A no-brainer
Updated March 23, 2022
A no-brainer
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with UserTesting
My UX team, and our director of consumer insights has been using UserTesting for about about two years now, internally. The information we gleam has been invaluable, especially in 2020 when in-person focus groups are difficult to host. We have been able to catch and correct design issues before launch, pivot on design decisions, listen to users' "thoughts" as they complete surveys, listen and watch them complete card sorts for our IA. The options and uses are endless.
Pros
- Flexibility- you can do so much with the tool - it's really is up to you.
- Support - between the commUnity, UserTesting University, and their support team, I feel very supported in my testing and never feel "lost."
- Collaboration - it's easy to help my colleagues build out their tests.
Cons
- Because its so vast - it can be easy to get lost, and overwhelmed.
- It can be time consuming to go through all the recordings individually.
- The way the tests are organized can be confusing - could work on better organization or filtering to find tests.
- Less bugs in the long run - being able to test before launch allows us to work out a majority of the issues before we see a potentially negative effect on sales.
- Time saving - testing designs early on lets us cut the reiteration time in half.
- Does create some conflict with stakeholders when their ideas are proven unsavory when tested.
To be able to listen to user feedback, and test potential designs, has saved time, developer hours, designer hours, potentially failed experiences, the list goes on. Additionally, to test a market that we haven't tapped into yet, and find out what customers are interested in has been invaluable and mitigates risk.
I have no used any other product similar to UserTesting. I am aware of User Interviews but do not think it has the audience/user reach like user testing does. I have used a variety of survey programs like SurveyMonkey and Typeform and have used them in conjunction with UserTesting to review a user's thoughts while they're taking a survey.
Do you think UserTesting delivers good value for the price?
Yes
Are you happy with UserTesting's feature set?
Yes
Did UserTesting live up to sales and marketing promises?
Yes
Did implementation of UserTesting go as expected?
Yes
Would you buy UserTesting again?
Yes
Using UserTesting
2 - We used to have a Consumer Insights team that also used UserTesting for product feedback but now we're back to myself and possibly one other user. I do the majority, if not all, of the qualitative testing at my org.
1 - It is me. I have the most robust background and historical knowledge of the tool and our brand and therefore run the majority of the tests. If someone else showed interest, I don't believe they would need much for me to onboard them, and ramp them up other than testing and research experience.
- saving time / money on resources to test products before launch
- testing with specific audiences to ensure relevancy
- usability
- testing to argue the benefits of killing a current feature, or pulling resources from developing a feature
- testing copy
- testing copy / image value
Evaluating UserTesting and Competitors
- Product Usability
- Product Reputation
- Prior Experience with the Product
I have historical experience with the product, and great rapport with the team at UT. Price is obviously an important factor but I'm not the one setting budgets so it wasn't a factor when it came to suggesting tools.
Many new tools are on the market now - so I may go back and explore the additional options to ensure no stone was left unturned. But at the time, UserTesting was THE tool and fortunately, has kept up with demand and usability.
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