Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.3 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
Bombora
Score 7.8 out of 10
N/A
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about…N/A
Pricing
6senseBombora
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseBombora
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe best Intent data solution isn't one-size-fits-all. To build a package that works best, we need to know a few things, like: - The volume of Intent data needed - Preferred integrations or partner platforms - The level of support you need to get started
More Pricing Information
Community Pulse
6senseBombora
Considered Both Products
6sense
Chose 6sense
we originally chose ZenIQ then 6sense bought them and broke everything that worked well, we also used Bombora intent data and then combined with 6sense and now uses their intent data which I am not sure either worked well. Not sure how to properly operationalize it and they …
Chose 6sense
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website …
Chose 6sense
The added predictive analytics goes above and beyond
Chose 6sense
Selected 6sense because of robust data that is easy to integrate within existing systems, also account implementation team was extremely helpful in ensuring we were set up for success between sales/marketing.
Chose 6sense
After my reviews 6sense gives us the best data the fastest. We highly recommend reviewing all options to make sure you feel confident in your decision.
Chose 6sense
6sense seems to have a much more rounded data set. Not sure, but the backend seems a lot more customizable.
Chose 6sense
6sense is the most innovative, accurate, and forward-thinking software in the space
Bombora
Chose Bombora
6sense is not as large a player as these other alternatives, in my opinion. But it is still a great platform. It all comes down to how much you are willing and able to spend. Bombora will give you great and actionable data for account prospecting and can be a great starting …
Top Pros
Top Cons
Features
6senseBombora
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.5
12 Ratings
8% below category average
Bombora
-
Ratings
Automated routing and prioritization7.411 Ratings00 Ratings
Customer interaction histories8.011 Ratings00 Ratings
Syndicated content6.68 Ratings00 Ratings
Personalization7.310 Ratings00 Ratings
Engagement data tracking8.212 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.3
11 Ratings
7% below category average
Bombora
-
Ratings
Ad campaign creation7.711 Ratings00 Ratings
Display advertising7.911 Ratings00 Ratings
Contextual advertising7.38 Ratings00 Ratings
Social advertising6.89 Ratings00 Ratings
Ad reporting and analytics6.810 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.2
13 Ratings
5% above category average
Bombora
-
Ratings
Standard visitor segmentation8.411 Ratings00 Ratings
Behavioral visitor segmentation8.212 Ratings00 Ratings
ABM sales intelligence8.112 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
7.6
14 Ratings
2% below category average
Bombora
-
Ratings
3rd party intent signals7.714 Ratings00 Ratings
Downstream intent signals7.413 Ratings00 Ratings
Account identification7.813 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
6.6
13 Ratings
24% below category average
Bombora
-
Ratings
Automated workflow & orchestration6.613 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
6sense
-
Ratings
Bombora
5.9
34 Ratings
27% below category average
Contact information00 Ratings3.01 Ratings
Company information00 Ratings7.834 Ratings
Industry information00 Ratings6.929 Ratings
Best Alternatives
6senseBombora
Small Businesses
Leadfeeder
Leadfeeder
Score 7.3 out of 10
ZoomInfo SalesOS
ZoomInfo SalesOS
Score 8.1 out of 10
Medium-sized Companies
Folloze
Folloze
Score 9.4 out of 10
Qualified
Qualified
Score 9.5 out of 10
Enterprises
Folloze
Folloze
Score 9.4 out of 10
Demandbase One
Demandbase One
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
6senseBombora
Likelihood to Recommend
8.6
(127 ratings)
8.0
(40 ratings)
Likelihood to Renew
7.7
(4 ratings)
8.1
(2 ratings)
Usability
2.6
(26 ratings)
8.2
(3 ratings)
Availability
9.8
(2 ratings)
9.1
(1 ratings)
Performance
5.6
(2 ratings)
9.1
(1 ratings)
Support Rating
3.0
(27 ratings)
9.1
(3 ratings)
Online Training
1.0
(1 ratings)
8.2
(1 ratings)
Implementation Rating
1.0
(3 ratings)
8.2
(1 ratings)
Configurability
4.5
(2 ratings)
9.1
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.3
(1 ratings)
Ease of integration
9.1
(1 ratings)
8.2
(1 ratings)
Product Scalability
8.3
(2 ratings)
7.3
(1 ratings)
Professional Services
-
(0 ratings)
8.2
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
Vendor pre-sale
9.1
(1 ratings)
9.1
(1 ratings)
User Testimonials
6senseBombora
Likelihood to Recommend
6sense
If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
Read full review
Bombora
Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.
Read full review
Pros
6sense
  • Product support: They are constantly adding new features and innovating.
  • Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
  • Orchestration: We are able to orchestrate account and content acquisition with ease to add qualified accounts to our CRM and kick-start contact acquisition for sales.
  • Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
Read full review
Bombora
  • Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
  • The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.
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Cons
6sense
  • Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
  • Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
  • RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
Read full review
Bombora
  • Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
  • Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
  • Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.
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Likelihood to Renew
6sense
We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
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Bombora
No answers on this topic
Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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Bombora
I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.
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Reliability and Availability
6sense
So far the one time we ran into issues they were right there to help
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Bombora
No answers on this topic
Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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Bombora
No answers on this topic
Support Rating
6sense
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
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Bombora
Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.
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Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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Bombora
There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.
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Implementation Rating
6sense
dont implement it
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Bombora
Liked the implementation, however there is a still room for improvement for the support needed in overall implementation
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Alternatives Considered
6sense
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
Read full review
Bombora
Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.
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Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
Read full review
Bombora
Need improvement in places such as visualisation & UX
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Return on Investment
6sense
  • 6sense has provided me with a more targeted list of clients to go after, thus allowing me to increase my pipeline.
  • 6sense has made cold calling a much warmer experience by identifying keywords our potential clients are searching for.
  • 6sense has enabled me to have a more targeted approach when it comes to going after potential clients resulting in a higher win rate for me and my team.
Read full review
Bombora
  • Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
  • Bombora helped us identify key target accounts that brought great net new business to our company.
Read full review
ScreenShots

Bombora Screenshots

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