Iterable vs. Litmus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Iterable
Score 8.6 out of 10
N/A
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).N/A
Litmus
Score 9.0 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
Pricing
IterableLitmus
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
IterableLitmus
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Community Pulse
IterableLitmus
Considered Both Products
Iterable
Chose Iterable
The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in …
Chose Iterable
Based on the way that we send emails, we decided to go with Iterable. We loved the different features that they had. The main decision for us was the option of the catalog. We saw great potential for this feature and it has definitely helped us tremendously with our email …
Litmus
Chose Litmus
I have only done a demo with return path. They did have great software for deliverability and overall ESP health. Litmus's rendering functions is more robust that Iterable's, which is why our team decided to keep using it.
Chose Litmus
Litmus is the original email testing platform, and nothing compares to the preview options it provides.
Chose Litmus
We did not evaluate other options, other than using the out of the box solutions within our ESP. Litmus is best in class and industry standard.
Chose Litmus
I've considered Email on Acid, but have never tested the product against Litmus. I already had experience using Litmus in the past, so I'm more comfortable using Litmus over any other tool.
Top Pros
Top Cons
Features
IterableLitmus
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Iterable
8.0
58 Ratings
3% above category average
Litmus
5.2
296 Ratings
44% below category average
WYSIWYG email editor7.951 Ratings7.318 Ratings
Dynamic content8.453 Ratings7.010 Ratings
Ability to test dynamic content6.453 Ratings8.8187 Ratings
A/B testing8.556 Ratings1.84 Ratings
Mobile optimization7.951 Ratings9.2288 Ratings
Email deliverability reporting6.956 Ratings7.7207 Ratings
List management9.257 Ratings1.82 Ratings
Triggered drip sequences8.851 Ratings1.01 Ratings
Landing pages00 Ratings2.63 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Iterable
7.3
57 Ratings
3% below category average
Litmus
6.8
190 Ratings
14% below category average
Dashboards7.957 Ratings5.610 Ratings
Standard reports7.757 Ratings8.2189 Ratings
Custom reports6.550 Ratings6.7130 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Iterable
7.0
55 Ratings
8% below category average
Litmus
-
Ratings
API8.051 Ratings00 Ratings
Role-based workflow & approvals6.646 Ratings00 Ratings
Customizability6.549 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Iterable
-
Ratings
Litmus
8.5
285 Ratings
0% above category average
URL Validation00 Ratings8.1209 Ratings
Link Tracking00 Ratings8.4178 Ratings
Spam Testing00 Ratings8.3211 Ratings
Email Previews00 Ratings9.1283 Ratings
Best Alternatives
IterableLitmus
Small Businesses
Vbout
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Score 9.4 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
IterableLitmus
Likelihood to Recommend
8.8
(59 ratings)
9.2
(308 ratings)
Likelihood to Renew
9.3
(2 ratings)
9.8
(22 ratings)
Usability
9.1
(2 ratings)
9.7
(18 ratings)
Availability
8.9
(3 ratings)
9.1
(6 ratings)
Performance
8.5
(3 ratings)
7.4
(6 ratings)
Support Rating
9.1
(3 ratings)
-
(0 ratings)
In-Person Training
-
(0 ratings)
9.0
(1 ratings)
Online Training
-
(0 ratings)
8.2
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(10 ratings)
Configurability
-
(0 ratings)
8.7
(4 ratings)
Ease of integration
-
(0 ratings)
10.0
(2 ratings)
Product Scalability
9.3
(3 ratings)
8.7
(6 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(4 ratings)
Vendor pre-sale
-
(0 ratings)
9.2
(3 ratings)
User Testimonials
IterableLitmus
Likelihood to Recommend
Iterable
Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
Read full review
Litmus Software
It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.
Read full review
Pros
Iterable
  • It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
  • Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
  • The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.
Read full review
Litmus Software
  • Emulation of 100s of email clients by pasting HTML email code into their builder
  • The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
  • They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
Read full review
Cons
Iterable
  • Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
  • Their image uploading is very basic - but they are working on releasing a new version soon.
  • It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation
Read full review
Litmus Software
  • It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
  • A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
  • Sometimes the app in Chrome is clunky.
Read full review
Likelihood to Renew
Iterable
Extremely easy to use, deeply integrated into our infrastructure
Read full review
Litmus Software
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
Read full review
Usability
Iterable
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
Read full review
Litmus Software
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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Reliability and Availability
Iterable
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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Litmus Software
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
Read full review
Performance
Iterable
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
Read full review
Litmus Software
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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Support Rating
Iterable
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
Read full review
Litmus Software
No answers on this topic
In-Person Training
Iterable
No answers on this topic
Litmus Software
It was very informative one on one session for me. I was able to use Litmus without any issues.
Read full review
Online Training
Iterable
No answers on this topic
Litmus Software
It has all the required information.
Read full review
Implementation Rating
Iterable
No answers on this topic
Litmus Software
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
Read full review
Alternatives Considered
Iterable
The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms
Read full review
Litmus Software
For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.
Read full review
Scalability
Iterable
We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
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Litmus Software
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Return on Investment
Iterable
  • This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
  • The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!
Read full review
Litmus Software
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
Read full review
ScreenShots

Iterable Screenshots

Screenshot of Iterable lets marketers build journeys without any codingScreenshot of Iterable gives marketers  necessary info on their campaigns, in real timeScreenshot of Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of Iterable supports all marketing channels: email, web, mobile push, sms

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.