Adobe Target vs Google Optimize | TrustRadius

What users are saying about

Score 8.2 out of 10

Based on 118 reviews and ratings

Score 7.6 out of 10

Based on 14 reviews and ratings

Feature Rating Comparison

Adobe Target

Google Optimize

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Cross-browser testing

Mobile app testing

Test significance

Visual / WYSIWYG editor

Advanced code editor

Page surveys

Preview mode

Test duration calculator

Experiment scheduler

Experiment workflow and approval

Dynamic experiment activation

Client-side tests

Server-side tests

Mutually exclusive tests

Adobe Target

Google Optimize

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Adobe Target

Google Optimize

Heatmap tool

Click analytics

Scroll maps

Form fill analysis

Conversion tracking

Goal tracking

Test reporting

Results segmentation

CSV export

Experiments results dashboard

Pros

Because the software is established there is lots of online help available and most of the bugs have been worked out
Adobe has a vast supply of resources if your pockets are deep enough.
The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.

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Verified User

Manager in Marketing

Consumer Goods Company, 1001-5000 employees

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Easy test implementation. You're up and running once you've pinned down your hypothesis.
Goals and conversion points can be easily mapped to any test.
Customization of goals in case you don't have one setup.
Integrated with Google Analytics so you can correlate with other metrics under behavior and e-commerce data.

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Verified User

Manager in Marketing

Insurance Company, 51-200 employees

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Cons

There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?

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Verified User

Analyst in Marketing

Internet Company, 1001-5000 employees

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The free version limits you to only 3 tests running at a time.
Sometimes page flicker can occur and implementing the page hiding snippet via GTM is rather difficult.

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Meredith Walter

Web Analyst

Stanley Black & Decker, Inc.Information Technology and Services, 10,001+ employees

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Likelihood to Renew

Adobe Target 6.3

Based on 24 answers

We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish

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Director of Web Analytics & Optimisation

AVGComputer Software, 501-1000 employees

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No score

No answers yet

No answers on this topic

Usability

Adobe Target 1.1

Based on 4 answers

Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly

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Digital Producer

Guthy-Renker201-500 employees

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No score

No answers yet

No answers on this topic

Reliability and Availability

Adobe Target 6.1

Based on 4 answers

i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)

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Senior Web Analytics Manager

Wotif GroupTelecommunications, 1001-5000 employees

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No score

No answers yet

No answers on this topic

Performance

Adobe Target 8.0

Based on 3 answers

The bottleneck is never the software program

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Digital Producer

Guthy-Renker201-500 employees

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No score

No answers yet

No answers on this topic

Support

Adobe Target 4.5

Based on 8 answers

Adobe rarely responds before the 3rd or 4th time you attempt to get up with them, and when they do there are many delays, transfers, that typically lead to us solving the issue ourselves in the meantime before they can.

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Verified User

Analyst in Other

Internet Company, 51-200 employees

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Google Optimize 1.0

Based on 1 answer

There is no support other than what you can find by searching the Help menu or Google itself.

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Senior Consultant

CRO SolutionsMarketing and Advertising, 1-10 employees

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In-Person Training

Adobe Target 8.1

Based on 3 answers

The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)

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Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

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No score

No answers yet

No answers on this topic

Online Training

Adobe Target 6.1

Based on 3 answers

The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.

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Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

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No score

No answers yet

No answers on this topic

Implementation

Adobe Target 7.2

Based on 5 answers

Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable

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Verified User

Analyst in Marketing

Computer Software Company, 10,001+ employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.

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Senior Product Manager, Digital Commerce

Dell TechnologiesInformation Technology and Services, 10,001+ employees

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To be very honest, we haven't used any software different from Optimize at this point. It would be irresponsible to write about alternatives that we don't know much about.

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Santiago Valdés

Cofounder / Marketing, Growth, Technology, Experience

VestuáRetail, 11-50 employees

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Return on Investment

The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.

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Business Analyst, Web Marketing

Open to OpportunitiesEducation Management, 10,001+ employees

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There was a positive ROI since the program has a free tier.

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Verified User

Manager in Marketing

Computer & Network Security Company, 51-200 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Adobe Target

Google Optimize

Adobe Target

Google Optimize

Adobe Target

Google Optimize

Adobe Target

Google Optimize

Adobe Target

Google Optimize

Adobe Target

Google Optimize

Adobe Target

Google Optimize

Adobe Target

Google Optimize

Adobe Target

Google Optimize

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