What users are saying about
Top Rated
70 Ratings
Top Rated
110 Ratings
Top Rated
70 Ratings
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Score 8.3 out of 100
Top Rated
110 Ratings
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Score 8.8 out of 100

Highlights

Vimeo and Wistia are both video hosting platforms for business. Though Wistia markets itself as video marketing software and Vimeo markets itself as a generalist video platform, both fulfill similar business needs.

Wistia includes powerful analytics and marketing tools that make it ideal for companies aiming to launch intensive video marketing campaigns. In contrast, Vimeo offers more storage and a slick user-friendly interface.

Features

Vimeo and Wistia both offer basic video hosting features, including video analytics, in-player CTAs, and custom branded video players, but there are a few key features that set them apart.

Vimeo offers a large amount of storage with each of their plans, though they also have a weekly limit on how much data can be uploaded. Additionally, Vimeo provides access to unlimited playlists and subscribers for their users. Lastly, Vimeo has integrations for popular marketing and email services that are available at most pricing tiers.

Wistia offers powerful marketing tools to support video marketing campaigns. Analytics tools like A/B testing and video metadata embedding make Wistia great at getting videos in front of their target audience. Wistia also provides many support videos on their site and is known for responsive customer support for premium members.

Limitations

Though Vimeo and Wistia both offer powerful features for business, they also have some limitations that are important to consider.

Vimeo lacks the robust analytics features offered by Wistia. A/B testing is not included, and the analytics captured by Vimeo aren’t as in-depth compared to Wistia. Vimeo also has limits on the number of users per account and how much video can be uploaded by users in a week. This can be an issue for organizations that create lengthy videos.

Wistia has limitations on the number of playlists and subscribers a user can have at most pricing tiers. Additionally, Wistia provides a set number of free video uploads each month, with subsequent uploads costing $0.25 each. This could be a problem for organizations that upload many small videos. Like Vimeo, Wistia also offers custom branding for video players, but the interface is more complex to use.

Pricing

Both Vimeo and Wistia offer free versions for users that want to test out their features, but they are limited. Wistia’s free version only allows the upload of three videos. Vimeo’s free accounts can’t be used commercially.

Vimeo offers three tiers of pricing. Vimeo Pro costs $20.00 per month and provides access to 20GB of video upload per week and three users. The next tier, Vimeo Business costs $50.00 per month and provides integrations, ten users, and unlimited weekly uploads up to a total storage of 5TB. Lastly, Vimeo Premium costs $75.00 per month and includes unlimited live streaming and 7TB of total video storage.

Wistia has 2 pricing tiers. The Pro tier costs $90.00 per month and includes 10 free video uploads, 1 channel, and up to 250 subscribers. The Advanced tier is priced depending on the business and includes 100 free videos and unlimited subscribers. Any video uploaded beyond the free videos costs $0.25.

Which Is Right For You?

Vimeo is often used by smaller companies that enjoy more affordable access to video storage, integrations, and video player customization. Businesses that are focused on video quality and who upload less video than Vimeos weekly limits will get the most out of Vimeo.

Wistia is preferred by larger companies that benefit from the variety of marketing tools and premium integrations that Wistia offers. Businesses that are focused on creating sophisticated marketing campaigns centered on video will find Wistia’s tool set most useful.

Likelihood to Recommend

Vimeo

I think Vimeo is well-used by organizations or people interested in placing the videos within another platform (within an app, embedded in a website, etc.) rather than someone looking for a video platform for social media purposes. I would say Vimeo is a wonderful business solution rather than a personal outlet.
Marissa Roth | TrustRadius Reviewer

Wistia

Wistia is well suited if your company hosts videos in a variety of places currently and need one master place to host the content so that it can be accessed internally and also embedded on the web and shared externally. Wistia is less appropriate as a place to house training content as there is no tracking per external user and the holistic view of all the videos is only available to internal users.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Video Marketing

Vimeo
7.4
Wistia
Lead generation
Vimeo
7.5
Wistia
Video personalization
Vimeo
7.9
Wistia
eCommerce
Vimeo
6.2
Wistia
Support for advertisements
Vimeo
7.1
Wistia
Video SEO
Vimeo
7.9
Wistia
Integration to Marketing Automation
Vimeo
7.7
Wistia

Video Platform Integrations

Vimeo
6.2
Wistia
Integration to Salesforce.com
Vimeo
5.4
Wistia
Integration to Marketo
Vimeo
5.8
Wistia
Integration to HubSpot
Vimeo
6.1
Wistia
Integration to Eloqua
Vimeo
5.9
Wistia
Integration to LMS
Vimeo
7.5
Wistia

Video Security

Vimeo
9.4
Wistia
Video access controls
Vimeo
9.2
Wistia
User management
Vimeo
9.2
Wistia
Video link sharing
Vimeo
9.7
Wistia
Internal video
Vimeo
9.4
Wistia
External video
Vimeo
9.4
Wistia

Video Player

Vimeo
8.9
Wistia
Player customization
Vimeo
8.5
Wistia
Embedded videos
Vimeo
9.6
Wistia
Video quality / Bandwidth controls
Vimeo
8.5
Wistia
Mobile compatibility
Vimeo
8.8
Wistia

Video Analytics

Vimeo
8.2
Wistia
A/B testing
Vimeo
6.7
Wistia
Streaming quality reports
Vimeo
7.8
Wistia
Per viewer tracking
Vimeo
8.4
Wistia
Per video tracking
Vimeo
9.3
Wistia
Video analytics dashboard
Vimeo
8.8
Wistia

Video Hosting, Management & Storage

Vimeo
8.0
Wistia
On-Demand video
Vimeo
7.6
Wistia
Live streaming
Vimeo
7.4
Wistia
Impact of streaming on network
Vimeo
7.0
Wistia
Video upload & format support
Vimeo
7.7
Wistia
Video library / File management
Vimeo
8.7
Wistia
Video portal
Vimeo
9.2
Wistia

Video Engagement

Vimeo
7.0
Wistia
Audience polling
Vimeo
5.1
Wistia
Audience Q&A / Live chat
Vimeo
6.6
Wistia
Video comments
Vimeo
9.1
Wistia

Pros

Vimeo

  • Image and Branding - Vimeo has always had an edge on design and branding versus its competitors like YouTube. Using Vimeo as a content delivery platform gives the appearance of being luxurious and having a high-end product.
  • Video Configuration - I've used YouTube through multiple iterations of their video management and configuration options, and Vimeo has continued to beat it hands down, both in ease of use and robustness. I can easily organize my Vimeo videos into tags and playlists while I still struggle with YouTube, where it is quite laborious.
  • User Interaction - Vimeo allows you to capture user email addresses for email lists with ease, something its competitors have not figured out yet. You can easily split your video into chapters and hyperlink from within the video to other areas, features which competitors like YouTube have in some form but not nearly as easy to use or well-implemented as Vimeo.
  • Video Analytics - Vimeo has a full-featured analytics suite that helps content creators understand user interaction and engagement with their videos.
  • Versioning and Collaboration - Vimeo has workflows for video history and for collaboration where you can have a content creator upload a video which enters a pipeline for an editor to approve. I have not used these workflows, but it's pretty cool that they have implemented features like this.
  • Custom Micro-Sites - I have only ever embedded Vimeo videos in websites that I've created, or sent them as links to clients, but I have seen well-designed micro-sites for content creators built using Vimeo. Overall, Vimeo does design and branding very well. Their micro-sites look much better, visually speaking, than competitors like YouTube whose equivalent feature, the YouTube Channel, just seems dry in comparison.
Jonah Dempcy | TrustRadius Reviewer

Wistia

  • First, their platform is super easy and intuitive to use. There are lots of customization options, which are not difficult to learn and use.
  • Their player is mobile responsive, so all I need to do is use the embed code on my site or landing page. Their player adapts to the viewport size.
  • They have very good statistical information that helps you to see where people drop off. This insight helps evaluate content or length of video.
  • Their turnstile feature allows you to put registration directly in your video, and can be used for gated content. (Register to see the rest of this video.) Also the turnstile registration date can be integrated with your marketing automation platform.
T. Blane McMichen | TrustRadius Reviewer

Cons

Vimeo

  • The Vimeo videos do not appear on search engine results, it would be better if search engines can find them.
  • The search option can be made better. Looking up for old videos are a hassle sometimes.
  • Can have CC autogeneration option, it would be better.
Hanaa Ibham | TrustRadius Reviewer

Wistia

  • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
  • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
  • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Vimeo

No score
No answers yet
No answers on this topic

Wistia

Wistia 10.0
Based on 8 answers
There are other options out there that would work for my company. However the platform is superior to the others that we have used. I will most likely renew when the time comes. The idea that the product is still evolving and adding new options is intriguing to stay with Wistia.
Lexi Ryman | TrustRadius Reviewer

Usability

Vimeo

Vimeo 9.0
Based on 1 answer
The customization options are vast and very easy to utilize. While there can be a slight learning curve for some advanced features, it is not so steep that it takes a long time to figure out. Support is great at guiding you through anything that might be confusing to you as well
Jeannette Saysomvang | TrustRadius Reviewer

Wistia

Wistia 9.5
Based on 13 answers
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
Ian Nate | TrustRadius Reviewer

Performance

Vimeo

No score
No answers yet
No answers on this topic

Wistia

Wistia 9.1
Based on 12 answers
We've rarely had any trouble with Wistia, and if we have, their team is quick to respond and offer a fix. The software functions like it's supposed to, which is a breath of fresh air in a lot of ways. The HubSpot integration, especially, is really useful and has never caused any problems.
Anonymous | TrustRadius Reviewer

Support Rating

Vimeo

Vimeo 8.2
Based on 15 answers
Terrible support. When I subscribed to Premium we were guaranteed support. However, after the first e-mail I received from them, I never heard from them again. I sent several emails over the course of a couple of weeks acknowledging that due to covid, I did not expect a miracle overnight and that I was keen to work on the issue with them. I have not heard from customer service at all. This is very disappointing. We lost customers due to the poor quality of the livestreams and were left to sort the issue out without their help.
Anonymous | TrustRadius Reviewer

Wistia

Wistia 9.6
Based on 10 answers
Their response time is unbelievable! I would send an email and have a response in less than 15 minutes. It may not have always been the complete answer, but it was a response that let me know they were working on my request.
Tammye Michau | TrustRadius Reviewer

Implementation Rating

Vimeo

No score
No answers yet
No answers on this topic

Wistia

Wistia 10.0
Based on 1 answer
We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
Tammye Michau | TrustRadius Reviewer

Alternatives Considered

Vimeo

In higher ed we have a couple of options that integrate directly with our LMS (Blackboard/Canvas) that are comparable. Kaltura is outstanding but it's very expensive whereas I've found Viddler(and YouTube) to be much more simplistic. I've worked with other tools that want to charge based on the number of views or how much bandwidth you demand but I have always found that to be erratic. For budgeting purposes, I prefer to you just a sent annual fee like Vimeo.
Mark Nowowiejski | TrustRadius Reviewer

Wistia

I didn't actually select Wistia from a list of alternatives - I first became aware of Wistia through their library of support materials for video making, then realized that they had a pretty nice hosting capability. I started by trying it out with a couple videos that I linked to, then grew from there. Been very pleased all the way.
Tim Griffith | TrustRadius Reviewer

Return on Investment

Vimeo

  • We have seen a very good ROI on all of our weekly videos as it provides really good analytics.
  • Because Vimeo is reliable there has been very little to no troubleshooting or issues with video playback. That means our customers don't leave the video when
  • Our website is a destination for people to view our videos, so on the negative side, Vimeo doesn't have the user base to have our content organically discovered.
Jon Ackerman | TrustRadius Reviewer

Wistia

  • There is not a day that goes by that we don't generate leads and subscribers through a Wistia form on a video - often from deep in the archives.
  • Wistia lead generation has really allowed us to maximize and monetize our video collection. This morning we got a new customer who began as a lead from a video that, quite frankly, I had forgotten about.
Mike Wolpert | TrustRadius Reviewer

Screenshots

Pricing Details

Vimeo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Vimeo Editions & Modules

Edition
Plus$121
Pro$201
Business$501
Premium$751
  1. per month
Additional Pricing Details

Wistia

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Wistia Editions & Modules

Edition
Free Account$0
Pro Plan$99.002
Advanced Plan$399.002
Premium Plan$999.002
  1. per month
Additional Pricing Details
Please see wistia.com/pricing for plan features.

Rating Summary

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