What users are saying about
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Top Rated
78 Ratings
65 Ratings

ActiveCampaign

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Top Rated
78 Ratings
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Score 8.6 out of 101
65 Ratings
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Score 7.3 out of 101

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

Agile CRM

Agile seems suitable if you set up correctly from the get go. Once you have over 10000 contacts it's hard to clean up the list e.g tags. If you want to edit or delete them how can you?
Victoria Hoete-Dodd profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Agile CRM
WYSIWYG email editor
ActiveCampaign
7.7
Agile CRM
Dynamic content
ActiveCampaign
7.6
Agile CRM
Ability to test dynamic content
ActiveCampaign
7.7
Agile CRM
Landing pages
ActiveCampaign
6.8
Agile CRM
A/B testing
ActiveCampaign
7.4
Agile CRM
Mobile optimization
ActiveCampaign
7.8
Agile CRM
Email deliverability
ActiveCampaign
8.3
Agile CRM
List management
ActiveCampaign
8.4
Agile CRM
Triggered drip sequences
ActiveCampaign
9.4
Agile CRM

Reporting & Analytics

ActiveCampaign
7.2
Agile CRM
Dashboards
ActiveCampaign
7.2
Agile CRM
Standard reports
ActiveCampaign
7.4
Agile CRM
Custom reports
ActiveCampaign
7.1
Agile CRM

Sales Force Automation

ActiveCampaign
Agile CRM
8.1
Customer data management / contact management
ActiveCampaign
Agile CRM
8.8
Workflow management
ActiveCampaign
Agile CRM
7.7
Territory management
ActiveCampaign
Agile CRM
7.5
Opportunity management
ActiveCampaign
Agile CRM
8.2
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Agile CRM
8.4
Contract management
ActiveCampaign
Agile CRM
7.8
Quote & order management
ActiveCampaign
Agile CRM
7.1
Interaction tracking
ActiveCampaign
Agile CRM
8.2
Channel / partner relationship management
ActiveCampaign
Agile CRM
8.9

Customer Service & Support

ActiveCampaign
Agile CRM
7.0
Case management
ActiveCampaign
Agile CRM
7.1
Call center management
ActiveCampaign
Agile CRM
6.8
Help desk management
ActiveCampaign
Agile CRM
7.1

Marketing Automation

ActiveCampaign
Agile CRM
8.5
Lead management
ActiveCampaign
Agile CRM
8.5
Email marketing
ActiveCampaign
Agile CRM
8.5

CRM Project Management

ActiveCampaign
Agile CRM
7.4
Task management
ActiveCampaign
Agile CRM
7.8
Billing and invoicing management
ActiveCampaign
Agile CRM
7.0
Reporting
ActiveCampaign
Agile CRM
7.3

CRM Reporting & Analytics

ActiveCampaign
Agile CRM
7.2
Forecasting
ActiveCampaign
Agile CRM
6.7
Pipeline visualization
ActiveCampaign
Agile CRM
8.3
Customizable reports
ActiveCampaign
Agile CRM
6.6

Customization

ActiveCampaign
Agile CRM
8.2
Custom fields
ActiveCampaign
Agile CRM
8.6
Custom objects
ActiveCampaign
Agile CRM
7.9
Scripting environment
ActiveCampaign
Agile CRM
7.9
API for custom integration
ActiveCampaign
Agile CRM
8.3

Security

ActiveCampaign
Agile CRM
8.1
Single sign-on capability
ActiveCampaign
Agile CRM
8.3
Role-based user permissions
ActiveCampaign
Agile CRM
7.9

Social CRM

ActiveCampaign
Agile CRM
6.5
Social data
ActiveCampaign
Agile CRM
6.6
Social engagement
ActiveCampaign
Agile CRM
6.4

Integrations with 3rd-party Software

ActiveCampaign
Agile CRM
8.2
Marketing automation
ActiveCampaign
Agile CRM
8.2
Compensation management
ActiveCampaign
Agile CRM
8.2

Platform

ActiveCampaign
Agile CRM
8.3
Mobile access
ActiveCampaign
Agile CRM
8.3

Pros

ActiveCampaign

  • Simple, easy, and fast setup for lists. You can set up a new list in just seconds. And also, they allow you to have an unlimited number of lists and tags that keep things organized.
  • Powerful automations and a clean interface to build them. ActiveCampaign is a powerful tool, allowing you to segment users and send them congruent messaging.
  • Great deliverability. Email marketing is only as useful as the number of emails that get received. If your emails don't send or wind up in spam or junk or promotions folders, that will severely inhibit your email marketing efforts.
Ben Marcoux Roofing Lead Generation Expert profile photo

Agile CRM

  • Tracks all of our clients, prospects and sales pipeline
  • Manages inbound leads and marketing automation
  • Acts as a bulk email system for messages and e-newsletters
Jez John profile photo

Cons

ActiveCampaign

  • The Admin Dashboard Contacts Search tool is very limited in functionality
  • The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits
  • Provide an API to validate email addresses as valid or invalid. Mailchimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this)
Ben Gelsey profile photo

Agile CRM

  • While many aspects of the software are intuitive and simple to implement, much of the marketing automation functions assumed a level of technical familiarity that was beyond the average user. As soon as a tutorial tells me to get something from GitHub, I get the idea they're talking to a technician.
  • The help files, tutorials were of low quality and not always kept up to date with changes in layout of the software etc.
  • During the period we were using Agile CRM, I had to constantly trawl through their update logs and forum. This is because, as the name Agile suggests, the development and improvement of the software was constantly evolving in an organic fashion. But many of the developments were not relevant to us; majorly they were integrations with obscure apps that I would never use. But I had to understand 20 changes to locate the one that had some relevance to me.
Colin Butler profile photo

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

Agile CRM

Agile CRM 10.0
Based on 2 answers
There was a little bit of a learning curve and some bumps along the way to managing this platform, but AgileCRM appears to be responsive to any challenges that arise, which I consider to be of vital importance.
Steven Davis profile photo

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Agile CRM

Agile CRM 10.0
Based on 1 answer
This is a feature rich, well organized and easy to use platform.
Steven Davis profile photo

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Agile CRM

Agile CRM 10.0
Based on 1 answer
The training sessions are very helpful, because you have specialist that is available to answer any questions, guide you and coach you on how to dominate a certain feature of the platform. That being said,Whenever I have an issue that needs to be resolved, I can send email or call a support line. I usually use the support line.
Steven Davis profile photo

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Agile CRM

Agile CRM 10.0
Based on 1 answer
The performance of AgileCRM has been acceptable to date. I'm pleased with the ability to modify leads in the system and search for them and add groups to campaigns.
Steven Davis profile photo

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

Agile CRM

Agile CRM 5.1
Based on 2 answers
The online help isn't very helpful and the contact I've had with the support team left a lot to be desired.
Victoria Hoete-Dodd profile photo

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Agile CRM

Agile CRM 10.0
Based on 1 answer
Each section of the AgileCRM platform has an instructional video that describes in detail all of the features of that section. I found this to be very instructional way to learn about each section. Whenever I had more questions, I could always schedule a conference call with a tutor..
Steven Davis profile photo

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Agile CRM

Agile CRM 10.0
Based on 1 answer
Once I get everything set up, everything started to flow and I can see the major benefit of this platform to my business
Steven Davis profile photo

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey profile photo

Agile CRM

Much easier to set up against Zoho.User-friendly against Zoho.Team acceptance against Zoho.
Deborah Felicio profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Agile CRM

Agile CRM 10.0
Based on 1 answer
This products Starts with a free Limited version. You can upgradeTo an affordable paid version with minimal features. There's also an enterprise version which is what I have. It's much more expensive, however it allows me to access the full range of features available.
Steven Davis profile photo

Return on Investment

ActiveCampaign

  • The majority of our website traffic comes from emailing our userbase with ActiveCampaign
  • Automations have allowed us to upsell our best users on additional products
  • With their shared IP address management, we get high deliverability rates on our email campaigns
Ben Gelsey profile photo

Agile CRM

  • It may be me but I spent a disproportionate amount of time figuring out how to derive more ROI from Agile CRM. The functionality and facilities were there but I eventually gave up as it was taking too much time and attention.
Colin Butler profile photo

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Agile CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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