What users are saying about
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Top Rated
699 Ratings
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Top Rated
1554 Ratings

ActiveCampaign

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Top Rated
699 Ratings
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Score 8.8 out of 100

Asana

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Top Rated
1554 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Asana

Asana is a great tool for simple tasks, but only for simple ones. But, don't forget that most of the tasks are usually simple. So, Asana can be used as a great personal task management system, online agenda for meetings, simple tasks allocation tool and even an easy to use management tool for simple projects. One of the main advantages of Asana is the ease of use, so even if it is not perfect anyone can use it, and if you use any management tool it is much better than nothing.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Asana
WYSIWYG email editor
ActiveCampaign
8.0
Asana
Dynamic content
ActiveCampaign
8.6
Asana
Ability to test dynamic content
ActiveCampaign
8.1
Asana
Landing pages
ActiveCampaign
7.2
Asana
A/B testing
ActiveCampaign
8.7
Asana
Mobile optimization
ActiveCampaign
8.4
Asana
Email deliverability reporting
ActiveCampaign
9.0
Asana
List management
ActiveCampaign
8.9
Asana
Triggered drip sequences
ActiveCampaign
9.3
Asana

Lead Management

ActiveCampaign
8.5
Asana
Lead nurturing
ActiveCampaign
8.8
Asana
Lead scoring and grading
ActiveCampaign
8.3
Asana
Data quality management
ActiveCampaign
8.4
Asana
Automated sales alerts and tasks
ActiveCampaign
8.6
Asana

Campaign Management

ActiveCampaign
8.3
Asana
Calendaring
ActiveCampaign
8.0
Asana
Event/webinar marketing
ActiveCampaign
8.6
Asana

Social Media Marketing

ActiveCampaign
8.6
Asana
Social sharing and campaigns
ActiveCampaign
8.7
Asana
Social profile integration
ActiveCampaign
8.5
Asana

Reporting & Analytics

ActiveCampaign
8.6
Asana
Dashboards
ActiveCampaign
8.7
Asana
Standard reports
ActiveCampaign
8.6
Asana
Custom reports
ActiveCampaign
8.5
Asana

Platform & Infrastructure

ActiveCampaign
8.8
Asana
API
ActiveCampaign
8.9
Asana
Role-based workflow & approvals
ActiveCampaign
8.5
Asana
Customizability
ActiveCampaign
8.7
Asana
Integration with Salesforce.com
ActiveCampaign
8.8
Asana
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Asana
Integration with SugarCRM
ActiveCampaign
8.8
Asana

Project Management

ActiveCampaign
Asana
7.6
Task Management
ActiveCampaign
Asana
8.7
Resource Management
ActiveCampaign
Asana
7.3
Gantt Charts
ActiveCampaign
Asana
7.9
Scheduling
ActiveCampaign
Asana
7.7
Workflow Automation
ActiveCampaign
Asana
7.5
Team Collaboration
ActiveCampaign
Asana
8.3
Support for Agile Methodology
ActiveCampaign
Asana
8.5
Support for Waterfall Methodology
ActiveCampaign
Asana
8.5
Document Management
ActiveCampaign
Asana
6.6
Email integration
ActiveCampaign
Asana
6.8
Mobile Access
ActiveCampaign
Asana
8.1
Timesheet Tracking
ActiveCampaign
Asana
6.1
Change request and Case Management
ActiveCampaign
Asana
8.4
Budget and Expense Management
ActiveCampaign
Asana
6.1

Professional Services Automation

ActiveCampaign
Asana
6.7
Project & financial reporting
ActiveCampaign
Asana
5.5
Integration with accounting software
ActiveCampaign
Asana
7.9

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Asana

  • Task allocation and Tracking
  • Virtual Meeting management covering the agenda, feedback and next action steps
  • Task collaboration with a wide range of features to keep all kinds of task info in one space
  • User experience with task views in list or kanban format
Louis Schietekat | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Asana

  • Expensive - The free plan has always worked well for me, but when you upgrade, it can be quite pricy, especially for a team.
  • Templates - I like the idea of these, but when I've looked at them before, they were a bit complicated and would take too much time to customize for my needs.
  • On-boarding - It's easy enough to get started with a task, but when I read the on-boarding emails, it seems more complicated and not to my preferences.
Kristi Porter | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Asana

Asana 9.6
Based on 35 answers
  • Mobile + Desktop capabilities - Able to use it anywhere, anytime.
  • Task management - Easy to view projects and their progress.
  • Time management - Easy to see what elements require time / how they interrelate and manage the project on an overall basis.
  • Company management - Be able to see from a master dashboard perspective where each project is in its stages of completion.
  • Clear communication - It's visually documented who is doing what at what time so that the whole project gets done.
page V | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Asana

Asana 9.0
Based on 24 answers
It is very user-friendly. Takes a new employee an hour to start figuring out how the system works. That's an important factor. You don't want to encounter the issue where employees need a week to understand how the system works. For example, JIRA, I tried using it for a week and I still don't understand the complicated layout. Asana has a simple interface. Once you see it, you get it type of program.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Asana

Asana 8.4
Based on 4 answers
Working with Asana on a daily basis
Ronen Soreq | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Asana

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Asana

Asana 7.8
Based on 92 answers
I haven't had to use their support so I can't rate it. The fact that I haven't needed them reflects the ease of use of the product. I would recommend that any new users schedule a complete demo of the product to ensure that they are using it to it's fullest (there's a lot of useful features).
Adam Lumley | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Asana

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Asana

Asana is the best for task management, it’s easy to use and streamlined for team members to use with minimal intervention. It’s a lot nicer to use compared to similar products like Projectplace although there is some difference in features. It has much better features in terms of tracking and task assignment than Microsoft Teams which is the alternative, but does lack the seamless integration.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Asana

Asana 8.2
Based on 1 answer
I used this tool on a daily basis at work and it runs as a solid rock
Ronen Soreq | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Asana

  • it has allowed project teams to function better as everyone is aware of what is going on throughout the project
  • It is easy to track activities and accommodate and communicate changes which facilitates the ability to complete projects on time and within budget.
  • Accountability - It eliminates the issue of persons not knowing what activities they are responsible for during the planning of a project or assignment of resources to activities.
Norman Hazlewood | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Asana

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10

Asana Editions & Modules

Edition
Premium$13.491
Business$30.491
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Asana
7.9

Likelihood to Renew

ActiveCampaign
9.0
Asana
9.6

Usability

ActiveCampaign
8.2
Asana
9.0

Reliability and Availability

ActiveCampaign
9.1
Asana
8.4

Performance

ActiveCampaign
8.6
Asana

Support Rating

ActiveCampaign
6.5
Asana
7.8

In-Person Training

ActiveCampaign
7.3
Asana

Implementation Rating

ActiveCampaign
8.5
Asana

Scalability

ActiveCampaign
8.8
Asana
8.2

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