Vimeo and Wistia are both video hosting platforms for business. Though Wistia markets itself as video marketing software and Vimeo markets itself as a generalist video platform, both fulfill similar business needs.
Wistia includes powerful analytics and marketing tools that make it ideal for companies aiming to launch intensive video marketing campaigns. In contrast, Vimeo offers more storage and a slick user-friendly interface.
Vimeo and Wistia both offer basic video hosting features, including video analytics, in-player CTAs, and custom branded video players, but there are a few key features that set them apart.
Vimeo offers a large amount of storage with each of their plans, though they also have a weekly limit on how much data can be uploaded. Additionally, Vimeo provides access to unlimited playlists and subscribers for their users. Lastly, Vimeo has integrations for popular marketing and email services that are available at most pricing tiers.
Wistia offers powerful marketing tools to support video marketing campaigns. Analytics tools like A/B testing and video metadata embedding make Wistia great at getting videos in front of their target audience. Wistia also provides many support videos on their site and is known for responsive customer support for premium members.
Though Vimeo and Wistia both offer powerful features for business, they also have some limitations that are important to consider.
Vimeo lacks the robust analytics features offered by Wistia. A/B testing is not included, and the analytics captured by Vimeo aren’t as in-depth compared to Wistia. Vimeo also has limits on the number of users per account and how much video can be uploaded by users in a week. This can be an issue for organizations that create lengthy videos.
Wistia has limitations on the number of playlists and subscribers a user can have at most pricing tiers. Additionally, Wistia provides a set number of free video uploads each month, with subsequent uploads costing $0.25 each. This could be a problem for organizations that upload many small videos. Like Vimeo, Wistia also offers custom branding for video players, but the interface is more complex to use.
Both Vimeo and Wistia offer free versions for users that want to test out their features, but they are limited. Wistia’s free version only allows the upload of three videos. Vimeo’s free accounts can’t be used commercially.
Vimeo offers three tiers of pricing. Vimeo Pro costs $20.00 per month and provides access to 20GB of video upload per week and three users. The next tier, Vimeo Business costs $50.00 per month and provides integrations, ten users, and unlimited weekly uploads up to a total storage of 5TB. Lastly, Vimeo Premium costs $75.00 per month and includes unlimited live streaming and 7TB of total video storage.
Wistia has 2 pricing tiers. The Pro tier costs $90.00 per month and includes 10 free video uploads, 1 channel, and up to 250 subscribers. The Advanced tier is priced depending on the business and includes 100 free videos and unlimited subscribers. Any video uploaded beyond the free videos costs $0.25.
Which Is Right For You?
Vimeo is often used by smaller companies that enjoy more affordable access to video storage, integrations, and video player customization. Businesses that are focused on video quality and who upload less video than Vimeos weekly limits will get the most out of Vimeo.
Wistia is preferred by larger companies that benefit from the variety of marketing tools and premium integrations that Wistia offers. Businesses that are focused on creating sophisticated marketing campaigns centered on video will find Wistia’s tool set most useful.
Provided by the TrustRadius Research Team
Published on April 22, 2020
Likelihood to Recommend
Feature Rating Comparison
Support for advertisements
Integration to Marketing Automation
Integration to Salesforce.com
Integration to Marketo
Integration to HubSpot
Integration to Eloqua
Integration to LMS
Video access controls
Video link sharing
Video quality / Bandwidth controls
Streaming quality reports
Per viewer tracking
Per video tracking
Video analytics dashboard
Impact of streaming on network
Video upload & format support
Video library / File management
Audience Q&A / Live chat
- Image and Branding - Vimeo has always had an edge on design and branding versus its competitors like YouTube. Using Vimeo as a content delivery platform gives the appearance of being luxurious and having a high-end product.
- Video Configuration - I've used YouTube through multiple iterations of their video management and configuration options, and Vimeo has continued to beat it hands down, both in ease of use and robustness. I can easily organize my Vimeo videos into tags and playlists while I still struggle with YouTube, where it is quite laborious.
- User Interaction - Vimeo allows you to capture user email addresses for email lists with ease, something its competitors have not figured out yet. You can easily split your video into chapters and hyperlink from within the video to other areas, features which competitors like YouTube have in some form but not nearly as easy to use or well-implemented as Vimeo.
- Video Analytics - Vimeo has a full-featured analytics suite that helps content creators understand user interaction and engagement with their videos.
- Versioning and Collaboration - Vimeo has workflows for video history and for collaboration where you can have a content creator upload a video which enters a pipeline for an editor to approve. I have not used these workflows, but it's pretty cool that they have implemented features like this.
- Custom Micro-Sites - I have only ever embedded Vimeo videos in websites that I've created, or sent them as links to clients, but I have seen well-designed micro-sites for content creators built using Vimeo. Overall, Vimeo does design and branding very well. Their micro-sites look much better, visually speaking, than competitors like YouTube whose equivalent feature, the YouTube Channel, just seems dry in comparison.
- First, their platform is super easy and intuitive to use. There are lots of customization options, which are not difficult to learn and use.
- Their player is mobile responsive, so all I need to do is use the embed code on my site or landing page. Their player adapts to the viewport size.
- They have very good statistical information that helps you to see where people drop off. This insight helps evaluate content or length of video.
- Their turnstile feature allows you to put registration directly in your video, and can be used for gated content. (Register to see the rest of this video.) Also the turnstile registration date can be integrated with your marketing automation platform.
- The Vimeo videos do not appear on search engine results, it would be better if search engines can find them.
- The search option can be made better. Looking up for old videos are a hassle sometimes.
- Can have CC autogeneration option, it would be better.
- Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
- Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
- Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
Likelihood to Renew
Return on Investment
- We have seen a very good ROI on all of our weekly videos as it provides really good analytics.
- Because Vimeo is reliable there has been very little to no troubleshooting or issues with video playback. That means our customers don't leave the video when
- Our website is a destination for people to view our videos, so on the negative side, Vimeo doesn't have the user base to have our content organically discovered.
- There is not a day that goes by that we don't generate leads and subscribers through a Wistia form on a video - often from deep in the archives.
- Wistia lead generation has really allowed us to maximize and monetize our video collection. This morning we got a new customer who began as a lead from a video that, quite frankly, I had forgotten about.
Premium Consulting/Integration Services—
Entry-level set up fee?
Vimeo Editions & Modules
- per month
Additional Pricing Details—
Premium Consulting/Integration Services
Entry-level set up fee?
Wistia Editions & Modules
- per month