What users are saying about
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Top Rated
687 Ratings
111 Ratings

ActiveCampaign

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Top Rated
687 Ratings
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Score 8.8 out of 100
111 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Agile CRM

Agile CRM is well suited if an existing customer business process is defined or drafted thoroughly. Agile allowed automating workflows and marketing to improve lead management and suppress tedious tasks so users can focus on more important matters. However, Agile CRM costs can increase significantly if you want additional features and customizations. If you know what you're doing with CRMs and marketing automation or customer contracts and management then AgileCRM is worth a try.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Agile CRM
WYSIWYG email editor
ActiveCampaign
8.1
Agile CRM
Dynamic content
ActiveCampaign
8.5
Agile CRM
Ability to test dynamic content
ActiveCampaign
8.0
Agile CRM
Landing pages
ActiveCampaign
7.1
Agile CRM
A/B testing
ActiveCampaign
8.7
Agile CRM
Mobile optimization
ActiveCampaign
8.2
Agile CRM
Email deliverability reporting
ActiveCampaign
8.9
Agile CRM
List management
ActiveCampaign
8.8
Agile CRM
Triggered drip sequences
ActiveCampaign
9.1
Agile CRM

Lead Management

ActiveCampaign
8.5
Agile CRM
Lead nurturing
ActiveCampaign
8.8
Agile CRM
Lead scoring and grading
ActiveCampaign
8.4
Agile CRM
Data quality management
ActiveCampaign
8.2
Agile CRM
Automated sales alerts and tasks
ActiveCampaign
8.6
Agile CRM

Campaign Management

ActiveCampaign
7.9
Agile CRM
Calendaring
ActiveCampaign
7.7
Agile CRM
Event/webinar marketing
ActiveCampaign
8.1
Agile CRM

Social Media Marketing

ActiveCampaign
8.3
Agile CRM
Social sharing and campaigns
ActiveCampaign
8.4
Agile CRM
Social profile integration
ActiveCampaign
8.1
Agile CRM

Reporting & Analytics

ActiveCampaign
8.5
Agile CRM
Dashboards
ActiveCampaign
8.5
Agile CRM
Standard reports
ActiveCampaign
8.6
Agile CRM
Custom reports
ActiveCampaign
8.3
Agile CRM

Platform & Infrastructure

ActiveCampaign
8.7
Agile CRM
API
ActiveCampaign
8.7
Agile CRM
Role-based workflow & approvals
ActiveCampaign
8.4
Agile CRM
Customizability
ActiveCampaign
8.6
Agile CRM
Integration with Salesforce.com
ActiveCampaign
8.6
Agile CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Agile CRM
Integration with SugarCRM
ActiveCampaign
8.8
Agile CRM

Sales Force Automation

ActiveCampaign
Agile CRM
8.1
Customer data management / contact management
ActiveCampaign
Agile CRM
8.4
Workflow management
ActiveCampaign
Agile CRM
7.9
Territory management
ActiveCampaign
Agile CRM
7.9
Opportunity management
ActiveCampaign
Agile CRM
8.2
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Agile CRM
8.0
Contract management
ActiveCampaign
Agile CRM
8.1
Quote & order management
ActiveCampaign
Agile CRM
7.4
Interaction tracking
ActiveCampaign
Agile CRM
7.9
Channel / partner relationship management
ActiveCampaign
Agile CRM
9.3

Customer Service & Support

ActiveCampaign
Agile CRM
7.9
Case management
ActiveCampaign
Agile CRM
8.2
Call center management
ActiveCampaign
Agile CRM
7.7
Help desk management
ActiveCampaign
Agile CRM
7.7

Marketing Automation

ActiveCampaign
Agile CRM
7.9
Lead management
ActiveCampaign
Agile CRM
8.0
Email marketing
ActiveCampaign
Agile CRM
7.8

CRM Project Management

ActiveCampaign
Agile CRM
8.1
Task management
ActiveCampaign
Agile CRM
8.1
Billing and invoicing management
ActiveCampaign
Agile CRM
8.1
Reporting
ActiveCampaign
Agile CRM
8.0

CRM Reporting & Analytics

ActiveCampaign
Agile CRM
7.9
Forecasting
ActiveCampaign
Agile CRM
7.7
Pipeline visualization
ActiveCampaign
Agile CRM
8.0
Customizable reports
ActiveCampaign
Agile CRM
8.1

Customization

ActiveCampaign
Agile CRM
8.3
Custom fields
ActiveCampaign
Agile CRM
8.1
Custom objects
ActiveCampaign
Agile CRM
8.0
Scripting environment
ActiveCampaign
Agile CRM
8.0
API for custom integration
ActiveCampaign
Agile CRM
9.0

Security

ActiveCampaign
Agile CRM
8.4
Single sign-on capability
ActiveCampaign
Agile CRM
8.4
Role-based user permissions
ActiveCampaign
Agile CRM
8.5

Social CRM

ActiveCampaign
Agile CRM
7.7
Social data
ActiveCampaign
Agile CRM
7.6
Social engagement
ActiveCampaign
Agile CRM
7.7

Integrations with 3rd-party Software

ActiveCampaign
Agile CRM
7.7
Marketing automation
ActiveCampaign
Agile CRM
7.8
Compensation management
ActiveCampaign
Agile CRM
7.6

Platform

ActiveCampaign
Agile CRM
7.3
Mobile access
ActiveCampaign
Agile CRM
7.3

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Agile CRM

  • Helps us automate our sales and marketing process ensuring that its efficient and rewarding.
  • Fits perfectly in all organizations including even the small and medium-sized businesses (SMBs) allowing us to grow their portfolio.
  • Customer support is available and willing to help all users in using the platform effectively.
Martin Oliver | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Agile CRM

  • UI can be upgraded for a better UI experience.
  • Overall customer onboarding experience can be improved with deeper process flows covering all business use cases.
  • Integration with other reporting tools such as Tableau can be improved to give better reporting experience.
Rajat Sharma | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Agile CRM

Agile CRM 10.0
Based on 2 answers
There was a little bit of a learning curve and some bumps along the way to managing this platform, but AgileCRM appears to be responsive to any challenges that arise, which I consider to be of vital importance.
Steven Davis | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Agile CRM

Agile CRM 8.3
Based on 10 answers
I have been using different types of CRM's for the last few years and Agile is one of the best ones with robust features and pocket-friendly. It has all the required features any service-based or SAAS company required. It has everything that a startup needs at a low cost
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Agile CRM

Agile CRM 10.0
Based on 2 answers
The training sessions are very helpful, because you have specialist that is available to answer any questions, guide you and coach you on how to dominate a certain feature of the platform. That being said,Whenever I have an issue that needs to be resolved, I can send email or call a support line. I usually use the support line.
Steven Davis | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Agile CRM

Agile CRM 10.0
Based on 2 answers
The performance of AgileCRM has been acceptable to date. I'm pleased with the ability to modify leads in the system and search for them and add groups to campaigns.
Steven Davis | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Agile CRM

Agile CRM 7.7
Based on 12 answers
The technical support of this software I liked a lot because whenever we need help to solve any problem or even to answer any questions about the software, Agile CRM's support was quick and efficient and guided us on the best solution to solve the problem. I admire and respect that a lot.
João Mauricio | TrustRadius Reviewer

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Agile CRM

Agile CRM 10.0
Based on 1 answer
Each section of the AgileCRM platform has an instructional video that describes in detail all of the features of that section. I found this to be very instructional way to learn about each section. Whenever I had more questions, I could always schedule a conference call with a tutor..
Steven Davis | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Agile CRM

Agile CRM 10.0
Based on 3 answers
Once I get everything set up, everything started to flow and I can see the major benefit of this platform to my business
Steven Davis | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Agile CRM

It was able to do most of the functions needed but was the most cost-effective to get us started. If you are a new company and looking to get started with a CRM start here for a year or two and when you have the money you can pay for one of the bigger players. This platform will give you all you need to be successful. We have been using it for 2 years and we profited more each year.
Max Safier | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Agile CRM

Agile CRM 10.0
Based on 1 answer
This products Starts with a free Limited version. You can upgradeTo an affordable paid version with minimal features. There's also an enterprise version which is what I have. It's much more expensive, however it allows me to access the full range of features available.
Steven Davis | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Agile CRM

  • It may be me but I spent a disproportionate amount of time figuring out how to derive more ROI from Agile CRM. The functionality and facilities were there but I eventually gave up as it was taking too much time and attention.
Colin Butler | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Agile CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Agile CRM Editions & Modules

Edition
FreeFree1
Starter8.992
Regular29.992
Enterprise47.992
  1. for 10 users
  2. *per user per month
Additional Pricing Details
*pricing for 2 year plan.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Agile CRM
7.7

Likelihood to Renew

ActiveCampaign
9.1
Agile CRM
10.0

Usability

ActiveCampaign
8.1
Agile CRM
8.3

Reliability and Availability

ActiveCampaign
9.1
Agile CRM
10.0

Performance

ActiveCampaign
8.6
Agile CRM
10.0

Support Rating

ActiveCampaign
6.7
Agile CRM
7.7

In-Person Training

ActiveCampaign
7.3
Agile CRM

Online Training

ActiveCampaign
Agile CRM
10.0

Implementation Rating

ActiveCampaign
8.5
Agile CRM
10.0

Scalability

ActiveCampaign
8.8
Agile CRM
10.0

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