What users are saying about
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Top Rated
842 Ratings
133 Ratings

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100
133 Ratings
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Score 6.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    Agile CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    558 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    495 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    449 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    320 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    362 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    506 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    650 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    625 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    552 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    Agile CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    472 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.4
    84%
    345 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    387 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.5
    85%
    342 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    Agile CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    279 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    271 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    Agile CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    244 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    240 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Agile CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    574 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    561 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    362 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    Agile CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    376 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    255 Ratings
    N/A
    0 Ratings

    Customizability

    8.7
    87%
    397 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    84 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    54 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    50 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    5.3

    Agile CRM

    53%
    Agile CRM ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    5.1
    51%
    20 Ratings

    Workflow management

    N/A
    0 Ratings
    5.8
    58%
    17 Ratings

    Territory management

    N/A
    0 Ratings
    4.9
    49%
    12 Ratings

    Opportunity management

    N/A
    0 Ratings
    4.8
    48%
    17 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    3.4
    34%
    19 Ratings

    Contract management

    N/A
    0 Ratings
    6.6
    66%
    12 Ratings

    Quote & order management

    N/A
    0 Ratings
    5.6
    56%
    13 Ratings

    Interaction tracking

    N/A
    0 Ratings
    5.2
    52%
    19 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    6.2
    62%
    10 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    4.1

    Agile CRM

    41%
    Agile CRM ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    4.2
    42%
    15 Ratings

    Call center management

    N/A
    0 Ratings
    4.2
    42%
    15 Ratings

    Help desk management

    N/A
    0 Ratings
    4.1
    41%
    17 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    4.5

    Agile CRM

    45%
    Agile CRM ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    5.8
    58%
    19 Ratings

    Email marketing

    N/A
    0 Ratings
    3.2
    32%
    20 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    5.1

    Agile CRM

    51%
    Agile CRM ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    5.5
    55%
    16 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    4.4
    44%
    11 Ratings

    Reporting

    N/A
    0 Ratings
    5.3
    53%
    18 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    4.1

    Agile CRM

    41%
    Agile CRM ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    4.5
    45%
    15 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    4.5
    45%
    17 Ratings

    Customizable reports

    N/A
    0 Ratings
    3.4
    34%
    18 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    5.7

    Agile CRM

    57%
    Agile CRM ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    5.3
    53%
    20 Ratings

    Custom objects

    N/A
    0 Ratings
    6.0
    60%
    14 Ratings

    Scripting environment

    N/A
    0 Ratings
    4.9
    49%
    10 Ratings

    API for custom integration

    N/A
    0 Ratings
    6.5
    65%
    12 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.3

    Agile CRM

    63%
    Agile CRM ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    6.3
    63%
    16 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    6.3
    63%
    17 Ratings

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    5.5

    Agile CRM

    55%
    Agile CRM ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    5.5
    55%
    13 Ratings

    Social engagement

    N/A
    0 Ratings
    5.5
    55%
    13 Ratings

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.2

    Agile CRM

    62%
    Agile CRM ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    6.2
    62%
    15 Ratings

    Compensation management

    N/A
    0 Ratings
    6.1
    61%
    10 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.6

    Agile CRM

    66%
    Agile CRM ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    6.6
    66%
    15 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
    • Agile CRM is rated higher in 9 areas: Likelihood to Renew, Availability, Performance, Implementation Rating, Configurability, Ease of integration, Product Scalability, Vendor post-sale, Vendor pre-sale

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    645 Ratings
    3.3

    Agile CRM

    33%
    21 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    10.0

    Agile CRM

    100%
    2 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings
    3.9

    Agile CRM

    39%
    11 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings
    10.0

    Agile CRM

    100%
    2 Ratings

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings
    10.0

    Agile CRM

    100%
    2 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    2.8

    Agile CRM

    28%
    13 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Agile CRM

    N/A
    0 Ratings

    Online Training

    ActiveCampaign

    N/A
    0 Ratings
    10.0

    Agile CRM

    100%
    1 Rating

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings
    10.0

    Agile CRM

    100%
    3 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings
    10.0

    Agile CRM

    100%
    1 Rating

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings
    10.0

    Agile CRM

    100%
    1 Rating

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings
    10.0

    Agile CRM

    100%
    1 Rating

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings
    10.0

    Agile CRM

    100%
    1 Rating

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings
    10.0

    Agile CRM

    100%
    1 Rating

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    Agile CRM

    Agile CRM is well suited if an existing customer business process is defined or drafted thoroughly. Agile allowed automating workflows and marketing to improve lead management and suppress tedious tasks so users can focus on more important matters. However, Agile CRM costs can increase significantly if you want additional features and customizations. If you know what you're doing with CRMs and marketing automation or customer contracts and management then AgileCRM is worth a try.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Agile CRM

    • Tracking new prospects and adding them in right funnel helping a lot for sales and support team to streamline the process.
    • Easy third party integration with Google Apps and Microsoft exchange.
    • Email reporting works smoothly to track CTR open rate, Growth Reports.
    • Easy to configure for the all the departments across the organization.
    • Amazing customer support experience to all the end-users and prospects.
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    Agile CRM

    • The email template building tool is inflexible although it is simple to use and looks nice if you can work within its parameters.
    • Customer Support is not committed to finding answers and providing the best solutions. Many times each support person has a different answer or fixing a bug will take up to 2 weeks to address. They do not seem to understand that they are an online marketing platform that requires solutions within hours (or maybe days) and not weeks.
    • At some point in mid-2021, the process for sending out emails to 10s of thousands of contacts stopped functioning as simply and effectively as it had in the past. My staff (which I use as test cases) was no longer receiving emails, even though it showed in the system that they had received it (and no, it wasn't in spam). The bandaids that they provided me would work for one or two mailings and then stop working again. I was regularly trying to get customer support to find my answers but they were never able to solve my problem. The basic functionality that I appreciated - sending out nicely formatted email newsletters - is now completely gone and the platform is useless for our needs.
    • The reporting tools are awful and poorly configured. Querying on groups of people is inconsistent and inaccurate. There is no segmentation feature that I found that was actually effective.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Agile CRM

    Starting Price

    $0 for 10 users

    Editions & Modules

    Agile CRM editions and modules pricing
    EditionModules
    FreeFree1
    Starter8.992
    Regular29.993
    Enterprise47.994

    Footnotes

    1. for 10 users
    2. *per user per month
    3. *per user per month
    4. *per user per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    *pricing for 2 year plan.

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Agile CRM

    There was a little bit of a learning curve and some bumps along the way to managing this platform, but AgileCRM appears to be responsive to any challenges that arise, which I consider to be of vital importance.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Agile CRM

    Until the email issues are resolved I cannot recommend agile for any function. The email delivery rate has halved in the last six months and halved again in the last two with no resolution in sight. The customer service discussions start from zero information anytime suggesting agile are not writing notes or using a ticketing system to track customers' complaints. This results in our staff having to send emails manually and defeating the purpose of the system.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Agile CRM

    The training sessions are very helpful, because you have specialist that is available to answer any questions, guide you and coach you on how to dominate a certain feature of the platform. That being said,Whenever I have an issue that needs to be resolved, I can send email or call a support line. I usually use the support line.
    Read full review

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Agile CRM

    The performance of AgileCRM has been acceptable to date. I'm pleased with the ability to modify leads in the system and search for them and add groups to campaigns.
    Read full review

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Agile CRM

    The technical support of this software I liked a lot because whenever we need help to solve any problem or even to answer any questions about the software, Agile CRM's support was quick and efficient and guided us on the best solution to solve the problem. I admire and respect that a lot.
    Read full review

    Online Training

    ActiveCampaign

    No answers on this topic

    Agile CRM

    Each section of the AgileCRM platform has an instructional video that describes in detail all of the features of that section. I found this to be very instructional way to learn about each section. Whenever I had more questions, I could always schedule a conference call with a tutor..
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Agile CRM

    Once I get everything set up, everything started to flow and I can see the major benefit of this platform to my business
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Agile CRM

    It was able to do most of the functions needed but was the most cost-effective to get us started. If you are a new company and looking to get started with a CRM start here for a year or two and when you have the money you can pay for one of the bigger players. This platform will give you all you need to be successful. We have been using it for 2 years and we profited more each year.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Agile CRM

    This products Starts with a free Limited version. You can upgradeTo an affordable paid version with minimal features. There's also an enterprise version which is what I have. It's much more expensive, however it allows me to access the full range of features available.
    Read full review

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Agile CRM

    • It may be me but I spent a disproportionate amount of time figuring out how to derive more ROI from Agile CRM. The functionality and facilities were there but I eventually gave up as it was taking too much time and attention.
    Read full review

    Screenshots

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