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GTM Studio Powered by ZoomInfo vs. GTM Workspace Powered by ZoomInfo

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GTM Studio Powered by ZoomInfo

    Score8.1 out of 10
    N/AGTM Studio powered by ZoomInfo is a revenue operations platform for building, enriching, prioritizing, and activating business-to-business (B2B) audiences and go-to-market workflows. It supersedes capabilities from the former ZoomInfo Marketing product, branded MarketingOS for a period, and ZoomInfo Operations. The product carries forward audience targeting, intent-based activation, campaign orchestration, enrichment, data management, scoring, routing, and operational workflow capabilities into…N/A

    GTM Workspace Powered by ZoomInfo

    Score8.2 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
    Pricing
    GTM Studio Powered by ZoomInfoGTM Workspace Powered by ZoomInfo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    GTM Studio Powered by ZoomInfoGTM Workspace Powered by ZoomInfo
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    GTM Studio Powered by ZoomInfoGTM Workspace Powered by ZoomInfo
    Considered Both Products
    ZoomInfo
    Chose GTM Studio Powered by ZoomInfo
    We have ZoomInfo Sales as well. We decided we needed to have both Sales and Marketing to marry them together. We are so happy we did! We really needed to have the entire package together. We are able to research our customers within sales and then we are able to serve them ads.
    Incentivized
    Chose GTM Studio Powered by ZoomInfo
    ZoomInfo has a wonderful suite of products, which I consider to be first in class for sales-related pursuits as well as marketing. They have different purposes so they don't inherently compete with each other, but I am happy to say ZoomInfo marketing is quickly becoming my …
    Incentivized
    ZoomInfo
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    51 Answers
    93%
    Would buy again
    309 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    47 Answers
    90%
    Delivers good value for the price
    226 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    52 Answers
    96%
    Happy with the feature set
    322 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    39 Answers
    93%
    Lived up to sales and marketing promises
    210 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    42 Answers
    94%
    Implementation went as expected
    204 Answers
    Features
    GTM Studio Powered by ZoomInfoGTM Workspace Powered by ZoomInfo
    Prospecting
    Comparison of Prospecting features of GTM Studio Powered by ZoomInfo and GTM Workspace Powered by ZoomInfo
    Feature
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    GTM Workspace Powered by ZoomInfo
    7.9
    732 Ratings
    2% above category average
    Advanced search00 Ratings8.5725 Ratings
    Identification of new leads00 Ratings7.7687 Ratings
    List quality00 Ratings7.3713 Ratings
    List upload/download00 Ratings8.1673 Ratings
    Ideal customer targeting00 Ratings7.5680 Ratings
    Load time/data access00 Ratings8.3702 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of GTM Studio Powered by ZoomInfo and GTM Workspace Powered by ZoomInfo
    Feature
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    GTM Workspace Powered by ZoomInfo
    8.0
    725 Ratings
    3% above category average
    Contact information00 Ratings8.0724 Ratings
    Company information00 Ratings8.3720 Ratings
    Industry information00 Ratings7.8692 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of GTM Studio Powered by ZoomInfo and GTM Workspace Powered by ZoomInfo
    Feature
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    GTM Workspace Powered by ZoomInfo
    7.5
    710 Ratings
    1% above category average
    Lead qualification process00 Ratings7.293 Ratings
    Smart lists and recommendations00 Ratings7.197 Ratings
    Salesforce integration00 Ratings8.7495 Ratings
    Company/business profiles00 Ratings7.9675 Ratings
    Alerts and reminders00 Ratings7.0469 Ratings
    Data hygiene00 Ratings7.0641 Ratings
    Automatic data refresh00 Ratings7.3560 Ratings
    Tags00 Ratings7.3494 Ratings
    Filters and segmentation00 Ratings7.9654 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of GTM Studio Powered by ZoomInfo and GTM Workspace Powered by ZoomInfo
    Feature
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    GTM Workspace Powered by ZoomInfo
    6.3
    256 Ratings
    17% below category average
    Sales email templates00 Ratings6.7253 Ratings
    Append emails to records00 Ratings5.925 Ratings
    Best Alternatives
    GTM Studio Powered by ZoomInfoGTM Workspace Powered by ZoomInfo
    Small Businesses
    HubSpot Data Hub
    Score8.2 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clari (legacy product)
    Score8.2 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Clari (legacy product)
    Score8.2 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GTM Studio Powered by ZoomInfoGTM Workspace Powered by ZoomInfo
    Likelihood to Recommend
    8.4
    (160 ratings)
    8.3
    (752 ratings)
    Likelihood to Renew
    8.3
    (12 ratings)
    8.5
    (21 ratings)
    Usability
    8.5
    (60 ratings)
    8.1
    (70 ratings)
    Availability
    8.5
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.9
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (9 ratings)
    8.1
    (7 ratings)
    Online Training
    9.0
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.6
    (7 ratings)
    7.5
    (4 ratings)
    Configurability
    9.0
    (4 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    8.2
    (3 ratings)
    9.7
    (56 ratings)
    Product Scalability
    8.5
    (5 ratings)
    -
    (0 ratings)
    Professional Services
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.8
    (4 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    7.7
    (4 ratings)
    10.0
    (1 ratings)
    User Testimonials
    GTM Studio Powered by ZoomInfoGTM Workspace Powered by ZoomInfo
    Likelihood to Recommend
    ZoomInfo
    We used to suffer with the leakage of leads and with duplicate entries, just like how I mentioned earlier. After implementing it, our data hygiene has improved by a huge quantity. Our team has become more efficient in terms of reaching out to the prospect within minutes of showing interest in our SAAS security products and services, instead of spending time on data entry in the Excel sheets and then working on the lead. It has reduced our manual research time by almost 36 %, allowing the team to focus on revenue generation rather than Sales operations.
    Incentivized
    Read full review
    ZoomInfo
    A scenario wherein ZoomInfo Sales is well-suited, as I said, is good for giving you the details, the intent, and scope for a specific person working at a very specific company, and also the initiatives that are currently going on in the organization. When it comes to updating a contact's email and phone number, it does so very accurately. Apart from that, the call script feature generates a call script immediately after the call connects, in three to four seconds. Then there is a customer mapping filter where you can find similar customers to your existing ICPs. And then when it comes to maybe the things or scenarios that are less appropriate, it's again the Chrome extension part. Also, on the onboarding part, we have experienced that the onboarding did not go that smoothly. The email generation part that ZoomInfo claims is quite good. For us, the result that came out was all four to five of our emails, the email template that we had made in ZoomInfo. So all these four to five emails had the same body, the same subject line, just we can say 98% of the email were same, just 2% change in them. And there is no scope for automation. You have to process each and everything manually, even today in ZoomInfo.
    Incentivized
    Read full review
    Pros
    ZoomInfo
    • The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
    • The reporting allows us to easily see the performance of our ads. There is no guesswork.
    • I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
    • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
    • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
    • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
    Incentivized
    Read full review
    Cons
    ZoomInfo
    • Does not fully integrate sales and marketing, so some work and translation is still required.
    • this is a complicated tool, and requires a rather long time to train employees to use properly.
    • no training included, and the price is a bit high
    • Does not integrate the same across all internet browser programs
    Incentivized
    Read full review
    ZoomInfo
    • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
    • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
    Incentivized
    Read full review
    Likelihood to Renew
    ZoomInfo
    I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
    Incentivized
    Read full review
    ZoomInfo
    I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
    Incentivized
    Read full review
    Usability
    ZoomInfo
    Very easy to use - there are only a couple of areas that I need to think through how best to build specific rules or logic to ensure updates are made as expected. The ability to easily add filters and immediately see how many records match them creates a use case in itself. Sometimes we pull up Ringlead just to gain quicker access to counts of records that meet specific criteria, because it is faster than building views or reports in Salesforce. It is also extremely easy to see what records were updated, imported, or merged - the reporting and access to the history of activities are very helpful.
    Read full review
    ZoomInfo
    The sidebar is seamless, and it's easy to navigate, unlike other tools. I like that the advanced search isn't too complicated, either. Sometimes, I wonder if I'm not using the tool to its full capability, but it's great for a combination strategy of sales navigation and Zoom.
    Incentivized
    Read full review
    Reliability and Availability
    ZoomInfo
    I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Performance
    ZoomInfo
    I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
    Read full review
    ZoomInfo
    No answers on this topic
    Support Rating
    ZoomInfo
    I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
    Read full review
    ZoomInfo
    I never used it
    Incentivized
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    Online Training
    ZoomInfo
    I gave 10 cause , We took an training from their dedicated ZoomInfo university with quick support and valid certifications.
    Incentivized
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    ZoomInfo
    No answers on this topic
    Implementation Rating
    ZoomInfo
    Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
    Incentivized
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    ZoomInfo
    There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
    Incentivized
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    Alternatives Considered
    ZoomInfo
    ZoomInfo is a more refined product that is more intensive, and it also has a considerably larger, more reliable database for data collection. However, cost is a big difference between ZoomInfo and Seamless AI. Consequently, it can sometimes be difficult to justify the price point difference.
    Incentivized
    Read full review
    ZoomInfo
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
    Incentivized
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    Contract Terms and Pricing Model
    ZoomInfo
    No, it was clear.
    Incentivized
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    ZoomInfo
    No answers on this topic
    Scalability
    ZoomInfo
    It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.
    Incentivized
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    ZoomInfo
    No answers on this topic
    Return on Investment
    ZoomInfo
    • EverString helps us zero in on the accounts most likely to convert, so we're not wasting time
    • With better prioritization, our team can get to the right people faster, speeding up sales cycles
    • We are seeing a stronger pipeline and more booked meetings from our BDR team
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
    • TAM (total addressable market) data accuracy is significant.
    • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
    Incentivized
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