Crazy Egg vs. Google Optimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crazy Egg
Score 7.6 out of 10
N/A
Crazy Egg is a heat map web analytics product.
$24
per month
Google Optimize
Score 8.9 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.N/A
Pricing
Crazy EggGoogle Optimize
Editions & Modules
Crazy Egg
$24.00
per month
Google Optimize
Free
Offerings
Pricing Offerings
Crazy EggGoogle Optimize
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Crazy EggGoogle Optimize
Considered Both Products
Crazy Egg

No answer on this topic

Google Optimize
Chose Google Optimize
Google Optimize is a great entry-level test platform and is an ideal solution for my clients that want something simple to start with and see value. Although not as robust as the paid platforms, it still does the job well and delivers believable data ties to one of the most …
Chose Google Optimize
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites …
Top Pros
Top Cons
Features
Crazy EggGoogle Optimize
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Crazy Egg
-
Ratings
Google Optimize
7.5
7 Ratings
14% below category average
a/b experiment testing00 Ratings8.27 Ratings
Split URL testing00 Ratings10.07 Ratings
Multivariate testing00 Ratings9.87 Ratings
Multi-page/funnel testing00 Ratings10.05 Ratings
Cross-browser testing00 Ratings6.44 Ratings
Mobile app testing00 Ratings2.72 Ratings
Test significance00 Ratings6.06 Ratings
Visual / WYSIWYG editor00 Ratings7.96 Ratings
Advanced code editor00 Ratings7.96 Ratings
Page surveys00 Ratings5.02 Ratings
Visitor recordings00 Ratings10.01 Ratings
Preview mode00 Ratings9.05 Ratings
Test duration calculator00 Ratings9.03 Ratings
Experiment scheduler00 Ratings9.04 Ratings
Experiment workflow and approval00 Ratings8.93 Ratings
Dynamic experiment activation00 Ratings6.92 Ratings
Client-side tests00 Ratings6.03 Ratings
Server-side tests00 Ratings2.62 Ratings
Mutually exclusive tests00 Ratings8.02 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Crazy Egg
-
Ratings
Google Optimize
9.7
7 Ratings
10% above category average
Standard visitor segmentation00 Ratings9.17 Ratings
Behavioral visitor segmentation00 Ratings9.75 Ratings
Traffic allocation control00 Ratings10.06 Ratings
Website personalization00 Ratings10.06 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Crazy Egg
-
Ratings
Google Optimize
8.7
7 Ratings
2% above category average
Heatmap tool00 Ratings2.01 Ratings
Click analytics00 Ratings9.03 Ratings
Scroll maps00 Ratings9.02 Ratings
Form fill analysis00 Ratings8.01 Ratings
Conversion tracking00 Ratings9.06 Ratings
Goal tracking00 Ratings9.96 Ratings
Test reporting00 Ratings10.05 Ratings
Results segmentation00 Ratings10.04 Ratings
CSV export00 Ratings9.93 Ratings
Experiments results dashboard00 Ratings9.97 Ratings
Best Alternatives
Crazy EggGoogle Optimize
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Score 8.5 out of 10
Kameleoon
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Score 9.5 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Enterprises
Contentsquare
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Score 8.6 out of 10
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User Ratings
Crazy EggGoogle Optimize
Likelihood to Recommend
7.3
(34 ratings)
8.0
(9 ratings)
Likelihood to Renew
8.5
(14 ratings)
-
(0 ratings)
Usability
6.0
(8 ratings)
10.0
(1 ratings)
Availability
7.1
(4 ratings)
-
(0 ratings)
Performance
2.0
(2 ratings)
-
(0 ratings)
Support Rating
5.0
(7 ratings)
8.7
(4 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.2
(3 ratings)
-
(0 ratings)
Product Scalability
9.8
(2 ratings)
-
(0 ratings)
User Testimonials
Crazy EggGoogle Optimize
Likelihood to Recommend
Crazy Egg
+ I strongly believe that this tool helps when a firm has good user count (depends on business model) as most of these tools are data friends. More data - more valuable insights + Best fit if someone who is looking for deeper insights of individual page - Not suggested for very fewer visits of a website. Suggested to improve better visit count
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Google
Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
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Pros
Crazy Egg
  • Provides heatmaps that shows you the elements on your site that are and aren't performing well.
  • Provides scrollmaps so you can see how far down a page users are scrolling and which content never gets seen.
  • Screenshots show you how your website looks across a variety of different devices.
  • Provides a type of clickmap called confetti that enables you visualise clicks by segments - device, new/returning visitors, campaigns and other metrics.
Read full review
Google
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Read full review
Cons
Crazy Egg
  • The largest thing we've struggled with is the Optimizely integration. I've contacted customer service a few times to get it properly setup. Customer Service is always friendly and helpful; they provide clear steps to get it setup. Unfortunately despite clear instructions, they are tedious, and if not completed in the correct order, the integration with Optimizely does not work. My success rate with the integration is less than 55%.
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Google
  • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
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Likelihood to Renew
Crazy Egg
It's a great tool considering how inexpensive it is. If used correctly and you have a plan for tracking your websites, this tool can make a world of a difference. If you are not going to sit down and take the time to make a plan for how to use this tool, I would say it is not worth your time. Yes, you can look at items on your website that need to be changed, but without a consistent plan, other important items that need changing can be lost in the mix. Make sure you have enough time and energy to invest in this and it will be well worth it
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Google
No answers on this topic
Usability
Crazy Egg
It's not clear what features there are. The navigation icon is not labeled. It's hard to know where to start when you're first logging in as a first-time user. It's hard to know how to set up anything and there aren't many helpful tutorials in-product. I don't want to be kicked out of a help center or read the documentation.
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Google
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
Read full review
Reliability and Availability
Crazy Egg
It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.
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Google
No answers on this topic
Support Rating
Crazy Egg
I think support is an area where Crazy Egg is lacking. I would love to have a quarterly check-in with a Crazy Egg rep to understand what kinds of changes have been made to the platform and what is on the horizon. I also think a quick consulting sessions with a rep could be extremely beneficial, as I'm sure there are ways to use the tool that we haven't even thought about yet that would be extremely insightful for our team.
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Google
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
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Online Training
Crazy Egg
Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!
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Google
No answers on this topic
Implementation Rating
Crazy Egg
It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.
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Google
No answers on this topic
Alternatives Considered
Crazy Egg
Hotjar is more expensive than Crazy Eggs, and we needed a tool to fit the budget for small comp. With more time, we could have tested it deeply also to have a better opinion, it seems to be great too
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Google
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
Read full review
Scalability
Crazy Egg
Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things. As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.
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Google
No answers on this topic
Return on Investment
Crazy Egg
  • Very Positive impact on ROI as it pointed towards some specific flaws of the website. These flaws were removed on a regular basis.
  • It constantly helps finetune our website to the requirements of the users. This helps in boosting our business development efforts.
  • It helps us to remove or modify the least visited sections of the website. Thus removing the limitations that hamper our growth.
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Google
  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Read full review
ScreenShots