Based on 114 reviews and ratings
Wistia
Based on 139 reviews and ratings
Highlights
Vimeo and Wistia are both video hosting platforms for business. Though Wistia markets itself as video marketing software and Vimeo markets itself as a generalist video platform, both fulfill similar business needs.
Wistia includes powerful analytics and marketing tools that make it ideal for companies aiming to launch intensive video marketing campaigns. In contrast, Vimeo offers more storage and a slick user-friendly interface.
Features
Vimeo and Wistia both offer basic video hosting features, including video analytics, in-player CTAs, and custom branded video players, but there are a few key features that set them apart.
Vimeo offers a large amount of storage with each of their plans, though they also have a weekly limit on how much data can be uploaded. Additionally, Vimeo provides access to unlimited playlists and subscribers for their users. Lastly, Vimeo has integrations for popular marketing and email services that are available at most pricing tiers.
Wistia offers powerful marketing tools to support video marketing campaigns. Analytics tools like A/B testing and video metadata embedding make Wistia great at getting videos in front of their target audience. Wistia also provides many support videos on their site and is known for responsive customer support for premium members.
Limitations
Though Vimeo and Wistia both offer powerful features for business, they also have some limitations that are important to consider.
Vimeo lacks the robust analytics features offered by Wistia. A/B testing is not included, and the analytics captured by Vimeo aren’t as in-depth compared to Wistia. Vimeo also has limits on the number of users per account and how much video can be uploaded by users in a week. This can be an issue for organizations that create lengthy videos.
Wistia has limitations on the number of playlists and subscribers a user can have at most pricing tiers. Additionally, Wistia provides a set number of free video uploads each month, with subsequent uploads costing $0.25 each. This could be a problem for organizations that upload many small videos. Like Vimeo, Wistia also offers custom branding for video players, but the interface is more complex to use.
Pricing
Both Vimeo and Wistia offer free versions for users that want to test out their features, but they are limited. Wistia’s free version only allows the upload of three videos. Vimeo’s free accounts can’t be used commercially.
Vimeo offers three tiers of pricing. Vimeo Pro costs $20.00 per month and provides access to 20GB of video upload per week and three users. The next tier, Vimeo Business costs $50.00 per month and provides integrations, ten users, and unlimited weekly uploads up to a total storage of 5TB. Lastly, Vimeo Premium costs $75.00 per month and includes unlimited live streaming and 7TB of total video storage.
Wistia has 2 pricing tiers. The Pro tier costs $90.00 per month and includes 10 free video uploads, 1 channel, and up to 250 subscribers. The Advanced tier is priced depending on the business and includes 100 free videos and unlimited subscribers. Any video uploaded beyond the free videos costs $0.25.
Which Is Right For You?
Vimeo is often used by smaller companies that enjoy more affordable access to video storage, integrations, and video player customization. Businesses that are focused on video quality and who upload less video than Vimeos weekly limits will get the most out of Vimeo.
Wistia is preferred by larger companies that benefit from the variety of marketing tools and premium integrations that Wistia offers. Businesses that are focused on creating sophisticated marketing campaigns centered on video will find Wistia’s tool set most useful.
Provided by the TrustRadius Research Team
Published on April 22, 2020
Feature Set Ratings
Video Marketing
Vimeo
Wistia
Lead generation
Video personalization
eCommerce
Support for advertisements
Video SEO
Integration to Marketing Automation
Video Platform Integrations
Vimeo
Wistia
Integration to Salesforce.com
Integration to Marketo
Integration to HubSpot
Integration to Eloqua
Integration to LMS
Video Security
Vimeo
Wistia
Video access controls
User management
Video link sharing
Internal video
External video
Video Player
Vimeo
Wistia
Player customization
Embedded videos
Video quality / Bandwidth controls
Mobile compatibility
Video Analytics
Vimeo
Wistia
A/B testing
Streaming quality reports
Per viewer tracking
Per video tracking
Video analytics dashboard
Video Hosting, Management & Storage
Vimeo
Wistia
On-Demand video
Live streaming
Impact of streaming on network
Video upload & format support
Video library / File management
Video portal
Video Engagement
Vimeo
Wistia
Audience polling
Audience Q&A / Live chat
Video comments
Attribute Ratings
- Wistia is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
Likelihood to Recommend
Vimeo
Wistia
Likelihood to Renew
Vimeo
Wistia
Usability
Vimeo
Wistia
Availability
Vimeo
Wistia
Performance
Vimeo
Wistia
Support Rating
Vimeo
Wistia
Implementation Rating
Vimeo
Wistia
Product Scalability
Vimeo
Wistia
Likelihood to Recommend
Vimeo
Wistia
Pros
Vimeo
- User-friendly interface for administrators of the account and external viewers. Being able to easily navigate a new platform or software is ideal for anyone.
- Seamless sharing and embedding across many platforms. Vimeo is well-recognized so it makes it easy for other platforms to recognize Vimeo. The compatibility is outstanding.
- As an administrator of the account, being able to select viewing privileges may seem like a basic function, but it's so necessary right now with how heavy our organization is utilizing the platform. We can mass upload content early and only release it for the public over time by simply changing it to a public video.
Wistia
- Wistia enables a lot of customization in the video player, making it personalized to your business.
- The user experience is pretty intuitive and easy to use without too much training.
- Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.

Cons
Vimeo
- Price - For the full featureset of Vimeo, you will be paying $900 a year as of 2020, and this is expected to only go up over time. Thankfully, Vimeo offers lower tiers with less functionality, and most people will not need the unlimited streaming viewers or whopping 7 TB of storage that you get for the highest level of membership. But it is still a premium price for a premium service.
- "Suggested" Algorithm - The equivalent of YouTube's suggested videos feature is the Vimeo Staff Picks, which recommends curated content from their team of editors. While this content generally has a high level of production, it is not especially relevant to the video you are watching, or to your watch history as a user. I rarely watch suggested videos in Vimeo.
- Search - The Vimeo search page is beautiful, having huge thumbnails of videos with a clean, visually-appealing layout. However, the results themselves leave much to be desired. When I search for "jung" to try to find videos on Swiss psychologist C. G. Jung, of the first 18 results, not a single result is actually about C. G. Jung. On Youtube, the first 14 results are all about Jung. When I search for "c. g. jung" on Vimeo I find a number of relevant results, so it's not that the videos are not available in Vimeo. Rather, the search algorithm is not returning relevant results.
Wistia
- Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
- Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
- Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.

Pricing Details
Vimeo
General
Free Trial
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
Starting Price
Vimeo Editions & Modules
Edition
Plus | $121 |
---|---|
Pro | $201 |
Business | $501 |
Premium | $751 |
- per month
Additional Pricing Details
—Wistia
General
Free Trial
—Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Starting Price
Wistia Editions & Modules
Edition
Free Account | $0 |
---|---|
Pro Plan | $99.002 |
Advanced Plan | $399.002 |
Premium Plan | $999.002 |
- none
- per month
Additional Pricing Details
Please see wistia.com/pricing for plan features.Likelihood to Renew
Vimeo
Wistia
Usability
Vimeo
Wistia
Reliability and Availability
Vimeo
Wistia
Performance
Vimeo
Wistia
Support Rating
Vimeo

Wistia

Implementation Rating
Vimeo
Wistia
Alternatives Considered
Vimeo
Wistia
Scalability
Vimeo
Wistia
Return on Investment
Vimeo
- It allows clients to serve a massive amount of video content within an LMS without eating up disk space or sacrificing bandwidth.
- The overall cost is very low compared to other tools and there is no 'pay per view' style unstable pricing.
- The tool has allowed students in other countries to access content faster.
- NEGATIVE - the upload limits per week, especially on the basic/pro accounts are too restrictive.
Wistia
- There is not a day that goes by that we don't generate leads and subscribers through a Wistia form on a video - often from deep in the archives.
- Wistia lead generation has really allowed us to maximize and monetize our video collection. This morning we got a new customer who began as a lead from a video that, quite frankly, I had forgotten about.