Vimeo vs. Wistia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Vimeo
Score 7.8 out of 10
N/A
Vimeo is a video experience platform. They enable anyone to create high-quality video experiences to connect and bring ideas to life. They proudly serve their growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world's largest companies.
$9
per month
Wistia
Score 8.9 out of 10
N/A
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates. Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses,…
$25
per month
Pricing
VimeoWistia
Editions & Modules
Starter
$9
per month
Standard
$25
per month
Advanced
$65
per month
Enterprise
Contact sales
Free Account
$0
Pro Plan
$99.00
per month
Advanced Plan
$399.00
per month
Premium Plan
$999.00
per month
Offerings
Pricing Offerings
VimeoWistia
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPlease see wistia.com/pricing for plan features.
More Pricing Information
Community Pulse
VimeoWistia
Considered Both Products
Vimeo
Chose Vimeo
Wistia was significantly more expensive than Vimeo Pro. Budget played a huge factor in choosing Vimeo Pro over them. I also feel like the Vimeo player has greater aesthetic appeal than the Wistia player. If we needed more of the marketing automation integration features, then …
Chose Vimeo
Wistia's pricing is so weird. They charge you monthly, and by how many videos you host.

Vimeo has a flat fee, with an upload limit (which I was close to hitting once in 4 years).
Chose Vimeo
Similar in nature. Integration with MAP and SFDC were a bit more built out and native with Wistia. Folder management is on par with both.
Chose Vimeo
Youtube does not have the ability to livestream from anything other than your computer unless you have more than 1,000 subscribers. Vimeo on the other hand allow you to livestream from mobile, camera etc, you just have to subscribe.

Wistia does not have livestream capability.
Chose Vimeo
Vimeo is more reasonably priced and a little more user-friendly. Plus, I like the look of it and that I can use it at a price that doesn't break the bank for a small business like mine. It seems to have more features than these other platforms, so you don't have to have so many …
Chose Vimeo
The only thing was the ability to stream pre-recorded videos hosted on Vimeo which recently totally failed to deliver and that's why we are leaving.
Wistia
Chose Wistia
Vimeo Pro works well for artistic folks, those on a budget, or those not looking to leverage video for demand gen or lead capture. It served us well for a while, but just wasn't cutting it. Wistia has more on the integrations end than Vimeo, and we have benefitted the most from …
Chose Wistia
Wistia is pretty comparable to Vimeo but it seems to cost more for the same features. I liked the Wistia brand and the great educational and entertaining content they produce which is largely why we chose Wistia. With a smaller budget, I would probably go with Vimeo next time …
Chose Wistia
Vimeo is less customizable. They both offer a free plan and paid premium plans. Vimeo doesn't have the A/B testing and ability to focus on the marketing aspect of the videos to obtain more revenue. The CTAs are much better in Wistia and are much easier to work with.
Chose Wistia
I found Vidyard to be a tad clunky, at least when I tried to use it. Vimeo's design features didn't seem as modern to me and didn't integrate as well with other apps/website platforms, at least when I was investigating a video hosting platform. Wistia is more expensive than Vidy…
Chose Wistia
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and …
Chose Wistia
Wistia is much more user friendly and gives the ability to replace videos. Also the the statistics were easier to access and use with Wistia.
Chose Wistia
  • Prices are better.
  • No useless options.
  • Easier to use
Chose Wistia
Wistia proved to strike a balance between features, support, reliability, and ease of use. Some offer deeper features, but require much more of executional teams, which increases drag and friction in continually distributing new content.
Chose Wistia
Wistia offers more features overall and a better interface. I have found that they have the best analytics and provide helpful insights into the performance of each video. You can integrate incredibly easy into websites, without technical savvy or any kind of expertise with …
Chose Wistia
Wistia is slightly more expensive, but the metrics/data provided, combined with the ease of use, makes it the perfect choice for us. Being able to break videos into series/projects is very useful. Additionally, the chapter feature makes it easy to allow users to watch all or …
Chose Wistia
Wistia seemed to be more embraced by our sales team. We had also met members of their team at marketing conferences and they were very helpful in sending materials and best practices that got us firing on all cylinders out of the gate. At the end of the day, we are looking for …
Chose Wistia
Wistia is leaps and bounds ahead of other companies with their customizable players, CTAs, analytics, and more. Wistia is robust, yet simple, and at the end of the day, the team provides a delightful user experience. Their integration with HubSpot is clean and works as it …
Chose Wistia
We use Vimeo in addition to Wistia, and will probably continue using both indefinitely. My team produces a lot of demo / testimonial webinars, which we host in Wistia for the aforementioned reasons. But, we also produce a lot of webinars, training videos, customer support …
Chose Wistia
Superior to both, especially when using HubSpot as your marketing automation solution
Chose Wistia
We opted for Wistia over Vimeo primarily because the overall experience and product innovation were better.
Chose Wistia
Vimeo had the password ability so that we could sell classes on-demand, but did not have the ability to brand like Wistia offered. It also was not as quick to upload and render the videos so we could offer them to the viewers. Brightcove worked well with our CRM platform, but …
Chose Wistia
Wistia is better suited for businesses than YouTube and Vimeo as you get a more in depth look at your viewers, how many videos they are watching, how long they are watching or re-watching, and can get email addresses to connect with then. Although we also upload videos to …
Chose Wistia
Vimeo pro and Youtube. Youtube's embeds are messy and end in a mess of videos that aren't retailed to my product. Vimeo pro has analytics and embed options. However wistia takes the mess out of embeds and gives the in depth analytic options along with other platform embeds.
Top Pros
Top Cons
TrustRadius Insights
VimeoWistia
Highlights

TrustRadius
Research Team Insight
Published

Vimeo and Wistia are both video hosting platforms for business. Though Wistia markets itself as video marketing software and Vimeo markets itself as a generalist video platform, both fulfill similar business needs.

Wistia includes powerful analytics and marketing tools that make it ideal for companies aiming to launch intensive video marketing campaigns. In contrast, Vimeo offers more storage and a slick user-friendly interface.

Features

Vimeo and Wistia both offer basic video hosting features, including video analytics, in-player CTAs, and custom branded video players, but there are a few key features that set them apart.

Vimeo offers a large amount of storage with each of their plans, though they also have a weekly limit on how much data can be uploaded. Additionally, Vimeo provides access to unlimited playlists and subscribers for their users. Lastly, Vimeo has integrations for popular marketing and email services that are available at most pricing tiers.

Wistia offers powerful marketing tools to support video marketing campaigns. Analytics tools like A/B testing and video metadata embedding make Wistia great at getting videos in front of their target audience. Wistia also provides many support videos on their site and is known for responsive customer support for premium members.

Limitations

Though Vimeo and Wistia both offer powerful features for business, they also have some limitations that are important to consider.

Vimeo lacks the robust analytics features offered by Wistia. A/B testing is not included, and the analytics captured by Vimeo aren’t as in-depth compared to Wistia. Vimeo also has limits on the number of users per account and how much video can be uploaded by users in a week. This can be an issue for organizations that create lengthy videos.

Wistia has limitations on the number of playlists and subscribers a user can have at most pricing tiers. Additionally, Wistia provides a set number of free video uploads each month, with subsequent uploads costing $0.25 each. This could be a problem for organizations that upload many small videos. Like Vimeo, Wistia also offers custom branding for video players, but the interface is more complex to use.

Pricing

Both Vimeo and Wistia offer free versions for users that want to test out their features, but they are limited. Wistia’s free version only allows the upload of three videos. Vimeo’s free accounts can’t be used commercially.

Vimeo offers three tiers of pricing. Vimeo Pro costs $20.00 per month and provides access to 20GB of video upload per week and three users. The next tier, Vimeo Business costs $50.00 per month and provides integrations, ten users, and unlimited weekly uploads up to a total storage of 5TB. Lastly, Vimeo Premium costs $75.00 per month and includes unlimited live streaming and 7TB of total video storage.

Wistia has 2 pricing tiers. The Pro tier costs $90.00 per month and includes 10 free video uploads, 1 channel, and up to 250 subscribers. The Advanced tier is priced depending on the business and includes 100 free videos and unlimited subscribers. Any video uploaded beyond the free videos costs $0.25.

Which Is Right For You?

Vimeo is often used by smaller companies that enjoy more affordable access to video storage, integrations, and video player customization. Businesses that are focused on video quality and who upload less video than Vimeos weekly limits will get the most out of Vimeo.

Wistia is preferred by larger companies that benefit from the variety of marketing tools and premium integrations that Wistia offers. Businesses that are focused on creating sophisticated marketing campaigns centered on video will find Wistia’s tool set most useful.

Features
VimeoWistia
Video Marketing
Comparison of Video Marketing features of Product A and Product B
Vimeo
3.9
36 Ratings
58% below category average
Wistia
-
Ratings
Lead generation4.021 Ratings00 Ratings
Video personalization5.733 Ratings00 Ratings
eCommerce3.413 Ratings00 Ratings
Support for advertisements2.214 Ratings00 Ratings
Video SEO4.526 Ratings00 Ratings
Integration to Marketing Automation3.420 Ratings00 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Product A and Product B
Vimeo
1.0
10 Ratings
145% below category average
Wistia
-
Ratings
Integration to Salesforce.com1.06 Ratings00 Ratings
Integration to Marketo1.06 Ratings00 Ratings
Integration to HubSpot1.06 Ratings00 Ratings
Integration to Eloqua1.04 Ratings00 Ratings
Integration to LMS1.07 Ratings00 Ratings
Video Security
Comparison of Video Security features of Product A and Product B
Vimeo
7.0
37 Ratings
21% below category average
Wistia
-
Ratings
Video access controls7.337 Ratings00 Ratings
User management7.234 Ratings00 Ratings
Video link sharing7.535 Ratings00 Ratings
Internal video7.133 Ratings00 Ratings
External video6.034 Ratings00 Ratings
Video Player
Comparison of Video Player features of Product A and Product B
Vimeo
6.1
38 Ratings
31% below category average
Wistia
-
Ratings
Player customization4.530 Ratings00 Ratings
Embedded videos7.537 Ratings00 Ratings
Video quality / Bandwidth controls7.536 Ratings00 Ratings
Mobile compatibility5.037 Ratings00 Ratings
Video Analytics
Comparison of Video Analytics features of Product A and Product B
Vimeo
5.1
34 Ratings
37% below category average
Wistia
-
Ratings
A/B testing1.812 Ratings00 Ratings
Streaming quality reports6.816 Ratings00 Ratings
Per viewer tracking5.023 Ratings00 Ratings
Per video tracking6.529 Ratings00 Ratings
Video analytics dashboard5.627 Ratings00 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Product A and Product B
Vimeo
5.2
37 Ratings
47% below category average
Wistia
-
Ratings
On-Demand video3.423 Ratings00 Ratings
Live streaming5.914 Ratings00 Ratings
Impact of streaming on network1.219 Ratings00 Ratings
Video upload & format support5.735 Ratings00 Ratings
Video library / File management7.533 Ratings00 Ratings
Video portal7.224 Ratings00 Ratings
Video Engagement
Comparison of Video Engagement features of Product A and Product B
Vimeo
3.9
27 Ratings
68% below category average
Wistia
-
Ratings
Audience polling1.26 Ratings00 Ratings
Audience Q&A / Live chat5.18 Ratings00 Ratings
Video comments5.427 Ratings00 Ratings
Best Alternatives
VimeoWistia
Small Businesses
Wistia
Wistia
Score 8.9 out of 10
Sendspark
Sendspark
Score 10.0 out of 10
Medium-sized Companies
Flipgrid
Flipgrid
Score 2.0 out of 10
Vyond
Vyond
Score 8.8 out of 10
Enterprises
Panopto
Panopto
Score 7.7 out of 10
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Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
VimeoWistia
Likelihood to Recommend
5.1
(41 ratings)
9.3
(71 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(10 ratings)
Usability
9.0
(1 ratings)
10.0
(13 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
10.0
(11 ratings)
Support Rating
5.6
(9 ratings)
10.0
(11 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
Configurability
-
(0 ratings)
9.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(11 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
VimeoWistia
Likelihood to Recommend
Vimeo
For an overall professional appearance of Vimeo, I think it looks fabulous for the clients we work with. I think it works extremely well to host videos for courses and training that can be paid training. The privacy feature is great for that. I've never used it for going LIVE and wonder if that might be a good option for businesses but since I haven't tried it, I'm not of the capabilities. And I'm not sure how the clients are able to get on the LIVES. It does have so many new features since I started 4 years ago, and that means that there is a higher learning curve if you want to make full use of this platform.
Read full review
Wistia
For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
Read full review
Pros
Vimeo
  • User-friendly interface for administrators of the account and external viewers. Being able to easily navigate a new platform or software is ideal for anyone.
  • Seamless sharing and embedding across many platforms. Vimeo is well-recognized so it makes it easy for other platforms to recognize Vimeo. The compatibility is outstanding.
  • As an administrator of the account, being able to select viewing privileges may seem like a basic function, but it's so necessary right now with how heavy our organization is utilizing the platform. We can mass upload content early and only release it for the public over time by simply changing it to a public video.
Read full review
Wistia
  • Wistia enables a lot of customization in the video player, making it personalized to your business.
  • The user experience is pretty intuitive and easy to use without too much training.
  • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
Read full review
Cons
Vimeo
  • Price - For the full featureset of Vimeo, you will be paying $900 a year as of 2020, and this is expected to only go up over time. Thankfully, Vimeo offers lower tiers with less functionality, and most people will not need the unlimited streaming viewers or whopping 7 TB of storage that you get for the highest level of membership. But it is still a premium price for a premium service.
  • "Suggested" Algorithm - The equivalent of YouTube's suggested videos feature is the Vimeo Staff Picks, which recommends curated content from their team of editors. While this content generally has a high level of production, it is not especially relevant to the video you are watching, or to your watch history as a user. I rarely watch suggested videos in Vimeo.
  • Search - The Vimeo search page is beautiful, having huge thumbnails of videos with a clean, visually-appealing layout. However, the results themselves leave much to be desired. When I search for "jung" to try to find videos on Swiss psychologist C. G. Jung, of the first 18 results, not a single result is actually about C. G. Jung. On Youtube, the first 14 results are all about Jung. When I search for "c. g. jung" on Vimeo I find a number of relevant results, so it's not that the videos are not available in Vimeo. Rather, the search algorithm is not returning relevant results.
Read full review
Wistia
  • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
  • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
  • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
Read full review
Likelihood to Renew
Vimeo
No answers on this topic
Wistia
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
Read full review
Usability
Vimeo
The customization options are vast and very easy to utilize. While there can be a slight learning curve for some advanced features, it is not so steep that it takes a long time to figure out. Support is great at guiding you through anything that might be confusing to you as well
Read full review
Wistia
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
Read full review
Reliability and Availability
Vimeo
No answers on this topic
Wistia
After several years, we have not come across a situation for which Wistia was not available when needed.
Read full review
Performance
Vimeo
No answers on this topic
Wistia
I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
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Support Rating
Vimeo
Terrible support. When I subscribed to Premium we were guaranteed support. However, after the first e-mail I received from them, I never heard from them again. I sent several emails over the course of a couple of weeks acknowledging that due to covid, I did not expect a miracle overnight and that I was keen to work on the issue with them. I have not heard from customer service at all. This is very disappointing. We lost customers due to the poor quality of the livestreams and were left to sort the issue out without their help.
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Wistia
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
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Implementation Rating
Vimeo
No answers on this topic
Wistia
We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
Read full review
Alternatives Considered
Vimeo
YouTube was the platform we primarily used previously, after having restrictions and having locked out of a couple of accounts we needed a better platform. We also lost some of our videos. We also have an internal app to track client videos and Vimeo supported it better. With the increased storage and the number of videos we create, we decided Vimeo would be better.
Read full review
Wistia
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
Read full review
Scalability
Vimeo
No answers on this topic
Wistia
We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
Read full review
Return on Investment
Vimeo
  • It allows clients to serve a massive amount of video content within an LMS without eating up disk space or sacrificing bandwidth.
  • The overall cost is very low compared to other tools and there is no 'pay per view' style unstable pricing.
  • The tool has allowed students in other countries to access content faster.
  • NEGATIVE - the upload limits per week, especially on the basic/pro accounts are too restrictive.
Read full review
Wistia
  • Doubled lead capture from lead magnet on website from one year to the next.
  • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
  • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
Read full review
ScreenShots

Wistia Screenshots

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