ActiveCampaign vs. Asana

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$19
per month
Asana
Score 8.4 out of 10
N/A
Asana is a web and mobile project management app. With tasks, projects, conversations, and dashboards, Asana lets an entire team know who's doing what by when, enabling workload balancing. Users can also add integrations for GANTT charts, time tracking and more.
$50
per month
Pricing
ActiveCampaignAsana
Editions & Modules
No answers on this topic
Premium
$13.49
per month
Business
$30.49
per month
Offerings
Pricing Offerings
ActiveCampaignAsana
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$10 per user per month
Additional Details
More Pricing Information
Community Pulse
ActiveCampaignAsana
Considered Both Products
ActiveCampaign
Chose ActiveCampaign
Salesforce is great, but was way out of the price range we planned and has a very steep learning curve.
Keap compares, but with the per user payment it wasn’t our choice.
we used Asana and Mailchimp before but weren’t happy with the limited options.
Chose ActiveCampaign
We signed up for Redtail after ActiveCampaign because ActiveCampaign doesn't give us the options that Redtail does in terms of managing records of financial planning client interactions. Asana is our primary project management software because it's much more user-friendly for …
Chose ActiveCampaign
I used to use MailerLite before and it has a lot less functionality and a lot less support than what I receive via ActiveCampaign. It felt more clunky and more difficult to use. ActiveCampaign is more intuitive and easier to learn and provides a wealth of features.
Chose ActiveCampaign
ActiveCampaign feels more minimalist and power user heavy than mail chimp. It doesn't hold your hand and force you into a box, which I like. It can however be a bit more tricky to understand how to use. But, it's more user friendly than HighLevel, which offers maximum freedom …
Chose ActiveCampaign
ActiveCampaign provides more value than the other platforms I've used. Nimble couldn't compete with the functionality or robustness of AC. For the price point I'm at (ActiveCampaign Plus, the lowest paid tier), HubSpot can't compare either. I would be paying hundreds of dollars …
Chose ActiveCampaign
At a cost level, ActiveCampaign gives more features for the same number of contacts, like the scoring points, the different automation, and the possibility to manage the contacts and a better and simple way. Also in ActiveCampaign you can find different automation already made …
Chose ActiveCampaign
For me, Mailchimp and ActiveCampaign are worlds apart in terms of usability. I started with Mailchimp but very quickly lost motivation as it was so hard to navigate and understand how to make it work. ActiveCampaign on the other hand was immediately intuitive and had a great …
Chose ActiveCampaign
ActiveCampaign is a more robust tool that offers a lot more of customization and options, it's like having a mini CRM without actually having one, cause if you use the tags properly you can see and know exactly what your audience does on your site and which products do they buy.
Chose ActiveCampaign
We used to use Infusionsoft and had lots of trouble using it frequently. ActiveCampaign is not only easier for our internal team to use, but has more features that we utilize at a cheaper price point that allows us to be more effective. Making the switch was a great move for us …
Chose ActiveCampaign
  • It costs more than some, less than others, so the price is competitive.
  • The features are above most: constituent metrics, campaign and automation metrics, automation creation with options to integrate with other systems.
  • The ease with which a professional email can be composed …
Chose ActiveCampaign
I looked into Keap but didn’t use [it] due to their pricing being too high for me. Not sure the exact similarities/differences between ActiveCampaign and Keap but ActiveCampaign seemed to encompass most of my needs. The other product we have used but just discontinued is Leadpag…
Chose ActiveCampaign
ActiveCampaign is the solution I recommend to all my clients. It's the best value with most functionality.
Chose ActiveCampaign
Prior to using ActiveCampaign, I was with Mailchimp. I found ActiveCampaign to be much more user friendly in terms of organizing lists and tags as well as creating automations and campaigns. It's a very intuitive system. Additionally, if you run into an issue or aren't quite …
Chose ActiveCampaign
There were a lot more features in ActiveCampaign compared with previous ones and we decided to relaunch our whole newsletters ideas and took a risk to change everything at once.
In the beginning, we saw an improvement in the numbers and after a one year period, we finished …
Chose ActiveCampaign
The foundation of how they organize contacts is very confusing. You organize using tags. Their naming convention is really backwards and hard to understand. Their integrations are limited
Chose ActiveCampaign
Mailchimp had a much more complicated automation process, which, when working with different people, was almost impossible to track. ActiveCampaign is a simple visual that makes it great to understand and use. Additionally, Mailchimp was becoming too expensive, once you hit a …
Chose ActiveCampaign
The integration between WP Forms and Active Campaign is a major factor to my choosing this platform. We use that to create targeted Drip campaigns.
Chose ActiveCampaign
ActiveCampaign is the best alternative to Mailchimp if you want to take your email to the next level. The amount of integrations and control is better than any platform I've used. It's modular and makes building automated, yet personal. Touches with your leads, customers, and …
Chose ActiveCampaign
The other software I have used are very complex and I have had to hire on "experts" to help me manage it. I feel like I can personally navigate Active Campaign without being a "professional" and plus I get a lot more bang for my buck with Active Campaign. It is very …
Chose ActiveCampaign
Was useful, but very poor at segmenting. I also found it challenging to get to know the platform but, as opposed to what happens with Active Campaign, they did not have the amazing customer service that Active Campaign has, which guides you throughout the entire process of …
Chose ActiveCampaign
Mailchimp was very "clunky" and difficult to use. Things didn't make sense and it was hard to know where to go to find what I needed. They also recently changed their pricing model so the free version was fairly useless anyway which is what prompted my switch to AC.
Chose ActiveCampaign
Infusionsoft is a great platform but it is very cumbersome, complicated to use, and expensive. It did, however, enable online sales which ActiveCampaign does not. This is the only direct comparison I have.
Chose ActiveCampaign
InfusionSoft (IS): we had been an avid user of InfusionSoft for over 6-years before making the switch to AC. Why the change? Deliverability: much better control of engagement. Price: Half the cost. Better user experience: intuitive interface. It's NOT clunky, or rigid like IS.
Asana
Chose Asana
In comparison to other Project Management software tools that I have used, Asana is the most user friendly platform without compromising any advanced capabilities.
Top Pros
Top Cons
Features
ActiveCampaignAsana
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.9
664 Ratings
13% above category average
Asana
-
Ratings
WYSIWYG email editor9.4581 Ratings00 Ratings
Dynamic content9.1520 Ratings00 Ratings
Ability to test dynamic content8.8471 Ratings00 Ratings
Landing pages8.0338 Ratings00 Ratings
A/B testing9.1380 Ratings00 Ratings
Mobile optimization9.3526 Ratings00 Ratings
Email deliverability reporting7.3631 Ratings00 Ratings
List management9.6650 Ratings00 Ratings
Triggered drip sequences9.7574 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
7.5
524 Ratings
3% below category average
Asana
-
Ratings
Lead nurturing automation9.2491 Ratings00 Ratings
Lead scoring and grading8.0359 Ratings00 Ratings
Data quality management9.2401 Ratings00 Ratings
Automated sales alerts and tasks9.2355 Ratings00 Ratings
Lead segmentation and distribution1.81 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.6
374 Ratings
23% above category average
Asana
-
Ratings
Calendaring9.6295 Ratings00 Ratings
Event/webinar marketing9.5286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.5
287 Ratings
23% above category average
Asana
-
Ratings
Social sharing and campaigns9.6254 Ratings00 Ratings
Social profile integration9.5250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.4
627 Ratings
11% above category average
Asana
-
Ratings
Dashboards8.0597 Ratings00 Ratings
Standard reports8.0584 Ratings00 Ratings
Custom reports9.1377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.2
491 Ratings
19% above category average
Asana
-
Ratings
API9.6391 Ratings00 Ratings
Role-based workflow & approvals9.2267 Ratings00 Ratings
Customizability9.4420 Ratings00 Ratings
Integration with Salesforce.com9.392 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.860 Ratings00 Ratings
Integration with SugarCRM9.856 Ratings00 Ratings
Third-party software integrations7.520 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
ActiveCampaign
-
Ratings
Asana
8.1
163 Ratings
8% above category average
Task Management00 Ratings9.1163 Ratings
Resource Management00 Ratings7.8137 Ratings
Gantt Charts00 Ratings7.348 Ratings
Scheduling00 Ratings8.3148 Ratings
Workflow Automation00 Ratings8.5118 Ratings
Team Collaboration00 Ratings9.0162 Ratings
Support for Agile Methodology00 Ratings8.57 Ratings
Support for Waterfall Methodology00 Ratings8.57 Ratings
Document Management00 Ratings8.6138 Ratings
Email integration00 Ratings7.8130 Ratings
Mobile Access00 Ratings8.4135 Ratings
Timesheet Tracking00 Ratings6.16 Ratings
Change request and Case Management00 Ratings8.44 Ratings
Budget and Expense Management00 Ratings7.265 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
ActiveCampaign
-
Ratings
Asana
6.8
39 Ratings
8% below category average
Project & financial reporting00 Ratings5.51 Ratings
Integration with accounting software00 Ratings8.138 Ratings
Best Alternatives
ActiveCampaignAsana
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Stackby
Stackby
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
SAP Ruum
SAP Ruum
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Quickbase
Quickbase
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignAsana
Likelihood to Recommend
7.8
(676 ratings)
8.6
(193 ratings)
Likelihood to Renew
8.4
(25 ratings)
9.6
(34 ratings)
Usability
7.7
(38 ratings)
9.0
(22 ratings)
Availability
9.1
(5 ratings)
8.4
(2 ratings)
Performance
7.0
(5 ratings)
-
(0 ratings)
Support Rating
1.4
(41 ratings)
5.0
(42 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.6
(14 ratings)
-
(0 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
Ease of integration
9.0
(4 ratings)
-
(0 ratings)
Product Scalability
1.5
(5 ratings)
8.2
(1 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.2
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignAsana
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
Asana
Asana fixed team issues like project transparency and communication, improved team performance, and enhanced office and mobile productivity. Upper management can solve project management issues quickly, and new hires can use the tool immediately. Asana's surveys simplify research and data collection. Its free trial, free plan, or paid SaaS subscription gives small and large teams the tools and centralized console to work through project tasks efficiently. Due to its complexity, Asana can be overwhelming at first.
Read full review
Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Asana
  • Through it, we were able to communicate and cooperate with the rest of the team to complete the work in the required manner and at the appropriate time.
  • Available for free on Android and iPhone.
  • Asana has a simple and easy user interface
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
Asana
  • Asana is not really a project management tool, it is good for simple projects only
  • UI has some glitches (doesn't save preferences, etc.)
  • Integration with other tools (Office 365, MS Project)
  • No reminders if the working period you entered is on holidays
Read full review
Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
Read full review
Asana
  • Mobile + Desktop capabilities - Able to use it anywhere, anytime.
  • Task management - Easy to view projects and their progress.
  • Time management - Easy to see what elements require time / how they interrelate and manage the project on an overall basis.
  • Company management - Be able to see from a master dashboard perspective where each project is in its stages of completion.
  • Clear communication - It's visually documented who is doing what at what time so that the whole project gets done.
Read full review
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review
Asana
It is very user-friendly. Takes a new employee an hour to start figuring out how the system works. That's an important factor. You don't want to encounter the issue where employees need a week to understand how the system works. For example, JIRA, I tried using it for a week and I still don't understand the complicated layout. Asana has a simple interface. Once you see it, you get it type of program.
Read full review
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review
Asana
Working with Asana on a daily basis
Read full review
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review
Asana
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review
Asana
I haven't had to use their support so I can't rate it. The fact that I haven't needed them reflects the ease of use of the product. I would recommend that any new users schedule a complete demo of the product to ensure that they are using it to it's fullest (there's a lot of useful features).
Read full review
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review
Asana
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review
Asana
I like how extensive the capabilities are for Asana. With other softwares it seems there are many things lacking. I feel like Asana is also a very user friendly platform and aesthetically pleasing which is important in a modern office. We have many young people entering our workspace and it is important to have software that is ahead of the times in functionality and efficiency.
Read full review
Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review
Asana
I used this tool on a daily basis at work and it runs as a solid rock
Read full review
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
Asana
  • Productivity - Most of all, it allows me to be more productive and have a good sense of where I am with projects and deadlines.
  • Easy to use - I can make the most of my time to get up (and stay) up and running.
  • Project coordination - Allows me to assign tasks to my interns and communicate directly within the platform to keep the work train moving.
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

Asana Screenshots

Screenshot of Product HomepageScreenshot of Team ConversationsScreenshot of Project CalendarsScreenshot of InboxScreenshot of List ProjectScreenshot of Portfolios