6sense vs. Demandbase One vs. Seamless

I would recommend 6sense as a 10. I really don't have any major faults with the tool. I can't imagine being a marketer in this day and age and not having a tool like 6sense. If a team doesn't have it, even if you're a small team, I think it can be a game-changer. I would say areas where this product is well-suited are organizations where sales and marketing teams need better alignment. If you have sales teams that need help prioritizing the right accounts—meaning ICP accounts that are showing intent—then 6sense is a tool you should definitely look into. If you have old-school sales teams that are just kind of winging it and picking accounts they feel they should be working without having data behind those decisions, 6sense can help bring much-needed focus and prioritization. Where it may not be the best fit is if you're a very small company and you're not yet at the point of doing account-based marketing. If you're a one-person shop with a single marketer or a single salesperson, you probably don't need ABM yet—you need to grow a little bit first. But that would really be my only callout.

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Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.

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Seamless AI is very well suited for the first round of prospecting, or when going after a very publicly known and traded company. A good example would be popular brand names in the country. Whereas it does show limitations for smaller companies, it cannot yield deep data in the same way as others might. However, it is agile, very fast, and compatible. I highly recommend it to any sales force.

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• It helps us know which accounts to focus on.
• Example: It shows which companies are searching for topics like our product. We give the SDR team a list of accounts to call first.
• It shows intent even when no one fills out a form.
• Example: An account may not submit a demo form, but 6sense still shows it is active and viewing related topics. This helps us reach out earlier.
• It triggers actions for the team.
• Example: If an account suddenly spikes in intent, we can alert the account owner, create a task, or start a sequence right away.

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• The Demandbase UI is user-friendly, easy to navigate and super intuitive.
• Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
• Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.

• Refresh Rate of Seamless.ai is quite good. A quick way to know this is see if a lead has changed jobs recently on LinkedIn, how quickly does it get refreshed in Seamless
• Search Capabilities are decent. Not as strong as some of its competitors, but would do the job for sure.
• Exporting lead lists is a great feature and a boon for saving a lot of time. Direct CSVs can be exported and fed into the CRM.

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• I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.

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• Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
• The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
• It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
• Overall happy with the product

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• Enrichment / Data Quality: Phone Number quality can be way better than it is right now. Even email addresses are incorrect a lot of times.
• Industry Filter: There are just way too many industries. Some of them definitely can be grouped / combined to help land at search results faster.

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I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you

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Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.

I gave this rating because I’ve spent hours upon hours training reps on 6sense. A lot of my trainings have been successful and the reps are now using the tool correctly. With that, I think the usability is overall strong. It isn’t complex once it is learned by the rep or admin, just takes some practice.

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InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.

In the modern world, where everything is AI driven, companies need to make changes in the old fashioned approach of reaching out to people, seamless.ai with the features like Intent data or Auto-pilot help in making whole process very easy and faster, which helps in increasing the average number of demo calls taken in a month and allow to sell product to many more prospects. So overall, to enhance the productivity of the inside sales team, Seamless.ai as one of the preferred tools

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I've never noticed it being down but I rarely log into the web interface

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Seems to always work.

Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though

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It's pretty fast.

We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.

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We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.

She was fine, but we only had one session

It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.

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Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.

I wasn't involved but heard it was great

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We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.

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6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.

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We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial

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Seamless.AI is hands down the best platform currently out in the market and cost effective. ZoomInfo is great as well, but their price compared to Seamless.AI is more than half of them. Why pay more for the same great product?

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Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow

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• Opportunity conversion, definitely increased opportunity, conversion rates and very high deal size. The size of the deal that is touched by marketing and engaged in 6sense paid media campaigns is proportionately increased versus if they were just an inbound or if they were just work by sales.

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• Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
• Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
• A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.

• I am able to find contacts and companies that are not in our database.
• I can find more prospects than I have time to call.
• I am finding companies and contacts to enter that my company has never touched.
• It's so easy to find new prospects that I do not waste time cannibalizing our CRM like its leads.

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