Crazy Egg vs Google Optimize | TrustRadius

What users are saying about

Score 7.9 out of 10

Based on 106 reviews and ratings

Score 8.2 out of 10

Based on 25 reviews and ratings

Feature Rating Comparison

Crazy Egg

Google Optimize

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Cross-browser testing

Mobile app testing

Test significance

Visual / WYSIWYG editor

Advanced code editor

Page surveys

Visitor recordings

Preview mode

Test duration calculator

Experiment scheduler

Experiment workflow and approval

Dynamic experiment activation

Client-side tests

Server-side tests

Mutually exclusive tests

Crazy Egg

Google Optimize

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Crazy Egg

Google Optimize

Heatmap tool

Click analytics

Scroll maps

Form fill analysis

Conversion tracking

Goal tracking

Test reporting

Results segmentation

CSV export

Experiments results dashboard

Pros

Provides heatmaps that shows you the elements on your site that are and aren't performing well.
Provides scrollmaps so you can see how far down a page users are scrolling and which content never gets seen.
Screenshots show you how your website looks across a variety of different devices.
Provides a type of clickmap called confetti that enables you visualise clicks by segments - device, new/returning visitors, campaigns and other metrics.

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Verified User

Professional in Marketing

Events Services Company, 1001-5000 employees

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Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

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Senior Consultant

CRO SolutionsMarketing and Advertising, 1-10 employees

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Cons

The largest thing we've struggled with is the Optimizely integration. I've contacted customer service a few times to get it properly setup. Customer Service is always friendly and helpful; they provide clear steps to get it setup. Unfortunately despite clear instructions, they are tedious, and if not completed in the correct order, the integration with Optimizely does not work. My success rate with the integration is less than 55%.

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Verified User

Employee in Other

Retail Company, 11-50 employees

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Some metrics like the total number of users who participated in the test doesn't exactly match Google Ads numbers.
Limitation on the number of concurrent tests that you can run.
Dashboard on hypothesis so you can rerun or repurpose a test previously ran.

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Verified User

Manager in Marketing

Insurance Company, 51-200 employees

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Likelihood to Renew

Crazy Egg 8.5

Based on 14 answers

It's a great tool considering how inexpensive it is. If used correctly and you have a plan for tracking your websites, this tool can make a world of a difference. If you are not going to sit down and take the time to make a plan for how to use this tool, I would say it is not worth your time. Yes, you can look at items on your website that need to be changed, but without a consistent plan, other important items that need changing can be lost in the mix. Make sure you have enough time and energy to invest in this and it will be well worth it

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Internet Marketing Intern

3MRetail, 51-200 employees

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No score

No answers yet

No answers on this topic

Usability

Crazy Egg 10.0

Based on 7 answers

I gave Crazy Egg an overall rating of 9 because of its easy to use dashboard, integration and useful tools. If I need to quickly setup a page test, I can add the URL to make a snapshot, start the test and sometimes walk away (until its complete). Crazy Egg allows you set when the test should conclude, which can be helpful if you need to manage monthly visitor usage. You can test on all devices or be specific (i.e. Mobile). I also gave it a 9 because I feel as though the software [Crazy Egg] could improve on its steps to integrate with the A/B testing tool, Optimizely.

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Verified User

Employee in Other

Retail Company, 11-50 employees

View all 7 answers on this topic

Google Optimize 10.0

Based on 1 answer

Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

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Verified User

Manager in Marketing

Non-profit Organization Management Company, 10,001+ employees

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Reliability and Availability

Crazy Egg 7.1

Based on 4 answers

It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.

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Director of Analytics

EnlightenInternet, 51-200 employees

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No score

No answers yet

No answers on this topic

Support Rating

Crazy Egg 5.0

Based on 7 answers

I think support is an area where Crazy Egg is lacking. I would love to have a quarterly check-in with a Crazy Egg rep to understand what kinds of changes have been made to the platform and what is on the horizon. I also think a quick consulting sessions with a rep could be extremely beneficial, as I'm sure there are ways to use the tool that we haven't even thought about yet that would be extremely insightful for our team.

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Meredith Walter

Web Analyst

Stanley Black & Decker, Inc.Information Technology and Services, 10,001+ employees

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Google Optimize 6.4

Based on 4 answers

Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

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Verified User

Manager in Marketing

Non-profit Organization Management Company, 10,001+ employees

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Online Training

Crazy Egg 10.0

Based on 1 answer

Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Implementation Rating

Crazy Egg 9.2

Based on 3 answers

It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.

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Web Marketing Manager

MendixComputer Software, 51-200 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

It is very simple to use, everything from setting up to seeing the results. You can easily export everything into a JPG or PDF and share it with clients. CrazyEgg is also more value oriented with a lower price point.

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Digital Marketing Strategist, Founder

California SEO ProfessionalsMarketing and Advertising, 1-10 employees

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To be very honest, we haven't used any software different from Optimize at this point. It would be irresponsible to write about alternatives that we don't know much about.

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Santiago Valdés

Cofounder / Marketing, Growth, Technology, Experience

VestuáRetail, 11-50 employees

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Scalability

Crazy Egg 9.8

Based on 2 answers

Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things.As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.

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Director of Analytics

EnlightenInternet, 51-200 employees

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No score

No answers yet

No answers on this topic

Return on Investment

Helped us increase blog ad clicks by a huge % (I wish I remember the exact percentage, but I believe it was 300%+ or something close to there).
Helped us make data-driven decisions on how to update and design our website.
Allows us to easily A/B test changes on website and measure data-driven results.

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Aaron Treguboff

Organic Reach Lead

WebPTComputer Software, 201-500 employees

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We were able to increase our main KPI for conversions by almost 50% by testing button copy.
We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

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Meredith Walter

Web Analyst

Stanley Black & Decker, Inc.Information Technology and Services, 10,001+ employees

View all 8 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Crazy Egg

Google Optimize

Crazy Egg

Google Optimize

Crazy Egg

Google Optimize

Crazy Egg

Google Optimize

Crazy Egg

Google Optimize

Crazy Egg

Google Optimize

Crazy Egg

Google Optimize

Crazy Egg

Google Optimize

Crazy Egg

Google Optimize

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