Ion, by Rock Content vs. unbounce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ion, by Rock Content
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in…N/A
unbounce
Score 7.4 out of 10
Mid-Size Companies (51-1,000 employees)
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
$49
per month
Pricing
Ion, by Rock Contentunbounce
Editions & Modules
Managed Services + SaaS
Custom
per year
Essential
$79/mo
75 landing pages, 8 popups & sticky bars
Premium
$159/mo
150 landing pages, 16 popups & sticky bars
Enterprise
$399+/mo
375+ landing pages, 40+ popups and sticky bars
Offerings
Pricing Offerings
Ion, by Rock Contentunbounce
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$5,500 per customerNo setup fee
Additional Detailsion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.The prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.
More Pricing Information
Community Pulse
Ion, by Rock Contentunbounce
Considered Both Products
Ion, by Rock Content
Chose Ion, by Rock Content
Unbounce is more of a single-page landing page. All of our landing pages contain subpages and we are able to organize our creatives within Ion better than we would in Unbounce. Ion also allows you to upload custom templates in addition to the Ion pre-made templates. Unbounce's …
Chose Ion, by Rock Content
ion is way more robust than Unbounce. We primarily went with ion for the functionality and interactive experience.
Chose Ion, by Rock Content
It works well for A/B testing and data collection. Additionally, our Salesforce integration is critical for our team. With Ion Interactive, we are able to reliably retain all lead information, and pass it into Salesforce. This includes UTM information as well as proprietary ID …
Chose Ion, by Rock Content
ion is in a different league than other well-known landing page providers. They deal with many large organizations and their landing pages feel more professional than competitors. The key piece in my decision to move forward with them was their customer support and tool …
Chose Ion, by Rock Content
Again, functionality and customer service beat them all.
Chose Ion, by Rock Content
Other platforms don't have the ability to customize as much as ion. We need to be able to add widgets/plugins or be able to get into the framework to be able to create a completely custom experience.
Chose Ion, by Rock Content
We decided to stick with ion interactive because of legacy data saved in ion in addition to key features not found in competitors.
Chose Ion, by Rock Content
It depends on wha the individual is looking for and what their skill level and experience is. Ion is unique in that it is a comprehensive package. It offers CAD, analytics and web design and optimization. In order to achieve this without Ion, you would need Adobe, Google …
unbounce

No answer on this topic

Top Pros
Top Cons
Features
Ion, by Rock Contentunbounce
Content Creation
Comparison of Content Creation features of Product A and Product B
Ion, by Rock Content
7.5
105 Ratings
7% below category average
unbounce
-
Ratings
Ideation10.099 Ratings00 Ratings
Content collaboration5.094 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Ion, by Rock Content
8.7
120 Ratings
7% above category average
unbounce
-
Ratings
Content hub10.0104 Ratings00 Ratings
Forms / Gated content10.0107 Ratings00 Ratings
Embedded CTAs10.0108 Ratings00 Ratings
Content distribution8.093 Ratings00 Ratings
Content promotion8.086 Ratings00 Ratings
Content automation6.090 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Ion, by Rock Content
8.5
118 Ratings
9% above category average
unbounce
-
Ratings
Audience profiling and targeting6.091 Ratings00 Ratings
Closed-loop tracking and reporting8.095 Ratings00 Ratings
Content performance analytics10.0116 Ratings00 Ratings
Campaign optimization dashboard10.0107 Ratings00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Ion, by Rock Content
-
Ratings
unbounce
5.2
12 Ratings
30% below category average
Landing page A/B testing:00 Ratings5.611 Ratings
Dynamic page text replacement00 Ratings5.28 Ratings
Real-time analytics dashboard00 Ratings5.511 Ratings
SEO tools00 Ratings4.511 Ratings
Optimization recommendations00 Ratings5.010 Ratings
Best Alternatives
Ion, by Rock Contentunbounce
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
Leadpages
Leadpages
Score 7.8 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Ion, by Rock Contentunbounce
Likelihood to Recommend
10.0
(135 ratings)
4.7
(49 ratings)
Likelihood to Renew
7.0
(22 ratings)
7.7
(9 ratings)
Usability
7.4
(17 ratings)
7.8
(2 ratings)
Availability
10.0
(1 ratings)
9.1
(1 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(18 ratings)
9.6
(4 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(6 ratings)
6.0
(1 ratings)
Product Scalability
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
Ion, by Rock Contentunbounce
Likelihood to Recommend
Rock Content
If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use. If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't. If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
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unbounce
As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
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Pros
Rock Content
  • Quick Starts make it so easy to get started.
  • Real-time updates are awesome and save a ton of wasteful process.
  • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
  • Chat support is excellent and deeper-dive support has been super helpful.
  • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
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unbounce
  • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
  • Tracking code is easy to add. Follow the straightforward instructions in the back end
  • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
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Cons
Rock Content
  • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
  • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
  • I think the controls admins use when creating new users could be a bit more straightforward.
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unbounce
  • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
  • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
  • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
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Likelihood to Renew
Rock Content
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
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unbounce
The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
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Usability
Rock Content
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
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unbounce
Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
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Performance
Rock Content
Sometimes the editor can be a little slow.
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unbounce
No answers on this topic
Support Rating
Rock Content
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
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unbounce
Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
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Online Training
Rock Content
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
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unbounce
No answers on this topic
Implementation Rating
Rock Content
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
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unbounce
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
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Alternatives Considered
Rock Content
I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
Read full review
unbounce
Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
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Scalability
Rock Content
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
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unbounce
No answers on this topic
Return on Investment
Rock Content
  • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
  • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
  • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
Read full review
unbounce
  • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
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ScreenShots

Ion, by Rock Content Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.

unbounce Screenshots

Screenshot of Screenshot of Screenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page Templates