What users are saying about
118 Ratings
14 Ratings
118 Ratings
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Score 8.2 out of 100
14 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
No photo available

Google Optimize

Great for users just getting started with A/B testing or on a budget. A wide array of native functionality, and then there is always the option of moving up to the paid version for more options. I recommend it for small to medium-sized businesses if they don't already have any test solutions installed. Since many already use Google Analytics, it's very easy to see the value in connecting one more natively integrated tool.
Scot Chandler profile photo

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Google Optimize
7.4
a/b experiment testing
Adobe Target
9.0
Google Optimize
9.7
Split URL testing
Adobe Target
8.3
Google Optimize
9.0
Multivariate testing
Adobe Target
8.7
Google Optimize
8.0
Multi-page/funnel testing
Adobe Target
7.3
Google Optimize
7.0
Cross-browser testing
Adobe Target
7.5
Google Optimize
5.0
Mobile app testing
Adobe Target
6.0
Google Optimize
7.0
Test significance
Adobe Target
6.7
Google Optimize
8.7
Visual / WYSIWYG editor
Adobe Target
5.7
Google Optimize
8.7
Advanced code editor
Adobe Target
8.0
Google Optimize
8.0
Page surveys
Adobe Target
6.0
Google Optimize
Preview mode
Adobe Target
5.5
Google Optimize
6.0
Test duration calculator
Adobe Target
7.3
Google Optimize
Experiment scheduler
Adobe Target
9.0
Google Optimize
7.0
Experiment workflow and approval
Adobe Target
7.0
Google Optimize
6.0
Dynamic experiment activation
Adobe Target
8.0
Google Optimize
Client-side tests
Adobe Target
9.5
Google Optimize
8.0
Server-side tests
Adobe Target
8.0
Google Optimize
6.0
Mutually exclusive tests
Adobe Target
8.0
Google Optimize

Audience Segmentation & Targeting

Adobe Target
8.6
Google Optimize
8.4
Standard visitor segmentation
Adobe Target
8.0
Google Optimize
8.7
Behavioral visitor segmentation
Adobe Target
8.0
Google Optimize
8.0
Traffic allocation control
Adobe Target
9.7
Google Optimize
9.0
Website personalization
Adobe Target
8.7
Google Optimize
8.0

Results and Analysis

Adobe Target
7.0
Google Optimize
8.1
Heatmap tool
Adobe Target
9.0
Google Optimize
Click analytics
Adobe Target
9.0
Google Optimize
Scroll maps
Adobe Target
9.0
Google Optimize
Form fill analysis
Adobe Target
7.0
Google Optimize
Conversion tracking
Adobe Target
6.0
Google Optimize
8.5
Goal tracking
Adobe Target
6.5
Google Optimize
9.0
Test reporting
Adobe Target
7.0
Google Optimize
8.5
Results segmentation
Adobe Target
5.5
Google Optimize
8.0
CSV export
Adobe Target
5.0
Google Optimize
7.0
Experiments results dashboard
Adobe Target
6.6
Google Optimize
7.3

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
No photo available

Google Optimize

  • Easy test implementation. You're up and running once you've pinned down your hypothesis.
  • Goals and conversion points can be easily mapped to any test.
  • Customization of goals in case you don't have one setup.
  • Integrated with Google Analytics so you can correlate with other metrics under behavior and e-commerce data.
No photo available

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
No photo available

Google Optimize

  • The free version limits you to only 3 tests running at a time.
  • Sometimes page flicker can occur and implementing the page hiding snippet via GTM is rather difficult.
Meredith Walter profile photo

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes profile photo

Google Optimize

No score
No answers yet
No answers on this topic

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo

Google Optimize

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Google Optimize

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Google Optimize

No score
No answers yet
No answers on this topic

Support

Adobe Target

Adobe Target 4.5
Based on 8 answers
Adobe rarely responds before the 3rd or 4th time you attempt to get up with them, and when they do there are many delays, transfers, that typically lead to us solving the issue ourselves in the meantime before they can.
No photo available

Google Optimize

Google Optimize 1.0
Based on 1 answer
There is no support other than what you can find by searching the Help menu or Google itself.
Scot Chandler profile photo

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Google Optimize

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Google Optimize

No score
No answers yet
No answers on this topic

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
No photo available

Google Optimize

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi profile photo

Google Optimize

To be very honest, we haven't used any software different from Optimize at this point. It would be irresponsible to write about alternatives that we don't know much about.
Santiago Valdés profile photo

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise profile photo

Google Optimize

  • There was a positive ROI since the program has a free tier.
No photo available

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Optimize

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.3
Google Optimize
8.6

Likelihood to Renew

Adobe Target
6.3
Google Optimize

Usability

Adobe Target
1.1
Google Optimize

Reliability and Availability

Adobe Target
6.1
Google Optimize

Performance

Adobe Target
8.0
Google Optimize

Support

Adobe Target
4.5
Google Optimize
1.0

In-Person Training

Adobe Target
8.1
Google Optimize

Online Training

Adobe Target
6.1
Google Optimize

Implementation

Adobe Target
7.2
Google Optimize

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