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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    SAP Business Technology Platform

    Score8.6 out of 10
    N/ASAP Business Technology Platform (SAP BTP) is the company's Platform-as-a-Service (PaaS) offering, that brings together intelligent enterprise applications with database and data management, analytics, integration and extension capabilities into one platform for both cloud and hybrid environments, including hundreds of pre-built integrations for SAP and third-party applications.N/A
    Pricing
    iContactSAP Business Technology Platform
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    iContactSAP Business Technology Platform
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    iContactSAP Business Technology Platform
    Considered Both Products
    iContact
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    97%
    Would buy again
    808 Answers
    Delivers good value for the price
    No answers on this topic
    95%
    Delivers good value for the price
    586 Answers
    Happy with the feature set
    No answers on this topic
    97%
    Happy with the feature set
    804 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    87%
    Lived up to sales and marketing promises
    417 Answers
    Implementation went as expected
    No answers on this topic
    90%
    Implementation went as expected
    609 Answers
    Features
    iContactSAP Business Technology Platform
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and SAP Business Technology Platform
    Feature
    iContact
    6.6
    26 Ratings
    19% below category average
    SAP Business Technology Platform
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and SAP Business Technology Platform
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    SAP Business Technology Platform
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and SAP Business Technology Platform
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    SAP Business Technology Platform
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Platform-as-a-Service
    Comparison of Platform-as-a-Service features of iContact and SAP Business Technology Platform
    Feature
    iContact
    -
    Ratings
    SAP Business Technology Platform
    7.6
    818 Ratings
    2% below category average
    Ease of building user interfaces00 Ratings8.0782 Ratings
    Scalability00 Ratings8.1780 Ratings
    Platform management overhead00 Ratings7.4739 Ratings
    Workflow engine capability00 Ratings7.7655 Ratings
    Platform access control00 Ratings7.6748 Ratings
    Services-enabled integration00 Ratings8.0735 Ratings
    Development environment creation00 Ratings7.9723 Ratings
    Development environment replication00 Ratings7.7631 Ratings
    Issue monitoring and notification00 Ratings7.0714 Ratings
    Issue recovery00 Ratings6.7633 Ratings
    Upgrades and platform fixes00 Ratings7.4677 Ratings
    Best Alternatives
    iContactSAP Business Technology Platform
    Small Businesses
    Mad Mimi
    Score10 out of 10
    IBM Cloud Foundry
    Score8.5 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    IBM Cloud Private
    Score9.6 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    AWS Elastic Beanstalk
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactSAP Business Technology Platform
    Likelihood to Recommend
    8.0
    (45 ratings)
    8.4
    (771 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    9.0
    (38 ratings)
    Usability
    8.0
    (6 ratings)
    7.9
    (751 ratings)
    Availability
    9.0
    (1 ratings)
    8.1
    (4 ratings)
    Performance
    8.0
    (1 ratings)
    5.1
    (4 ratings)
    Support Rating
    9.9
    (9 ratings)
    7.3
    (503 ratings)
    In-Person Training
    -
    (0 ratings)
    7.3
    (1 ratings)
    Online Training
    1.0
    (1 ratings)
    7.9
    (3 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    7.6
    (15 ratings)
    Configurability
    -
    (0 ratings)
    5.8
    (4 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    4.6
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    7.4
    (4 ratings)
    Product Scalability
    7.0
    (1 ratings)
    6.6
    (4 ratings)
    Professional Services
    -
    (0 ratings)
    3.2
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    2.3
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    2.4
    (2 ratings)
    User Testimonials
    iContactSAP Business Technology Platform
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    SAP
    If you want to use a well-designed SAP technology to shift into the cloud, you will be more than satisfied with the BTP services overall. There are some improvements for beginners to help them get a better overview of what to do and how to start with their account. My recommendation is to take a foundation training course from the SAP learning hub to prepare for the first steps.
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    SAP
    • It is very easy to use.
    • All the documentation around it is geared towards the enterprise use case, unlike some other hyperscalers' platforms.
    • The SAP Business Technology Platform is very good because it's got the SAP customer and their business processes in mind. Probably my favorite thing about it is how easy it is to get up and running with a new use case and how well it natively connects to an SAP solution.
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    SAP
    • The Automation Integration service has some outdated workflows
    • New services should be available as entitlements as soon as they are released for a particular region without having to buy them from SAP for zero dollars
    • Any subaccount should be able to change the IAS tenant. Currently, if you set it up for a particular IAS, you cannot change to another tenant and are required to recreate the services in a new subaccount.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    SAP
    Seamless integration with external system and dashboard to monitor the data flow and analysis are very essential for the business. The way the product is designed and modelled lead to minimum business disruptions. Adopting to the new and modern technology was easy. Keeping the central system as clean and adopting project bases development are advantages.
    Incentivized
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    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    SAP
    Okay, so the content that we have built on the platform is limited to specific testing on the iFlows within integration suite. The visualization layer is nice to use and helps with the design elements, however with developers that are more used to markup languages, it doesn't have the same CLI type feel when you want it. Perhaps the majority of users are that deep, but other platforms have a better CLI type developer experience.
    Incentivized
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    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    SAP
    Services are generally available
    Incentivized
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    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
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    SAP
    The biggest problem we ran into was communication between SAP Business Technology Platform and onsite resources. Unfortunately our SAP Business Technology Platform and Cloud systems are under different customer numbers. I constantly had to open tickets under each customer number because I was unsure of where the issue lied. And having to create a dummy ticket for our ECC systems to open the ECC connections for another ticket under the Cloud customer is a pain.
    Incentivized
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    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    SAP
    Training material in Developers Community or from Learning hub are really good... also most of the time we route through Discovery center... so materials provided by SAP is really good.
    Incentivized
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    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    SAP
    Having a full cloud native environment for devlopment of microservices and digitals solutions while having standardized access to our core data on SAP via cloud connector is one of the main benefits of using BTP over others hypervisors. BTP is the standard hyperscaler as soon as something relies on data from SAP systems in our company now
    Incentivized
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    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    SAP
    SAP Concur allows our staff to book, reimburse and remain spend audit compliant. Our Concur system takes feed from Workday and interacts with Credit card vendor. It also makes posting to Accounting and does clearing. SAP Business Technology Platform helped in establishing connection with all these different tools in real time. It helps in getting paid to the card service provider through our Bank through interface, which is built on SAP Business Technology Platform.
    Incentivized
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    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    SAP
    It's scalable
    Incentivized
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    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    SAP
    • As we are on public cloud, we haven't had many break issues due to being standardized.
    • Project management and expectations working with developers has been overwhelmingly positive and improved.
    • Improved connectivity with us migrating to other SAP products and easier/more mainstream integration methods.
    Incentivized
    Read full review
    ScreenShots

    SAP Business Technology Platform Screenshots

    Screenshot of SAP Build Process Automation, an SAP BTP service