What users are saying about
114 Ratings
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139 Ratings
114 Ratings
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Score 7.8 out of 100

Wistia

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139 Ratings
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Score 9.2 out of 100

Highlights

Vimeo and Wistia are both video hosting platforms for business. Though Wistia markets itself as video marketing software and Vimeo markets itself as a generalist video platform, both fulfill similar business needs.

Wistia includes powerful analytics and marketing tools that make it ideal for companies aiming to launch intensive video marketing campaigns. In contrast, Vimeo offers more storage and a slick user-friendly interface.

Features

Vimeo and Wistia both offer basic video hosting features, including video analytics, in-player CTAs, and custom branded video players, but there are a few key features that set them apart.

Vimeo offers a large amount of storage with each of their plans, though they also have a weekly limit on how much data can be uploaded. Additionally, Vimeo provides access to unlimited playlists and subscribers for their users. Lastly, Vimeo has integrations for popular marketing and email services that are available at most pricing tiers.

Wistia offers powerful marketing tools to support video marketing campaigns. Analytics tools like A/B testing and video metadata embedding make Wistia great at getting videos in front of their target audience. Wistia also provides many support videos on their site and is known for responsive customer support for premium members.

Limitations

Though Vimeo and Wistia both offer powerful features for business, they also have some limitations that are important to consider.

Vimeo lacks the robust analytics features offered by Wistia. A/B testing is not included, and the analytics captured by Vimeo aren’t as in-depth compared to Wistia. Vimeo also has limits on the number of users per account and how much video can be uploaded by users in a week. This can be an issue for organizations that create lengthy videos.

Wistia has limitations on the number of playlists and subscribers a user can have at most pricing tiers. Additionally, Wistia provides a set number of free video uploads each month, with subsequent uploads costing $0.25 each. This could be a problem for organizations that upload many small videos. Like Vimeo, Wistia also offers custom branding for video players, but the interface is more complex to use.

Pricing

Both Vimeo and Wistia offer free versions for users that want to test out their features, but they are limited. Wistia’s free version only allows the upload of three videos. Vimeo’s free accounts can’t be used commercially.

Vimeo offers three tiers of pricing. Vimeo Pro costs $20.00 per month and provides access to 20GB of video upload per week and three users. The next tier, Vimeo Business costs $50.00 per month and provides integrations, ten users, and unlimited weekly uploads up to a total storage of 5TB. Lastly, Vimeo Premium costs $75.00 per month and includes unlimited live streaming and 7TB of total video storage.

Wistia has 2 pricing tiers. The Pro tier costs $90.00 per month and includes 10 free video uploads, 1 channel, and up to 250 subscribers. The Advanced tier is priced depending on the business and includes 100 free videos and unlimited subscribers. Any video uploaded beyond the free videos costs $0.25.

Which Is Right For You?

Vimeo is often used by smaller companies that enjoy more affordable access to video storage, integrations, and video player customization. Businesses that are focused on video quality and who upload less video than Vimeos weekly limits will get the most out of Vimeo.

Wistia is preferred by larger companies that benefit from the variety of marketing tools and premium integrations that Wistia offers. Businesses that are focused on creating sophisticated marketing campaigns centered on video will find Wistia’s tool set most useful.

Feature Set Ratings

    Video Marketing

    5.0

    Vimeo

    50%

    Wistia

    Feature Set Not Supported
    N/A
    Vimeo ranks higher in 6/6 features

    Lead generation

    4.1
    41%
    18 Ratings
    N/A
    0 Ratings

    Video personalization

    6.4
    64%
    29 Ratings
    N/A
    0 Ratings

    eCommerce

    7.0
    70%
    11 Ratings
    N/A
    0 Ratings

    Support for advertisements

    3.3
    33%
    12 Ratings
    N/A
    0 Ratings

    Video SEO

    5.2
    52%
    23 Ratings
    N/A
    0 Ratings

    Integration to Marketing Automation

    4.3
    43%
    17 Ratings
    N/A
    0 Ratings

    Video Platform Integrations

    6.1

    Vimeo

    61%

    Wistia

    Feature Set Not Supported
    N/A
    Vimeo ranks higher in 5/5 features

    Integration to Salesforce.com

    5.6
    56%
    5 Ratings
    N/A
    0 Ratings

    Integration to Marketo

    5.8
    58%
    5 Ratings
    N/A
    0 Ratings

    Integration to HubSpot

    6.1
    61%
    5 Ratings
    N/A
    0 Ratings

    Integration to Eloqua

    6.0
    60%
    3 Ratings
    N/A
    0 Ratings

    Integration to LMS

    7.1
    71%
    6 Ratings
    N/A
    0 Ratings

    Video Security

    7.6

    Vimeo

    76%

    Wistia

    Feature Set Not Supported
    N/A
    Vimeo ranks higher in 5/5 features

    Video access controls

    8.3
    83%
    34 Ratings
    N/A
    0 Ratings

    User management

    7.0
    70%
    31 Ratings
    N/A
    0 Ratings

    Video link sharing

    8.3
    83%
    32 Ratings
    N/A
    0 Ratings

    Internal video

    7.3
    73%
    30 Ratings
    N/A
    0 Ratings

    External video

    7.1
    71%
    31 Ratings
    N/A
    0 Ratings

    Video Player

    7.5

    Vimeo

    75%

    Wistia

    Feature Set Not Supported
    N/A
    Vimeo ranks higher in 4/4 features

    Player customization

    5.7
    57%
    28 Ratings
    N/A
    0 Ratings

    Embedded videos

    8.1
    81%
    34 Ratings
    N/A
    0 Ratings

    Video quality / Bandwidth controls

    8.3
    83%
    33 Ratings
    N/A
    0 Ratings

    Mobile compatibility

    7.9
    79%
    34 Ratings
    N/A
    0 Ratings

    Video Analytics

    5.6

    Vimeo

    56%

    Wistia

    Feature Set Not Supported
    N/A
    Vimeo ranks higher in 5/5 features

    A/B testing

    3.4
    34%
    11 Ratings
    N/A
    0 Ratings

    Streaming quality reports

    6.4
    64%
    13 Ratings
    N/A
    0 Ratings

    Per viewer tracking

    6.0
    60%
    21 Ratings
    N/A
    0 Ratings

    Per video tracking

    6.5
    65%
    26 Ratings
    N/A
    0 Ratings

    Video analytics dashboard

    5.6
    56%
    25 Ratings
    N/A
    0 Ratings

    Video Hosting, Management & Storage

    7.2

    Vimeo

    72%

    Wistia

    Feature Set Not Supported
    N/A
    Vimeo ranks higher in 6/6 features

    On-Demand video

    7.8
    78%
    22 Ratings
    N/A
    0 Ratings

    Live streaming

    7.8
    78%
    12 Ratings
    N/A
    0 Ratings

    Impact of streaming on network

    6.6
    66%
    18 Ratings
    N/A
    0 Ratings

    Video upload & format support

    7.3
    73%
    32 Ratings
    N/A
    0 Ratings

    Video library / File management

    6.7
    67%
    30 Ratings
    N/A
    0 Ratings

    Video portal

    7.3
    73%
    21 Ratings
    N/A
    0 Ratings

    Video Engagement

    4.9

    Vimeo

    49%

    Wistia

    Feature Set Not Supported
    N/A
    Vimeo ranks higher in 3/3 features

    Audience polling

    4.3
    43%
    5 Ratings
    N/A
    0 Ratings

    Audience Q&A / Live chat

    4.4
    44%
    6 Ratings
    N/A
    0 Ratings

    Video comments

    6.0
    60%
    25 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Wistia is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    5.0

    Vimeo

    50%
    37 Ratings
    9.1

    Wistia

    91%
    70 Ratings

    Likelihood to Renew

    Vimeo

    N/A
    0 Ratings
    10.0

    Wistia

    100%
    10 Ratings

    Usability

    9.0

    Vimeo

    90%
    1 Rating
    10.0

    Wistia

    100%
    13 Ratings

    Availability

    Vimeo

    N/A
    0 Ratings
    10.0

    Wistia

    100%
    3 Ratings

    Performance

    Vimeo

    N/A
    0 Ratings
    10.0

    Wistia

    100%
    21 Ratings

    Support Rating

    6.9

    Vimeo

    69%
    15 Ratings
    9.9

    Wistia

    99%
    21 Ratings

    Implementation Rating

    Vimeo

    N/A
    0 Ratings
    10.0

    Wistia

    100%
    3 Ratings

    Product Scalability

    Vimeo

    N/A
    0 Ratings
    10.0

    Wistia

    100%
    1 Rating

    Likelihood to Recommend

    Vimeo

    If you're a small company with one or two employees, I'm sure that Vimeo is great. When it comes to larger organizations and teams, they clearly are treating such customers stepmotherly. You need a basic account in order to be an admin on a Pro-plan team, but you only get basic support (3 days wait). The teams function is riddled with bugs and affects the whole experience. In this case, I would not recommend Vimeo at all.
    Michael Kazarnowicz | TrustRadius Reviewer

    Wistia

    It's so awesome to see my videos come up on Google Search. A click brings viewers right to my website!!! Incredibly powerful. If I were just posting on YouTube, visitors would end up there and then off to the next best cat video instead of taking action with me on my website.
    Rebecca Pierce Murray | TrustRadius Reviewer

    Pros

    Vimeo

    • User-friendly interface for administrators of the account and external viewers. Being able to easily navigate a new platform or software is ideal for anyone.
    • Seamless sharing and embedding across many platforms. Vimeo is well-recognized so it makes it easy for other platforms to recognize Vimeo. The compatibility is outstanding.
    • As an administrator of the account, being able to select viewing privileges may seem like a basic function, but it's so necessary right now with how heavy our organization is utilizing the platform. We can mass upload content early and only release it for the public over time by simply changing it to a public video.
    Marissa Roth | TrustRadius Reviewer

    Wistia

    • Wistia enables a lot of customization in the video player, making it personalized to your business.
    • The user experience is pretty intuitive and easy to use without too much training.
    • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
    Anonymous | TrustRadius Reviewer

    Cons

    Vimeo

    • Price - For the full featureset of Vimeo, you will be paying $900 a year as of 2020, and this is expected to only go up over time. Thankfully, Vimeo offers lower tiers with less functionality, and most people will not need the unlimited streaming viewers or whopping 7 TB of storage that you get for the highest level of membership. But it is still a premium price for a premium service.
    • "Suggested" Algorithm - The equivalent of YouTube's suggested videos feature is the Vimeo Staff Picks, which recommends curated content from their team of editors. While this content generally has a high level of production, it is not especially relevant to the video you are watching, or to your watch history as a user. I rarely watch suggested videos in Vimeo.
    • Search - The Vimeo search page is beautiful, having huge thumbnails of videos with a clean, visually-appealing layout. However, the results themselves leave much to be desired. When I search for "jung" to try to find videos on Swiss psychologist C. G. Jung, of the first 18 results, not a single result is actually about C. G. Jung. On Youtube, the first 14 results are all about Jung. When I search for "c. g. jung" on Vimeo I find a number of relevant results, so it's not that the videos are not available in Vimeo. Rather, the search algorithm is not returning relevant results.
    Jonah Dempcy | TrustRadius Reviewer

    Wistia

    • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
    • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
    • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Vimeo

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $12 per month

    Vimeo Editions & Modules

    Edition
    Plus$121
    Pro$201
    Business$501
    Premium$751
    1. per month
    Additional Pricing Details

    Wistia

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $25 per month

    Wistia Editions & Modules

    Edition
    Free Account$0
    Pro Plan$99.002
    Advanced Plan$399.002
    Premium Plan$999.002
    1. none
    2. per month
    Additional Pricing Details
    Please see wistia.com/pricing for plan features.

    Likelihood to Renew

    Vimeo

    No score
    No answers yet
    No answers on this topic

    Wistia

    Wistia 10.0
    Based on 10 answers
    Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
    Jolynn Marcum | TrustRadius Reviewer

    Usability

    Vimeo

    Vimeo 9.0
    Based on 1 answer
    The customization options are vast and very easy to utilize. While there can be a slight learning curve for some advanced features, it is not so steep that it takes a long time to figure out. Support is great at guiding you through anything that might be confusing to you as well
    Jeannette Saysomvang | TrustRadius Reviewer

    Wistia

    Wistia 10.0
    Based on 13 answers
    Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
    Ian Nate | TrustRadius Reviewer

    Reliability and Availability

    Vimeo

    No score
    No answers yet
    No answers on this topic

    Wistia

    Wistia 10.0
    Based on 3 answers
    After several years, we have not come across a situation for which Wistia was not available when needed.
    Jonathan Eichorst | TrustRadius Reviewer

    Performance

    Vimeo

    No score
    No answers yet
    No answers on this topic

    Wistia

    Wistia 10.0
    Based on 21 answers
    I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
    T. Blane McMichen | TrustRadius Reviewer

    Support Rating

    Vimeo

    Vimeo 6.9
    Based on 15 answers
    Terrible support. When I subscribed to Premium we were guaranteed support. However, after the first e-mail I received from them, I never heard from them again. I sent several emails over the course of a couple of weeks acknowledging that due to covid, I did not expect a miracle overnight and that I was keen to work on the issue with them. I have not heard from customer service at all. This is very disappointing. We lost customers due to the poor quality of the livestreams and were left to sort the issue out without their help.
    Anonymous | TrustRadius Reviewer

    Wistia

    Wistia 9.9
    Based on 21 answers
    We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Vimeo

    No score
    No answers yet
    No answers on this topic

    Wistia

    Wistia 10.0
    Based on 3 answers
    We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
    Tammye Michau | TrustRadius Reviewer

    Alternatives Considered

    Vimeo

    YouTube was the platform we primarily used previously, after having restrictions and having locked out of a couple of accounts we needed a better platform. We also lost some of our videos. We also have an internal app to track client videos and Vimeo supported it better. With the increased storage and the number of videos we create, we decided Vimeo would be better.
    Hanaa Ibham | TrustRadius Reviewer

    Wistia

    I found Vidyard to be a tad clunky, at least when I tried to use it. Vimeo's design features didn't seem as modern to me and didn't integrate as well with other apps/website platforms, at least when I was investigating a video hosting platform. Wistia is more expensive than Vidyard and Vimeo, but the small differences I have found to be worth the additional cost.
    Justin Chidester | TrustRadius Reviewer

    Scalability

    Vimeo

    No score
    No answers yet
    No answers on this topic

    Wistia

    Wistia 10.0
    Based on 1 answer
    We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
    Jonathan Eichorst | TrustRadius Reviewer

    Return on Investment

    Vimeo

    • It allows clients to serve a massive amount of video content within an LMS without eating up disk space or sacrificing bandwidth.
    • The overall cost is very low compared to other tools and there is no 'pay per view' style unstable pricing.
    • The tool has allowed students in other countries to access content faster.
    • NEGATIVE - the upload limits per week, especially on the basic/pro accounts are too restrictive.
    Mark Nowowiejski | TrustRadius Reviewer

    Wistia

    • There is not a day that goes by that we don't generate leads and subscribers through a Wistia form on a video - often from deep in the archives.
    • Wistia lead generation has really allowed us to maximize and monetize our video collection. This morning we got a new customer who began as a lead from a video that, quite frankly, I had forgotten about.
    Mike Wolpert | TrustRadius Reviewer

    Screenshots

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