What users are saying about
124 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 124 reviews and ratings
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.2 out of 100
Based on 25 reviews and ratings
Likelihood to Recommend
Adobe Target
Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.

Verified User
Analyst in Other
Internet Company, 51-200 employeesGoogle Optimize
If you need to test competing for landing page designs to drive more conversion, Google Optimize is a great tool. If you need to check specific action words in a CTA, then this is perfect for measuring that.Optimization can get a bit tricky when it comes to developing an experiment with both mobile and desktop to keep in mind. If you have a responsive site and use different images or layouts for each device size, you may need someone familiar with HTML and CSS to create the experiment correctly. Or else you risk a subset of your audience being served an inferior performing page. Optimize would not be the tool to use if you need to test user-flows; rather, that would be a server-side testing tool.

Verified User
Manager in Marketing
Consumer Electronics Company, 10,001+ employeesFeature Rating Comparison
Testing and Experimentation
Adobe Target
7.4
Google Optimize
6.7
a/b experiment testing
Adobe Target
8.7
Google Optimize
9.8
Split URL testing
Adobe Target
8.0
Google Optimize
9.2
Multivariate testing
Adobe Target
8.1
Google Optimize
8.4
Multi-page/funnel testing
Adobe Target
7.7
Google Optimize
8.1
Cross-browser testing
Adobe Target
7.3
Google Optimize
7.9
Mobile app testing
Adobe Target
5.9
Google Optimize
4.3
Test significance
Adobe Target
6.6
Google Optimize
8.9
Visual / WYSIWYG editor
Adobe Target
6.1
Google Optimize
6.2
Advanced code editor
Adobe Target
8.0
Google Optimize
6.7
Page surveys
Adobe Target
6.8
Google Optimize
5.0
Visitor recordings
Adobe Target
8.2
Google Optimize
10.0
Preview mode
Adobe Target
5.7
Google Optimize
7.9
Test duration calculator
Adobe Target
6.8
Google Optimize
6.4
Experiment scheduler
Adobe Target
8.5
Google Optimize
6.1
Experiment workflow and approval
Adobe Target
7.8
Google Optimize
3.3
Dynamic experiment activation
Adobe Target
7.5
Google Optimize
1.0
Client-side tests
Adobe Target
8.6
Google Optimize
6.9
Server-side tests
Adobe Target
7.2
Google Optimize
3.8
Mutually exclusive tests
Adobe Target
7.4
Google Optimize
7.0
Audience Segmentation & Targeting
Adobe Target
8.0
Google Optimize
9.0
Standard visitor segmentation
Adobe Target
7.8
Google Optimize
9.1
Behavioral visitor segmentation
Adobe Target
7.4
Google Optimize
8.3
Traffic allocation control
Adobe Target
8.8
Google Optimize
9.4
Website personalization
Adobe Target
8.1
Google Optimize
9.4
Results and Analysis
Adobe Target
6.6
Google Optimize
7.3
Heatmap tool
Adobe Target
7.3
Google Optimize
2.0
Click analytics
Adobe Target
7.9
Google Optimize
7.4
Scroll maps
Adobe Target
7.9
Google Optimize
6.0
Form fill analysis
Adobe Target
6.6
Google Optimize
8.0
Conversion tracking
Adobe Target
5.9
Google Optimize
9.1
Goal tracking
Adobe Target
6.6
Google Optimize
9.3
Test reporting
Adobe Target
6.8
Google Optimize
9.2
Results segmentation
Adobe Target
5.8
Google Optimize
8.3
CSV export
Adobe Target
5.1
Google Optimize
4.8
Experiments results dashboard
Adobe Target
6.4
Google Optimize
8.7
Pros
Adobe Target
- Because the software is established there is lots of online help available and most of the bugs have been worked out
- Adobe has a vast supply of resources if your pockets are deep enough.
- The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.

Verified User
Manager in Marketing
Consumer Goods Company, 1001-5000 employeesGoogle Optimize
- Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
- Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
- Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Senior Consultant
CRO SolutionsMarketing and Advertising, 1-10 employees
Cons
Adobe Target
- There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
- Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?

Verified User
Analyst in Marketing
Internet Company, 1001-5000 employeesGoogle Optimize
- Some metrics like the total number of users who participated in the test doesn't exactly match Google Ads numbers.
- Limitation on the number of concurrent tests that you can run.
- Dashboard on hypothesis so you can rerun or repurpose a test previously ran.

Verified User
Manager in Marketing
Insurance Company, 51-200 employeesLikelihood to Renew
Adobe Target
Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Director of Web Analytics & Optimisation
AVGComputer Software, 501-1000 employees
Google Optimize
No score
No answers yet
No answers on this topic
Usability
Adobe Target
Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Digital Producer
Guthy-Renker201-500 employees
Google Optimize
Google Optimize 10.0
Based on 1 answer
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

Verified User
Manager in Marketing
Non-profit Organization Management Company, 10,001+ employeesReliability and Availability
Adobe Target
Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Senior Web Analytics Manager
Wotif GroupTelecommunications, 1001-5000 employees
Google Optimize
No score
No answers yet
No answers on this topic
Performance
Adobe Target
Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Digital Producer
Guthy-Renker201-500 employees
Google Optimize
No score
No answers yet
No answers on this topic
Support Rating
Adobe Target
Adobe Target 4.2
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Data Analyst
Twin ValleyTelecommunications, 11-50 employees
Google Optimize
Google Optimize 6.5
Based on 4 answers
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

Verified User
Manager in Marketing
Non-profit Organization Management Company, 10,001+ employeesIn-Person Training
Adobe Target
Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Product Analyst
Homes.comInformation Technology and Services, 51-200 employees
Google Optimize
No score
No answers yet
No answers on this topic
Online Training
Adobe Target
Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Product Analyst
Homes.comInformation Technology and Services, 51-200 employees
Google Optimize
No score
No answers yet
No answers on this topic
Implementation Rating
Adobe Target
Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable

Verified User
Analyst in Marketing
Computer Software Company, 10,001+ employeesGoogle Optimize
No score
No answers yet
No answers on this topic
Alternatives Considered
Adobe Target
I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Senior Product Manager, Digital Commerce
Dell TechnologiesInformation Technology and Services, 10,001+ employees
Google Optimize
To be very honest, we haven't used any software different from Optimize at this point. It would be irresponsible to write about alternatives that we don't know much about.
Cofounder / Marketing, Growth, Technology, Experience
VestuáRetail, 11-50 employees
Return on Investment
Adobe Target
- The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
- Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
- As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Business Analyst, Web Marketing
Open to OpportunitiesEducation Management, 10,001+ employees
Google Optimize
- We were able to increase our main KPI for conversions by almost 50% by testing button copy.
- We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Web Analyst
Stanley Black & Decker, Inc.Information Technology and Services, 10,001+ employees
Pricing Details
Adobe Target
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Adobe Target Editions & Modules
—
Additional Pricing Details
—Google Optimize
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Google Optimize Editions & Modules
Edition
Google Optimize | Free |
---|