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Overview

What is WhatsApp Business?

WhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp…

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Recent Reviews

Value for your money

8 out of 10
February 22, 2024
Instead of me having to send quotations everytime to my clients, they simply view them from my catalog section and be able to make orders.
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TrustRadius Insights

Immediate interaction and effective communication: Many users appreciate the app's ability to facilitate immediate interaction with their …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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WhatsApp Business

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is WhatsApp Business?

WhatsApp Business Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Frequently Asked Questions

WhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp Business API powers communication with customers all over the world, allowing them to connect with them on WhatsApp in a simple, secure, and reliable way.

Reviewers rate Support Rating highest, with a score of 8.3.

The most common users of WhatsApp Business are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(187)

Attribute Ratings

Reviews

(1-20 of 20)
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February 22, 2024

Value for your money

Teembo David | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
It's well suited if you are running a business and if in most cases you spend lots of quotations. You simply create a catalog and your clients will see your goods and services together with your prices.
Score 9 out of 10
Vetted Review
Verified User
Its well suited when we are having a group voice meeting with staff from different locations as it adds a great value when we are recording our voices yet;

Its less appropriate as we cannot make a video call and all of us are in that video sharing screens similar to other applications.
Score 9 out of 10
Vetted Review
Verified User
Well-suited scenarios: Small and medium-sized businesses: WhatsApp Business is well-suited for small and medium-sized businesses that want to connect with their customers in a more personalized way. It allows businesses to have two-way conversations, provide quick support, and send promotions and updates to customers. Large businesses: WhatsApp Business may be less appropriate for larger businesses with many customer support agents. It currently only allows one phone number per account, which can make it difficult to manage conversations across multiple agents
Camila Ferreira | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It is excellent software, very easy to use. It gives me a lot of confidence, I can communicate in different ways with my customers. You don't need a high level of technological knowledge to use it. On the negative side, I feel that very large files cannot be uploaded.
Ezechiel Narcisse ALLAHA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
By using WhatsApp Business, I can now respond to customers faster, keep them updated about new deals, and even send out surveys to understand their needs. The ability to send stickers and photos makes the app more interactive and engaging. It easily beats other social networks in terms of the quality and quantity of messages sent, which is a good thing for businesses.
Abrar Ajrame | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
WhatsApp Business is a free app designed and developed for small businesses and I can vouch that it is an easy-to-use tool and a widely adopted solution that has been adopted within my company to enable group communication. We have tried many communication tools before WhatsApp Business.
Samira Islam Resmi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
WhatsApp is completely free to use, whereas sending and receiving SMS and MMS messages used to be extremely expensive. I may send and receive as many messages, photos, and videos as I want on WhatsApp for free. It is the next generation's messaging app for all smartphone users. To use WhatsApp, I don't need a lot of storage space on my phone. This app does not even require a high-end phone; it is compatible with practically every smartphone now on the market.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is highly suitable in areas of chat privacy, as I experienced but bad at showing deleted chats, as well as screenshots of chat, which lead to backbiting or in case of any business dealing it may affect the business dealing. This would most likely harm the business if someone wants to do so and thus it should be avoided in-app screenshots.
Dhiman Roy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
WhatsApp Business is a perfect software with the best features. It is a great for small and medium enterprise. It is all suited for the perfect communication with customers for better performance. The customers can easily take decisions with the immediate interaction by the company. Now a days it is more effective because all are involved in digital marketing thus the software helps it.
Nilufa Hossain | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
WhatsApp Business web function is useful for typing information directly on the computer rather than the phone. WhatsApp Business gives access to the API to developers so they can incorporate it into their applications and services. Suppose we can get a fast response from customers through casual conversations. It’s great for immediate contact; as a bonus, it’s the best way to keep track of conversations with clients and else. It equipped WhatsApp Business Messenger with all the tools for managing a business. It is, however, equally effective.
Score 6 out of 10
Vetted Review
Verified User
In pandemic COVID 19, where business went bankrupt, these type of solutions made them back on their feet.
Many housewives have shifted their focus on home businesses and this is the best platform to do and grow your business
Many big names in the industry have opted for this utility and have grown their business
It is easy to use and have a wider reach.
Hasan Md Ripon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
WhatsApp business is extremely useful for small-scale businesses as the SME needs to address the ultimate end users. We could easily track the customer's order and update them about our product portfolio. Customers can easily have a look at the catalog and connect with the seller. You can also segment your customers Against the Demography.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
WhatsApp Business is very suitable for immediate contact with customers when a quick return is expected through informal conversations. WhatsApp Business is not the best option for documenting conversations or formally chatting with company customers and partners. In this case, we have other options on the market that can better serve the company.
Gede Suardana | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
WhatsApp Business is very [suitable] for my company. My company is restaurant industry has a space to provide what my customer needed. By WhatsApp Business, [I] can provide my product picture[s] that can be accessed by costumer[s]. As [a] company, we can analyze from the picture that has been displayed which picture the most help to improve our sales
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Whatsapp Business has been very well suited [for] me and my colleagues. Great for small or large businesses. The communication is simply the greatest. Between company and client everything is very clear. And more importantly if well set up, the client can view all the company has to offer with just a touch of a finger.
Estácio Sardeiro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Despite the similarities between WhatsApp Business and WhatsApp Messenger, it is necessary to understand the main difference between them, which is evident in their names: WhatsApp Business is designed for professional use by small and medium enterprises and WhatsApp Messenger is for the personal use--interaction with friends and relatives. It is not possible to extract from WhatsApp Messenger all the potential necessary for the management of a company, but do not underestimate the ability of WhatsApp Business.
October 04, 2020

Great Business Software.

Gerson Freitas Vital | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized

Would like the possibility to add important information, such as an address, website, e-mail, working hours, and industry.

This is extremely important information so that companies can fulfill orders via WhatsApp. One of the biggest disadvantages of WhatsApp, therefore, is its scalability difficulty. The greater the number of interactions, the more difficulty you will have in strategy planning, monitoring interactions, and managing these transactions or orders.

April 30, 2020

WhatsApp Business

Salvatore Tramonte | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
WhatsApp Business is good for managing relationships with clients and customers. It fits well in small to medium sized enterprises. In my opinion it is not the right choice for big firms. WhatsApp Business provides API access that enables developers to integrate it into their software. In my company we implemented a Chatbot in WhatsApp Business to answer back to our clients.
January 22, 2020

WhatsApp for Business

Score 10 out of 10
Vetted Review
Verified User
Incentivized
WhatsApp Business is useful to view messages on the phone, but it requires internet connectivity or network data to view messages. The WhatsApp Business Web feature is handy as one can type information on the computer rather than type on the phone. The use of emojis is particularly helpful while communicating. Photos and documents can also be shared. Not all employees are using WhatsApp Business, so we do need to use additional channels like phone, email, text to communicate.
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