What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
Top Rated
62 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
Top Rated
62 Ratings
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Score 7.3 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.
No photo available

Agile CRM

Agile CRM was developed the the company's own business model. So its very well suited to a SAAS model. And many business models products or services to individual users rather many contacts within the same organization, would find the suite of functions attractive. If you develop or manage your own website, and have some level of expertise in online marketing, then you should be able to get to grips with some powerful marketing automation functions in Agile CRM. After a year or so, I concluded Agile wasn't a perfect fit for my small B2B business. I eventually moved to Active Campaign which while being more of a marketing tool than a CRM, actually turned out to be the perfect CRM for my business.
Colin Butler profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Agile CRM
WYSIWYG email editor
ActiveCampaign
7.7
Agile CRM
Dynamic content
ActiveCampaign
7.3
Agile CRM
Ability to test dynamic content
ActiveCampaign
7.4
Agile CRM
Landing pages
ActiveCampaign
6.7
Agile CRM
A/B testing
ActiveCampaign
7.1
Agile CRM
Mobile optimization
ActiveCampaign
7.7
Agile CRM
Email deliverability
ActiveCampaign
8.3
Agile CRM
List management
ActiveCampaign
8.1
Agile CRM
Triggered drip sequences
ActiveCampaign
9.3
Agile CRM

Reporting & Analytics

ActiveCampaign
7.0
Agile CRM
Dashboards
ActiveCampaign
7.0
Agile CRM
Standard reports
ActiveCampaign
7.2
Agile CRM
Custom reports
ActiveCampaign
6.8
Agile CRM

Sales Force Automation

ActiveCampaign
Agile CRM
7.9
Customer data management / contact management
ActiveCampaign
Agile CRM
8.7
Workflow management
ActiveCampaign
Agile CRM
7.4
Territory management
ActiveCampaign
Agile CRM
6.8
Opportunity management
ActiveCampaign
Agile CRM
8.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Agile CRM
8.7
Contract management
ActiveCampaign
Agile CRM
7.6
Quote & order management
ActiveCampaign
Agile CRM
6.6
Interaction tracking
ActiveCampaign
Agile CRM
8.4
Channel / partner relationship management
ActiveCampaign
Agile CRM
8.6

Customer Service & Support

ActiveCampaign
Agile CRM
6.8
Case management
ActiveCampaign
Agile CRM
7.0
Call center management
ActiveCampaign
Agile CRM
6.4
Help desk management
ActiveCampaign
Agile CRM
7.0

Marketing Automation

ActiveCampaign
Agile CRM
8.5
Lead management
ActiveCampaign
Agile CRM
8.6
Email marketing
ActiveCampaign
Agile CRM
8.5

CRM Project Management

ActiveCampaign
Agile CRM
6.7
Task management
ActiveCampaign
Agile CRM
7.3
Billing and invoicing management
ActiveCampaign
Agile CRM
5.7
Reporting
ActiveCampaign
Agile CRM
7.0

CRM Reporting & Analytics

ActiveCampaign
Agile CRM
6.8
Forecasting
ActiveCampaign
Agile CRM
6.0
Pipeline visualization
ActiveCampaign
Agile CRM
8.4
Customizable reports
ActiveCampaign
Agile CRM
6.1

Customization

ActiveCampaign
Agile CRM
7.9
Custom fields
ActiveCampaign
Agile CRM
8.7
Custom objects
ActiveCampaign
Agile CRM
7.8
Scripting environment
ActiveCampaign
Agile CRM
6.6
API for custom integration
ActiveCampaign
Agile CRM
8.6

Security

ActiveCampaign
Agile CRM
8.0
Single sign-on capability
ActiveCampaign
Agile CRM
8.3
Role-based user permissions
ActiveCampaign
Agile CRM
7.6

Social CRM

ActiveCampaign
Agile CRM
5.9
Social data
ActiveCampaign
Agile CRM
5.8
Social engagement
ActiveCampaign
Agile CRM
5.9

Integrations with 3rd-party Software

ActiveCampaign
Agile CRM
7.9
Marketing automation
ActiveCampaign
Agile CRM
7.8
Compensation management
ActiveCampaign
Agile CRM
7.9

Platform

ActiveCampaign
Agile CRM
8.0
Mobile access
ActiveCampaign
Agile CRM
8.0

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Integrated and cohesive one-stop-shop.
  • Website integration and intelligent click tracking.
  • Drag and drop sales process GUI.
Colin Butler profile photo

Cons

  • ActiveCampaign is still a relatively small and new company. As such, there are some features missing. For example, there is currently no way to change the design of any internal emails or notifications sent. This means if you are a reseller, any notifications your clients get from the system will be stuck with the blue color scheme.
  • Another big feature missing if the support for SSL on custom domains. Again, if you are a reseller and want your clients to access their system on a custom subdomain, the connection won't be secure unless you use ActiveCampaigns generated domain.
No photo available
  • On the deal board, I'd like for agile to show how many days a deal has been in that stage. That information is available in other places, but having it on the Kanban board would be great.
  • It takes quite a bit of contextual understanding to make the marketing automation work. It would be much better if more of that information were available in the interface so you didn't have to do so much off program research and decisioning prior to implementing your ideas.
  • I'd like for agile CRM to also offer a "picture" of how the existing marketing automations and campaigns interact with each other, to avoid embarrassing or duplicate emails and other actions.
Mike Wittenstein profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Agile CRM10.0
Based on 2 answers
There was a little bit of a learning curve and some bumps along the way to managing this platform, but AgileCRM appears to be responsive to any challenges that arise, which I consider to be of vital importance.
Steven Davis profile photo

Usability

No score
No answers yet
No answers on this topic
Agile CRM10.0
Based on 1 answer
This is a feature rich, well organized and easy to use platform.
Steven Davis profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Agile CRM10.0
Based on 1 answer
The training sessions are very helpful, because you have specialist that is available to answer any questions, guide you and coach you on how to dominate a certain feature of the platform. That being said,Whenever I have an issue that needs to be resolved, I can send email or call a support line. I usually use the support line.
Steven Davis profile photo

Performance

No score
No answers yet
No answers on this topic
Agile CRM10.0
Based on 1 answer
The performance of AgileCRM has been acceptable to date. I'm pleased with the ability to modify leads in the system and search for them and add groups to campaigns.
Steven Davis profile photo

Support

No score
No answers yet
No answers on this topic
Agile CRM5.7
Based on 2 answers
The online help isn't very helpful and the contact I've had with the support team left a lot to be desired.
Victoria Hoete-Dodd profile photo

Online Training

No score
No answers yet
No answers on this topic
Agile CRM10.0
Based on 1 answer
Each section of the AgileCRM platform has an instructional video that describes in detail all of the features of that section. I found this to be very instructional way to learn about each section. Whenever I had more questions, I could always schedule a conference call with a tutor..
Steven Davis profile photo

Implementation

No score
No answers yet
No answers on this topic
Agile CRM10.0
Based on 1 answer
Once I get everything set up, everything started to flow and I can see the major benefit of this platform to my business
Steven Davis profile photo

Alternatives Considered

ActiveCampaign is probably the best budget automation platform in my opinion. It has pretty advanced automation, similar to a Hubspot or Marketo, but at a much lower price. Platforms like Marketo have more advanced features, but most startups don't need that. ActiveCampaign has most of the features any marketing team would need
No photo available
Agile CRM is much less expensive than Salesforce. It might not have all the potential of those thousands of add-ons, but for those who have basic needs – and the need to customize to some extent, it more than delivers.Agile CRM has more advanced features, particularly around marketing automation, and hub spot does. While hub spot is free for the CRM element, using the other tools that come standard and agile CRM raises your cost considerably.Outlook for business just isn't organized in a friendly enough way for you to see who you know and to keep things current.
Mike Wittenstein profile photo

Scalability

No score
No answers yet
No answers on this topic
Agile CRM10.0
Based on 1 answer
This products Starts with a free Limited version. You can upgradeTo an affordable paid version with minimal features. There's also an enterprise version which is what I have. It's much more expensive, however it allows me to access the full range of features available.
Steven Davis profile photo

Return on Investment

  • Creation of powerful marketing systems for our business and our clients' business.
  • Allowed us to cancel CRM services like Pipedrive with their Deals section.
  • Email design is easy, fast, and helps get our message out efficiently.
Lauren Lopez profile photo
  • no difference as yet as we only started using for sales
Deborah Felicio profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Agile CRM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details