Snagit is screen capture and recording software from TechSmith, that lets users capture the screen and camera, add additional context, and share images, GIFs, or videos across preferred platforms.
$39
per year per user
Vimeo
Score 8.8 out of 10
N/A
Vimeo is a video experience platform. They enable anyone to create high-quality video experiences to connect and bring ideas to life. They proudly serve their growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world's largest companies.
$9
per month
Wistia
Score 9.6 out of 10
N/A
Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.
$24
per month
Pricing
Snagit
Vimeo
Wistia
Editions & Modules
No answers on this topic
Starter
$9
per month
Standard
$25
per month
Advanced
$65
per month
Enterprise
Contact sales
Free
$0
up to 10 videos
Plus
$24
per month
Pro Plan
$99
per month
Advanced Plan
$399
per month
Offerings
Pricing Offerings
Snagit
Vimeo
Wistia
Free Trial
Yes
Yes
Yes
Free/Freemium Version
No
No
Yes
Premium Consulting/Integration Services
No
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
One-time license cost
One license per user - install on 2 machines, for work and home use
Compatible with Windows and MacOS
Optional Maintenance renewal - first year included
FREE Upgrade to the next version
Phone, chat and email support
Access to Snagit Certification with 20+ exclusive how-to videos
Enhanced Screencast integration to share content, plus the newest starter Assets for Snagit
Snagit has been around since the 1990s. I started using it back when there were not so many options out there. We have been so happy with it that we never really looked at any other product. And that really is the truth. We upgrade every 2 years and that cost compared to …
Wistia was significantly more expensive than Vimeo Pro. Budget played a huge factor in choosing Vimeo Pro over them. I also feel like the Vimeo player has greater aesthetic appeal than the Wistia player. If we needed more of the marketing automation integration features, then …
Youtube does not have the ability to livestream from anything other than your computer unless you have more than 1,000 subscribers. Vimeo on the other hand allow you to livestream from mobile, camera etc, you just have to subscribe.
Vimeo is more reasonably priced and a little more user-friendly. Plus, I like the look of it and that I can use it at a price that doesn't break the bank for a small business like mine. It seems to have more features than these other platforms, so you don't have to have so many …
Vimeo Pro works well for artistic folks, those on a budget, or those not looking to leverage video for demand gen or lead capture. It served us well for a while, but just wasn't cutting it. Wistia has more on the integrations end than Vimeo, and we have benefitted the most from …
Wistia is pretty comparable to Vimeo but it seems to cost more for the same features. I liked the Wistia brand and the great educational and entertaining content they produce which is largely why we chose Wistia. With a smaller budget, I would probably go with Vimeo next time …
Vimeo is less customizable. They both offer a free plan and paid premium plans. Vimeo doesn't have the A/B testing and ability to focus on the marketing aspect of the videos to obtain more revenue. The CTAs are much better in Wistia and are much easier to work with.
I found Vidyard to be a tad clunky, at least when I tried to use it. Vimeo's design features didn't seem as modern to me and didn't integrate as well with other apps/website platforms, at least when I was investigating a video hosting platform. Wistia is more expensive than Vidy…
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and …
Verified User
Employee
Chose Wistia
Wistia is comparable to Vimeo or other video hosting platforms that I have used in the past. The feature set is almost identical, and I can't think of many things that Wistia doesn't have for this type of tool.
Wistia is more expensive than Amazon Web Services, easier to use than Vimeo, and ultimately scores a 8 or 9 out of 10. The statistics between the engagement tab and the embed tag inside of the Analytics section can contradict at times. It would be nice to have 10 specific …
Wistia proved to strike a balance between features, support, reliability, and ease of use. Some offer deeper features, but require much more of executional teams, which increases drag and friction in continually distributing new content.
Wistia offers more features overall and a better interface. I have found that they have the best analytics and provide helpful insights into the performance of each video. You can integrate incredibly easy into websites, without technical savvy or any kind of expertise with …
Wistia is slightly more expensive, but the metrics/data provided, combined with the ease of use, makes it the perfect choice for us. Being able to break videos into series/projects is very useful. Additionally, the chapter feature makes it easy to allow users to watch all or …
Wistia seemed to be more embraced by our sales team. We had also met members of their team at marketing conferences and they were very helpful in sending materials and best practices that got us firing on all cylinders out of the gate. At the end of the day, we are looking for …
Wistia is leaps and bounds ahead of other companies with their customizable players, CTAs, analytics, and more. Wistia is robust, yet simple, and at the end of the day, the team provides a delightful user experience. Their integration with HubSpot is clean and works as it …
We use Vimeo in addition to Wistia, and will probably continue using both indefinitely. My team produces a lot of demo / testimonial webinars, which we host in Wistia for the aforementioned reasons. But, we also produce a lot of webinars, training videos, customer support …
Vimeo had the password ability so that we could sell classes on-demand, but did not have the ability to brand like Wistia offered. It also was not as quick to upload and render the videos so we could offer them to the viewers. Brightcove worked well with our CRM platform, but …
Wistia is better suited for businesses than YouTube and Vimeo as you get a more in depth look at your viewers, how many videos they are watching, how long they are watching or re-watching, and can get email addresses to connect with then. Although we also upload videos to …
Vimeo pro and Youtube. Youtube's embeds are messy and end in a mess of videos that aren't retailed to my product. Vimeo pro has analytics and embed options. However wistia takes the mess out of embeds and gives the in depth analytic options along with other platform embeds.
Features
Snagit
Vimeo
Wistia
Video Marketing
Comparison of Video Marketing features of Product A and Product B
Snagit
-
Ratings
Vimeo
5.3
39 Ratings
35% below category average
Wistia
-
Ratings
Lead generation
00 Ratings
6.022 Ratings
00 Ratings
Video personalization
00 Ratings
6.535 Ratings
00 Ratings
eCommerce
00 Ratings
3.013 Ratings
00 Ratings
Support for advertisements
00 Ratings
2.914 Ratings
00 Ratings
Video SEO
00 Ratings
6.429 Ratings
00 Ratings
Integration to Marketing Automation
00 Ratings
7.022 Ratings
00 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Product A and Product B
Snagit
-
Ratings
Vimeo
2.8
11 Ratings
76% below category average
Wistia
-
Ratings
Integration to Salesforce.com
00 Ratings
1.06 Ratings
00 Ratings
Integration to Marketo
00 Ratings
1.06 Ratings
00 Ratings
Integration to HubSpot
00 Ratings
1.06 Ratings
00 Ratings
Integration to Eloqua
00 Ratings
1.04 Ratings
00 Ratings
Integration to LMS
00 Ratings
10.08 Ratings
00 Ratings
Video Security
Comparison of Video Security features of Product A and Product B
Snagit
-
Ratings
Vimeo
9.2
40 Ratings
7% above category average
Wistia
-
Ratings
Video access controls
00 Ratings
8.940 Ratings
00 Ratings
User management
00 Ratings
9.237 Ratings
00 Ratings
Video link sharing
00 Ratings
10.038 Ratings
00 Ratings
Internal video
00 Ratings
8.936 Ratings
00 Ratings
External video
00 Ratings
8.937 Ratings
00 Ratings
Video Player
Comparison of Video Player features of Product A and Product B
Snagit
-
Ratings
Vimeo
8.4
41 Ratings
2% above category average
Wistia
-
Ratings
Player customization
00 Ratings
7.133 Ratings
00 Ratings
Embedded videos
00 Ratings
8.640 Ratings
00 Ratings
Video quality / Bandwidth controls
00 Ratings
8.939 Ratings
00 Ratings
Mobile compatibility
00 Ratings
9.240 Ratings
00 Ratings
Video Analytics
Comparison of Video Analytics features of Product A and Product B
Snagit
-
Ratings
Vimeo
9.0
36 Ratings
14% above category average
Wistia
-
Ratings
A/B testing
00 Ratings
8.014 Ratings
00 Ratings
Streaming quality reports
00 Ratings
9.018 Ratings
00 Ratings
Per viewer tracking
00 Ratings
9.525 Ratings
00 Ratings
Per video tracking
00 Ratings
9.531 Ratings
00 Ratings
Video analytics dashboard
00 Ratings
9.029 Ratings
00 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Product A and Product B
Snagit
-
Ratings
Vimeo
9.3
40 Ratings
7% above category average
Wistia
-
Ratings
On-Demand video
00 Ratings
10.024 Ratings
00 Ratings
Live streaming
00 Ratings
10.015 Ratings
00 Ratings
Impact of streaming on network
00 Ratings
10.020 Ratings
00 Ratings
Video upload & format support
00 Ratings
9.537 Ratings
00 Ratings
Video library / File management
00 Ratings
7.536 Ratings
00 Ratings
Video portal
00 Ratings
9.026 Ratings
00 Ratings
Video Engagement
Comparison of Video Engagement features of Product A and Product B
I have recommended Snagit several times. Discussion of screenshot programs is not something that often arises often, in my work environment. When such a situation does arise, I make it clear that Snagit is my go-to solution for anything related to screenshot capture. It opens the captured image directly into an editor window for quick and easy manipulation.
For an overall professional appearance of Vimeo, I think it looks fabulous for the clients we work with. I think it works extremely well to host videos for courses and training that can be paid training. The privacy feature is great for that. I've never used it for going LIVE and wonder if that might be a good option for businesses but since I haven't tried it, I'm not of the capabilities. And I'm not sure how the clients are able to get on the LIVES. It does have so many new features since I started 4 years ago, and that means that there is a higher learning curve if you want to make full use of this platform.
For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
Being able to take screen captures quickly and with just a keystroke is a prime feature. I took several screenshots just yesterday to show folks, which saved me from taking the time to meet with [...] everyone.
Obviously recording and sharing video is Snagit's strength. It does this as well as any product I have used. It is not an editor but there are a lot of capture features that cover just about any situation.
One great feature that Snagit has is the ability to pull text from a capture. We don't use this a lot but when it is needed it is a huge time saver.
The settings and tools within Snagit are intuitive and easy to find.
User-friendly interface for administrators of the account and external viewers. Being able to easily navigate a new platform or software is ideal for anyone.
Seamless sharing and embedding across many platforms. Vimeo is well-recognized so it makes it easy for other platforms to recognize Vimeo. The compatibility is outstanding.
As an administrator of the account, being able to select viewing privileges may seem like a basic function, but it's so necessary right now with how heavy our organization is utilizing the platform. We can mass upload content early and only release it for the public over time by simply changing it to a public video.
Price - For the full featureset of Vimeo, you will be paying $900 a year as of 2020, and this is expected to only go up over time. Thankfully, Vimeo offers lower tiers with less functionality, and most people will not need the unlimited streaming viewers or whopping 7 TB of storage that you get for the highest level of membership. But it is still a premium price for a premium service.
"Suggested" Algorithm - The equivalent of YouTube's suggested videos feature is the Vimeo Staff Picks, which recommends curated content from their team of editors. While this content generally has a high level of production, it is not especially relevant to the video you are watching, or to your watch history as a user. I rarely watch suggested videos in Vimeo.
Search - The Vimeo search page is beautiful, having huge thumbnails of videos with a clean, visually-appealing layout. However, the results themselves leave much to be desired. When I search for "jung" to try to find videos on Swiss psychologist C. G. Jung, of the first 18 results, not a single result is actually about C. G. Jung. On Youtube, the first 14 results are all about Jung. When I search for "c. g. jung" on Vimeo I find a number of relevant results, so it's not that the videos are not available in Vimeo. Rather, the search algorithm is not returning relevant results.
Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
I think that the tool is excellent for what it is being used for. I particuarly like the ability to capture content from the screen whilst using the scroll wheel on my mouse. It is very annoying when your try to capture something with grab and you can't scroll which leads to multiple images
I usually extract the links of all lectures from the embed code, but now Vimeo is not allowing that feature. Instead, I have to copy the whole embed code and then extract the URL from the embed code separately. This process has become cumbersome and a bit of hassle since I don't need the whole embed code.
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
It's button centric for easy access to every feature. Everything allows undo! It works like any other standard Windows application. Everyone can be a professional without having to select every feature yourself by using the built in styles with just one click of a button in most cases. Every button is clearly labeled too.
The design is clean and intuitive for the most part, which allows for ease of use by both novice and experience users. We are grateful for the ways that the front-end video player is easy to navigate and intuitive to use, and the backend is generally designed the same way. Tools and options are where you expect to find them, and it was easy to navigate the storage on the backend through folders and content filters
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
Vimeo does well in performance with systems with ease. I have not encountered any issues with loading pages or slowing down in other software or systems.
I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
I've actually never had to contact support as the tool is easy to use. One aspect is that they upgrade and send email notifications of the upgrades. They don't charge extra for upgrades and their enhancements fall in line with the way we use the tool. We haven't had to submit any upgrade requests as the tool already does what we need it to do.
Terrible support. When I subscribed to Premium we were guaranteed support. However, after the first e-mail I received from them, I never heard from them again. I sent several emails over the course of a couple of weeks acknowledging that due to covid, I did not expect a miracle overnight and that I was keen to work on the issue with them. I have not heard from customer service at all. This is very disappointing. We lost customers due to the poor quality of the livestreams and were left to sort the issue out without their help.
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
It's a simple next next finish install. The SnagIt Library in the user profile should probably be backed up to make sure they have access to their old screen captures. We frequently will go back to previous captures and add context bubbles etc. when software changes to show the "old" vs "new". Also, go to SnagIt's website and download the additional Stamp Sets for the user. These are terrific. I wish there was one download to get them all, but you have to download and install them one set at a time. It's worth it - especially for training how-to's.
Vimeo does provide the legwork of content curation and management of sources. The quality of content is not bad from a viewer's point of view. I think the analytics could use a little bit of improvement, only because my department has a lot of users.
Windows free snipping tool - Con: had to save each screen shot before I could take another screen shot and couldn't draw nice circles/rectangles around the area of the screen shot to bring attention. Chrome plugin options - Con: editing tools were lacking.
YouTube was the platform we primarily used previously, after having restrictions and having locked out of a couple of accounts we needed a better platform. We also lost some of our videos. We also have an internal app to track client videos and Vimeo supported it better. With the increased storage and the number of videos we create, we decided Vimeo would be better.
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
Everything works fine in Vimeo, and the users like the quality and sound of the lectures when viewed on Absorb LMS. They can view the lectures on the desktop and mobile devices.
Doubled lead capture from lead magnet on website from one year to the next.
Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.