What users are saying about
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Top Rated
849 Ratings
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Top Rated
2124 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100

Asana

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Top Rated
2124 Ratings
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Score 8.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    Asana

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    561 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.3
    83%
    500 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    452 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    324 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    365 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.6
    86%
    509 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.3
    93%
    654 Ratings
    N/A
    0 Ratings

    List management

    9.0
    90%
    630 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    556 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    Asana

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    476 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    347 Ratings
    N/A
    0 Ratings

    Data quality management

    8.7
    87%
    390 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    344 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    Asana

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.4
    84%
    283 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    275 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.8

    ActiveCampaign

    88%

    Asana

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.9
    89%
    246 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.6
    86%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Asana

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    578 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    565 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    363 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    Asana

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 7/7 features

    API

    9.2
    92%
    379 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    257 Ratings
    N/A
    0 Ratings

    Customizability

    8.9
    89%
    402 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.9
    89%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    51 Ratings
    N/A
    0 Ratings

    Third-party software integrations

    7.7
    77%
    2 Ratings
    N/A
    0 Ratings

    Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.8

    Asana

    78%
    Asana ranks higher in 14/14 features

    Task Management

    N/A
    0 Ratings
    8.9
    89%
    158 Ratings

    Resource Management

    N/A
    0 Ratings
    7.4
    74%
    132 Ratings

    Gantt Charts

    N/A
    0 Ratings
    7.8
    78%
    44 Ratings

    Scheduling

    N/A
    0 Ratings
    7.9
    79%
    144 Ratings

    Workflow Automation

    N/A
    0 Ratings
    7.9
    79%
    114 Ratings

    Team Collaboration

    N/A
    0 Ratings
    8.6
    86%
    157 Ratings

    Support for Agile Methodology

    N/A
    0 Ratings
    8.5
    85%
    7 Ratings

    Support for Waterfall Methodology

    N/A
    0 Ratings
    8.5
    85%
    7 Ratings

    Document Management

    N/A
    0 Ratings
    7.1
    71%
    133 Ratings

    Email integration

    N/A
    0 Ratings
    7.2
    72%
    127 Ratings

    Mobile Access

    N/A
    0 Ratings
    8.3
    83%
    130 Ratings

    Timesheet Tracking

    N/A
    0 Ratings
    6.1
    61%
    6 Ratings

    Change request and Case Management

    N/A
    0 Ratings
    8.4
    84%
    4 Ratings

    Budget and Expense Management

    N/A
    0 Ratings
    6.9
    69%
    61 Ratings

    Professional Services Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.8

    Asana

    68%
    Asana ranks higher in 2/2 features

    Project & financial reporting

    N/A
    0 Ratings
    5.5
    55%
    1 Rating

    Integration with accounting software

    N/A
    0 Ratings
    8.2
    82%
    35 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 4 areas: Likelihood to Recommend, Availability, Support Rating, Product Scalability
    • Asana is rated higher in 2 areas: Likelihood to Renew, Usability

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    650 Ratings
    8.0

    Asana

    80%
    189 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    9.6

    Asana

    96%
    35 Ratings

    Usability

    8.0

    ActiveCampaign

    80%
    35 Ratings
    9.0

    Asana

    90%
    22 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings
    8.4

    Asana

    84%
    4 Ratings

    Performance

    6.4

    ActiveCampaign

    64%
    4 Ratings

    Asana

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    39 Ratings
    5.4

    Asana

    54%
    81 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Asana

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    Asana

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Asana

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Asana

    N/A
    0 Ratings

    Product Scalability

    8.4

    ActiveCampaign

    84%
    4 Ratings
    8.2

    Asana

    82%
    1 Rating

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Asana

    N/A
    0 Ratings

    Vendor pre-sale

    7.2

    ActiveCampaign

    72%
    3 Ratings

    Asana

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
    Read full review

    Asana

    My experience in Asana is more than two years, and I really enjoyed the experience and working with my teams, as Asana provides effective communication between us and spread the fun, enthusiasm, and achievement in work faster, as I used conversations to inform the team what I want, follow up, comment on the tasks and inform them that the work is finished.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Asana

    • Easy to use by any user (good UX and no installation needed)
    • Easy to create a simple project, add tasks and sub tasks.
    • Different display options, according to the project/tasks type
    • Works great using a web browser, you don't have to install the application
    Read full review

    Cons

    ActiveCampaign

    • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
    • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
    • I'd like more reporting data on one page.
    Read full review

    Asana

    • Some users might find the user interface a bit dull and un inspired
    • We found the way to use multiple workspaces a bit confusing
    • It takes quite a bit of planning to build a well organized workspace in order not to have way too many projects and tasks all over the place
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Asana

    Starting Price

    $50 per month

    Editions & Modules

    Asana editions and modules pricing
    EditionModules
    Premium$13.491
    Business$30.492

    Footnotes

    1. per month
    2. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional $10

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Asana

    • Mobile + Desktop capabilities - Able to use it anywhere, anytime.
    • Task management - Easy to view projects and their progress.
    • Time management - Easy to see what elements require time / how they interrelate and manage the project on an overall basis.
    • Company management - Be able to see from a master dashboard perspective where each project is in its stages of completion.
    • Clear communication - It's visually documented who is doing what at what time so that the whole project gets done.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Asana

    It is very user-friendly. Takes a new employee an hour to start figuring out how the system works. That's an important factor. You don't want to encounter the issue where employees need a week to understand how the system works. For example, JIRA, I tried using it for a week and I still don't understand the complicated layout. Asana has a simple interface. Once you see it, you get it type of program.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Asana

    Working with Asana on a daily basis
    Read full review

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Asana

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Asana

    I haven't had to use their support so I can't rate it. The fact that I haven't needed them reflects the ease of use of the product. I would recommend that any new users schedule a complete demo of the product to ensure that they are using it to it's fullest (there's a lot of useful features).
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Asana

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Asana

    I like how extensive the capabilities are for Asana. With other softwares it seems there are many things lacking. I feel like Asana is also a very user friendly platform and aesthetically pleasing which is important in a modern office. We have many young people entering our workspace and it is important to have software that is ahead of the times in functionality and efficiency.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Asana

    I used this tool on a daily basis at work and it runs as a solid rock
    Read full review

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Asana

    • Productivity - Most of all, it allows me to be more productive and have a good sense of where I am with projects and deadlines.
    • Easy to use - I can make the most of my time to get up (and stay) up and running.
    • Project coordination - Allows me to assign tasks to my interns and communicate directly within the platform to keep the work train moving.
    Read full review

    Screenshots

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