What users are saying about
Top Rated
374 Ratings
220 Ratings
Top Rated
374 Ratings
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Score 7.3 out of 100
220 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

Keap

Keap is well suited for any size company and can suit a wide variety of purposes, from basic customer management to email campaigns, to landing pages, to a variety of integrations to address even the most creative of scenarios. I can't think of any scenario that Keap is not well suited to address.
Brian Del Terzo Credilife® | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Keap
WYSIWYG email editor
Act-On
7.4
Keap
Dynamic content
Act-On
6.9
Keap
Ability to test dynamic content
Act-On
7.1
Keap
Landing pages
Act-On
7.5
Keap
A/B testing
Act-On
7.3
Keap
Mobile optimization
Act-On
8.2
Keap
Email deliverability reporting
Act-On
8.1
Keap
List management
Act-On
8.5
Keap
Triggered drip sequences
Act-On
8.2
Keap

Lead Management

Act-On
7.8
Keap
Lead nurturing
Act-On
8.3
Keap
Lead scoring and grading
Act-On
8.1
Keap
Data quality management
Act-On
7.1
Keap
Automated sales alerts and tasks
Act-On
7.6
Keap

Campaign Management

Act-On
7.5
Keap
Calendaring
Act-On
6.8
Keap
Event/webinar marketing
Act-On
8.2
Keap

Social Media Marketing

Act-On
6.2
Keap
Social sharing and campaigns
Act-On
6.4
Keap
Social profile integration
Act-On
5.9
Keap

Reporting & Analytics

Act-On
7.0
Keap
Dashboards
Act-On
7.2
Keap
Standard reports
Act-On
7.4
Keap
Custom reports
Act-On
6.3
Keap

Platform & Infrastructure

Act-On
7.9
Keap
API
Act-On
6.9
Keap
Role-based workflow & approvals
Act-On
7.6
Keap
Customizability
Act-On
7.1
Keap
Integration with Salesforce.com
Act-On
8.3
Keap
Integration with Microsoft Dynamics CRM
Act-On
8.4
Keap
Integration with SugarCRM
Act-On
8.8
Keap

Sales Force Automation

Act-On
Keap
7.9
Customer data management / contact management
Act-On
Keap
8.5
Workflow management
Act-On
Keap
7.9
Opportunity management
Act-On
Keap
8.3
Integration with email client (e.g., Outlook or Gmail)
Act-On
Keap
7.6
Quote & order management
Act-On
Keap
7.0
Interaction tracking
Act-On
Keap
7.9

Marketing Automation

Act-On
Keap
8.3
Lead management
Act-On
Keap
8.1
Email marketing
Act-On
Keap
8.5

CRM Project Management

Act-On
Keap
7.9
Task management
Act-On
Keap
8.3
Billing and invoicing management
Act-On
Keap
8.9
Reporting
Act-On
Keap
6.6

CRM Reporting & Analytics

Act-On
Keap
7.3
Pipeline visualization
Act-On
Keap
7.3

Customization

Act-On
Keap
8.4
Custom fields
Act-On
Keap
8.8
Custom objects
Act-On
Keap
8.6
API for custom integration
Act-On
Keap
7.7

Platform

Act-On
Keap
6.9
Mobile access
Act-On
Keap
6.9

Security

Act-On
Keap
8.7
Role-based user permissions
Act-On
Keap
8.7

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

Keap

  • The strongest part of Keap/Infusionsoft is the CRM side for contacts and companies. The contact view is very robust, with everything from basic data points to form submissions, campaigns past and present, purchases, tags, web site profile, opportunities, and tons of customization is available with custom fields. Every business needs custom fields for segmentation, lead management, and reporting. It is very robust here.
  • The email builder is very simple and quick to use. The drag and drop functionality with built-in templates makes it a breeze to set up any kind of email from a beautiful marketing blast to a simple automated sales follow-up. Tagging from email clicks is also great for triggering other actions or notifications to reps for follow up. Emails are mobile responsive, too, without any extra coding or fiddling.
  • This has my favorite campaign builder. Simply pick a goal that triggers actions and then build our sequences with very robust if/then conditional logic. You can build campaigns as simple as an opt-in form with notification or follow-up or a 30-touch account-based marketing campaign all on the same canvas which is so swift and easy to edit.
Bailey Witt, MBA | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

Keap

  • I would like to see Infusionsoft's functions being sold a la carte; my business utilizes the marketing and CRM features exhaustively but does not touch the sales and transaction processing features. It would be nice to pay for only what we use.
  • There is a mobile Infusionsoft application available on phones, but building marketing campaigns is not an option here. It would be nice to be able to build campaigns, even rudimentary, from a cell device.
  • I adore Infusionsoft but would love for it to be made more affordable.
Maddy Braswell | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Keap

Keap 1.2
Based on 34 answers
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Tyler Guthrie | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Keap

Keap 5.3
Based on 11 answers
Buyer beware. Be prepared to invest many hours if you plan to manage this application yourself. This is true of any automation solution. Can you take classes and go to University again and become a great marketing automation expert yourself? Yes, probably. But should you be investing your highest and most productive use of time building out Infusionsoft. Not likely.Which means you need to plan on finding someone you can trust and that is the plain truth. There are many qualified consultants who have sufficient sales, marketing, business, content, life and Infusionsoft experience to help you get results. But far too many people decry this as an all in one solution that is easy to use. This will never be the case even though the product development team is constantly working to make it a better product and easier to use.We don't make our own paper clips for a reason. We outsource all the time. We have to make really informed decisions on the solutions we use and then commit to learning best practices for marketing regardless of the platform.Do not expect to pay someone less than $150-$250 per hour to really make this application sing. Or pay them for training or internal services and then kick yourself.
Clifford Jones | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

Keap

Keap 8.8
Based on 5 answers
Craig Jacobson | TrustRadius Reviewer

Performance

Act-On

Act-On 8.2
Based on 13 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

Keap

Keap 7.7
Based on 5 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones | TrustRadius Reviewer

Support Rating

Act-On

Act-On 7.3
Based on 39 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Keap

Keap 2.0
Based on 8 answers
Again there is so much online support that users can find on Infusionsoft. From the corporate website and call center, to users groups located around the country, and ICCs who provide online resources, coaching and more, finding support for Infusionsoft is an easy task!
Chris LeBrun, MBA, CFRE | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

Keap

Keap 8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones | TrustRadius Reviewer

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Keap

Keap 9.5
Based on 5 answers
If you're willing to click and learn as you go, there are great resources for training including on page help and video.
Clifford Jones | TrustRadius Reviewer

Implementation Rating

Act-On

Act-On 8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Keap

Keap 8.0
Based on 8 answers
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Chris LeBrun, MBA, CFRE | TrustRadius Reviewer

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

Keap

I have compared Blue Orchid Marketing, which we left because it was not as robust. I also compared other products that were as robust but cost a LOT more than Infusionsoft! I also spoke with people using different products and this is bar far the simplest to use and to make life work faster and better with automation
Rachel Campbell | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
No answer on this topic is available.

Keap

Keap 2.0
Based on 1 answer
Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.
Clifford Jones | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

Keap

  • We have many automated marketing funnels built in Infusionsoft for various campaigns and tasks. One campaign we've built, though, is solely responsible for just under $2 million in revenue in 2017. The campaign is completely automated. There is no input required from the marketing department. E-mails are sent automatically, fulfillment lists for products and direct mail marketing pieces are sent to fulfillment houses automatically, our telemarking dialer system is loaded automatically, text messages are sent automatically, and customer are automatically removed from sequences and put into other sequences based on their actions, such as purchasing a product or requesting to be removed from the marketing list.
Nicholas Kouvatsos | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Keap

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
starting at $99*

* prerequisite for all new customers

Keap Editions & Modules

Edition
Keap Grow$791
Keap Pro$1491
Infusionsoft by Keap$1991
  1. per month
Additional Pricing Details
Pricing starts at $79. Visit our website to start a demo and learn more about our pricing and promotions at https://keap.com/pricing.

Rating Summary

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