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Email Marketing Software

Best Email Marketing Software

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:

  1. Maximize a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.

Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop tool or a what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.

Email Marketing Features & Capabilities

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.

Email Marketing Software Comparison

To more easily compare Email Marketing tools, consider evaluating different options based on these 3 key factors:

1. Contact List Size / Number of Emails: Make sure your email marketing software can support your needs. Many tools’ pricings are differentiated by the number of users you have on your contact list, or the amount of emails you send per month. Typically, the larger these numbers are, the higher the cost.

2. Ease-of-Use: This means more than just having the ubiquitous intuitive interface, and actually having the features that make email marketing software cost-effective. Compare tools features against those that make your life easier such as pre-designed templates that are mobile-responsive, drag and drop capabilities, and native signup forms.

3. Use Case Support: Think about whether you’ll be using emails for different purposes and identify which tools cover all your intended use cases. For example, will you use your tool only for direct emails, or website marketing, event marketing, or other online avenues such as social media and advertisements.

Start an Email Marketing software comparison

Pricing Information

Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


Free plans exist, but they typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. Depending on the scale and complexity of your email marketing needs, your organization may find that investing in a comprehensive marketing automation solution may be a more suitable choice.

More Resources

Email Marketing Products

Listings (101-125 of 170)

We don't have enough ratings and reviews to provide an overall score.

Hypermail is an SMB-oriented bulk email platform. It is offered in an on-premise and SaaS configuration.

We don't have enough ratings and reviews to provide an overall score.

Astonish Email is the eponymous flagship product for cloud-based email marketing from a small UK company incorporated in 2013. Exclusively for small businesses, it features newsletter generating and sending via a simple email builder and editor, tracks receiver responses, allows followers to connect…

We don't have enough ratings and reviews to provide an overall score.

DirectIQ, a New York based email marketing company founded in 2008, offers their flagship platform for use by smaller companies who need the core features of list management, email and campaign creation and management, and reporting and a modest price. DirectIQ also connects campaigns to social netw…

We don't have enough ratings and reviews to provide an overall score.

MyGuestlist is an online event management and venue promotional system. The all-in-one system manages your customer database, communications, social media, event ticketing and much more.

We don't have enough ratings and reviews to provide an overall score.

CommuniGator Marketing Automation includes drip marketing, lead nurturing, lead scoring and remarketing capabilities. Based in the UK, the company also offers other products including email marketing, surveys, event marketing and social media management.

We don't have enough ratings and reviews to provide an overall score.

Doppler is an email marketing tool developed and supported by Microsoft partner Making Sense, a software company headquartered in San Antonio, TX with offices in Mexico and Argentina. Popular in Latin America, Doppler essentially helps the user organize mailing lists and design emails to suit market…

We don't have enough ratings and reviews to provide an overall score.

The Vision6 email marketing platform from the company of the same name in Australia supports customer outreach through, by intention, aesthetically pleasing and mobile-friendly templates, and customizable web forms, and also supports SMS contact as well. While not as broadly adopted as other similar…

We don't have enough ratings and reviews to provide an overall score.

Everlytic is an international, enterprise-level messaging platform supported by the company of the same name based in South Africa, one of the most successful IT companies on the continent. It features content sharing via multiple channels including email, mobile and social networking, so that large…

We don't have enough ratings and reviews to provide an overall score.

Brick Street CONNECT is a multichannel marketing solution built as a modular platform with automated campaigns with targeting and personalization capabilities.

We don't have enough ratings and reviews to provide an overall score.

EmailDirect is an email marketing solution built around features such as workflow automation, social media integration, and audience segmentation.

We don't have enough ratings and reviews to provide an overall score.

Flexmail is an email marketing solution built around features such as email design and campaign creation, reporting and analysis, contact anagement, and survey capability.

We don't have enough ratings and reviews to provide an overall score.

Inboxman is an email marketing solution with features such as a template builder, insightful analytics, and budget optimization.

We don't have enough ratings and reviews to provide an overall score.

INInbox is a marketing solution built around email marketing and contact management.

We don't have enough ratings and reviews to provide an overall score.

L-Soft LISTSERV is an email list management software deployed as a browser-based solution with features such as automatic subscription and bounce handling, subscriber activity reports, and customizable templates.

We don't have enough ratings and reviews to provide an overall score.

Mailing Manager is an email marketing solution built around creating and sending out email campaigns along with contact management.

We don't have enough ratings and reviews to provide an overall score.

Mass Mailer is an email marketing solution built to eliminate mass email limitations in Salesforce.

We don't have enough ratings and reviews to provide an overall score.

MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.

We don't have enough ratings and reviews to provide an overall score.

GuruContact is a free email marketing solution available in Spanish designed for businesses of any size.

We don't have enough ratings and reviews to provide an overall score.

Elite Email is a cloud-based email and mobile marketing solution from the Canadian company of the same name founded in 2003, used to manage mailing lists, create marketing campaigns and send emails and SMS without need of technical skills, and track results with real-time analytics. As expected, Eli…

We don't have enough ratings and reviews to provide an overall score.

Emercury in New Jersey supports high volume email marketers with their eponymous product, with services ranging from high volume blasting of CAN-SPAM compliant mass emails, to more tailored and personalized email marketing campaign management, survey building, and transactional emails. Emercury offe…

We don't have enough ratings and reviews to provide an overall score.

FanBridge was founded in 2006 as a fan outreach and monetization platform, deployed to gain, retain, and engage fans. By intention it is meant for entities in the creative professions, and others as well who muster fans and depend on these relationships. Some tools subsumed under Fanbridge are: FanR…

We don't have enough ratings and reviews to provide an overall score.

GatorMail is an email marketing product from Communigator, a relatively small UK company founded in 2006, which features the ability to launch dynamic, mobile-accessible email campaigns. GatorMail also supports advanced segmentation, A/B testing, landing pages, triggered emails, sharing across socia…

We don't have enough ratings and reviews to provide an overall score.

IntelliClick is a fully-featured email marketing solution with features such as email campaigns, calls to action, reporting analytics, and competitive comparisons.

We don't have enough ratings and reviews to provide an overall score.

Windsor Circle is an email marketing solution with features such as retention analytics, retention automation, and behavioral tracking.

We don't have enough ratings and reviews to provide an overall score.

CleverReach is an email marketing solution with features such as drag-and-drop design, contact management,

TrustRadius Top Rated for 2019

2019 Top Rated Email Marketing Software

There are plenty of options out there, but here's our shortlist of the best Email Marketing Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.