Shopify vs. Wix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Shopify
Score 8.8 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$29
per month
Wix
Score 8.1 out of 10
N/A
Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.
$14
per month
Pricing
ShopifyWix
Editions & Modules
Shopify Lite
$9
per month
Basic Shopify
$29
per month
Shopify
$79
per month
Advanced Shopify
$299
per month
Shopify Plus
2,000
per month
Website Plan - Combo
$14
per month
Website Plan - Unlimited
$18
per month
Website Plan - Pro
$23
per month
Business & e Commerce Plans - Business Basic
$23
per month
Business & e Commerce Plans - Business Unlimited
$27
per month
Website Plan - VIP
$39
per month
Business & e Commerce Plans - Business VIP
$49
per month
Enterprise
$500
per month
Offerings
Pricing Offerings
ShopifyWix
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ShopifyWix
Considered Both Products
Shopify
Chose Shopify
I looked at both Wix and Squarespace. I felt Wix was a little too complicated for me to use as I only have a fairly basic knowledge of web development. And while Squarespace was easy to use and looked better than Shopify, its pricing was a little bit on the higher side. I felt …
Chose Shopify
I selected Shopify over Wix primarily for the e-commerce integration. Shopify, at the time, had the e-commerce (the ability for a customer to pay) already natively built into it's offering. Wix needed a third party application to be added in order to accept payments. This …
Chose Shopify
I personally prefer and use Wix, because of customization and it is a few dollars cheaper. But what Shopify offers in the Store package compared to Wix are the currencies accepted, being able to subscribe, automated sales tax, or SEO options. To get all that out of Wix you …
Chose Shopify
Wix was vastly more customizable but not built for stores with lots of products. We built a fantastic website on Wix with everything she needed but it had two fatal problems - the first was that it was just too slow to load on the page, and the second was that the products were …
Chose Shopify
With Wix and Squarespace, we really like the extended customization options for our store, but they both lacked the "commerce theme." Shopify, like BigCommerce is essentially designed to cater right to ecommerce and thus has more tools and features to support that effort. BigCom…
Chose Shopify
They have more analytics, better designs, more apps to create a more robust system to run a business on. Their system is very intuitive, and they are heavily investing in constantly making their platform better. The biggest selling point years ago was the ability to track with …
Chose Shopify
We did not evaluate other products because of Shopifys name recognition and overall great reviews. I had heard of Wix as another option for website creation and building, but Shopify is a lot more complex for our business needs and fulfills our need for a platform where we can …
Chose Shopify
For e-commerce, Shopify provides a greater range of capabilities and integrations, including inventory management, shipping, and payment choices, and marketing tools. It offers more apps and customization possibilities accessible to businesses. Shopify helps you better organize …
Chose Shopify
The old platform that I used could not help us to meet our requirements. It was not helping us properly, then I got to know about Shopify and started using it. After 1 month [of] usage of Shopify we could understand that this is the best platform [for E-commerce] to make …
Chose Shopify
They are all very similar but Shopify had a slightly better look and feel. It also was easier to use for drop shipping from AliExpress.
Chose Shopify
Shopify performs a great marketing influence by having ads and different kinds of branding on various social media. Also, their utilities promotion creates a great impact on the people's mind, and after executing action on the platform, in my experience I liked it how …
Chose Shopify
Shopify easily holds its own against some of the top eCommerce and web design sites on the market today. It's affordable and definitely worth the price. Set up is straight forward and easy to understand.
Chose Shopify
The thing about Shopify is with the themes sometimes you cannot tell who the website is hosted is with, but with alternative platforms, you can tell exactly which platform the store is being hosted on and that really has to do with the vast variety of customizable themes …
Chose Shopify
Shopify, to us, had more of a customization opportunity. We also felt that the plans offered by Shopify were more in gear with what we were looking to do with our company.
Chose Shopify
Shopify is much easier and intuitive for our clients. Shopify is built much better for developers to come in and make customizations to both design and functionality. Finally, there's speed - Shopify has typically always been significantly faster.
Wix
Chose Wix
The free version Wix offers seams to provide more features than the others. Overall, I would say it stacks up best if a customer is creating a basic website with limited functionality. It may not be the best solution for a customer looking for a more professional design, or …
Chose Wix
Wix is much easier to use on a daily basis and, in my opinion, offers much more features and modifications than WordPress. In addition, I believe that the community for Wix is much more engaging and helpful than the community for WordPress. I also appreciate that Wix has a …
Chose Wix
Wix can give the user great customer service or technical assistance when needed. I think that this factor can stack up against other competitors. Wix also provides a great tutorial for web page creation when you start with a template, every field of the web page is clearly …
Top Pros
Top Cons
Features
ShopifyWix
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Shopify
7.4
131 Ratings
4% below category average
Wix
-
Ratings
Product catalog & listings8.6131 Ratings00 Ratings
Product management7.2129 Ratings00 Ratings
Bulk product upload7.6110 Ratings00 Ratings
Branding8.4130 Ratings00 Ratings
Mobile storefront7.4126 Ratings00 Ratings
Product variations6.3123 Ratings00 Ratings
Website integration9.2124 Ratings00 Ratings
Visual customization7.5129 Ratings00 Ratings
CMS4.4105 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Shopify
8.1
125 Ratings
7% above category average
Wix
-
Ratings
Abandoned cart recovery7.6116 Ratings00 Ratings
Checkout user experience8.5123 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Shopify
9.0
127 Ratings
8% above category average
Wix
-
Ratings
eCommerce security9.0127 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Shopify
8.0
129 Ratings
7% above category average
Wix
-
Ratings
Promotions & discounts7.2124 Ratings00 Ratings
Personalized recommendations8.432 Ratings00 Ratings
SEO8.5120 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Shopify
8.0
130 Ratings
2% above category average
Wix
-
Ratings
Multi-site management6.719 Ratings00 Ratings
Order processing9.1128 Ratings00 Ratings
Inventory management8.8127 Ratings00 Ratings
Shipping8.2120 Ratings00 Ratings
Custom functionality7.1120 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Shopify
-
Ratings
Wix
6.8
61 Ratings
16% below category average
Role-based user permissions00 Ratings6.861 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Shopify
-
Ratings
Wix
6.9
48 Ratings
11% below category average
API00 Ratings6.944 Ratings
Internationalization / multi-language00 Ratings6.833 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Shopify
-
Ratings
Wix
7.7
93 Ratings
1% above category average
WYSIWYG editor00 Ratings6.182 Ratings
Code quality / cleanliness00 Ratings8.866 Ratings
Admin section00 Ratings8.284 Ratings
Page templates00 Ratings7.893 Ratings
Library of website themes00 Ratings8.490 Ratings
Mobile optimization / responsive design00 Ratings7.993 Ratings
Publishing workflow00 Ratings8.279 Ratings
Form generator00 Ratings6.176 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Shopify
-
Ratings
Wix
6.6
85 Ratings
10% below category average
Content taxonomy00 Ratings6.966 Ratings
SEO support00 Ratings8.474 Ratings
Bulk management00 Ratings6.548 Ratings
Availability / breadth of extensions00 Ratings5.668 Ratings
Community / comment management00 Ratings5.953 Ratings
Best Alternatives
ShopifyWix
Small Businesses
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ShopifyWix
Likelihood to Recommend
9.0
(144 ratings)
7.5
(93 ratings)
Likelihood to Renew
9.2
(15 ratings)
7.0
(4 ratings)
Usability
10.0
(3 ratings)
8.0
(7 ratings)
Availability
10.0
(1 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
10.0
(2 ratings)
Support Rating
10.0
(2 ratings)
6.0
(1 ratings)
Implementation Rating
10.0
(1 ratings)
8.0
(1 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
ShopifyWix
Likelihood to Recommend
Shopify
Shopify is a great platform for small to medium-sized businesses looking to set up an online store. It's easy to use, offers a wide range of features and integrations, and is perfect for businesses in the retail and food industry. However, large enterprise businesses with complex and custom needs may find Shopify less suitable.
Read full review
Wix
The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
Read full review
Pros
Shopify
  • It is definitely easy to set up and get going. This does not take a lot of work or effort on the user end, especially if using templates.
  • Low code platform. You can. make customizations without code.
  • The integrations are diverse and increase functionality.
Read full review
Wix
  • Easy to create and duplicate website, and web pages for similar products, services and campaigns, so you do not have to start from scratch
  • Find features such as video, image and button, and templates to customise your website's feel and look. For example, recently, I was able to add a countdown timer for the sale of tickets to our online conference.
  • Creating website Anchors - making it easy for you to take a visitor to a particular part of a page so that they do not need to scroll through the entire webpage making it more user-friendly.
  • The SEO part of Wix makes it easy for you to set up meta data, create fully functional social media shares that are on brand and looks professional in the Google search engine..
Read full review
Cons
Shopify
  • The main drawback that I am facing in Shopify for a long time is that their sales analytics system is not up to mark. As I am using Shopify to run different stores for my organization it does not get updated after-sales and does not provide the right analytics about the product strength and number of sales.
  • Secondly, Shopify has different apps which are best to run the store on max strength but they are very much costly like inventory management, generating multiple discount codes, and more robust customizable editing.
Read full review
Wix
  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
Read full review
Likelihood to Renew
Shopify
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
Read full review
Wix
We will definitely renew Wix. The ability to completely control our website has been invaluable to us. We will maintain this service as long as we are an incorporated organization, we've tried several other software options and this has been the best solution by far for all of our needs.
Read full review
Usability
Shopify
I think most people are able to suer Shopify that have used a computer. There are some features that take a bit longer to learn. If you are not a creative person it may be a bit more difficult to learn the website customization, but with a help guide or tutorial it will only take a few tries to understand how to work the interface
Read full review
Wix
Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
Read full review
Reliability and Availability
Shopify
No answers on this topic
Wix
I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
Read full review
Performance
Shopify
No answers on this topic
Wix
Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
Read full review
Support Rating
Shopify
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
Read full review
Wix
As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
Read full review
Implementation Rating
Shopify
Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
Read full review
Wix
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
Read full review
Alternatives Considered
Shopify
The old platform that I used could not help us to meet our requirements. It was not helping us properly, then I got to know about Shopify and started using it. After 1 month [of] usage of Shopify we could understand that this is the best platform [for E-commerce] to make better sales and goodwill. Shopify helped us to get a proper idea of the analytics of the website. Shopify [supports] most of the [applications] and helps us to make better results.
Read full review
Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like Squarespace which is specifically designed for that market.
Read full review
Scalability
Shopify
No answers on this topic
Wix
I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
Read full review
Return on Investment
Shopify
  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
Read full review
Wix
  • The data-driven, dynamic pages will eliminate an entire part of our event launch process. Multiplied across 60 events, over several years, that will save us a ton of time but also vastly increase the quality of our presentation.
  • The data-driven pages will also give us the ability to archive past events and radio shows in an easily searchable manner. This will be helpful for us when it comes to booking new events as well. (It has been no small feat for me to figure out the code to get this all working, though!)
  • This new site will reflect our brand and organization vastly better than our old site. It will make our organization appear much more professional and legitimate.
Read full review
ScreenShots