Moz Pro vs. Semrush

Moz Pro

370 Reviews and Ratings

Semrush

724 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Moz Pro	Score 8.1 out of 10	N/A	MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…	$99 per month
Semrush	Score 8.6 out of 10	N/A	Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…	$129 per month

Pricing

Moz Pro

Semrush

Editions & Modules

Standard: $99
per month
Medium: $179
per month
Large: $299
per month
Premium: $599
per month

Pro: $129.95
per month
Guru: $249.95
per month
Business: $499.95
per month

Offerings

Pricing Offerings
Moz Pro	Semrush
Free Trial
Yes	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

—

17% discount for annual pricing.

More Pricing Information

Community Pulse
	Moz Pro	Semrush
Considered Both Products	Moz Pro Verified User C-Level Executive Chose Moz Pro radian6 woorank webceo Incentivized Helpful? Rachel Hensley E-Commerce Director Chose Moz Pro I prefer Moz Pro to SEMRush and Ahrefs Site Explorer because I think it is much easier to use and understand. I believe it can be used along with SpyFu because SpyFu has alot of Google Adwords information that can be used in competition analysis that moz doesn't have. These two … Incentivized Helpful? Verified User Contributor Chose Moz Pro Moz seemed to be more user-friendly than SEMRush and Screaming Frog, and it allows us to do what we need to do (identifying issues with our site, keyword planning, competitor comparisons, etc). Other services would most likely provide more in-depth analyses and crawling … Incentivized Helpful? Verified User Consultant Chose Moz Pro Personally I think Moz is one of the top tools being used in the market for search engine optimization. It provides great insights, is easy to use and is easy to read and understand with their simple and comprehensive dashboard. I personally choose to use SEMRush above all … Incentivized Helpful? Verified User Director Chose Moz Pro The two closest competitors are Ahrefs and SEMRush, with additional tools upmarket. Each platform has its own strengths, and we use all three at FMI. For Moz, we most like the Keyword Explorer toolset and its recommendation engine and filtering mechanisms - it's a big difference … Incentivized Helpful? Verified User Strategist Chose Moz Pro While I prefer to use SEMRush for a more robust competitor analysis, Moz has keyword tracking down to an art. The ability to track keywords and see changes over time eliminate the tedious need to manually track changes. Incentivized Helpful? Lee L Kennedy Analytics Director Chose Moz Pro SEMRush is a great competitor tool but is a bit weak on the "SEO Campaign" side of things, where you can track specific rankings and onsite issues, etc. Their "Projects" section comes close though, and I probably just need to spend more time with SEMRush to discover everything … Incentivized Helpful? Verified User Program Manager Chose Moz Pro We looked at Semrush, and while it looks like a more advanced platform, it was just too much for our needs and where our team was starting at. We needed something with a learning curve that wasn't nearly as steep. If we did more with paid search, though, I might take another … Incentivized Helpful? Preeti Gautam Social Media Executive & Content Editor Chose Moz Pro A[s] we all know Ahref or Semrush are very expensive tools. Startups cannot buy these tools. Moz Pro is reasonable and it gives you multiple features at [a] lower price. Incentivized Helpful? Verified User Manager Chose Moz Pro Moz Pro feels more user-friendly as the interface is very intuitive. There are also lots of user guides and content about SEO strategy. Incentivized Helpful? Verified User Program Manager Chose Moz Pro Moz Pro is a nice intro tool that got us started on our SEO journey. We have chosen to supplement our Moz Pro account with other SEO tools to get a full picture of our SEO landscape and make a bigger impact on our rankings. I would recommend Moz Pro as a good start for a … Incentivized Helpful? Max Shtefan Search Marketing Manager Chose Moz Pro Moz tends to be more consistent with their data/metrics. Their crawler is also pretty powerful and able to pick up large sets of pages where some other tools may fall short. Helpful? DJ Dustin Junkert Manager of Search Chose Moz Pro Compared to full-service keyword platforms like Conductor, Moz blows it out of the water in terms of pricepoint and value. Moz is insanely cheap compared to something like Conductor, and it seem to offer just as much value. As long as you're just looking to get basic numbers in … Incentivized Helpful? Jordan Comstock Digital Marketing Specialist Chose Moz Pro I think all SEO tools have their pros and cons, but Moz is a heavy hitter. They are the resident authority for educating SEO's, and that is for a reason. Their product works well. I wouldn't say it is head and shoulders above any competitors, but it gets the job done. When it … Incentivized Helpful? Verified User Director Chose Moz Pro I like that I don't need to download anything to use all of the features MOZ has to offer. It is all contained online, so I don't have to open separate applications. And the cost is extremely reasonable. Incentivized Helpful? Rodrigo Stockebrand Associate Search Director Chose Moz Pro I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to … Incentivized Helpful? Mackinley Levine Asst. Editor and SEO Analyst Chose Moz Pro Moz stacks up particularly well against SEM Rush because of how user-friendly and intuitive the software is. It also delivers the data I'm interested in in a way that's more useful. SEM Rush's keyword research tool provides smart suggestions for semantically related keyword … Helpful? Jeff Bedford Analytics & Optimization Specialist Chose Moz Pro My favorite tool is SEMrush. I selected Moz to help with link-based research because SEMrush is more focused on keyword data. For the link-based data, Ahrefs is probably the biggest threat to Moz. It has an amazing amount of data, and from the chatter I hear the data is more … Helpful? Joe Robison SEO Specialist Chose Moz Pro We use Raven Tools and Moz. Raven Tools aggregates Moz data through their partnership, so if you only have $100 a month to spend, consider Raven Tools. SEOmoz vs Majestic SEO - Moz has more more user friendly tools and interfaces but Majestic is more powerful. Majestic has … Helpful?	Semrush Katie Wojciechowski SEO Copywriter Chose Semrush Honestly, Semrush is the only product like it that I've used extensively. Although I have used Moz free version before and didn't love it. Helpful? BT Blake Townsend Senior Technical Project Manager Chose Semrush Moz is not as in-depth and not the best for overall strategy. It has some great features but is not a complete system. Semrush has everything you need and is of great value. Helpful? Melisha Oakleaf-Wilson Digital Account Supervisor Chose Semrush Semrush is amazing. Not only is it easy to use, it's better than Moz or Ahrefs combined. The Keyword Research tool and planner is incredible. it makes it easy to pull what keywords we want to rank for and add them to our keyword list. It's helped with productivity and workflow. … Helpful? Quentin Aisbett Digital Strategist Chose Semrush As an agency starting out I began with Moz. While my memory is not that great of those earlier years, it served us well but we switched because we were looking to upgrade at the time and found RavenTools had a better offering for the money. Again we really enjoyed Raven and … Incentivized Helpful? Steve Scott President - Web Strategist and SEO Consultant Chose Semrush Overall, I preferred the structure and the completeness of the SEMRush tool over the competitors. Many competitors had multiple tools to log into and learn with different interfaces and looks. Love how SEMRush has everything in one place and is more intuitive then these other … Helpful? Justin Lubomirsky Search Engine Optimization Specialist Chose Semrush Moz isn't very powerful and better suited to beginners. Ahrefs is on par with Semrush, just a personal preference. Rank Ranger has inaccurate data and a terrible user interface. Helpful? Jeff Moriarty Digital Strategist Chose Semrush [Semrush] is a better overall tool for SEO management. It has so many different tools that you can use. Moz doesn't offer everything, but has its own benefits, which are more focused around serps and keywords. Ahrefs is particularly good when working with backlinks. Much … Incentivized Helpful? Jake Harding SEO Manager Chose Semrush Semrush is more intuitive and well-rounded. I didn't use Ahrefs too much, but it felt more complex to use and a bit more fragmented. Moz seemed to diminish in usefulness from when I started using it. Semrush does everything Moz does, but better, more comprehensively, and with … Incentivized Helpful? Verified User Strategist Chose Semrush Moz is the main tool I used before SEMRush. I found Moz to be very helpful and robust in a lot of ways, but extremely lacking in terms of the competitor analysis. SEMRush has a much stronger system for analyzing competitors, which is of high value to my clients. It also has a … Incentivized Helpful? Jeremy Kiner Executive Director Chose Semrush Better value overall. [Semrush] at the end of the day was better suited for our needs. Incentivized Helpful? Mark Anderson Digital Marketing Specialist Chose Semrush Provides the easiest results and provides the best insights based on those results compared to other programs. Semrush, while the platform could use a fresh coat of paint, provides the most information in the most organized way without having to spend a ridiculous amount of … Incentivized Helpful? Freddy Hunt Director of SEO & Content Marketing Chose Semrush Moz was unreliable and not as intuitive as Semrush. The one thing I liked better about Mox Pro was that we could track the same keyword across many zips. This is possible in Semrush, but Semrush requires you to create a new project for every zip. It would be easier if you could … Incentivized Helpful? Bill Stern President Chose Semrush Semrush has an easier interface. Even an entry-level analyst can easily navigate and compile useful data. I did not like Ahref's interface. Ahref's gave more details on certain digital marketing activities but it was not presented in an easy to use way, and clients like the … Incentivized Helpful? Verified User Employee Chose Semrush We chose Semrush because of how it integrates multiple services into one subscription. Rather than having one subscription for social media, one for listing management and one for SEO, we're able to get all three of these needs met in one service. The customer service is also … Incentivized Helpful? Mohamed Jemaa Senior Marketing Manager Chose Semrush Semrush gives you a complete overview of all the metrics that you should monitor in terms of SEO , so no need to check other tools. It makes you save a lot of time and act fast. Incentivized Helpful? Max Pollak Director of Marketing Technology Chose Semrush They're all really similar and perform a lot of the same functions. We use Semrush because we've had it for years and our grandfathered cost makes it more affordable than the other tools, plus we're all trained in it and ingrained in it. All of these tools are solid at older … Incentivized Helpful? Tony Wright (tony.wright@wrightimc.com) CEO/Founder Chose Semrush Semrush gives us all the data we need in one dashboard. It works much better than using many different tools. There are tools that are better for certain aspects, but none that provide the depth of data available in Semrush. Incentivized Helpful? Mike Query Digital Marketing Manager Chose Semrush I used Moz for years before switching to SEMrush (I was trained on it at my old job), and SEMrush is better in just about every way except for maybe blog content/resources. Ahrefs looks like a worthy competitor and we may have gone with them if SEMrush were not more affordable. … Helpful? BH Brandi Harvey SEO/Content/SMM Specialist Chose Semrush Point by point and task for task, Semrush is the better value. Helpful? Donna Donahue SEO Manager Chose Semrush Ahrefs = These are pretty similar, I'm just more familiar with SEMrush TapClicks = They don't have all the features of SEMrush Majestic = Purely backlinks Helpful? Jorge Jaramillo SEO Chose Semrush I alternate several tools. But for example, I used to use Moz and Ahrefs, now I only use Semrush for technical issues. For Keywords research I use Semrush and others, to have different sources of information and compare to validate. Helpful? AB alexander Buckingham-bullock Digital Project Manager Chose Semrush Semrush is the widest-reaching tool with the most features, however, I find the keyword and SERP reliability can be a little off fairly often, especially when algorithm updates are concerned. Generally, though the tool is the best all-rounder and offers the widest breadth of … Helpful? Verified User Administrator Chose Semrush I liked the chrome extension that Moz has, but from what I remember, the onsite tool wasn't as user-friendly. I believe it's an excellent product for advanced users. Incentivized Helpful?
Top Pros	Pro Site explorer Pro Keyword research Pro Rank tracking	Pro Keyword research Pro Site audit Pro Competitor analysis
Top Cons	Minus Keyword ranking Minus Not very accurate Minus See the ability	Minus Search volume Minus Learning curve Minus Not accurate

Features

Moz Pro

Semrush

SEO

Comparison of SEO features of Product A and Product B
	Moz Pro 8.3 40 Ratings 7% above category average	Semrush 8.5 148 Ratings 9% above category average
Keyword analysis	9.940 Ratings	9.4148 Ratings
Backlink management	7.035 Ratings	8.3141 Ratings
SERP ranking tracking	9.940 Ratings	8.3144 Ratings
Page grader	9.939 Ratings	8.5123 Ratings
Competitive analysis	8.039 Ratings	9.0143 Ratings
Site audit / diagnostics	8.938 Ratings	8.9144 Ratings
Site recommendations	7.936 Ratings	8.2133 Ratings
Task management	5.221 Ratings	7.188 Ratings

SEO Channels

Comparison of SEO Channels features of Product A and Product B
	Moz Pro 5.9 32 Ratings 25% below category average	Semrush 7.8 135 Ratings 3% above category average
Local SEO	5.327 Ratings	6.1123 Ratings
Social SEO	5.323 Ratings	7.7101 Ratings
Mobile SEO	6.325 Ratings	8.5108 Ratings
Global SEO	6.827 Ratings	8.8109 Ratings

SEO Platform & Account Management

Comparison of SEO Platform & Account Management features of Product A and Product B
	Moz Pro 8.9 32 Ratings 5% above category average	Semrush 8.5 120 Ratings 1% above category average
Multi-domain support	7.927 Ratings	9.0110 Ratings
Integration with web analytics tools	9.929 Ratings	8.0114 Ratings

Best Alternatives
	Moz Pro	Semrush
Small Businesses	Google PageSpeed Insights Score 9.9 out of 10	Google PageSpeed Insights Score 9.9 out of 10
Medium-sized Companies	Advanced Web Ranking Score 8.3 out of 10	Advanced Web Ranking Score 8.3 out of 10
Enterprises	Dupli Checker (DupliChecker.com) Score 8.7 out of 10	Dupli Checker (DupliChecker.com) Score 8.7 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Moz Pro	Semrush
Likelihood to Recommend	9.9 (77 ratings)	9.4 (148 ratings)
Likelihood to Renew	8.8 (37 ratings)	9.1 (3 ratings)
Usability	8.5 (2 ratings)	6.9 (4 ratings)
Availability	10.0 (1 ratings)	9.1 (1 ratings)
Performance	- (0 ratings)	7.3 (1 ratings)
Support Rating	9.5 (7 ratings)	9.9 (17 ratings)
Online Training	7.0 (1 ratings)	- (0 ratings)
Implementation Rating	- (0 ratings)	7.3 (1 ratings)
Product Scalability	- (0 ratings)	9.1 (1 ratings)

User Testimonials
	Moz Pro	Semrush
Likelihood to Recommend	iContact Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager). Incentivized Verified User Anonymous Read full review	Semrush This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results. Incentivized Verified User Anonymous Read full review
Pros	iContact It finds relevant keywords and lets you know your chance of ranking with them. It helps you find content that needs work to rank better. It helps you improve any technical issues with your web pages. It helps you audit your current site for any technical issues. It helps you keep track of your most important keywords. Incentivized Joseph Kahn Head RankingZealot at Hum JAM Read full review	Semrush Great visuals for keyword position tracking, love that you can see the page that is ranking Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking) Shows many different and useful views for competitive research Great templated keyword research tools for those who are not as hands-on with SEO I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords Katie Wojciechowski SEO Copywriter Read full review
Cons	iContact Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something. I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc. There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text. Incentivized DJ Dustin Junkert Manager of Search Read full review	Semrush Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT) Tracking multiple keywords, across multiple clients can be costly Daniel Drummond Head of Digital Marketing Read full review
Likelihood to Renew	iContact We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality). Kyle Claypool Digital Director Read full review	Semrush I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use. Incentivized PB Perrine Bettinelli Online marketing assistant Read full review
Usability	iContact it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst) Verified User Anonymous Read full review	Semrush SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it. Incentivized Tim Sleeper Web Developer Search Engine Optimization Read full review
Reliability and Availability	iContact Every time I've ever needed it, it's been there. Ingo Grammel Sr. Digital Marketing Manager Read full review	Semrush Semrush available when you need it! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Performance	iContact No answers on this topic	Semrush SemRush performs well with few errors! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Support Rating	iContact As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions. Incentivized Verified User Anonymous Read full review	Semrush I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group! Verified User Anonymous Read full review
Implementation Rating	iContact No answers on this topic	Semrush I did it by myself and do not have a comment! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Alternatives Considered	iContact Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price. Incentivized Phil Parrish Co-founder, Managing Director Read full review	Semrush We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space. Incentivized Joshua Poole SEO Manager Read full review
Scalability	iContact No answers on this topic	Semrush Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed. Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Return on Investment	iContact Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time. The thing that I don't like about this software is, that sometimes your page can take too much time for crawling. Incentivized Preeti Gautam Social Media Executive & Content Editor Read full review	Semrush Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries. The site checks available with Semrush have helped us to pitch and sell our services, securing new clients. Incentivized SC Sacha Crowther Content Marketing Lead Read full review
ScreenShots	Moz Pro Screenshots