TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Sales Cloud

    Score8.6 out of 10
    N/ASAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A

    TechTarget Priority Engine

    Score10 out of 10
    N/APriority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
    Pricing
    SAP Sales CloudTechTarget Priority Engine
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SAP Sales CloudTechTarget Priority Engine
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SAP Sales CloudTechTarget Priority Engine
    Considered Both Products
    SAP
    No answer on this topic
    TechTarget
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    120 Answers
    88%
    Would buy again
    14 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    111 Answers
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    127 Answers
    88%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    98 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    99 Answers
    100%
    Implementation went as expected
    5 Answers
    Features
    SAP Sales CloudTechTarget Priority Engine
    Sales Force Automation
    Comparison of Sales Force Automation features of SAP Sales Cloud and TechTarget Priority Engine
    Feature
    SAP Sales Cloud
    8.5
    152 Ratings
    8% above category average
    TechTarget Priority Engine
    -
    Ratings
    Customer data management / contact management8.2144 Ratings00 Ratings
    Workflow management8.8146 Ratings00 Ratings
    Territory management8.1130 Ratings00 Ratings
    Opportunity management9.0142 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)8.3136 Ratings00 Ratings
    Contract management7.9133 Ratings00 Ratings
    Quote & order management8.6133 Ratings00 Ratings
    Interaction tracking9.0137 Ratings00 Ratings
    Channel / partner relationship management8.4131 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of SAP Sales Cloud and TechTarget Priority Engine
    Feature
    SAP Sales Cloud
    8.9
    130 Ratings
    14% above category average
    TechTarget Priority Engine
    -
    Ratings
    Case management8.7125 Ratings00 Ratings
    Call center management9.1114 Ratings00 Ratings
    Help desk management8.8115 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of SAP Sales Cloud and TechTarget Priority Engine
    Feature
    SAP Sales Cloud
    8.0
    131 Ratings
    3% above category average
    TechTarget Priority Engine
    -
    Ratings
    Lead management8.0130 Ratings00 Ratings
    Email marketing7.9112 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of SAP Sales Cloud and TechTarget Priority Engine
    Feature
    SAP Sales Cloud
    8.3
    143 Ratings
    8% above category average
    TechTarget Priority Engine
    -
    Ratings
    Task management8.4135 Ratings00 Ratings
    Billing and invoicing management8.4113 Ratings00 Ratings
    Reporting8.1131 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of SAP Sales Cloud and TechTarget Priority Engine
    Feature
    SAP Sales Cloud
    8.3
    141 Ratings
    8% above category average
    TechTarget Priority Engine
    -
    Ratings
    Forecasting8.1131 Ratings00 Ratings
    Pipeline visualization8.9132 Ratings00 Ratings
    Customizable reports8.0136 Ratings00 Ratings
    Customization
    Comparison of Customization features of SAP Sales Cloud and TechTarget Priority Engine
    Feature
    SAP Sales Cloud
    8.2
    138 Ratings
    7% above category average
    TechTarget Priority Engine
    -
    Ratings
    Custom fields8.0138 Ratings00 Ratings
    Custom objects7.9131 Ratings00 Ratings
    Scripting environment8.6114 Ratings00 Ratings
    API for custom integration8.3123 Ratings00 Ratings
    Security
    Comparison of Security features of SAP Sales Cloud and TechTarget Priority Engine
    Feature
    SAP Sales Cloud
    9.2
    141 Ratings
    9% above category average
    TechTarget Priority Engine
    -
    Ratings
    Single sign-on capability9.3135 Ratings00 Ratings
    Role-based user permissions9.1135 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of SAP Sales Cloud and TechTarget Priority Engine
    Feature
    SAP Sales Cloud
    9.0
    98 Ratings
    18% above category average
    TechTarget Priority Engine
    -
    Ratings
    Social data8.698 Ratings00 Ratings
    Social engagement9.494 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of SAP Sales Cloud and TechTarget Priority Engine
    Feature
    SAP Sales Cloud
    8.5
    117 Ratings
    12% above category average
    TechTarget Priority Engine
    -
    Ratings
    Marketing automation8.3113 Ratings00 Ratings
    Compensation management8.693 Ratings00 Ratings
    Platform
    Comparison of Platform features of SAP Sales Cloud and TechTarget Priority Engine
    Feature
    SAP Sales Cloud
    8.1
    122 Ratings
    6% above category average
    TechTarget Priority Engine
    -
    Ratings
    Mobile access8.1122 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of SAP Sales Cloud and TechTarget Priority Engine
    Feature
    SAP Sales Cloud
    -
    Ratings
    TechTarget Priority Engine
    10.0
    9 Ratings
    12% above category average
    Contact information00 Ratings10.09 Ratings
    Company information00 Ratings10.09 Ratings
    Industry information00 Ratings10.09 Ratings
    Intent Data
    Comparison of Intent Data features of SAP Sales Cloud and TechTarget Priority Engine
    Feature
    SAP Sales Cloud
    -
    Ratings
    TechTarget Priority Engine
    7.5
    8 Ratings
    7% below category average
    Web Personalization00 Ratings7.06 Ratings
    3rd party intent signals00 Ratings10.08 Ratings
    Downstream intent signals00 Ratings5.74 Ratings
    Account identification00 Ratings10.08 Ratings
    Buyer journey tracking00 Ratings10.08 Ratings
    Revenue forecasts00 Ratings4.03 Ratings
    Audience segmentation00 Ratings5.55 Ratings
    Conversion optimization00 Ratings5.36 Ratings
    Content Syndication00 Ratings10.06 Ratings
    Best Alternatives
    SAP Sales CloudTechTarget Priority Engine
    Small Businesses
    Salesflare
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Bombora
    Score8.8 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Bombora
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAP Sales CloudTechTarget Priority Engine
    Likelihood to Recommend
    8.4
    (163 ratings)
    10.0
    (16 ratings)
    Likelihood to Renew
    8.1
    (15 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (10 ratings)
    10.0
    (1 ratings)
    Availability
    9.1
    (2 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    5.8
    (13 ratings)
    7.7
    (2 ratings)
    Online Training
    9.1
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.5
    (4 ratings)
    -
    (0 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.5
    (123 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SAP Sales CloudTechTarget Priority Engine
    Likelihood to Recommend
    SAP
    SAP Sales Cloud is highly suited for manufacturing and distribution enterprises and especially for people and companies who are already into SAP architecture. It is also great for industries which are consumer-packaged goods oriented, and it is highly structured for B2B sales which has predictive pipelines. I would say it is less suited for hyper growth or newer startups, especially people who are not familiar with the SAP ERP. It is multi-dimensional and has complex matrix structures, so it is a bit difficult to learn, and it might be daunting for new people.
    Incentivized
    Read full review
    TechTarget
    TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
    Incentivized
    Read full review
    Pros
    SAP
    • I love its ability to automate the entire sales process for us.
    • Another thing I love is how it combines data from different touchpoints to provide a 360-degree view of the customer.
    • What I like best about SAP Sales Cloud is the real-time analytics it provides for my organization.
    Incentivized
    Read full review
    TechTarget
    • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
    • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
    • TechTarget provides current tech stack for companies that I'm researching.
    Incentivized
    Read full review
    Cons
    SAP
    • One area of concern is the many data silos that are present within SAP sales cloud
    • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
    • The product is quite vast and a lot more learning material and knowledge base documents are required.
    Read full review
    TechTarget
    • It is not particularly intuitive
    • Too many steps to get where I need to go
    • Needs to provide more depth to help determine urgency and intent to buy
    • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
    Incentivized
    Read full review
    Likelihood to Renew
    SAP
    SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
    Incentivized
    Read full review
    TechTarget
    No answers on this topic
    Usability
    SAP
    In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
    Incentivized
    Read full review
    TechTarget
    Usability is great, we would love to see how strong the intent is for every keywords
    Incentivized
    Read full review
    Reliability and Availability
    SAP
    Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
    Read full review
    TechTarget
    No answers on this topic
    Support Rating
    SAP
    SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
    Read full review
    TechTarget
    I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
    Incentivized
    Read full review
    Online Training
    SAP
    Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
    Read full review
    TechTarget
    No answers on this topic
    Implementation Rating
    SAP
    I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
    Incentivized
    Read full review
    TechTarget
    No answers on this topic
    Alternatives Considered
    SAP
    These other products are not fully focused on sales. Of course you can create a workflow for your employees but they have too much info that youll probably won't end Up using. Also their AI assistance is not that accurate when you need some advice or personalized Insights. That's why we swapped to another software that was focused on the sales funnel.
    Incentivized
    Read full review
    TechTarget
    TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
    Incentivized
    Read full review
    Scalability
    SAP
    1. It much needed to the end-user like sales person and marketing team to read the real time analysis for better decision making and deal closing. 2. Cost calculation and tracking becomes easier on go. 3. HR department, sales and marketing teams are getting insights for further improvement of the process of sales and conversion rate. 4. Easier to know customer behavior and taste.
    Incentivized
    Read full review
    TechTarget
    No answers on this topic
    Return on Investment
    SAP
    • Integration with additional sales tools, such as LinkedIn Sales Navigator, greatly improves the speed and efficiency of our entire process.
    • Standard templates facilitate easy and efficient lead interaction.
    • The time is reduced and representative job productivity increases when SAP Sales Cloud is used.
    Incentivized
    Read full review
    TechTarget
    • It is best when used in conjunction with all of our other tooling and not used alone
    • It has enabled my team to have a better feel for what is happening at a prospect's company
    • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
    Incentivized
    Read full review
    ScreenShots

    SAP Sales Cloud Screenshots

    Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization