Email Marketing Software

Top Rated Email Marketing Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Email Marketing Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:

  1. Create a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.

Email marketing software helps marketers create, send, and track subscriber emails while complying with the regulations that govern email outreach. Most email marketing tools do this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as ‘email blasts’.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. For example, if a subscriber clicks a link to download a whitepaper or buying guide within an email, or if they are part of your target audience. The simplest email marketing services are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, the definition of a ‘big’ email send can vary. For some vendors, a large batch of emails consists of a few hundred, while for others it could mean thousands or even millions. Therefore, make sure the email marketing platform you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop tool or a what-you-see-is-what-you-get (WYSIWYG) email editor. Advanced email marketing platforms include a landing page editor as well, and allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with third-party CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.

Email Marketing Software Features

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, cross-channel campaign orchestration, advanced analytics, and more.

Email Marketing vs. Social Media Marketing

Email marketing is also related to social media marketing activities. Where email marketing platforms govern all aspects of customer communication via email, social media marketing tools provide business with tools to monitor, interact with, and track customer engagement across social media channels. Software tools that specialize in social media advocacy or proportion activities also fall under the umbrella of social media marketing.


Though email marketing tools primarily focus on email communication, some tools provide a handful of social media marketing features as well. These may include capabilities like social posting and creating ad campaigns for platforms like Facebook, Instagram, LinkedIn, and Twitter. Some email marketing service providers will have integrations with third-party social media marketing products, or directly with social channels themselves.


While they focus on different methods of communication, the ultimate goal of these two types of marketing is similar. They both seek to help marketers gain a deeper connection to their customers or subscribers, nurture leads, and drive brand loyalty and revenue.

Email Marketing Platform Comparison

To more easily compare Email Marketing tools, consider evaluating different options based on these three key factors:


1. Contact List Size / Number of Emails: Make sure your email marketing software can support the number of contacts you have. The price of different email marketing tools will vary depending on the number of subscribers you have on your contact list, or the volume of emails you send per month. Typically, the larger these numbers are, the higher the cost.


2. Ease-of-Use: This means more than just having an intuitive interface, it involves actually having the features that make email marketing software cost-effective. Features like pre-designed email templates that are mobile-responsive, drag-and-drop editors, and native signup forms will make life easier for your marketing team and allow them to be more productive.


3. Use Case Support: Think about whether you’ll be using emails for different purposes and identify which tools cover all your intended use cases. For example, will you primarily be sending direct emails? Or will you also use your email marketing software for website, social media, or event marketing? If so, make sure you invest in a tool that will help you achieve your goals across these programs.


Start an Email Marketing software comparison

Pricing Information

Email marketing software is typically priced on a monthly subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


There are a few free products available or paid products that offer free plans, though these tools usually limit the number of emails businesses can send per month. Free tools may also require senders to keep the email marketing tool’s branding in the footer.


On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for lists of up to 50,000 contacts. The cost of enterprise-level email marketing software goes up from there. Depending on the scale and complexity of your email marketing needs, your organization may find that investing in a comprehensive marketing automation solution may be a more suitable choice.

More Resources

Email Marketing Products

(1-25 of 178) Sorted by Most Reviews

Gammadyne Mailer

Gammadyne Mailer is Windows software for automating a business's email marketing. Email services are prohibitively expensive for a large mailing list. With Gammadyne Mailer, users can install it and send as many emails as desired. There is only a recurring fee if a user wishes…

SwiftERM

SwiftERM is an ecommerce plugin that typically delivers an additional 10% to turnover. According to the vendor, it is totally automatic; requiring no human input, no hours of time and effort every month, and no staff cost. It uses each consumer’s historic purchases and impressions…

Upland PostUp

Upland PostUp delivers email and audience development solutions for publishing & media brands. The vendor promises to help users reach, grow, engage, and monetize your audience directly with first-party data. The vendor says the PostUp platform is built to fit the needs of publishers:…

DirectLync

DirectLync is an all-in-one marketing platform that is designed to help small businesses achieve their sales and marketing goals. The platform brings together contact management, email marketing, social media management, and website CMS into one platform. It provides integrated reporting…

GEVME

GEVME is a SaaS cloud-based platform that provides an integrated event solution for event registration, ticketing, email marketing, onsite preparations, etc., offered to various industries and businesses. Automated scoring, reporting, tracking the event leads, surveys, website building…

Boingnet

Boingnet

Starting Price $25

Boingnet provides a marketing automation solution that is geared towards small to mid sized business, non-profit and agency marketing teams. The vendor says that their platform enables marketers to generate powerful cross-channel marketing campaigns that deliver results.

CircuPress

CircuPress

Starting Price $4

CircuPress is an email service provider built specifically for WordPress. Create, manage and track your email content just as you do your site and blog's content. Send emails directly from the WordPress editor and view email stats directly from the administrative page. CircuPress…

Email It

Email It

Starting Price $4

Predictive Response Adaptive Mailer

Adaptive Mailer from Predictive Response is an email marketing automation solution that integrates with Salesforce and is available on the SalesForce AppExchange. It allows the user to develop, deploy, and manage adaptive, branching, newsletter and drip email campaigns to nurture…

Gold Lasso eLoop

Gold Lasso's eLoop marketing suite provides both advanced email marketing and marketing automation capabilities used by enterprise and high volume senders. In 2011, Gold Lasso was recognized by Forrester Research as a premiere boutique email marketing company.

Instiller

Instiller

Starting Price $550

Forewards

Forewards is a platform that helps online retailers convert happy customers into an army of brand advocates. Online retailers can drive organic customer acquisition through word of mouth recommendations spread through social media, and drive improved customer loyalty by rewarding…

SendForensics ESP Deliverability Dashboard

The SendForensics ESP Deliverability Dashboard provides any high-volume sender with the ability to monitor their entire infrastructure for IP quality, sender reputation, abuse, compliance, and more. The information is provided in real time.

NewsTurbo Pro

NewsTurbo Pro is email marketing and newsletter software. Some key features include: Trash Email Protection, Integrated Spam Check, and Support for all Feedback Loops (FBL).

HyperMail

HyperMail

Starting Price $99

Hypermail is an SMB-oriented bulk email platform. It is offered in an on-premise and SaaS configuration.

DirectIQ

DirectIQ

Starting Price $12

DirectIQ, a New York based email marketing company founded in 2008, offers their flagship platform for use by smaller companies who need the core features of list management, email and campaign creation and management, and reporting and a modest price. DirectIQ also connects campaigns…

Astonish Email

Astonish Email is the eponymous flagship product for cloud-based email marketing from a small UK company incorporated in 2013. Exclusively for small businesses, it features newsletter generating and sending via a simple email builder and editor, tracks receiver responses, allows…

CommuniGator

CommuniGator Marketing Automation includes drip marketing, lead nurturing, lead scoring and remarketing capabilities. Based in the UK, the company also offers other products including email marketing, surveys, event marketing and social media management.

Akero Labs

Akero is a digital inbound and outbound marketing and lead generation platform, used by over 300 organizations. This platform is built with agencies and brands in mind. Akero marketing software captures essential user data by creating digital and social media marketing campaigns…

MyGuestlist

MyGuestlist is an online event management and venue promotional system. The all-in-one system manages your customer database, communications, social media, event ticketing and much more.

SharpSpring Mail+ (formerly GraphicMail)

SharpSpring Mail+ (formerly GraphicMail) is a marketing email campaign management system that offers a simple and easy to learn multi-channel campaign platform (SMS, social networking) to over 30,000 customers across 12 international support networks. Free templates are available…

EmailDirect.com

EmailDirect is an email marketing solution built around features such as workflow automation, social media integration, and audience segmentation.

Everlytic

Everlytic is an international, enterprise-level messaging platform supported by the company of the same name based in South Africa, one of the most successful IT companies on the continent. It features content sharing via multiple channels including email, mobile and social networking,…

Vision6

The Vision6 email marketing platform from the company of the same name in Australia supports customer outreach through, by intention, aesthetically pleasing and mobile-friendly templates, and customizable web forms, and also supports SMS contact as well. While not as broadly adopted…

GuruContact

GuruContact is a free email marketing solution available in Spanish designed for businesses of any size.

Frequently Asked Questions

What is email marketing software?

Email marketing software allows marketers to create, plan, execute, and track the performance of email campaigns. This helps achieve outcomes like greater customer loyalty, increased brand awareness, and sales pipeline growth. Standard email marketing platform features include:

  • contact list segmentation
  • email templates
  • WYSIWYG email editor
  • content personalization
  • campaign builder
  • batch and blast email campaigns
  • email A/B testing
  • campaign analytics and reporting

What is the best email marketing platform?

There are plenty of email marketing software options available, here’s a list of the top-rated email marketing products based on end-user ratings and reviews:


While all of these products have a customer satisfaction score of 7.5 or higher, some may be better suited for either SMBs or enterprises. To see which products are more highly rated by SMB or enterprise reviewers, toggle between the ‘Small Business’ and ‘Enterprise’ view of the Email Marketing Software TrustMap.

What are the main benefits of using an email marketing service?

Email marketing software helps users automate parts of the email outreach process, such as sending mass amounts of emails at once, and tracking the performance of email campaigns. This allows marketers to save time executing their email campaigns so they can spend more time planning their email marketing strategy and personalizing content.


There are also several important outcomes email marketing tools help drive:

  • stronger relationships with customers
  • increased brand recognition
  • email campaigns optimized for performance and deliverability
  • affordable email outreach at scale
  • increased revenue growth from nurturing leads

Is email marketing the same as marketing automation?

Email marketing software and marketing automation software both offer email marketing capabilities. However, marketing automation provides a wider range of features covering areas like:

  • landing page creating
  • lead management
  • cross-channel campaign orchestration
  • social media marketing
  • advanced digital campaign analytics


One helpful distinction to make is that email marketing tools can be more budget-friendly for micro and small business than marketing automation software. Since marketing automation platforms have more extensive capabilities, they typically cost more than email marketing products designed for small businesses.

How much does email marketing software cost?

Some vendors like Mailchimp and Campaign Monitor offer free versions of their email marketing platform, but with limited functionality. Paid email marketing software can start as low as $10/mo for smaller list sizes (around 500 contacts) for basic plans. This can range up to multiple hundreds of dollars per month, depending on the number of contacts and level of functionality required.


‘Professional’ and ‘Enterprise’ tier plans will cost more but include advanced features like A/B or multivariate testing, retargeting ads, advanced contact segmentation, and premium customer support.