratings
    5% above category average
    User authentication00 Ratings10.03 Ratings
    Participant roles & permissions00 Ratings8.9374 Ratings
    Confidential attendee list00 Ratings8.0357 Ratings
    Online Events Marketing
    Comparison of Online Events Marketing features of iContact and ON24
    Feature
    iContact
    -
    Ratings
    ON24
    8.0
    390 Ratings
    6% below category average
    Branding options00 Ratings8.5382 Ratings
    Integration to Marketing Automation00 Ratings7.9335 Ratings
    Attendee list export00 Ratings7.638 Ratings
    Virtual Event
    Comparison of Virtual Event features of iContact and ON24
    Feature
    iContact
    -
    Ratings
    ON24
    8.8
    42 Ratings
    9% above category average
    Registration, RSVP, and ticketing00 Ratings10.01 Ratings
    Email marketing00 Ratings6.538 Ratings
    Livestreaming00 Ratings10.01 Ratings
    Audience engagement00 Ratings8.042 Ratings
    Event recording00 Ratings10.01 Ratings
    Virtual booths00 Ratings10.01 Ratings
    Networking00 Ratings9.01 Ratings
    Event analytics00 Ratings7.242 Ratings
    Best Alternatives
    iContactON24
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Whova
    Score9.6 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Splash
    Score7.7 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Webex Events (formerly Socio)
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactON24
    Likelihood to Recommend
    8.0
    (45 ratings)
    6.8
    (461 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    9.9
    (44 ratings)
    Usability
    8.0
    (6 ratings)
    9.0
    (28 ratings)
    Availability
    9.0
    (1 ratings)
    9.0
    (210 ratings)
    Performance
    8.0
    (1 ratings)
    7.7
    (8 ratings)
    Support Rating
    9.9
    (9 ratings)
    9.9
    (33 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (4 ratings)
    Online Training
    1.0
    (1 ratings)
    3.6
    (5 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    7.5
    (12 ratings)
    Configurability
    -
    (0 ratings)
    8.0
    (6 ratings)
    Ease of integration
    -
    (0 ratings)
    7.7
    (5 ratings)
    Product Scalability
    7.0
    (1 ratings)
    6.4
    (231 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (6 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.7
    (7 ratings)
    User Testimonials
    iContactON24
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
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    Cvent
    I find that ON24 caters for all types of organisations, having it allows for more choice/options. The experience around virtual events if fantastic and the ON24 team is constantly improving the platform. If you want to run a virtual events programme where you want to generate leads and track engagement, then ON24 is the platform for you
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
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    Cvent
    • Registration pages are easy to build and look clean
    • Console (audience view) offers many tools to use for presentations and to engage the audience
    • Reporting and analytics are robust and provide detailed reports that help us process attendees in our marketing database
    • Support team and responsive and helpful
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
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    Cvent
    • There was a recent update within the past year where the UX designer or developer thought it would be best to wide all titles from the audience view until they placed their mouse on top of the window. That was the worst mistake, as we have a moderator script where we tell the audience what each of the tool bars are and they can’t grasp what the tool is without putting their mouse there. From an accessibility standpoint point, it’s back to 1999 when there was no laws about accessibility.
    • Number one above is a major pain point.
    • ON24 needs to do a better job of introducing features and soliciting feedback from their customers vs making a high impactful change like #1 described above.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Cvent
    ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.
    Incentivized
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    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
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    Cvent
    97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events
    Incentivized
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    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Cvent
    ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.
    Incentivized
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    Performance
    iContact
    No answers on this topic
    Cvent
    Sometimes (it may be my computer) i cant login to ON24. I create a new PW and then i still cant get in. I clear cache/try new browser etc. and nothing works. I come back in a few hours and its like the problem never existed, its the strangest thing. Outside of that everything works pretty seamless. We've ran into a few bumps with Marketo talking to ON24 and passing reg through but have that figured out now. Not being able to be on a VPN when connecting to webcam on the presenter side does cause issues for our government speakers.
    Incentivized
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    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
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    Cvent
    ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.
    Incentivized
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    In-Person Training
    iContact
    No answers on this topic
    Cvent
    Great communication and clarity
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Cvent
    On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information
    Incentivized
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    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Cvent
    We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars
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    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Cvent
    From what I've seen, ON24 is built specifically to meet the needs of event marketing (or marketing generally), versus the other platforms which are more about simply providing a mechanism to hold virtual meetings. The integration with sales and marketing systems is really valuable. I don't know about pricing differences, but if the competitors were comparable, I would still select ON24.
    Incentivized
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    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Cvent
    The ON24 platform is straightforward to use and train clients on, which is a huge plus. Clients appreciate its features and simplicity. Internally, we receive valuable analytical data from webinar events, enabling the organization to make data-driven decisions. This helps us optimize strategies and drive success for B2B businesses effectively.
    Read full review
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
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    Cvent
    • We get a lot of MQLs from our webinars. The integration with SFDC is a game changer over platforms that don't offer that integration.
    • The addition of emojis and chat to our event consoles has greatly increased our engagement.
    • We love marketing the fact that on-demand viewers can still submit questions and we'll answer them by email. Who else can say that?
    • We would like to be able to make changes to all console elements after events have taken place. Sometimes stuff just needs to be updated.
    • As we improve our audience segmentation, we are looking forward to the segment customization options that are now available on the console.
    • The webinars ON24 sponsors provide us with some great ideas for improving our overall strategic marketing.
    Incentivized
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    ScreenShots

    ON24 Screenshots

    Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.Screenshot of SAP Concur takes its customer activation workshops virtual with ON24.Screenshot of Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.Screenshot of SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.Screenshot of NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.Screenshot of ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment.  This resource page has on-demand webinars, help articles and ways to immediately enroll.