ActiveCampaign vs Agile CRM | TrustRadius

What users are saying about

Score 8.8 out of 10

Based on 687 reviews and ratings

Score 7.8 out of 10

Based on 111 reviews and ratings

Feature Rating Comparison

ActiveCampaign

Agile CRM

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ActiveCampaign

Agile CRM

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

ActiveCampaign

Agile CRM

Calendaring

Event/webinar marketing

ActiveCampaign

Agile CRM

Social sharing and campaigns

Social profile integration

ActiveCampaign

Agile CRM

Dashboards

Standard reports

Custom reports

ActiveCampaign

Agile CRM

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

ActiveCampaign

Agile CRM

Customer data management / contact management

Workflow management

Territory management

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Contract management

Quote & order management

Interaction tracking

Channel / partner relationship management

ActiveCampaign

Agile CRM

Case management

Call center management

Help desk management

ActiveCampaign

Agile CRM

Lead management

Email marketing

ActiveCampaign

Agile CRM

Task management

Billing and invoicing management

Reporting

ActiveCampaign

Agile CRM

Forecasting

Pipeline visualization

Customizable reports

ActiveCampaign

Agile CRM

Custom fields

Custom objects

Scripting environment

API for custom integration

ActiveCampaign

Agile CRM

Single sign-on capability

Role-based user permissions

ActiveCampaign

Agile CRM

Social data

Social engagement

ActiveCampaign

Agile CRM

Marketing automation

Compensation management

ActiveCampaign

Agile CRM

Mobile access

Pros

The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
The tagging system and segmentation approach is convenient since one can create segments from different places
I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
I liked the quick ability to search for specific contacts based on status and tags.

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Juan R. Arroyo Yap

Beacon of Clarity

Juan on One Coaching, LLCProfessional Training & Coaching, 1-10 employees

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Helps us automate our sales and marketing process ensuring that its efficient and rewarding.
Fits perfectly in all organizations including even the small and medium-sized businesses (SMBs) allowing us to grow their portfolio.
Customer support is available and willing to help all users in using the platform effectively.

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IT Specialist

KPMG UKAccounting, 5001-10,000 employees

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Cons

With the high level of customization, can be complex or overwhelming for some new users
Would like the ability to add some features a la carte instead of having to upgrade
Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice

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Founder & CEO

Floodlight Training & ConsultingMarketing & Advertising, 1-10 employees

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UI can be upgraded for a better UI experience.
Overall customer onboarding experience can be improved with deeper process flows covering all business use cases.
Integration with other reporting tools such as Tableau can be improved to give better reporting experience.

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Business Consultant

Kellton Tech Solutions LimitedInformation Services, 501-1000 employees

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Likelihood to Renew

ActiveCampaign 9.1

Based on 17 answers

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:

Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
Reporting - The ability to see specific open, click, and conversion rates in one place.
Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.

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CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

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Agile CRM 10.0

Based on 2 answers

There was a little bit of a learning curve and some bumps along the way to managing this platform, but AgileCRM appears to be responsive to any challenges that arise, which I consider to be of vital importance.

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Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Usability

ActiveCampaign 8.1

Based on 33 answers

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.

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President of Catalyst Movies

Catalyst Resource GroupMarketing & Advertising, 11-50 employees

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Agile CRM 8.3

Based on 10 answers

I have been using different types of CRM's for the last few years and Agile is one of the best ones with robust features and pocket-friendly. It has all the required features any service-based or SAAS company required. It has everything that a startup needs at a low cost

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Verified User

C-Level Executive in Customer Service

Information Services Company, 11-50 employees

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Reliability and Availability

ActiveCampaign 9.1

Based on 5 answers

I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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Agile CRM 10.0

Based on 2 answers

The training sessions are very helpful, because you have specialist that is available to answer any questions, guide you and coach you on how to dominate a certain feature of the platform. That being said,Whenever I have an issue that needs to be resolved, I can send email or call a support line. I usually use the support line.

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Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Performance

ActiveCampaign 8.6

Based on 5 answers

ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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Agile CRM 10.0

Based on 2 answers

The performance of AgileCRM has been acceptable to date. I'm pleased with the ability to modify leads in the system and search for them and add groups to campaigns.

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Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Support Rating

ActiveCampaign 6.7

Based on 38 answers

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.

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Chesare Johnson

Producer/Audio Engineer

Silver Stoners Creative, LLCMusic, 1-10 employees

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Agile CRM 7.7

Based on 12 answers

The technical support of this software I liked a lot because whenever we need help to solve any problem or even to answer any questions about the software, Agile CRM's support was quick and efficient and guided us on the best solution to solve the problem. I admire and respect that a lot.

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IT-Support

Grupo BoticárioCosmetics, 5001-10,000 employees

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Online Training

No score

No answers yet

No answers on this topic

Agile CRM 10.0

Based on 1 answer

Each section of the AgileCRM platform has an instructional video that describes in detail all of the features of that section. I found this to be very instructional way to learn about each section. Whenever I had more questions, I could always schedule a conference call with a tutor..

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Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Implementation Rating

ActiveCampaign 8.5

Based on 11 answers

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

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William Ainslie

Practice Owner & Founder

William Ainslie BiokineticsAlternative Medicine, 1-10 employees

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Agile CRM 10.0

Based on 3 answers

Once I get everything set up, everything started to flow and I can see the major benefit of this platform to my business

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Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Alternatives Considered

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.

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CEO (Chief Executive Officer)

Central Tickets LtdEntertainment, 1-10 employees

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It was able to do most of the functions needed but was the most cost-effective to get us started. If you are a new company and looking to get started with a CRM start here for a year or two and when you have the money you can pay for one of the bigger players. This platform will give you all you need to be successful. We have been using it for 2 years and we profited more each year.

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Contact Center Solutions Engineer

VesuvITas Contact Center Solutions GroupInformation Technology & Services, 11-50 employees

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Scalability

ActiveCampaign 8.8

Based on 4 answers

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.

Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.

At this point, I don't think I'd ever use any other platform!

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Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

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Agile CRM 10.0

Based on 1 answer

This products Starts with a free Limited version. You can upgradeTo an affordable paid version with minimal features. There's also an enterprise version which is what I have. It's much more expensive, however it allows me to access the full range of features available.

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Founder and Managing Director

Global Education and Career Development Abroad (GlobalEd)Education Management, 1-10 employees

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Return on Investment

I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.

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Owner + Coach

Triena RoseProfessional Training & Coaching, 1-10 employees

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It may be me but I spent a disproportionate amount of time figuring out how to derive more ROI from Agile CRM. The functionality and facilities were there but I eventually gave up as it was taking too much time and attention.

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Snr Account Manager

Prospect Creative MarketingMarketing and Advertising, 1-10 employees

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Screenshots

See All (5) ActiveCampaign Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ActiveCampaign Editions & Modules

Edition

Lite	$9.00¹
Plus	$49²
Professional	$129³
Enterprise	$229⁴

Per Month [3 Users]
Per Month [25 Users]
Per Month [50 Users]
Per Month [Unlimited Users]

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Agile CRM Editions & Modules

Edition

Free	Free¹
Starter	8.99²
Regular	29.99²
Enterprise	47.99²

for 10 users
*per user per month

Additional Pricing Details

*pricing for 2 year plan.

Rating Summary

ActiveCampaign

Agile CRM

ActiveCampaign

Agile CRM

ActiveCampaign

Agile CRM

ActiveCampaign

Agile CRM

ActiveCampaign

Agile CRM

ActiveCampaign

Agile CRM

ActiveCampaign

Agile CRM

ActiveCampaign

Agile CRM

ActiveCampaign

Agile CRM

ActiveCampaign

Agile CRM

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