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Top Rated
747 Ratings
112 Ratings
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Score 8.5 out of 100

Hootsuite

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Top Rated
747 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Hootsuite

Hootsuite is great for posting and scheduling new content for your social media channels. It is a timesaver and a great way of seeing everything you have scheduled/posted in one place. It would be nice to be able to tag other pages/accounts from Hootsuite a little easier.
Todd Betzold | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Hootsuite
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
Hootsuite
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Hootsuite
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Hootsuite
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Hootsuite
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Hootsuite
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Hootsuite
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Hootsuite
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Hootsuite
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Hootsuite

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Hootsuite
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Hootsuite
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Hootsuite
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Hootsuite
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Hootsuite

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Hootsuite
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Hootsuite
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Hootsuite

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Hootsuite
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Hootsuite
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Hootsuite

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
Hootsuite
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Hootsuite
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Hootsuite
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Hootsuite

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Hootsuite
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Hootsuite
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Hootsuite
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Hootsuite
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Hootsuite
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Hootsuite
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Hootsuite

Listening/monitoring

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
7.5
Boolean keyword searches
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
7.6
Filtering out noise/spam
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
7.1
Sentiment analysis
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
7.0
Broad channel coverage
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
8.5

Publishing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
8.4
Content planning and scheduling
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
9.2
Audience targeting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
7.9
Content optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
7.8
Workflow management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
8.7

Engagement

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
8.2
Automated routing and prioritization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
8.1
Customer interaction histories
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
8.0
Bulk actions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
8.5

Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
7.2
Lead generation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
7.4
Content marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
7.7
Paid media management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
6.8
Campaigns and promotions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
7.0

Channel coverage/integration

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
8.6
Twitter
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
9.2
Facebook
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
9.2
LinkedIn
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
8.8
Google+
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
8.8
Instagram
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
7.8
Pinterest
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
8.5
YouTube
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
7.8

Reporting/analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
7.4
Campaign success analytics
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
7.6
Real-time tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
7.5
Competitor analysis
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
7.3

Account management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
8.5
Role-based user permissions & privileges
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
8.7
Mobile access
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
8.2

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Hootsuite

  • I can schedule on behalf of my clients in advance.
  • I can easily edit posts from the Hootsuite calendar.
  • In the time I have been a customer, I have had no incidence with a post appearing incorrectly or being posted at the wrong time.
  • Hootsuite lessens the stress I used to have when I was posting on individual social media sites.
Karen Roane | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Hootsuite

  • Missing Google Business and other social media platforms
  • No integration yet with Tik Tok
  • Suggestions for the time to post for each platform, if you're having the data and analytics already, it can be more intuitive in that aspect
  • Sometimes can be frustrating with stories, I think it might need a bit adjustment in their interface, in order to check properly before you schedule/post them when are multiple stories.
Joanna García | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Hootsuite

Hootsuite 8.4
Based on 76 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Hootsuite

Hootsuite 7.9
Based on 97 answers
Each time I've contact Hootsuite for assistance they've helped. A person actually helped me!They were patient, explained what I could do, and provided links to videos to watch until I got the hang of it all. But seriously, they have people!Thank you
Davina Ford | TrustRadius Reviewer

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Hootsuite

I selected Hootsuite as I could manage more profiles on here. I like how you can get GIFS and other images if you decide not to upload your own imagery. If I remember rightly, Later does not offer that. There are some elements from Later I would like to see on Hootsuite such as the preview function where you can see posts on an Instagram grid
Amey Hellen | TrustRadius Reviewer

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No answers on this topic

Hootsuite

We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Hootsuite

  • Hootsuite saves us approximately 2 person hours each week by enabling quick and efficient scheduling of content across different social channels.
  • The analytics offered in Hootsuite provides a clean, easy-to-consume dashboard that provides high-level insight into the performance of social posts. If you're not heavily invested in social as a lead-gen channel (we're not), this is a great view to get an idea of how engaging your content is without going too in-depth.
  • Amalgamating social channels under a single platform has made it really easy to curate content and cross-pollinate across channels. This is part of the two-hour per week time savings I mentioned.
Garrett Genest | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Hootsuite
8.4

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Hootsuite
8.4

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Hootsuite
9.1

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Hootsuite
10.0

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Hootsuite
10.0

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Hootsuite
7.9

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Hootsuite
6.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Hootsuite
10.0

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Hootsuite
10.0

Add comparison