Best Email Marketing Software109Software for bulk creation, sending and tracking of Emails for marketing purposes.Impactia1https://media.trustradius.com/vendor-logos/30/6t/QTEASFG1RJ4U.pngInstiller2https://media.trustradius.com/vendor-logos/LU/8P/8I134CHZVQAH.pngEmail It3https://media.trustradius.com/vendor-logos/5r/AH/FEM51HQFHQ0Q.pngEnvoke4https://media.trustradius.com/product-logos/th/eu/JXNWONGZMITQ-180x180.JPEGGold Lasso eLoop5https://media.trustradius.com/vendor-logos/IL/3U/FZGE9D2TJOSU-180x180.JPEGMyGuestlist6https://media.trustradius.com/vendor-logos/TE/fM/P1XNXB6RLUZN-180x180.JPEGNewsTurbo Pro7https://media.trustradius.com/product-logos/qD/Hb/0DW3JMNWVK4W-180x180.PNGForewards8https://media.trustradius.com/vendor-logos/e1/WX/93VSLD1TOFQ9-180x180.PNGLeadMaster9https://media.trustradius.com/product-logos/Vw/5T/EAHHSUIBNKDZ-180x180.JPEGSendForensics ESP Deliverability Dashboard10https://media.trustradius.com/vendor-logos/Yh/CO/2UZT1ZFJ7TXD-180x180.PNGCommuniGator11https://media.trustradius.com/vendor-logos/xg/of/OQ3D0CO2MKV8.pngCampaigndock12https://media.trustradius.com/product-logos/RZ/jk/BBQNG0DIJFJW-180x180.JPEGDoppler13https://media.trustradius.com/vendor-logos/Zo/tc/875RHMSMHO6G.pngSharpSpring Mail+ (formerly GraphicMail)14https://media.trustradius.com/vendor-logos/h2/du/V211RLR5BTWI-180x180.PNGVision615https://media.trustradius.com/vendor-logos/s9/Il/7HNQRR7EK3XP.pngBoingnet16https://media.trustradius.com/product-logos/Ai/3T/3N4KXFW5GCXW-180x180.JPEGFanbridge17https://media.trustradius.com/vendor-logos/tC/Ym/CVNLIU56WE1X.pngEverlytic18https://media.trustradius.com/vendor-logos/MQ/bY/17T2IDM87HS6.pngAstonish Email19https://media.trustradius.com/vendor-logos/xW/K5/FQVBQCX9VKHL.pngDirectIQ20https://media.trustradius.com/vendor-logos/O4/ho/S3882XTVKK3S.pngEmercury21https://media.trustradius.com/vendor-logos/WK/Kc/ETQ3A8QI26B0.pngElite Email22https://media.trustradius.com/vendor-logos/TV/XS/E0Z86P0ZHBJM.pngPredictive Response Adaptive Mailer23https://media.trustradius.com/vendor-logos/2d/4g/HW1FF7QQE44U.pngGatorMail24https://media.trustradius.com/vendor-logos/xg/of/OQ3D0CO2MKV8.pngBrick Street CONNECT25https://media.trustradius.com/vendor-logos/ZT/ty/CL450QX0B7TF-180x180.PNG

Email Marketing Software

Best Email Marketing Software

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Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:

  1. Create a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.

Email marketing software helps marketers create, send, and track subscriber emails while complying with the regulations that govern email outreach. Most email marketing tools do this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as ‘email blasts’.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. For example, if a subscriber clicks a link to download a whitepaper or buying guide within an email, or if they are part of your target audience. The simplest email marketing services are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, the definition of a ‘big’ email send can vary. For some vendors, a large batch of emails consists of a few hundred, while for others it could mean thousands or even millions. Therefore, make sure the email marketing platform you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop tool or a what-you-see-is-what-you-get (WYSIWYG) email editor. Advanced email marketing platforms include a landing page editor as well, and allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with third-party CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.

Email Marketing Software Features

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, cross-channel campaign orchestration, advanced analytics, and more.

Email Marketing vs. Social Media Marketing

Email marketing is also related to social media marketing activities. Where email marketing platforms govern all aspects of customer communication via email, social media marketing tools provide business with tools to monitor, interact with, and track customer engagement across social media channels. Software tools that specialize in social media advocacy or proportion activities also fall under the umbrella of social media marketing.


Though email marketing tools primarily focus on email communication, some tools provide a handful of social media marketing features as well. These may include capabilities like social posting and creating ad campaigns for platforms like Facebook, Instagram, LinkedIn, and Twitter. Some email marketing service providers will have integrations with third-party social media marketing products, or directly with social channels themselves.


While they focus on different methods of communication, the ultimate goal of these two types of marketing is similar. They both seek to help marketers gain a deeper connection to their customers or subscribers, nurture leads, and drive brand loyalty and revenue.

Email Marketing Platform Comparison

To more easily compare Email Marketing tools, consider evaluating different options based on these three key factors:


1. Contact List Size / Number of Emails: Make sure your email marketing software can support the number of contacts you have. The price of different email marketing tools will vary depending on the number of subscribers you have on your contact list, or the volume of emails you send per month. Typically, the larger these numbers are, the higher the cost.


2. Ease-of-Use: This means more than just having an intuitive interface, it involves actually having the features that make email marketing software cost-effective. Features like pre-designed email templates that are mobile-responsive, drag-and-drop editors, and native signup forms will make life easier for your marketing team and allow them to be more productive.


3. Use Case Support: Think about whether you’ll be using emails for different purposes and identify which tools cover all your intended use cases. For example, will you primarily be sending direct emails? Or will you also use your email marketing software for website, social media, or event marketing? If so, make sure you invest in a tool that will help you achieve your goals across these programs.


Start an Email Marketing software comparison

Pricing Information

Email marketing software is typically priced on a monthly subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


There are a few free products available or paid products that offer free plans, though these tools usually limit the number of emails businesses can send per month. Free tools may also require senders to keep the email marketing tool’s branding in the footer.


On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for lists of up to 50,000 contacts. The cost of enterprise-level email marketing software goes up from there. Depending on the scale and complexity of your email marketing needs, your organization may find that investing in a comprehensive marketing automation solution may be a more suitable choice.

More Resources

Email Marketing Products

Listings (101-125 of 171)

We don't have enough ratings and reviews to provide an overall score.

Impactia provides enhanced email capabilities by adding branding and promotions.

We don't have enough ratings and reviews to provide an overall score.

Envoke offers marketing automation software used for lead generation, managing leads for sales teams, and revenue attribution to predictably improve results.Envoke says it helps users rise above the complexity of marketing automation by delivering:a state-based approach to automated nurture programs…

We don't have enough ratings and reviews to provide an overall score.

Gold Lasso's eLoop marketing suite provides both advanced email marketing and marketing automation capabilities used by enterprise and high volume senders. In 2011, Gold Lasso was recognized by Forrester Research as a premiere boutique email marketing company.

We don't have enough ratings and reviews to provide an overall score.

MyGuestlist is an online event management and venue promotional system. The all-in-one system manages your customer database, communications, social media, event ticketing and much more.

We don't have enough ratings and reviews to provide an overall score.

NewsTurbo Pro is email marketing and newsletter software. Some key features include: Trash Email Protection, Integrated Spam Check, and Support for all Feedback Loops (FBL).

We don't have enough ratings and reviews to provide an overall score.

Forewards is a platform that helps online retailers convert happy customers into an army of brand advocates. Online retailers can drive organic customer acquisition through word of mouth recommendations spread through social media, and drive improved customer loyalty by rewarding their most vocal cu…

We don't have enough ratings and reviews to provide an overall score.

LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.

We don't have enough ratings and reviews to provide an overall score.

CommuniGator Marketing Automation includes drip marketing, lead nurturing, lead scoring and remarketing capabilities. Based in the UK, the company also offers other products including email marketing, surveys, event marketing and social media management.

We don't have enough ratings and reviews to provide an overall score.

Campaigndock is a marketing automation platform that includes email marketing, landing pages, surveys, lead qualification, and web tracking capabilities.

We don't have enough ratings and reviews to provide an overall score.

Doppler is an email marketing tool developed and supported by Microsoft partner Making Sense, a software company headquartered in San Antonio, TX with offices in Mexico and Argentina. Popular in Latin America, Doppler essentially helps the user organize mailing lists and design emails to suit market…

We don't have enough ratings and reviews to provide an overall score.

SharpSpring Mail+ (formerly GraphicMail) is a marketing email campaign management system that offers a simple and easy to learn multi-channel campaign platform (SMS, social networking) to over 30,000 customers across 12 international support networks. Free templates are available for all GraphicMail…

We don't have enough ratings and reviews to provide an overall score.

The Vision6 email marketing platform from the company of the same name in Australia supports customer outreach through, by intention, aesthetically pleasing and mobile-friendly templates, and customizable web forms, and also supports SMS contact as well. While not as broadly adopted as other similar…

We don't have enough ratings and reviews to provide an overall score.

Boingnet provides a marketing automation solution that is geared towards small to mid sized business, non-profit and agency marketing teams. The vendor says that their platform enables marketers to generate powerful cross-channel marketing campaigns that deliver results.

We don't have enough ratings and reviews to provide an overall score.

FanBridge was founded in 2006 as a fan outreach and monetization platform, deployed to gain, retain, and engage fans. By intention it is meant for entities in the creative professions, and others as well who muster fans and depend on these relationships. Some tools subsumed under Fanbridge are: FanR…

We don't have enough ratings and reviews to provide an overall score.

Everlytic is an international, enterprise-level messaging platform supported by the company of the same name based in South Africa, one of the most successful IT companies on the continent. It features content sharing via multiple channels including email, mobile and social networking, so that large…

We don't have enough ratings and reviews to provide an overall score.

Astonish Email is the eponymous flagship product for cloud-based email marketing from a small UK company incorporated in 2013. Exclusively for small businesses, it features newsletter generating and sending via a simple email builder and editor, tracks receiver responses, allows followers to connect…

We don't have enough ratings and reviews to provide an overall score.

DirectIQ, a New York based email marketing company founded in 2008, offers their flagship platform for use by smaller companies who need the core features of list management, email and campaign creation and management, and reporting and a modest price. DirectIQ also connects campaigns to social netw…

We don't have enough ratings and reviews to provide an overall score.

Emercury in New Jersey supports high volume email marketers with their eponymous product, with services ranging from high volume blasting of CAN-SPAM compliant mass emails, to more tailored and personalized email marketing campaign management, survey building, and transactional emails. Emercury offe…

We don't have enough ratings and reviews to provide an overall score.

Elite Email is a cloud-based email and mobile marketing solution from the Canadian company of the same name founded in 2003, used to manage mailing lists, create marketing campaigns and send emails and SMS without need of technical skills, and track results with real-time analytics. As expected, Eli…

We don't have enough ratings and reviews to provide an overall score.

Adaptive Mailer from Predictive Response is an email marketing automation solution that integrates with Salesforce and is available on the SalesForce AppExchange. It allows the user to develop, deploy, and manage adaptive, branching, newsletter and drip email campaigns to nurture prospects. Though d…

We don't have enough ratings and reviews to provide an overall score.

GatorMail is an email marketing product from Communigator, a relatively small UK company founded in 2006, which features the ability to launch dynamic, mobile-accessible email campaigns. GatorMail also supports advanced segmentation, A/B testing, landing pages, triggered emails, sharing across socia…

We don't have enough ratings and reviews to provide an overall score.

Brick Street CONNECT is a multichannel marketing solution built as a modular platform with automated campaigns with targeting and personalization capabilities.

TrustRadius Top Rated for 2020

2020 Top Rated Email Marketing Software

There are plenty of options out there, but here's our shortlist of the best Email Marketing Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.

Frequently Asked Questions


What is email marketing software?

Email marketing software allows marketers to create, plan, execute, and track the performance of email campaigns. This helps achieve outcomes like greater customer loyalty, increased brand awareness, and sales pipeline growth. Standard email marketing platform features include:

  • contact list segmentation
  • email templates
  • WYSIWYG email editor
  • content personalization
  • campaign builder
  • batch and blast email campaigns
  • email A/B testing
  • campaign analytics and reporting

What is the best email marketing platform?

There are plenty of email marketing software options available, here’s a list of the top-rated email marketing products based on end-user ratings and reviews:


While all of these products have a customer satisfaction score of 7.5 or higher, some may be better suited for either SMBs or enterprises. To see which products are more highly rated by SMB or enterprise reviewers, toggle between the ‘Small Business’ and ‘Enterprise’ view of the Email Marketing Software TrustMap.

What are the main benefits of using an email marketing service?

Email marketing software helps users automate parts of the email outreach process, such as sending mass amounts of emails at once, and tracking the performance of email campaigns. This allows marketers to save time executing their email campaigns so they can spend more time planning their email marketing strategy and personalizing content.


There are also several important outcomes email marketing tools help drive:

  • stronger relationships with customers
  • increased brand recognition
  • email campaigns optimized for performance and deliverability
  • affordable email outreach at scale
  • increased revenue growth from nurturing leads

Is email marketing the same as marketing automation?

Email marketing software and marketing automation software both offer email marketing capabilities. However, marketing automation provides a wider range of features covering areas like:

  • landing page creating
  • lead management
  • cross-channel campaign orchestration
  • social media marketing
  • advanced digital campaign analytics


One helpful distinction to make is that email marketing tools can be more budget-friendly for micro and small business than marketing automation software. Since marketing automation platforms have more extensive capabilities, they typically cost more than email marketing products designed for small businesses.

How much does email marketing software cost?

Some vendors like Mailchimp and Campaign Monitor offer free versions of their email marketing platform, but with limited functionality. Paid email marketing software can start as low as $10/mo for smaller list sizes (around 500 contacts) for basic plans. This can range up to multiple hundreds of dollars per month, depending on the number of contacts and level of functionality required.


‘Professional’ and ‘Enterprise’ tier plans will cost more but include advanced features like A/B or multivariate testing, retargeting ads, advanced contact segmentation, and premium customer support.