Litmus vs. Salesforce Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Litmus
Score 9.0 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
Salesforce Marketing Cloud
Score 7.8 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
LitmusSalesforce Marketing Cloud
Editions & Modules
No answers on this topic
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
LitmusSalesforce Marketing Cloud
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Community Pulse
LitmusSalesforce Marketing Cloud
Considered Both Products
Litmus
Chose Litmus
We currently use both Everest and Litmus. In my opinion, the way our team uses Litmus would rank in second place compared to Everest. Everest not only reports on deliverability, feedback loops, spam traps, block listings, domain and IP reputation, and so much more, but it also …
Chose Litmus
Litmus is easier to understand, easier to use, and you cant beat the code editor Litmus provides
Chose Litmus
Overall better user interface, product and pricing. Litmus is very well-known in the industry.
Chose Litmus
Litmus has a better UI and is friendlier to non-email building people who need to collaborate and leave comments
Chose Litmus
Litmus is the original email testing platform, and nothing compares to the preview options it provides.
Chose Litmus
Campaign Monitor is good but Litmus seems to be more solid and "fully baked". We liked the flow of the Litmus build process better and Litmus Proof really sealed the deal.
Chose Litmus
I was not involved in the evaluation, however we just resigned our contract with them so Litmus has been working really well for our organization!
Chose Litmus
Litmus is a far more comprehensive platform than Email on Acid for template development and testing, but its analytics suite is not really that much more sophisticated. I use Litmus primarily for development and testing, so I am not complaining, but I wish that the analytics …
Chose Litmus
Email on Acid has a similar UX as Litmus, but the layout is about all that is similar. Litmus' device renders always match the actual test to that device. I have seen several mismatches within Email on Acid's device renders vs what is actually received which makes me question …
Chose Litmus
There was no other option in our mind, nor did we explore other options. They are the industry leader and we have always viewed them as such. It was an absolute no brainer for us.
Chose Litmus
Litmus does a great job allowing you to see how your emails look across ESPS. No other company does this as reliably as Litmus. My only gripe with Litmus is that they do not have an option to use a drag n drop builder. This means I now have to use another program to build emails.
Salesforce Marketing Cloud
Chose Salesforce Marketing Cloud
Salesforce Marketing Cloud is superior to other marketing platforms I have used in the past.
Chose Salesforce Marketing Cloud
I MUCH prefer Pardot to Mailchimp and Mailjet. It feels more like a professional product and behaves as such with a more advanced feature set and customizability. For instance, I have not found a good way in either of the competing products to do branded preference center …
Top Pros
Top Cons
Features
LitmusSalesforce Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Litmus
5.2
296 Ratings
45% below category average
Salesforce Marketing Cloud
8.0
159 Ratings
3% above category average
WYSIWYG email editor6.119 Ratings8.1111 Ratings
Dynamic content8.011 Ratings8.1141 Ratings
Ability to test dynamic content8.5187 Ratings7.7101 Ratings
Landing pages2.63 Ratings7.6109 Ratings
A/B testing1.84 Ratings8.5140 Ratings
Mobile optimization9.2288 Ratings7.599 Ratings
Email deliverability reporting7.6207 Ratings8.4120 Ratings
List management1.82 Ratings7.6117 Ratings
Triggered drip sequences1.01 Ratings8.185 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Litmus
6.8
190 Ratings
14% below category average
Salesforce Marketing Cloud
7.6
113 Ratings
1% above category average
Dashboards5.610 Ratings7.7108 Ratings
Standard reports8.2189 Ratings7.8112 Ratings
Custom reports6.6130 Ratings7.489 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Litmus
8.2
285 Ratings
3% below category average
Salesforce Marketing Cloud
-
Ratings
URL Validation7.7209 Ratings00 Ratings
Link Tracking7.9178 Ratings00 Ratings
Spam Testing8.1211 Ratings00 Ratings
Email Previews9.1283 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Litmus
-
Ratings
Salesforce Marketing Cloud
7.6
113 Ratings
2% below category average
Lead nurturing automation00 Ratings7.7101 Ratings
Lead scoring and grading00 Ratings7.4101 Ratings
Data quality management00 Ratings7.7105 Ratings
Automated sales alerts and tasks00 Ratings7.793 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Litmus
-
Ratings
Salesforce Marketing Cloud
7.9
104 Ratings
4% above category average
Calendaring00 Ratings8.094 Ratings
Event/webinar marketing00 Ratings7.988 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Litmus
-
Ratings
Salesforce Marketing Cloud
6.9
81 Ratings
9% below category average
Social sharing and campaigns00 Ratings7.377 Ratings
Social profile integration00 Ratings6.533 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Litmus
-
Ratings
Salesforce Marketing Cloud
7.8
113 Ratings
3% above category average
API00 Ratings7.682 Ratings
Role-based workflow & approvals00 Ratings8.279 Ratings
Customizability00 Ratings7.4100 Ratings
Integration with Salesforce.com00 Ratings8.7102 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.09 Ratings
Integration with SugarCRM00 Ratings7.38 Ratings
Third-party software integrations00 Ratings7.415 Ratings
Best Alternatives
LitmusSalesforce Marketing Cloud
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LitmusSalesforce Marketing Cloud
Likelihood to Recommend
9.2
(308 ratings)
8.0
(317 ratings)
Likelihood to Renew
9.7
(22 ratings)
9.6
(112 ratings)
Usability
9.8
(18 ratings)
6.2
(35 ratings)
Availability
9.1
(6 ratings)
10.0
(11 ratings)
Performance
7.4
(6 ratings)
9.6
(9 ratings)
Support Rating
-
(0 ratings)
4.0
(35 ratings)
In-Person Training
9.0
(1 ratings)
5.0
(4 ratings)
Online Training
8.2
(2 ratings)
8.1
(7 ratings)
Implementation Rating
9.0
(10 ratings)
3.0
(17 ratings)
Configurability
8.7
(4 ratings)
-
(0 ratings)
Ease of integration
10.0
(2 ratings)
7.0
(2 ratings)
Product Scalability
8.6
(6 ratings)
8.0
(25 ratings)
Vendor post-sale
9.1
(4 ratings)
8.0
(2 ratings)
Vendor pre-sale
9.2
(3 ratings)
10.0
(2 ratings)
User Testimonials
LitmusSalesforce Marketing Cloud
Likelihood to Recommend
Litmus Software
It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.
Read full review
Salesforce
Salesforce Marketing Cloud does an excellent job at collecting and storing leads. Once the leads are qualified by workflows and automations established against your qualifiers, you can begin to segment, target, send communication, and track the efficacy of your campaigns. Being that Salesforce Marketing Cloud is an extension of Salesforce CRM, there is little work that needs to be done to ensure that your SQL are migrated to your CRM once they are ready to do so. The seamlessness between the two systems is paramount to the success of our organization.
Read full review
Pros
Litmus Software
  • Emulation of 100s of email clients by pasting HTML email code into their builder
  • The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
  • They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
Read full review
Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
Read full review
Cons
Litmus Software
  • It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
  • A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
  • Sometimes the app in Chrome is clunky.
Read full review
Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
Read full review
Likelihood to Renew
Litmus Software
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
Read full review
Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Read full review
Usability
Litmus Software
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Read full review
Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
Read full review
Reliability and Availability
Litmus Software
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
Read full review
Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance
Litmus Software
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
Litmus Software
No answers on this topic
Salesforce
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
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In-Person Training
Litmus Software
It was very informative one on one session for me. I was able to use Litmus without any issues.
Read full review
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
Litmus Software
It has all the required information.
Read full review
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
Litmus Software
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
Read full review
Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
Litmus Software
For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.
Read full review
Salesforce
Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign management and personalized marketing at scale. We chose Marketing Cloud for its industry leadership, robust ecosystem, and tight integration with Salesforce CRM, allowing us to deliver exceptional marketing solutions and drive measurable results for our clients efficiently.
Read full review
Scalability
Litmus Software
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Salesforce
Salesforce Marketing Cloud helps create profiles for each subscriber. The Contact Builder feature stores information about every subscriber, including whether they're an active customer, their purchase history from the last year, and their email engagement metrics. It also identifies the likelihood of a subscriber churning, aiding in creating personalized campaigns to boost company revenue.
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Return on Investment
Litmus Software
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
Read full review
Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
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ScreenShots

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.