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Overview

What is WhatsApp Business?

WhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp…

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Recent Reviews

Value for your money

8 out of 10
February 22, 2024
Instead of me having to send quotations everytime to my clients, they simply view them from my catalog section and be able to make orders.
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TrustRadius Insights

Immediate interaction and effective communication: Many users appreciate the app's ability to facilitate immediate interaction with their …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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WhatsApp Business

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is WhatsApp Business?

WhatsApp Business Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Frequently Asked Questions

WhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp Business API powers communication with customers all over the world, allowing them to connect with them on WhatsApp in a simple, secure, and reliable way.

Reviewers rate Support Rating highest, with a score of 8.3.

The most common users of WhatsApp Business are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(187)

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Estácio Sardeiro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I had the opportunity to install and configure WhatsApp Business in a school to facilitate interaction between parents, students, teachers, and the school's administration. Specific groups were created, one for each class, according to the level of education, which facilitated the availability of virtual teaching material as well as the monitoring of printed material. It was one of the first tools we applied in this moment of social distancing.
  • Some unique characteristics, hardly found in similar tools, are speed and practicality, which enable a more humanized and rapid service for the client.
  • Another fundamental point is the mobility of communication, especially in the case of home-office work. Communication between employees, clients, and managers is almost instantaneous.
  • The possibility of adding important information, such as an address, website, email, working hours, and the segment of activity is necessary for companies to offer an increasingly professional service.
  • As a suggestion, it would be good to pay better attention to the quality of the links, especially when made on video.
  • If there is no waiting at the time of using the application, it is very likely that you have the opposite effect: instead of engaging your client, you end up pushing them away.
Despite the similarities between WhatsApp Business and WhatsApp Messenger, it is necessary to understand the main difference between them, which is evident in their names: WhatsApp Business is designed for professional use by small and medium enterprises and WhatsApp Messenger is for the personal use--interaction with friends and relatives. It is not possible to extract from WhatsApp Messenger all the potential necessary for the management of a company, but do not underestimate the ability of WhatsApp Business.
  • Better visibility of the company allowed a greater optimization in the engagement of customers.
  • Better interaction with the customer allowed the maximization of results in the company.
WhatsApp Business, compared to Whatsapp Messenger, requires a more in-depth study of its features, especially if you want to use at its maximum power.
So far I have never needed to use support services. This rating was given, based on the quality of the product, because this application designed for business use, has been increasingly used by small and medium enterprises, for service and offering of products and services.
WhatsApp Business
October 04, 2020

Great Business Software.

Gerson Freitas Vital | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
WhatsApp Business has contributed a lot with details in logistics, transportation, and customer relations.
  • Quick responses
  • Hang tags
  • Very complete profile
  • Business efficiency
  • Customer support
  • Scalability difficulty.
  • It is not possible to put a WhatsApp call on hold.
  • Satisfaction index, for example, cannot yet be extracted from the application.

Would like the possibility to add important information, such as an address, website, e-mail, working hours, and industry.

This is extremely important information so that companies can fulfill orders via WhatsApp. One of the biggest disadvantages of WhatsApp, therefore, is its scalability difficulty. The greater the number of interactions, the more difficulty you will have in strategy planning, monitoring interactions, and managing these transactions or orders.

  • Flexibility
  • Positive Business Return
  • Good financial impact
The speed and practicality of the application are unique features, hardly found in other communication tools. Exchanging an instant message over the internet is much faster than making a call or sending an email.
I believe that the service is very good. There will always be a willingness on the part of the entire organization to evolve and I know that their support is part of this.
In general, it is easy to use the application. Its functionalities are practical and easy to execute.
April 30, 2020

WhatsApp Business

Salvatore Tramonte | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
WhatsApp Business is a free app designed and developed for SME enterprises. It has been adopted within my company to enable team communication. We tried many communication tools before WhatsApp Bbusiness and I can confirm it is an easy-to-use tool and a widely adopted solution.
  • Notification management based on timing.
  • API suport.
  • Automatic quick reply to incoming messages.
  • Connectivity: your phone should be connected to the network to be available.
  • Nuisance: groups sometimes can be tedious if they are not muted.
  • API support can be improved.
WhatsApp Business is good for managing relationships with clients and customers. It fits well in small to medium sized enterprises. In my opinion it is not the right choice for big firms. WhatsApp Business provides API access that enables developers to integrate it into their software. In my company we implemented a Chatbot in WhatsApp Business to answer back to our clients.
  • Team connection.
  • Availability.
  • Integration.
Instead of using only chat system, WhatsApp Business provides groups and organizes your contacts. It's a well known platform since the consumer version is widely used in the world and this means an easy adoption for people in the company. For your customer it will be natural to contact you on WhatsApp Business, since they probably use it in their everyday life.
I never contact them.
January 22, 2020

WhatsApp for Business

Score 10 out of 10
Vetted Review
Verified User
Incentivized
There are so many people who are using WhatsApp Business to communicate. We have many employees and clients who use the application too. WhatsApp Business is used to inform staff and customers of weather conditions, delays, and ward off other calamities. It is also helpful in communicating event information like holiday parties, open enrollment, and wellness fairs.
  • Easy to maintain a user community in terms of adding or removing people.
  • Employee/ customer questions can be directed to appropriate sources.
  • People have to download a new app on their phone.
  • The tool is banned in some countries, so it is not useful employees/ clients want to obtain information while traveling.
WhatsApp Business is useful to view messages on the phone, but it requires internet connectivity or network data to view messages. The WhatsApp Business Web feature is handy as one can type information on the computer rather than type on the phone. The use of emojis is particularly helpful while communicating. Photos and documents can also be shared. Not all employees are using WhatsApp Business, so we do need to use additional channels like phone, email, text to communicate.
  • While email and text messages are in place, WhatsApp Business has helped reinforce the message.
  • WhatsApp Business groups are also useful in managing communication towards targeted people.
Many people are using WhatsApp Business for personal and business reasons. Due to the size of the user community, we felt it would be useful during communication. It has excellent features like calling, texting, video calling, setting up auto alerts that worked for our business needs. We can see when the message was delivered and if it has been read or not. While it is a great tool to communicate, data obtained from customers has to be fed into other systems.
There were some issues in the beginning when the app used to get hanged. We had emailed customer support, and we received a response promptly. There was an issue with the phone where some updates had to be downloaded. You can also complete a form online to contact customer support. The staff can speak many languages.
SkillSurvey Reference (formerly SkillSurvey Pre-Hire 360), ZipRecruiter, Indeed.com
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