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Email Marketing Software

Best Email Marketing Software

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.

Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:


  1. Maximize a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.


Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop or what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.


Email Marketing Features & Capabilities

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.

Pricing Information

Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


Free plans exist, but typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. At some point, depending on scale and complexity it might make more sense to think about investing in full-blown marketing automation.

Email Marketing Products

Listings (101-125 of 157)

We don't have enough ratings and reviews to provide an overall score.

Hypermail is an SMB-oriented bulk email platform. It is offered in an on-premise and SaaS configuration.

We don't have enough ratings and reviews to provide an overall score.

Astonish Email is the eponymous flagship product for cloud-based email marketing from a small UK company incorporated in 2013. Exclusively for small businesses, it features newsletter generating and sending via a simple email builder and editor, tracks receiver responses, allows followers to conn...

We don't have enough ratings and reviews to provide an overall score.

DirectIQ, a New York based email marketing company founded in 2008, offers their flagship platform for use by smaller companies who need the core features of list management, email and campaign creation and management, and reporting and a modest price. DirectIQ also connects campaigns to social n...

We don't have enough ratings and reviews to provide an overall score.

Akero is a digital inbound and outbound marketing and lead generation platform, used by over 300 organizations. This platform is built with agencies and brands in mind. Akero marketing software captures essential user data by creating digital and social media marketing campaigns that are persona...

We don't have enough ratings and reviews to provide an overall score.

MyGuestlist is an online event management and venue promotional system. The all-in-one system manages your customer database, communications, social media, event ticketing and much more.

We don't have enough ratings and reviews to provide an overall score.

CommuniGator Marketing Automation includes drip marketing, lead nurturing, lead scoring and remarketing capabilities. Based in the UK, the company also offers other products including email marketing, surveys, event marketing and social media management.

We don't have enough ratings and reviews to provide an overall score.

360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation FeaturesEmail & Online Marketing Features WYSIWYG Email EditorScheduled EmailsDeliverability ScoringDelivery...

We don't have enough ratings and reviews to provide an overall score.

Doppler is an email marketing tool developed and supported by Microsoft partner Making Sense, a software company headquartered in San Antonio, TX with offices in Mexico and Argentina. Popular in Latin America, Doppler essentially helps the user organize mailing lists and design emails to suit mar...

We don't have enough ratings and reviews to provide an overall score.

GraphicMail is a marketing email campaign management system that offers a simple and easy to learn multi-channel campaign platform (SMS, social networking) to over 30,000 customers across 12 international support networks. Free templates are available for all GraphicMail users though customers ma...

We don't have enough ratings and reviews to provide an overall score.

The Vision6 email marketing platform from the company of the same name in Australia supports customer outreach through, by intention, aesthetically pleasing and mobile-friendly templates, and customizable web forms, and also supports SMS contact as well. While not as broadly adopted as other simi...

We don't have enough ratings and reviews to provide an overall score.

Everlytic is an international, enterprise-level messaging platform supported by the company of the same name based in South Africa, one of the most successful IT companies on the continent. It features content sharing via multiple channels including email, mobile and social networking, so that la...

We don't have enough ratings and reviews to provide an overall score.

Brick Street CONNECT is a multichannel marketing solution built as a modular platform with automated campaigns with targeting and personalization capabilities.

We don't have enough ratings and reviews to provide an overall score.

CleverReach is an email marketing solution with features such as drag-and-drop design, contact management,

We don't have enough ratings and reviews to provide an overall score.

EmailDirect is an email marketing solution built around features such as workflow automation, social media integration, and audience segmentation.

We don't have enough ratings and reviews to provide an overall score.

Flexmail is an email marketing solution built around features such as email design and campaign creation, reporting and analysis, contact anagement, and survey capability.

We don't have enough ratings and reviews to provide an overall score.

Inboxman is an email marketing solution with features such as a template builder, insightful analytics, and budget optimization.

We don't have enough ratings and reviews to provide an overall score.

INInbox is a marketing solution built around email marketing and contact management.

We don't have enough ratings and reviews to provide an overall score.

JungleMail is a group newsletter and email solution built specifically to integrate with SharePoint. The vendor says JungleMail can be used for:Sending newsletters to SharePoint list recipients with open rate and link click analysisSending group emails to Active Directory security & distribut...

We don't have enough ratings and reviews to provide an overall score.

L-Soft LISTSERV is an email list management software deployed as a browser-based solution with features such as automatic subscription and bounce handling, subscriber activity reports, and customizable templates.

We don't have enough ratings and reviews to provide an overall score.

Mailing Manager is an email marketing solution built around creating and sending out email campaigns along with contact management.

We don't have enough ratings and reviews to provide an overall score.

Mass Mailer is an email marketing solution built to eliminate mass email limitations in Salesforce.

We don't have enough ratings and reviews to provide an overall score.

MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.

We don't have enough ratings and reviews to provide an overall score.

GuruContact is a free email marketing solution available in Spanish designed for businesses of any size.

We don't have enough ratings and reviews to provide an overall score.

MPZMail in the UK supports simple email marketing for small businesses and marketers by allowing them to design and create emails from a browser. Schedule campaigns, launch them, and monitor activities of interest on the other end (email opening, clicking, etc.). MPZMail's Free Forever plan for ...