ActiveCampaign vs. Agile CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$9
per month
Agile CRM
Score 7.7 out of 10
N/A
Agile CRM is a customer relationship management (CRM) software built to make the entire marketing and sales lifecycles more efficient, built around features like sales enablement, marketing automation, social suite, and web engagement.
$8.99
*per user per month
Pricing
ActiveCampaignAgile CRM
Editions & Modules
No answers on this topic
Starter
$8.99
*per user per month
Regular
$29.99
*per user per month
Enterprise
$47.99
*per user per month
Free
Free
for 10 users
Offerings
Pricing Offerings
ActiveCampaignAgile CRM
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details*pricing for 2 year plan.
More Pricing Information
Community Pulse
ActiveCampaignAgile CRM
Considered Both Products
ActiveCampaign
Chose ActiveCampaign
I selected ActiveCampaign because it simply featured better marketing automation and email marketing features. Plus, it has a great API and integrates with a ton of third parties.
Chose ActiveCampaign
I have used a lot of other CRMs and email marketing applications. I love ActiveCampaign because I can do everything in one place. It's not as costs effective as I would like, but it 1,000 times better/less expensive than Salesforce and it's easy to use.
Agile CRM
Chose Agile CRM
Agile CRM did most of what PipeDrive did, some of what Hubspot does, and a range of other stuff that I was starry eyed about at the outset. but I eventually concluded that a jack-of-all-trades was not what i was looking for. And while the support team tried, they didn't have …
Top Pros
Top Cons
Features
ActiveCampaignAgile CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.9
664 Ratings
14% above category average
Agile CRM
-
Ratings
WYSIWYG email editor9.5581 Ratings00 Ratings
Dynamic content9.1520 Ratings00 Ratings
Ability to test dynamic content8.8471 Ratings00 Ratings
Landing pages7.9338 Ratings00 Ratings
A/B testing9.2380 Ratings00 Ratings
Mobile optimization9.4526 Ratings00 Ratings
Email deliverability reporting7.2631 Ratings00 Ratings
List management9.6650 Ratings00 Ratings
Triggered drip sequences9.7574 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
7.5
524 Ratings
3% below category average
Agile CRM
-
Ratings
Lead nurturing automation9.2491 Ratings00 Ratings
Lead scoring and grading8.0359 Ratings00 Ratings
Data quality management9.2401 Ratings00 Ratings
Automated sales alerts and tasks9.3355 Ratings00 Ratings
Lead segmentation and distribution1.81 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.6
374 Ratings
23% above category average
Agile CRM
-
Ratings
Calendaring9.7295 Ratings00 Ratings
Event/webinar marketing9.5286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.6
287 Ratings
24% above category average
Agile CRM
-
Ratings
Social sharing and campaigns9.7254 Ratings00 Ratings
Social profile integration9.5250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.4
627 Ratings
11% above category average
Agile CRM
-
Ratings
Dashboards8.0597 Ratings00 Ratings
Standard reports8.0584 Ratings00 Ratings
Custom reports9.1377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.2
491 Ratings
19% above category average
Agile CRM
-
Ratings
API9.6391 Ratings00 Ratings
Role-based workflow & approvals9.3267 Ratings00 Ratings
Customizability9.5420 Ratings00 Ratings
Integration with Salesforce.com9.392 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.860 Ratings00 Ratings
Integration with SugarCRM9.856 Ratings00 Ratings
Third-party software integrations7.520 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
ActiveCampaign
-
Ratings
Agile CRM
3.2
19 Ratings
82% below category average
Customer data management / contact management00 Ratings3.619 Ratings
Workflow management00 Ratings5.516 Ratings
Territory management00 Ratings2.311 Ratings
Opportunity management00 Ratings3.416 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings1.118 Ratings
Contract management00 Ratings4.211 Ratings
Quote & order management00 Ratings3.612 Ratings
Interaction tracking00 Ratings3.718 Ratings
Channel / partner relationship management00 Ratings1.79 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
ActiveCampaign
-
Ratings
Agile CRM
1.8
16 Ratings
123% below category average
Case management00 Ratings1.814 Ratings
Call center management00 Ratings1.814 Ratings
Help desk management00 Ratings1.816 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
ActiveCampaign
-
Ratings
Agile CRM
3.3
19 Ratings
78% below category average
Lead management00 Ratings5.418 Ratings
Email marketing00 Ratings1.119 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ActiveCampaign
-
Ratings
Agile CRM
3.6
17 Ratings
71% below category average
Task management00 Ratings4.915 Ratings
Billing and invoicing management00 Ratings1.410 Ratings
Reporting00 Ratings4.417 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
ActiveCampaign
-
Ratings
Agile CRM
1.5
18 Ratings
134% below category average
Forecasting00 Ratings1.314 Ratings
Pipeline visualization00 Ratings1.916 Ratings
Customizable reports00 Ratings1.217 Ratings
Customization
Comparison of Customization features of Product A and Product B
ActiveCampaign
-
Ratings
Agile CRM
4.1
19 Ratings
59% below category average
Custom fields00 Ratings4.019 Ratings
Custom objects00 Ratings6.013 Ratings
Scripting environment00 Ratings1.59 Ratings
API for custom integration00 Ratings5.011 Ratings
Security
Comparison of Security features of Product A and Product B
ActiveCampaign
-
Ratings
Agile CRM
5.9
16 Ratings
34% below category average
Single sign-on capability00 Ratings5.915 Ratings
Role-based user permissions00 Ratings5.916 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
ActiveCampaign
-
Ratings
Agile CRM
3.0
12 Ratings
83% below category average
Social data00 Ratings3.012 Ratings
Social engagement00 Ratings3.012 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
ActiveCampaign
-
Ratings
Agile CRM
5.2
14 Ratings
32% below category average
Marketing automation00 Ratings6.514 Ratings
Compensation management00 Ratings3.89 Ratings
Platform
Comparison of Platform features of Product A and Product B
ActiveCampaign
-
Ratings
Agile CRM
8.2
14 Ratings
9% above category average
Mobile access00 Ratings8.214 Ratings
Best Alternatives
ActiveCampaignAgile CRM
Small Businesses
Vbout
Vbout
Score 9.6 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignAgile CRM
Likelihood to Recommend
7.8
(676 ratings)
3.9
(20 ratings)
Likelihood to Renew
8.4
(25 ratings)
10.0
(2 ratings)
Usability
7.7
(38 ratings)
2.1
(10 ratings)
Availability
9.1
(5 ratings)
10.0
(1 ratings)
Performance
7.1
(5 ratings)
10.0
(1 ratings)
Support Rating
1.3
(41 ratings)
1.1
(10 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
10.0
(1 ratings)
Implementation Rating
8.7
(14 ratings)
10.0
(1 ratings)
Configurability
6.4
(4 ratings)
10.0
(1 ratings)
Ease of integration
9.0
(4 ratings)
10.0
(1 ratings)
Product Scalability
1.4
(5 ratings)
10.0
(1 ratings)
Vendor post-sale
6.4
(4 ratings)
10.0
(1 ratings)
Vendor pre-sale
7.2
(4 ratings)
10.0
(1 ratings)
User Testimonials
ActiveCampaignAgile CRM
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
Agile CRM
Agile CRM is well suited if an existing customer business process is defined or drafted thoroughly. Agile allowed automating workflows and marketing to improve lead management and suppress tedious tasks so users can focus on more important matters. However, Agile CRM costs can increase significantly if you want additional features and customizations. If you know what you're doing with CRMs and marketing automation or customer contracts and management then AgileCRM is worth a try.
Read full review
Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Agile CRM
  • The set-up was simple. We ran into a snag with my domain verification, but Agile support worked with me to get it resolved.
  • I love being able to create several scripts based on persona. You can easily use a rule to display the appropriate script for each contact.
  • Even team members new to CRM were able to grasp it and be efficient within a few hours - it's simple to navigate.
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
Agile CRM
  • The email template building tool is inflexible although it is simple to use and looks nice if you can work within its parameters.
  • Customer Support is not committed to finding answers and providing the best solutions. Many times each support person has a different answer or fixing a bug will take up to 2 weeks to address. They do not seem to understand that they are an online marketing platform that requires solutions within hours (or maybe days) and not weeks.
  • At some point in mid-2021, the process for sending out emails to 10s of thousands of contacts stopped functioning as simply and effectively as it had in the past. My staff (which I use as test cases) was no longer receiving emails, even though it showed in the system that they had received it (and no, it wasn't in spam). The bandaids that they provided me would work for one or two mailings and then stop working again. I was regularly trying to get customer support to find my answers but they were never able to solve my problem. The basic functionality that I appreciated - sending out nicely formatted email newsletters - is now completely gone and the platform is useless for our needs.
  • The reporting tools are awful and poorly configured. Querying on groups of people is inconsistent and inaccurate. There is no segmentation feature that I found that was actually effective.
Read full review
Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
Read full review
Agile CRM
There was a little bit of a learning curve and some bumps along the way to managing this platform, but AgileCRM appears to be responsive to any challenges that arise, which I consider to be of vital importance.
Read full review
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review
Agile CRM
Until the email issues are resolved I cannot recommend agile for any function. The email delivery rate has halved in the last six months and halved again in the last two with no resolution in sight. The customer service discussions start from zero information anytime suggesting agile are not writing notes or using a ticketing system to track customers' complaints. This results in our staff having to send emails manually and defeating the purpose of the system.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review
Agile CRM
The training sessions are very helpful, because you have specialist that is available to answer any questions, guide you and coach you on how to dominate a certain feature of the platform. That being said,Whenever I have an issue that needs to be resolved, I can send email or call a support line. I usually use the support line.
Read full review
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review
Agile CRM
The performance of AgileCRM has been acceptable to date. I'm pleased with the ability to modify leads in the system and search for them and add groups to campaigns.
Read full review
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review
Agile CRM
The technical support of this software I liked a lot because whenever we need help to solve any problem or even to answer any questions about the software, Agile CRM's support was quick and efficient and guided us on the best solution to solve the problem. I admire and respect that a lot.
Read full review
Online Training
ActiveCampaign
No answers on this topic
Agile CRM
Each section of the AgileCRM platform has an instructional video that describes in detail all of the features of that section. I found this to be very instructional way to learn about each section. Whenever I had more questions, I could always schedule a conference call with a tutor..
Read full review
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review
Agile CRM
Once I get everything set up, everything started to flow and I can see the major benefit of this platform to my business
Read full review
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review
Agile CRM
It was able to do most of the functions needed but was the most cost-effective to get us started. If you are a new company and looking to get started with a CRM start here for a year or two and when you have the money you can pay for one of the bigger players. This platform will give you all you need to be successful. We have been using it for 2 years and we profited more each year.
Read full review
Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review
Agile CRM
This products Starts with a free Limited version. You can upgradeTo an affordable paid version with minimal features. There's also an enterprise version which is what I have. It's much more expensive, however it allows me to access the full range of features available.
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Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
Agile CRM
  • It may be me but I spent a disproportionate amount of time figuring out how to derive more ROI from Agile CRM. The functionality and facilities were there but I eventually gave up as it was taking too much time and attention.
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time