ActiveCampaign vs Agile CRM

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.

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Verified User

Partner in Other

Graphic Design Company, 1-10 employees

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Agile CRM

Agile CRM was developed the the company's own business model. So its very well suited to a SAAS model. And many business models products or services to individual users rather many contacts within the same organization, would find the suite of functions attractive. If you develop or manage your own website, and have some level of expertise in online marketing, then you should be able to get to grips with some powerful marketing automation functions in Agile CRM. After a year or so, I concluded Agile wasn't a perfect fit for my small B2B business. I eventually moved to Active Campaign which while being more of a marketing tool than a CRM, actually turned out to be the perfect CRM for my business.

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Colin Butler

Snr Account Manager

Prospect Creative MarketingMarketing and Advertising, 1-10 employees

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Feature Rating Comparison

ActiveCampaign

7.7

Agile CRM

—

WYSIWYG email editor

7.7

—

Dynamic content

7.3

—

Ability to test dynamic content

7.4

—

Landing pages

6.7

—

A/B testing

7.1

—

Mobile optimization

7.7

—

Email deliverability

8.3

—

List management

8.1

—

Triggered drip sequences

9.3

—

ActiveCampaign

7.0

Agile CRM

—

Dashboards

7.0

—

Standard reports

7.2

—

Custom reports

6.8

—

ActiveCampaign

—

Agile CRM

7.9

Customer data management / contact management

—

8.7

Workflow management

—

7.4

Territory management

—

6.8

Opportunity management

—

8.0

Integration with email client (e.g., Outlook or Gmail)

—

8.7

Contract management

—

7.6

Quote & order management

—

6.6

Interaction tracking

—

8.4

Channel / partner relationship management

—

8.6

ActiveCampaign

—

Agile CRM

6.8

Case management

—

7.0

Call center management

—

6.4

Help desk management

—

7.0

ActiveCampaign

—

Agile CRM

8.5

Lead management

—

8.6

Email marketing

—

8.5

ActiveCampaign

—

Agile CRM

6.7

Task management

—

7.3

Billing and invoicing management

—

5.7

Reporting

—

7.0

ActiveCampaign

—

Agile CRM

6.8

Forecasting

—

6.0

Pipeline visualization

—

8.4

Customizable reports

—

6.1

ActiveCampaign

—

Agile CRM

7.9

Custom fields

—

8.7

Custom objects

—

7.8

Scripting environment

—

6.6

API for custom integration

—

8.6

ActiveCampaign

—

Agile CRM

8.0

Single sign-on capability

—

8.3

Role-based user permissions

—

7.6

ActiveCampaign

—

Agile CRM

5.9

Social data

—

5.8

Social engagement

—

5.9

ActiveCampaign

—

Agile CRM

7.9

Marketing automation

—

7.8

Compensation management

—

7.9

ActiveCampaign

—

Agile CRM

8.0

Mobile access

—

8.0

Pros

Easy to implement detailed if/then email Automation
Templates are easy to use and access
Integrates with click funnel

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Steena Brown

Sexual Empowerment and Life Coach

Steena MarieHealth, Wellness and Fitness, 1-10 employees

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Integrated and cohesive one-stop-shop.
Website integration and intelligent click tracking.
Drag and drop sales process GUI.

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Colin Butler

Snr Account Manager

Prospect Creative MarketingMarketing and Advertising, 1-10 employees

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Cons

ActiveCampaign is still a relatively small and new company. As such, there are some features missing. For example, there is currently no way to change the design of any internal emails or notifications sent. This means if you are a reseller, any notifications your clients get from the system will be stuck with the blue color scheme.
Another big feature missing if the support for SSL on custom domains. Again, if you are a reseller and want your clients to access their system on a custom subdomain, the connection won't be secure unless you use ActiveCampaigns generated domain.

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Verified User

Project Manager in Information Technology

Hospital & Health Care Company, 51-200 employees

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On the deal board, I'd like for agile to show how many days a deal has been in that stage. That information is available in other places, but having it on the Kanban board would be great.
It takes quite a bit of contextual understanding to make the marketing automation work. It would be much better if more of that information were available in the interface so you didn't have to do so much off program research and decisioning prior to implementing your ideas.
I'd like for agile CRM to also offer a "picture" of how the existing marketing automations and campaigns interact with each other, to avoid embarrassing or duplicate emails and other actions.

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Mike Wittenstein

Managing Partner

STORYMINERSManagement Consulting, 1-10 employees

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Likelihood to Renew

No score

No answers yet

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Agile CRM10.0

Based on 2 answers

There was a little bit of a learning curve and some bumps along the way to managing this platform, but AgileCRM appears to be responsive to any challenges that arise, which I consider to be of vital importance.

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Steven Davis

Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Usability

No score

No answers yet

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Agile CRM10.0

Based on 1 answer

This is a feature rich, well organized and easy to use platform.

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Steven Davis

Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

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Agile CRM10.0

Based on 1 answer

The training sessions are very helpful, because you have specialist that is available to answer any questions, guide you and coach you on how to dominate a certain feature of the platform. That being said,Whenever I have an issue that needs to be resolved, I can send email or call a support line. I usually use the support line.

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Steven Davis

Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Performance

No score

No answers yet

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Agile CRM10.0

Based on 1 answer

The performance of AgileCRM has been acceptable to date. I'm pleased with the ability to modify leads in the system and search for them and add groups to campaigns.

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Steven Davis

Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Support

No score

No answers yet

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Agile CRM5.7

Based on 2 answers

The online help isn't very helpful and the contact I've had with the support team left a lot to be desired.

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Victoria Hoete-Dodd

Content Specialist

BitPrimeFinancial Services, 1-10 employees

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Online Training

No score

No answers yet

No answers on this topic

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Agile CRM10.0

Based on 1 answer

Each section of the AgileCRM platform has an instructional video that describes in detail all of the features of that section. I found this to be very instructional way to learn about each section. Whenever I had more questions, I could always schedule a conference call with a tutor..

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Steven Davis

Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Implementation

No score

No answers yet

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Agile CRM10.0

Based on 1 answer

Once I get everything set up, everything started to flow and I can see the major benefit of this platform to my business

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Steven Davis

Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Alternatives Considered

ActiveCampaign is probably the best budget automation platform in my opinion. It has pretty advanced automation, similar to a Hubspot or Marketo, but at a much lower price. Platforms like Marketo have more advanced features, but most startups don't need that. ActiveCampaign has most of the features any marketing team would need

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Verified User

Director in Marketing

Staffing and Recruiting Company, 11-50 employees

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Agile CRM is much less expensive than Salesforce. It might not have all the potential of those thousands of add-ons, but for those who have basic needs – and the need to customize to some extent, it more than delivers.Agile CRM has more advanced features, particularly around marketing automation, and hub spot does. While hub spot is free for the CRM element, using the other tools that come standard and agile CRM raises your cost considerably.Outlook for business just isn't organized in a friendly enough way for you to see who you know and to keep things current.

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Mike Wittenstein

Managing Partner

STORYMINERSManagement Consulting, 1-10 employees

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Scalability

No score

No answers yet

No answers on this topic

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Agile CRM10.0

Based on 1 answer

This products Starts with a free Limited version. You can upgradeTo an affordable paid version with minimal features. There's also an enterprise version which is what I have. It's much more expensive, however it allows me to access the full range of features available.

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Steven Davis

Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Return on Investment

Creation of powerful marketing systems for our business and our clients' business.
Allowed us to cancel CRM services like Pipedrive with their Deals section.
Email design is easy, fast, and helps get our message out efficiently.

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Lauren Lopez

Co Founder

Web of ArcMarketing and Advertising, 1-10 employees

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no difference as yet as we only started using for sales

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Deborah Felicio

Computer and Information Systems Manager

Sense Media EventsEvents Services, 1-10 employees

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Pricing Details

ActiveCampaign

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Agile CRM

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

—

Additional Pricing Details

—

ActiveCampaign vs Agile CRM

Add comparison

Likelihood to Recommend

ActiveCampaign

Agile CRM

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Customer data management / contact management

Workflow management

Territory management

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Contract management

Quote & order management

Interaction tracking

Channel / partner relationship management

Case management

Call center management

Help desk management

Lead management

Email marketing

Task management

Billing and invoicing management

Reporting

Forecasting

Pipeline visualization

Customizable reports

Custom fields

Custom objects

Scripting environment

API for custom integration

Single sign-on capability

Role-based user permissions

Social data

Social engagement

Marketing automation

Compensation management

Mobile access

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Performance

Support

Online Training

Implementation

Alternatives Considered

Scalability

Return on Investment

Pricing Details

ActiveCampaign

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

Agile CRM

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

Rating Summary