Best Email Marketing Software109Software for bulk creation, sending and tracking of Emails for marketing purposes.Email It1https://media.trustradius.com/vendor-logos/5r/AH/FEM51HQFHQ0Q.pngGold Lasso eLoop2https://media.trustradius.com/vendor-logos/IL/3U/FZGE9D2TJOSU-180x180.JPEGPredictive Response Adaptive Mailer3https://media.trustradius.com/vendor-logos/2d/4g/HW1FF7QQE44U.pngWebEngage4https://media.trustradius.com/product-logos/UX/cR/5TOKGW7TZ3IG-180x180.PNGHyperMail5https://media.trustradius.com/product-logos/QW/SR/2FHMLF5SV53F.pngAstonish Email6https://media.trustradius.com/vendor-logos/xW/K5/FQVBQCX9VKHL.pngDirectIQ7https://media.trustradius.com/vendor-logos/O4/ho/S3882XTVKK3S.pngAkero Labs8https://media.trustradius.com/product-logos/Y9/Vd/ECPA81DLTGFP-180x180.JPEGCoffeeCup Responsive Email Designer9https://media.trustradius.com/vendor-logos/qK/SU/7656DNVG60E5-180x180.PNGMyGuestlist10https://media.trustradius.com/vendor-logos/TE/fM/P1XNXB6RLUZN-180x180.JPEGCommuniGator11https://media.trustradius.com/vendor-logos/xg/of/OQ3D0CO2MKV8.png360 Campaigner12https://media.trustradius.com/vendor-logos/SK/Y4/SILUKNID7XPW-180x180.JPEGDoppler13https://media.trustradius.com/vendor-logos/Zo/tc/875RHMSMHO6G.pngSharpSpring Mail+ (formerly GraphicMail)14https://media.trustradius.com/vendor-logos/h2/du/V211RLR5BTWI-180x180.PNGVision615https://media.trustradius.com/vendor-logos/s9/Il/7HNQRR7EK3XP.pngEverlytic16https://media.trustradius.com/vendor-logos/MQ/bY/17T2IDM87HS6.pngBrick Street CONNECT17https://media.trustradius.com/vendor-logos/ZT/ty/CL450QX0B7TF-180x180.PNGCleverReach18https://media.trustradius.com/vendor-logos/nQ/s1/SDGF7CAHJWJG-180x180.PNGEmailDirect.com19https://media.trustradius.com/vendor-logos/Pe/FP/ET1BTTAAXUSL-180x180.JPEGFlexmail20https://media.trustradius.com/vendor-logos/bR/sv/2HTGWOLA95V1-180x180.PNGInboxman21https://media.trustradius.com/product-logos/Y5/bk/Z65P7IJXK7N8.pngINinbox22https://media.trustradius.com/vendor-logos/Wf/OZ/91QFSF2D7BR1-180x180.PNGJungleMail23https://media.trustradius.com/product-logos/TH/RD/2O9MN70P1HNC-180x180.JPEGLISTSERV24https://media.trustradius.com/vendor-logos/Jg/8u/E4ZKT77MKG3K-180x180.JPEGMailing Manager25https://media.trustradius.com/vendor-logos/dX/wS/SVNSGZV7TU3V-180x180.PNG

Email Marketing Software

Best Email Marketing Software

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Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:

  1. Maximize a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.

Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop tool or a what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.

Email Marketing Features & Capabilities

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.

Pricing Information

Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


Free plans exist, but they typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. Depending on the scale and complexity of your email marketing needs, your organization may find that investing in a comprehensive marketing automation solution may be a more suitable choice.

More Resources

Email Marketing Products

Listings (101-125 of 168)

We don't have enough ratings and reviews to provide an overall score.

Free email marketing software that lets you Create, Send, and Track HTML email campaigns with robust tools that sophisticated marketers use (like segmentation, a/b testing, and ROI tracking). And because the platform uses an API, its easy to integrate internal systems (like Salesforce) and web ap...

We don't have enough ratings and reviews to provide an overall score.

Gold Lasso's eLoop marketing suite provides both advanced email marketing and marketing automation capabilities used by enterprise and high volume senders. In 2011, Gold Lasso was recognized by Forrester Research as a premiere boutique email marketing company.

We don't have enough ratings and reviews to provide an overall score.

Adaptive Mailer from Predictive Response is an email marketing automation solution that integrates with Salesforce and is available on the SalesForce AppExchange. It allows the user to develop, deploy, and manage adaptive, branching, newsletter and drip email campaigns to nurture prospects. Thoug...

We don't have enough ratings and reviews to provide an overall score.

WebEngage is a multi channel marketing automation and customer engagement toolkit. It lets you run on-site promotions/offers (like "deal of the day", collect customer insights (like "customer satisfaction survey post purchase"), improve conversions (like "reducing cart abandonment") and ...

We don't have enough ratings and reviews to provide an overall score.

Hypermail is an SMB-oriented bulk email platform. It is offered in an on-premise and SaaS configuration.

We don't have enough ratings and reviews to provide an overall score.

Astonish Email is the eponymous flagship product for cloud-based email marketing from a small UK company incorporated in 2013. Exclusively for small businesses, it features newsletter generating and sending via a simple email builder and editor, tracks receiver responses, allows followers to conn...

We don't have enough ratings and reviews to provide an overall score.

DirectIQ, a New York based email marketing company founded in 2008, offers their flagship platform for use by smaller companies who need the core features of list management, email and campaign creation and management, and reporting and a modest price. DirectIQ also connects campaigns to social n...

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Designed and developed exclusively for student-specialist marketers and recruiters, Akero helps you improve marketing performance and increase student enrolments.It’s an easy-to-use, subscription-based platform that sits as an end-to-end solution or as a seamless marketing layer between your adve...

We don't have enough ratings and reviews to provide an overall score.

MyGuestlist is an online event management and venue promotional system. The all-in-one system manages your customer database, communications, social media, event ticketing and much more.

We don't have enough ratings and reviews to provide an overall score.

CommuniGator Marketing Automation includes drip marketing, lead nurturing, lead scoring and remarketing capabilities. Based in the UK, the company also offers other products including email marketing, surveys, event marketing and social media management.

We don't have enough ratings and reviews to provide an overall score.

360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation FeaturesEmail & Online Marketing Features WYSIWYG Email EditorScheduled EmailsDeliverability ScoringDelivery...

We don't have enough ratings and reviews to provide an overall score.

Doppler is an email marketing tool developed and supported by Microsoft partner Making Sense, a software company headquartered in San Antonio, TX with offices in Mexico and Argentina. Popular in Latin America, Doppler essentially helps the user organize mailing lists and design emails to suit mar...

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The Vision6 email marketing platform from the company of the same name in Australia supports customer outreach through, by intention, aesthetically pleasing and mobile-friendly templates, and customizable web forms, and also supports SMS contact as well. While not as broadly adopted as other simi...

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Everlytic is an international, enterprise-level messaging platform supported by the company of the same name based in South Africa, one of the most successful IT companies on the continent. It features content sharing via multiple channels including email, mobile and social networking, so that la...

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Brick Street CONNECT is a multichannel marketing solution built as a modular platform with automated campaigns with targeting and personalization capabilities.

We don't have enough ratings and reviews to provide an overall score.

CleverReach is an email marketing solution with features such as drag-and-drop design, contact management,

We don't have enough ratings and reviews to provide an overall score.

EmailDirect is an email marketing solution built around features such as workflow automation, social media integration, and audience segmentation.

We don't have enough ratings and reviews to provide an overall score.

Flexmail is an email marketing solution built around features such as email design and campaign creation, reporting and analysis, contact anagement, and survey capability.

We don't have enough ratings and reviews to provide an overall score.

Inboxman is an email marketing solution with features such as a template builder, insightful analytics, and budget optimization.

We don't have enough ratings and reviews to provide an overall score.

INInbox is a marketing solution built around email marketing and contact management.

We don't have enough ratings and reviews to provide an overall score.

EnovaPoint provides newletter, alerts and document automation tools for SharePoint. 

We don't have enough ratings and reviews to provide an overall score.

L-Soft LISTSERV is an email list management software deployed as a browser-based solution with features such as automatic subscription and bounce handling, subscriber activity reports, and customizable templates.

We don't have enough ratings and reviews to provide an overall score.

Mailing Manager is an email marketing solution built around creating and sending out email campaigns along with contact management.