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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Oracle Marketing

    Score7.5 out of 10
    N/AOracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

    $2,000

    per month

    SAP Sales Cloud

    Score8.6 out of 10
    N/ASAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
    Pricing
    Oracle MarketingSAP Sales Cloud
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Oracle MarketingSAP Sales Cloud
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsCX Marketing pricing is a function of usage.—
    More Pricing Information
    Community Pulse
    Oracle MarketingSAP Sales Cloud
    Considered Both Products
    Oracle
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    12 Answers
    91%
    Would buy again
    120 Answers
    Delivers good value for the price
    80%
    Delivers good value for the price
    8 Answers
    95%
    Delivers good value for the price
    111 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    12 Answers
    96%
    Happy with the feature set
    127 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    93%
    Lived up to sales and marketing promises
    98 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    10 Answers
    89%
    Implementation went as expected
    99 Answers
    Features
    Oracle MarketingSAP Sales Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Oracle Marketing and SAP Sales Cloud
    Feature
    Oracle Marketing
    9.3
    133 Ratings
    18% above category average
    SAP Sales Cloud
    -
    Ratings
    WYSIWYG email editor10.0117 Ratings00 Ratings
    Dynamic content9.0120 Ratings00 Ratings
    Ability to test dynamic content9.0116 Ratings00 Ratings
    Landing pages8.0124 Ratings00 Ratings
    A/B testing10.0118 Ratings00 Ratings
    Mobile optimization10.0113 Ratings00 Ratings
    Email deliverability reporting10.0127 Ratings00 Ratings
    List management9.0126 Ratings00 Ratings
    Triggered drip sequences9.0108 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Oracle Marketing and SAP Sales Cloud
    Feature
    Oracle Marketing
    8.5
    118 Ratings
    7% above category average
    SAP Sales Cloud
    -
    Ratings
    Lead nurturing automation10.0110 Ratings00 Ratings
    Lead scoring and grading8.0104 Ratings00 Ratings
    Data quality management8.0109 Ratings00 Ratings
    Automated sales alerts and tasks8.089 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Oracle Marketing and SAP Sales Cloud
    Feature
    Oracle Marketing
    9.5
    109 Ratings
    23% above category average
    SAP Sales Cloud
    -
    Ratings
    Calendaring9.094 Ratings00 Ratings
    Event/webinar marketing10.099 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Oracle Marketing and SAP Sales Cloud
    Feature
    Oracle Marketing
    9.5
    72 Ratings
    23% above category average
    SAP Sales Cloud
    -
    Ratings
    Social sharing and campaigns10.070 Ratings00 Ratings
    Social profile integration9.066 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Oracle Marketing and SAP Sales Cloud
    Feature
    Oracle Marketing
    8.3
    123 Ratings
    10% above category average
    SAP Sales Cloud
    -
    Ratings
    Dashboards9.0122 Ratings00 Ratings
    Standard reports8.0120 Ratings00 Ratings
    Custom reports8.0113 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Oracle Marketing and SAP Sales Cloud
    Feature
    Oracle Marketing
    9.5
    120 Ratings
    22% above category average
    SAP Sales Cloud
    -
    Ratings
    API9.0105 Ratings00 Ratings
    Role-based workflow & approvals10.089 Ratings00 Ratings
    Customizability9.0109 Ratings00 Ratings
    Integration with Salesforce.com10.088 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.048 Ratings00 Ratings
    Integration with SugarCRM10.037 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Oracle Marketing and SAP Sales Cloud
    Feature
    Oracle Marketing
    -
    Ratings
    SAP Sales Cloud
    8.5
    152 Ratings
    8% above category average
    Customer data management / contact management00 Ratings8.2144 Ratings
    Workflow management00 Ratings8.8146 Ratings
    Territory management00 Ratings8.1130 Ratings
    Opportunity management00 Ratings9.0142 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.3136 Ratings
    Contract management00 Ratings7.9133 Ratings
    Quote & order management00 Ratings8.6133 Ratings
    Interaction tracking00 Ratings9.0137 Ratings
    Channel / partner relationship management00 Ratings8.4131 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Oracle Marketing and SAP Sales Cloud
    Feature
    Oracle Marketing
    -
    Ratings
    SAP Sales Cloud
    8.9
    130 Ratings
    14% above category average
    Case management00 Ratings8.7125 Ratings
    Call center management00 Ratings9.1114 Ratings
    Help desk management00 Ratings8.8115 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Oracle Marketing and SAP Sales Cloud
    Feature
    Oracle Marketing
    -
    Ratings
    SAP Sales Cloud
    8.0
    131 Ratings
    3% above category average
    Lead management00 Ratings8.0130 Ratings
    Email marketing00 Ratings7.9112 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Oracle Marketing and SAP Sales Cloud
    Feature
    Oracle Marketing
    -
    Ratings
    SAP Sales Cloud
    8.3
    143 Ratings
    8% above category average
    Task management00 Ratings8.4135 Ratings
    Billing and invoicing management00 Ratings8.4113 Ratings
    Reporting00 Ratings8.1131 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Oracle Marketing and SAP Sales Cloud
    Feature
    Oracle Marketing
    -
    Ratings
    SAP Sales Cloud
    8.3
    141 Ratings
    8% above category average
    Forecasting00 Ratings8.1131 Ratings
    Pipeline visualization00 Ratings8.9132 Ratings
    Customizable reports00 Ratings8.0136 Ratings
    Customization
    Comparison of Customization features of Oracle Marketing and SAP Sales Cloud
    Feature
    Oracle Marketing
    -
    Ratings
    SAP Sales Cloud
    8.2
    138 Ratings
    7% above category average
    Custom fields00 Ratings8.0138 Ratings
    Custom objects00 Ratings7.9131 Ratings
    Scripting environment00 Ratings8.6114 Ratings
    API for custom integration00 Ratings8.3123 Ratings
    Security
    Comparison of Security features of Oracle Marketing and SAP Sales Cloud
    Feature
    Oracle Marketing
    -
    Ratings
    SAP Sales Cloud
    9.2
    141 Ratings
    9% above category average
    Single sign-on capability00 Ratings9.3135 Ratings
    Role-based user permissions00 Ratings9.1135 Ratings
    Social CRM
    Comparison of Social CRM features of Oracle Marketing and SAP Sales Cloud
    Feature
    Oracle Marketing
    -
    Ratings
    SAP Sales Cloud
    9.0
    98 Ratings
    18% above category average
    Social data00 Ratings8.698 Ratings
    Social engagement00 Ratings9.494 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Oracle Marketing and SAP Sales Cloud
    Feature
    Oracle Marketing
    -
    Ratings
    SAP Sales Cloud
    8.5
    117 Ratings
    12% above category average
    Marketing automation00 Ratings8.3113 Ratings
    Compensation management00 Ratings8.693 Ratings
    Platform
    Comparison of Platform features of Oracle Marketing and SAP Sales Cloud
    Feature
    Oracle Marketing
    -
    Ratings
    SAP Sales Cloud
    8.1
    122 Ratings
    6% above category average
    Mobile access00 Ratings8.1122 Ratings
    Best Alternatives
    Oracle MarketingSAP Sales Cloud
    Small Businesses
    Vbout
    Score9.9 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Oracle MarketingSAP Sales Cloud
    Likelihood to Recommend
    7.0
    (246 ratings)
    8.4
    (163 ratings)
    Likelihood to Renew
    10.0
    (92 ratings)
    8.1
    (15 ratings)
    Usability
    10.0
    (15 ratings)
    7.0
    (10 ratings)
    Availability
    8.1
    (9 ratings)
    9.1
    (2 ratings)
    Performance
    6.6
    (5 ratings)
    9.1
    (2 ratings)
    Support Rating
    9.9
    (16 ratings)
    5.8
    (13 ratings)
    In-Person Training
    7.3
    (3 ratings)
    -
    (0 ratings)
    Online Training
    7.6
    (11 ratings)
    9.1
    (3 ratings)
    Implementation Rating
    8.8
    (10 ratings)
    7.5
    (4 ratings)
    Configurability
    6.4
    (1 ratings)
    9.1
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    2.0
    (2 ratings)
    9.1
    (1 ratings)
    Product Scalability
    8.5
    (120 ratings)
    8.5
    (123 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    6.4
    (1 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Oracle MarketingSAP Sales Cloud
    Likelihood to Recommend
    Oracle
    A duration of one and a half years is enough for us to
    recognize the capabilities of a tool and in my opinion, this one is just a
    great tool to manage marketing campaigns of even massive-sized firms. Its
    marketing automation tool and its way of managing campaign and the way it
    executes digital initiatives is enough to get an inkling of its abilities.
    Less favorable for the people who want to have something at
    a cheap price and are more dependent on the reports as its reports have nothing
    much in detail.
    Incentivized
    Read full review
    SAP
    SAP Sales Cloud is highly suited for manufacturing and distribution enterprises and especially for people and companies who are already into SAP architecture. It is also great for industries which are consumer-packaged goods oriented, and it is highly structured for B2B sales which has predictive pipelines. I would say it is less suited for hyper growth or newer startups, especially people who are not familiar with the SAP ERP. It is multi-dimensional and has complex matrix structures, so it is a bit difficult to learn, and it might be daunting for new people.
    Incentivized
    Read full review
    Pros
    Oracle
    • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
    • It is highly customizable.
    • It presents data in a form that is easily understandable and reports are highly beneficial for us.
    • Analytics in the form of graphs.
    Incentivized
    Read full review
    SAP
    • I love its ability to automate the entire sales process for us.
    • Another thing I love is how it combines data from different touchpoints to provide a 360-degree view of the customer.
    • What I like best about SAP Sales Cloud is the real-time analytics it provides for my organization.
    Incentivized
    Read full review
    Cons
    Oracle
    • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
    • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
    • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
    • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
    • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
    • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
    Incentivized
    Read full review
    SAP
    • One area of concern is the many data silos that are present within SAP sales cloud
    • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
    • The product is quite vast and a lot more learning material and knowledge base documents are required.
    Read full review
    Likelihood to Renew
    Oracle
    We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
    Read full review
    SAP
    SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
    Incentivized
    Read full review
    Usability
    Oracle
    Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
    Read full review
    SAP
    In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
    Incentivized
    Read full review
    Reliability and Availability
    Oracle
    No one has experienced any problems with availablity.
    Read full review
    SAP
    Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
    Read full review
    Performance
    Oracle
    There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
    Read full review
    SAP
    No answers on this topic
    Support Rating
    Oracle
    We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
    Incentivized
    Read full review
    SAP
    SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
    Read full review
    In-Person Training
    Oracle
    They offer very basic classes which are required for master certification.

    After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
    Read full review
    SAP
    No answers on this topic
    Online Training
    Oracle
    Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
    Read full review
    SAP
    Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
    Read full review
    Implementation Rating
    Oracle
    I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
    Read full review
    SAP
    I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
    Incentivized
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    Alternatives Considered
    Oracle
    It was quite complex to generate segments with Adobe
    analytics and I wasn’t personally satisfied with the overall performance of
    Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
    to something else better than Adobe Analytics and is available in the market at
    a cheap rate and we ended up doing our research for the most suitable tool at
    Oracle Infinity and we don’t regret our decision.
    Incentivized
    Read full review
    SAP
    These other products are not fully focused on sales. Of course you can create a workflow for your employees but they have too much info that youll probably won't end Up using. Also their AI assistance is not that accurate when you need some advice or personalized Insights. That's why we swapped to another software that was focused on the sales funnel.
    Incentivized
    Read full review
    Scalability
    Oracle
    Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
    Incentivized
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    SAP
    1. It much needed to the end-user like sales person and marketing team to read the real time analysis for better decision making and deal closing. 2. Cost calculation and tracking becomes easier on go. 3. HR department, sales and marketing teams are getting insights for further improvement of the process of sales and conversion rate. 4. Easier to know customer behavior and taste.
    Incentivized
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    Return on Investment
    Oracle
    • We are able to use it to help our clients scale through testing
    • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
    • Launch a new brand out of Eloqua and measure awareness
    Incentivized
    Read full review
    SAP
    • Integration with additional sales tools, such as LinkedIn Sales Navigator, greatly improves the speed and efficiency of our entire process.
    • Standard templates facilitate easy and efficient lead interaction.
    • The time is reduced and representative job productivity increases when SAP Sales Cloud is used.
    Incentivized
    Read full review
    ScreenShots

    Oracle Marketing Screenshots

    Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.

    SAP Sales Cloud Screenshots

    Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization