ActiveCampaign vs Agile CRM

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.

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Verified User

Partner in Other

Graphic Design Company, 1-10 employees

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Agile CRM

Agile CRM is well suited if an existing customer business process is defined or drafted thoroughly. Agile allowed automating workflows and marketing to improve lead management and suppress tedious tasks so users can focus on more important matters. However, Agile CRM costs can increase significantly if you want additional features and customizations. If you know what you're doing with CRMs and marketing automation or customer contracts and management then AgileCRM is worth a try.

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Verified User

Professional in Information Technology

Investment Management Company, 1001-5000 employees

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Feature Rating Comparison

ActiveCampaign

7.8

Agile CRM

—

WYSIWYG email editor

7.7

—

Dynamic content

7.4

—

Ability to test dynamic content

7.5

—

Landing pages

6.7

—

A/B testing

7.2

—

Mobile optimization

7.7

—

Email deliverability

8.3

—

List management

8.1

—

Triggered drip sequences

9.3

—

ActiveCampaign

7.0

Agile CRM

—

Dashboards

7.1

—

Standard reports

7.3

—

Custom reports

6.7

—

ActiveCampaign

—

Agile CRM

7.8

Customer data management / contact management

—

8.7

Workflow management

—

7.4

Territory management

—

6.6

Opportunity management

—

8.0

Integration with email client (e.g., Outlook or Gmail)

—

8.7

Contract management

—

7.5

Quote & order management

—

6.5

Interaction tracking

—

8.3

Channel / partner relationship management

—

8.3

ActiveCampaign

—

Agile CRM

6.8

Case management

—

7.0

Call center management

—

6.4

Help desk management

—

7.1

ActiveCampaign

—

Agile CRM

8.5

Lead management

—

8.6

Email marketing

—

8.4

ActiveCampaign

—

Agile CRM

6.6

Task management

—

7.3

Billing and invoicing management

—

5.6

Reporting

—

7.0

ActiveCampaign

—

Agile CRM

6.8

Forecasting

—

6.0

Pipeline visualization

—

8.4

Customizable reports

—

6.1

ActiveCampaign

—

Agile CRM

7.8

Custom fields

—

8.7

Custom objects

—

7.7

Scripting environment

—

6.4

API for custom integration

—

8.5

ActiveCampaign

—

Agile CRM

7.9

Single sign-on capability

—

8.3

Role-based user permissions

—

7.5

ActiveCampaign

—

Agile CRM

5.8

Social data

—

5.8

Social engagement

—

5.9

ActiveCampaign

—

Agile CRM

7.7

Marketing automation

—

7.7

Compensation management

—

7.6

ActiveCampaign

—

Agile CRM

8.0

Mobile access

—

8.0

Pros

It features easily deployable email campaigns.
Its lead scoring component is easy to set up and configure.
Its form tool is straightforward and provides for easy embedding on websites and landing pages.

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Verified User

Director in Marketing

Marketing and Advertising Company, 11-50 employees

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Tracks all of our clients, prospects and sales pipeline
Manages inbound leads and marketing automation
Acts as a bulk email system for messages and e-newsletters

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Jez John

Managing Director

Webstars LtdInternet, 11-50 employees

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Cons

2 way texting
Using local phone numbers for texting

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Adam Middlesworth

Managing Agency Director

Arsenal MKGComputer Software, 11-50 employees

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While many aspects of the software are intuitive and simple to implement, much of the marketing automation functions assumed a level of technical familiarity that was beyond the average user. As soon as a tutorial tells me to get something from GitHub, I get the idea they're talking to a technician.
The help files, tutorials were of low quality and not always kept up to date with changes in layout of the software etc.
During the period we were using Agile CRM, I had to constantly trawl through their update logs and forum. This is because, as the name Agile suggests, the development and improvement of the software was constantly evolving in an organic fashion. But many of the developments were not relevant to us; majorly they were integrations with obscure apps that I would never use. But I had to understand 20 changes to locate the one that had some relevance to me.

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Colin Butler

Snr Account Manager

Prospect Creative MarketingMarketing and Advertising, 1-10 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

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Agile CRM10.0

Based on 2 answers

There was a little bit of a learning curve and some bumps along the way to managing this platform, but AgileCRM appears to be responsive to any challenges that arise, which I consider to be of vital importance.

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Steven Davis

Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Usability

No score

No answers yet

No answers on this topic

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Agile CRM10.0

Based on 1 answer

This is a feature rich, well organized and easy to use platform.

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Steven Davis

Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

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Agile CRM10.0

Based on 1 answer

The training sessions are very helpful, because you have specialist that is available to answer any questions, guide you and coach you on how to dominate a certain feature of the platform. That being said,Whenever I have an issue that needs to be resolved, I can send email or call a support line. I usually use the support line.

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Steven Davis

Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Performance

No score

No answers yet

No answers on this topic

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Agile CRM10.0

Based on 1 answer

The performance of AgileCRM has been acceptable to date. I'm pleased with the ability to modify leads in the system and search for them and add groups to campaigns.

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Steven Davis

Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Support

No score

No answers yet

No answers on this topic

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Agile CRM5.9

Based on 2 answers

The online help isn't very helpful and the contact I've had with the support team left a lot to be desired.

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Victoria Hoete-Dodd

Content Specialist

BitPrimeFinancial Services, 1-10 employees

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Online Training

No score

No answers yet

No answers on this topic

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Agile CRM10.0

Based on 1 answer

Each section of the AgileCRM platform has an instructional video that describes in detail all of the features of that section. I found this to be very instructional way to learn about each section. Whenever I had more questions, I could always schedule a conference call with a tutor..

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Steven Davis

Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Implementation

No score

No answers yet

No answers on this topic

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Agile CRM10.0

Based on 1 answer

Once I get everything set up, everything started to flow and I can see the major benefit of this platform to my business

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Steven Davis

Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Alternatives Considered

ActiveCampaign is much cheaper, much less confusing, much less time-consuming. ActiveCampaign allows for templates to be shared easily. ConfusionSoft is so expensive and has unneeded setup time. For a software company, they are so frustratingly slow at helping set up your email automation and tracking. With ActiveCampaign you could be done setting everything up within 24 hours.

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Adam Middlesworth

Managing Agency Director

Arsenal MKGComputer Software, 11-50 employees

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With Agile CRM, I get the most bang for my buck, being a one-man operation. Their selling point that they offer everything you need is very sexy when the budget is limited. At the end of the day, Agile CRM offered a solution to my core business problem (which was centralizing client information) where other platforms do super sexy things, that I really did not need - and most were a lot more expensive.

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Vilhelm Kruse

Innovation Coach

IDEMINISTERIETGovernment Administration, 1-10 employees

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Scalability

No score

No answers yet

No answers on this topic

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Agile CRM10.0

Based on 1 answer

This products Starts with a free Limited version. You can upgradeTo an affordable paid version with minimal features. There's also an enterprise version which is what I have. It's much more expensive, however it allows me to access the full range of features available.

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Steven Davis

Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Return on Investment

We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers

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Adam Middlesworth

Managing Agency Director

Arsenal MKGComputer Software, 11-50 employees

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Ease of mind and less stress in the daily work of following up with clients and cases
Good starting point for understanding my needs.
I can't excuse myself by saying I don't have access to a platform that 'does that, 'because Agile CRM probably does that. (there is a ton of features)

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Vilhelm Kruse

Innovation Coach

IDEMINISTERIETGovernment Administration, 1-10 employees

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Pricing Details

ActiveCampaign

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Agile CRM

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

—

Additional Pricing Details

—

ActiveCampaign vs Agile CRM

Add comparison

Likelihood to Recommend

ActiveCampaign

Agile CRM

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Customer data management / contact management

Workflow management

Territory management

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Contract management

Quote & order management

Interaction tracking

Channel / partner relationship management

Case management

Call center management

Help desk management

Lead management

Email marketing

Task management

Billing and invoicing management

Reporting

Forecasting

Pipeline visualization

Customizable reports

Custom fields

Custom objects

Scripting environment

API for custom integration

Single sign-on capability

Role-based user permissions

Social data

Social engagement

Marketing automation

Compensation management

Mobile access

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Performance

Support

Online Training

Implementation

Alternatives Considered

Scalability

Return on Investment

Pricing Details

ActiveCampaign

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

Agile CRM

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

Rating Summary