What users are saying about
106 Ratings
25 Ratings
106 Ratings
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Score 7.9 out of 100
25 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Crazy Egg

+ I strongly believe that this tool helps when a firm has good user count (depends on business model) as most of these tools are data friends. More data - more valuable insights+ Best fit if someone who is looking for deeper insights of individual page- Not suggested for very fewer visits of a website. Suggested to improve better visit count
Anonymous | TrustRadius Reviewer

Google Optimize

If you need to test competing for landing page designs to drive more conversion, Google Optimize is a great tool. If you need to check specific action words in a CTA, then this is perfect for measuring that.Optimization can get a bit tricky when it comes to developing an experiment with both mobile and desktop to keep in mind. If you have a responsive site and use different images or layouts for each device size, you may need someone familiar with HTML and CSS to create the experiment correctly. Or else you risk a subset of your audience being served an inferior performing page. Optimize would not be the tool to use if you need to test user-flows; rather, that would be a server-side testing tool.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Crazy Egg
Google Optimize
6.7
a/b experiment testing
Crazy Egg
Google Optimize
9.8
Split URL testing
Crazy Egg
Google Optimize
9.2
Multivariate testing
Crazy Egg
Google Optimize
8.4
Multi-page/funnel testing
Crazy Egg
Google Optimize
8.1
Cross-browser testing
Crazy Egg
Google Optimize
7.8
Mobile app testing
Crazy Egg
Google Optimize
4.3
Test significance
Crazy Egg
Google Optimize
8.8
Visual / WYSIWYG editor
Crazy Egg
Google Optimize
6.4
Advanced code editor
Crazy Egg
Google Optimize
6.7
Page surveys
Crazy Egg
Google Optimize
5.0
Visitor recordings
Crazy Egg
Google Optimize
10.0
Preview mode
Crazy Egg
Google Optimize
7.8
Test duration calculator
Crazy Egg
Google Optimize
6.5
Experiment scheduler
Crazy Egg
Google Optimize
6.2
Experiment workflow and approval
Crazy Egg
Google Optimize
3.3
Dynamic experiment activation
Crazy Egg
Google Optimize
1.0
Client-side tests
Crazy Egg
Google Optimize
6.9
Server-side tests
Crazy Egg
Google Optimize
3.9
Mutually exclusive tests
Crazy Egg
Google Optimize
7.0

Audience Segmentation & Targeting

Crazy Egg
Google Optimize
9.0
Standard visitor segmentation
Crazy Egg
Google Optimize
9.0
Behavioral visitor segmentation
Crazy Egg
Google Optimize
8.3
Traffic allocation control
Crazy Egg
Google Optimize
9.3
Website personalization
Crazy Egg
Google Optimize
9.2

Results and Analysis

Crazy Egg
Google Optimize
7.3
Heatmap tool
Crazy Egg
Google Optimize
2.0
Click analytics
Crazy Egg
Google Optimize
7.5
Scroll maps
Crazy Egg
Google Optimize
6.0
Form fill analysis
Crazy Egg
Google Optimize
8.0
Conversion tracking
Crazy Egg
Google Optimize
9.1
Goal tracking
Crazy Egg
Google Optimize
9.3
Test reporting
Crazy Egg
Google Optimize
9.1
Results segmentation
Crazy Egg
Google Optimize
8.3
CSV export
Crazy Egg
Google Optimize
4.9
Experiments results dashboard
Crazy Egg
Google Optimize
8.6

Pros

Crazy Egg

  • Provides heatmaps that shows you the elements on your site that are and aren't performing well.
  • Provides scrollmaps so you can see how far down a page users are scrolling and which content never gets seen.
  • Screenshots show you how your website looks across a variety of different devices.
  • Provides a type of clickmap called confetti that enables you visualise clicks by segments - device, new/returning visitors, campaigns and other metrics.
Anonymous | TrustRadius Reviewer

Google Optimize

  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Scot Chandler | TrustRadius Reviewer

Cons

Crazy Egg

  • The largest thing we've struggled with is the Optimizely integration. I've contacted customer service a few times to get it properly setup. Customer Service is always friendly and helpful; they provide clear steps to get it setup. Unfortunately despite clear instructions, they are tedious, and if not completed in the correct order, the integration with Optimizely does not work. My success rate with the integration is less than 55%.
Anonymous | TrustRadius Reviewer

Google Optimize

  • Some metrics like the total number of users who participated in the test doesn't exactly match Google Ads numbers.
  • Limitation on the number of concurrent tests that you can run.
  • Dashboard on hypothesis so you can rerun or repurpose a test previously ran.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Crazy Egg

Crazy Egg 8.5
Based on 14 answers
It's a great tool considering how inexpensive it is. If used correctly and you have a plan for tracking your websites, this tool can make a world of a difference. If you are not going to sit down and take the time to make a plan for how to use this tool, I would say it is not worth your time. Yes, you can look at items on your website that need to be changed, but without a consistent plan, other important items that need changing can be lost in the mix. Make sure you have enough time and energy to invest in this and it will be well worth it
Amber Steinert | TrustRadius Reviewer

Google Optimize

No score
No answers yet
No answers on this topic

Usability

Crazy Egg

Crazy Egg 10.0
Based on 7 answers
I gave Crazy Egg an overall rating of 9 because of its easy to use dashboard, integration and useful tools. If I need to quickly setup a page test, I can add the URL to make a snapshot, start the test and sometimes walk away (until its complete). Crazy Egg allows you set when the test should conclude, which can be helpful if you need to manage monthly visitor usage. You can test on all devices or be specific (i.e. Mobile). I also gave it a 9 because I feel as though the software [Crazy Egg] could improve on its steps to integrate with the A/B testing tool, Optimizely.
Anonymous | TrustRadius Reviewer

Google Optimize

Google Optimize 10.0
Based on 1 answer
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Crazy Egg

Crazy Egg 7.1
Based on 4 answers
It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.
Chris Grant | TrustRadius Reviewer

Google Optimize

No score
No answers yet
No answers on this topic

Support Rating

Crazy Egg

Crazy Egg 5.0
Based on 7 answers
I think support is an area where Crazy Egg is lacking. I would love to have a quarterly check-in with a Crazy Egg rep to understand what kinds of changes have been made to the platform and what is on the horizon. I also think a quick consulting sessions with a rep could be extremely beneficial, as I'm sure there are ways to use the tool that we haven't even thought about yet that would be extremely insightful for our team.
Meredith Walter | TrustRadius Reviewer

Google Optimize

Google Optimize 6.4
Based on 4 answers
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
Anonymous | TrustRadius Reviewer

Online Training

Crazy Egg

Crazy Egg 10.0
Based on 1 answer
Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!
Anonymous | TrustRadius Reviewer

Google Optimize

No score
No answers yet
No answers on this topic

Implementation Rating

Crazy Egg

Crazy Egg 9.2
Based on 3 answers
It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.
Ben Alvord | TrustRadius Reviewer

Google Optimize

No score
No answers yet
No answers on this topic

Alternatives Considered

Crazy Egg

It is very simple to use, everything from setting up to seeing the results. You can easily export everything into a JPG or PDF and share it with clients. CrazyEgg is also more value oriented with a lower price point.
Sanjit Mandal | TrustRadius Reviewer

Google Optimize

To be very honest, we haven't used any software different from Optimize at this point. It would be irresponsible to write about alternatives that we don't know much about.
Santiago Valdés | TrustRadius Reviewer

Scalability

Crazy Egg

Crazy Egg 9.8
Based on 2 answers
Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things.As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.
Chris Grant | TrustRadius Reviewer

Google Optimize

No score
No answers yet
No answers on this topic

Return on Investment

Crazy Egg

  • Helped us increase blog ad clicks by a huge % (I wish I remember the exact percentage, but I believe it was 300%+ or something close to there).
  • Helped us make data-driven decisions on how to update and design our website.
  • Allows us to easily A/B test changes on website and measure data-driven results.
Aaron Treguboff | TrustRadius Reviewer

Google Optimize

  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Meredith Walter | TrustRadius Reviewer

Pricing Details

Crazy Egg

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Optimize

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Crazy Egg
7.7
Google Optimize
9.0

Likelihood to Renew

Crazy Egg
8.5
Google Optimize

Usability

Crazy Egg
10.0
Google Optimize
10.0

Reliability and Availability

Crazy Egg
7.1
Google Optimize

Performance

Crazy Egg
2.0
Google Optimize

Support Rating

Crazy Egg
5.0
Google Optimize
6.4

Online Training

Crazy Egg
10.0
Google Optimize

Implementation Rating

Crazy Egg
9.2
Google Optimize

Scalability

Crazy Egg
9.8
Google Optimize

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