Free email marketing software that lets you Create, Send, and Track HTML email campaigns with robust tools that sophisticated marketers use (like segmentation, a/b testing, and ROI tracking). And because the platform uses an API, its easy to integrate internal systems (like Salesforce) and web ap...
Email Marketing Software
Best Email Marketing Software
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Email Marketing Software Overview
What is Email Marketing?
Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.
The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:
Maximize a one-to-one sense of connection with individual customers.
Reach out to hundreds or thousands of customers at once, at minimum cost.
Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.
Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.
All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.
Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop tool or a what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.
Email Marketing Features & Capabilities
Subscriber and list management
Email marketing templates
Visual editor or WYSIWYG interface
Triggered drip sequences
Email client testing
- Deliverability support
Email Marketing vs. Marketing Automation Software
Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.
Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.
Free plans exist, but they typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. Depending on the scale and complexity of your email marketing needs, your organization may find that investing in a comprehensive marketing automation solution may be a more suitable choice.
Email Marketing Products
Listings (101-125 of 168)
Gold Lasso's eLoop marketing suite provides both advanced email marketing and marketing automation capabilities used by enterprise and high volume senders. In 2011, Gold Lasso was recognized by Forrester Research as a premiere boutique email marketing company.
Adaptive Mailer from Predictive Response is an email marketing automation solution that integrates with Salesforce and is available on the SalesForce AppExchange. It allows the user to develop, deploy, and manage adaptive, branching, newsletter and drip email campaigns to nurture prospects. Thoug...
WebEngage is a multi channel marketing automation and customer engagement toolkit. It lets you run on-site promotions/offers (like "deal of the day", collect customer insights (like "customer satisfaction survey post purchase"), improve conversions (like "reducing cart abandonment") and ...
Hypermail is an SMB-oriented bulk email platform. It is offered in an on-premise and SaaS configuration.
Astonish Email is the eponymous flagship product for cloud-based email marketing from a small UK company incorporated in 2013. Exclusively for small businesses, it features newsletter generating and sending via a simple email builder and editor, tracks receiver responses, allows followers to conn...
DirectIQ, a New York based email marketing company founded in 2008, offers their flagship platform for use by smaller companies who need the core features of list management, email and campaign creation and management, and reporting and a modest price. DirectIQ also connects campaigns to social n...
Designed and developed exclusively for student-specialist marketers and recruiters, Akero helps you improve marketing performance and increase student enrolments.It’s an easy-to-use, subscription-based platform that sits as an end-to-end solution or as a seamless marketing layer between your adve...
CoffeeCup Responsive Email Designer is a customized email and newsletter designer available for both Windows and OS X.
MyGuestlist is an online event management and venue promotional system. The all-in-one system manages your customer database, communications, social media, event ticketing and much more.
CommuniGator Marketing Automation includes drip marketing, lead nurturing, lead scoring and remarketing capabilities. Based in the UK, the company also offers other products including email marketing, surveys, event marketing and social media management.
360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation FeaturesEmail & Online Marketing Features WYSIWYG Email EditorScheduled EmailsDeliverability ScoringDelivery...
Doppler is an email marketing tool developed and supported by Microsoft partner Making Sense, a software company headquartered in San Antonio, TX with offices in Mexico and Argentina. Popular in Latin America, Doppler essentially helps the user organize mailing lists and design emails to suit mar...
SharpSpring Mail+ (formerly GraphicMail) is a marketing email campaign management system that offers a simple and easy to learn multi-channel campaign platform (SMS, social networking) to over 30,000 customers across 12 international support networks. Free templates are available for all GraphicM...
The Vision6 email marketing platform from the company of the same name in Australia supports customer outreach through, by intention, aesthetically pleasing and mobile-friendly templates, and customizable web forms, and also supports SMS contact as well. While not as broadly adopted as other simi...
Everlytic is an international, enterprise-level messaging platform supported by the company of the same name based in South Africa, one of the most successful IT companies on the continent. It features content sharing via multiple channels including email, mobile and social networking, so that la...
Brick Street CONNECT is a multichannel marketing solution built as a modular platform with automated campaigns with targeting and personalization capabilities.
CleverReach is an email marketing solution with features such as drag-and-drop design, contact management,
EmailDirect is an email marketing solution built around features such as workflow automation, social media integration, and audience segmentation.
Flexmail is an email marketing solution built around features such as email design and campaign creation, reporting and analysis, contact anagement, and survey capability.
Inboxman is an email marketing solution with features such as a template builder, insightful analytics, and budget optimization.
INInbox is a marketing solution built around email marketing and contact management.
EnovaPoint provides newletter, alerts and document automation tools for SharePoint.
L-Soft LISTSERV is an email list management software deployed as a browser-based solution with features such as automatic subscription and bounce handling, subscriber activity reports, and customizable templates.
Mailing Manager is an email marketing solution built around creating and sending out email campaigns along with contact management.