What users are saying about
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Top Rated
216 Ratings
Top Rated
784 Ratings

Litmus

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Top Rated
216 Ratings
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Score 8.8 out of 100
Top Rated
784 Ratings
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Score 7.7 out of 100

Feature Set Ratings

  • Pardot ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

4.6

Litmus

46%
7.7

Pardot

77%
Pardot ranks higher in 7/9 features

WYSIWYG email editor

2.9
29%
10 Ratings
6.8
68%
87 Ratings

Dynamic content

5.3
53%
6 Ratings
7.6
76%
78 Ratings

Ability to test dynamic content

7.9
79%
89 Ratings
8.2
82%
75 Ratings

Landing pages

2.6
26%
3 Ratings
7.5
75%
86 Ratings

A/B testing

1.9
19%
4 Ratings
7.8
78%
79 Ratings

Mobile optimization

9.2
92%
142 Ratings
7.3
73%
75 Ratings

Email deliverability reporting

8.4
84%
116 Ratings
7.9
79%
177 Ratings

List management

1.8
18%
2 Ratings
8.4
84%
90 Ratings

Triggered drip sequences

1.0
10%
1 Rating
8.0
80%
61 Ratings

Reporting & Analytics

6.9

Litmus

69%
7.0

Pardot

70%
Litmus ranks higher in 2/3 features

Dashboards

5.6
56%
10 Ratings
7.1
71%
85 Ratings

Standard reports

7.9
79%
103 Ratings
6.8
68%
88 Ratings

Custom reports

7.0
70%
71 Ratings
7.0
70%
66 Ratings

Pre-Send Testing

8.9

Litmus

89%

Pardot

Feature Set Not Supported
N/A
Litmus ranks higher in 4/4 features

URL Validation

8.9
89%
99 Ratings
N/A
0 Ratings

Link Tracking

8.7
87%
85 Ratings
N/A
0 Ratings

Spam Testing

8.4
84%
106 Ratings
N/A
0 Ratings

Email Previews

9.6
96%
131 Ratings
N/A
0 Ratings

Lead Management

Litmus

Feature Set Not Supported
N/A
7.4

Pardot

74%
Pardot ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
7.2
72%
83 Ratings

Lead scoring and grading

N/A
0 Ratings
7.7
77%
84 Ratings

Data quality management

N/A
0 Ratings
7.0
70%
84 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
7.5
75%
79 Ratings

Campaign Management

Litmus

Feature Set Not Supported
N/A
7.7

Pardot

77%
Pardot ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
7.7
77%
74 Ratings

Event/webinar marketing

N/A
0 Ratings
7.7
77%
71 Ratings

Social Media Marketing

Litmus

Feature Set Not Supported
N/A
7.0

Pardot

70%
Pardot ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
6.5
65%
62 Ratings

Social profile integration

N/A
0 Ratings
7.5
75%
21 Ratings

Platform & Infrastructure

Litmus

Feature Set Not Supported
N/A
7.5

Pardot

75%
Pardot ranks higher in 6/6 features

API

N/A
0 Ratings
7.3
73%
64 Ratings

Role-based workflow & approvals

N/A
0 Ratings
7.0
70%
60 Ratings

Customizability

N/A
0 Ratings
7.2
72%
80 Ratings

Integration with Salesforce.com

N/A
0 Ratings
9.4
94%
81 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
8.3
83%
3 Ratings

Integration with SugarCRM

N/A
0 Ratings
5.4
54%
4 Ratings

Attribute Ratings

  • Litmus is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Implementation Rating
  • Pardot is rated higher in 1 area: Online Training
  • Litmus and Pardot are tied in 1 area: In-Person Training

Likelihood to Recommend

9.0

Litmus

90%
152 Ratings
7.6

Pardot

76%
148 Ratings

Likelihood to Renew

9.9

Litmus

99%
11 Ratings
1.4

Pardot

14%
86 Ratings

Usability

9.5

Litmus

95%
12 Ratings
8.5

Pardot

85%
17 Ratings

Availability

9.4

Litmus

94%
5 Ratings
7.5

Pardot

75%
16 Ratings

Performance

8.6

Litmus

86%
5 Ratings
8.3

Pardot

83%
10 Ratings

Support Rating

Litmus

N/A
0 Ratings
6.4

Pardot

64%
28 Ratings

In-Person Training

9.0

Litmus

90%
1 Rating
9.0

Pardot

90%
3 Ratings

Online Training

8.0

Litmus

80%
1 Rating
8.1

Pardot

81%
7 Ratings

Implementation Rating

9.4

Litmus

94%
9 Ratings
8.2

Pardot

82%
22 Ratings

Product Scalability

9.4

Litmus

94%
4 Ratings

Pardot

N/A
0 Ratings

Likelihood to Recommend

Litmus

If you are building emails outside the scope of your email platform's tested and approved templates, and you send at least one email a week, the value of a Litmus subscription can not be better! If you send one email a month or less or use your email platform's tried and tested templates, Litmus is probably not a necessary expense.
Anonymous | TrustRadius Reviewer

Pardot

I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
Madison Sophia Bennett | TrustRadius Reviewer

Pros

Litmus

  • Email approval process: Visual indicators of what to change and green approval button.
  • Insight into user device: Easy visuals show the percentage and number of devices used to view the emails.
  • Insight into time spent on each email: Grouped into three categories to easily determine how long is spent on each email so decisions on content length can be made for future emails to the targets.
Anonymous | TrustRadius Reviewer

Pardot

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Robert Nagelmaker | TrustRadius Reviewer

Cons

Litmus

  • Full Admins don't have the same level of access as Account Owner - e.g. some granular permissions can only be assigned by the owner.
  • Not as many email client/browser/device variants as Email on Acid (but all the main ones).
  • Can't locate the Analytics by the id in the Analytics tag!
Sally Gurney | TrustRadius Reviewer

Pardot

  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
Anonymous | TrustRadius Reviewer

Pricing Details

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Litmus Editions & Modules

Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$1,250 per month

Pardot Editions & Modules

Edition
Growth$1,2501
Plus$2,5001
Advanced$4,0001
Premium$15,0001
  1. /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Likelihood to Renew

Litmus

Litmus 9.9
Based on 11 answers
I love using Litmus and find that it has been a huge component of the success of our email campaigns. I can't say enough great things about the platform, and I have seen firsthand how it has saved me time building and sending fully optimized email campaigns. I would absolutely renew again.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 1.4
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Litmus

Litmus 9.5
Based on 12 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Litmus

Litmus 9.4
Based on 5 answers
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
Anonymous | TrustRadius Reviewer

Pardot

Pardot 7.5
Based on 16 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Litmus

Litmus 8.6
Based on 5 answers
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.3
Based on 10 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Anonymous | TrustRadius Reviewer

Support Rating

Litmus

No score
No answers yet
No answers on this topic

Pardot

Pardot 6.4
Based on 28 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Anonymous | TrustRadius Reviewer

In-Person Training

Litmus

Litmus 9.0
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Litmus

Litmus 8.0
Based on 1 answer
It has all the required information.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Litmus

Litmus 9.4
Based on 9 answers
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.2
Based on 22 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Litmus

Workday is something our company uses for time entries and the learning portion for different [pieces of] training that we go through. We integrated Litmus with Workday to better be able to understand metrics of the amount of time that is logged in as well as the amount of training that employees go through, which has helped us pinpoint who needs necessary training and how to function better and more efficiently as a company.
Anonymous | TrustRadius Reviewer

Pardot

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Danielle Armour | TrustRadius Reviewer

Scalability

Litmus

Litmus 9.4
Based on 4 answers
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
Anonymous | TrustRadius Reviewer

Pardot

No score
No answers yet
No answers on this topic

Return on Investment

Litmus

  • Shortened email review cycles in an agency setting with the ability to share tests with clients
  • The code editor clearly identifies errors in HTML which is a significant time-saver and helps with overall campaign results
  • Rich spam testing to identify any potential issues prior to sending has decreased bounce rates.
Meghan Calzaretta | TrustRadius Reviewer

Pardot

  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Anonymous | TrustRadius Reviewer

Screenshots

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