What users are saying about
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Top Rated
296 Ratings
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Top Rated
1212 Ratings

ActiveCampaign

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Top Rated
296 Ratings
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Score 8.9 out of 100

Asana

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Top Rated
1212 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Asana

Our team has evaluated several team collaboration tools. If your organization (five or more) needs a place where your team can collaborate, track tasks, track time, manage users and come together to get something done, Asana is going to be one of our top recommendations. The ability to see progress in a project, integrate Asana into the rest of your workflow and tools, document notes and processes inside of the process, duplicate boards and projects, and manage the process is pretty well planned. Note: It's more vital for you to know your processes and how your team works before picking out a software tool for it. However, we still recommend Asana highly. Asana is NOT a good fit for you if you have a smaller team, don't have reliable processes, don't like seeing user management or task boards, or are looking for a free tool.
page V | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Asana
WYSIWYG email editor
ActiveCampaign
8.1
Asana
Dynamic content
ActiveCampaign
8.3
Asana
Ability to test dynamic content
ActiveCampaign
7.9
Asana
Landing pages
ActiveCampaign
7.1
Asana
A/B testing
ActiveCampaign
8.5
Asana
Mobile optimization
ActiveCampaign
8.2
Asana
Email deliverability reporting
ActiveCampaign
8.8
Asana
List management
ActiveCampaign
8.6
Asana
Triggered drip sequences
ActiveCampaign
9.4
Asana

Lead Management

ActiveCampaign
7.8
Asana
Lead nurturing
ActiveCampaign
7.7
Asana
Lead scoring and grading
ActiveCampaign
7.8
Asana
Data quality management
ActiveCampaign
7.2
Asana
Automated sales alerts and tasks
ActiveCampaign
8.3
Asana

Campaign Management

ActiveCampaign
7.9
Asana
Calendaring
ActiveCampaign
7.1
Asana
Event/webinar marketing
ActiveCampaign
8.7
Asana

Social Media Marketing

ActiveCampaign
8.2
Asana
Social sharing and campaigns
ActiveCampaign
8.8
Asana
Social profile integration
ActiveCampaign
7.6
Asana

Reporting & Analytics

ActiveCampaign
7.8
Asana
Dashboards
ActiveCampaign
7.9
Asana
Standard reports
ActiveCampaign
7.8
Asana
Custom reports
ActiveCampaign
7.7
Asana

Platform & Infrastructure

ActiveCampaign
8.2
Asana
API
ActiveCampaign
8.8
Asana
Role-based workflow & approvals
ActiveCampaign
7.9
Asana
Customizability
ActiveCampaign
7.9
Asana
Integration with Salesforce.com
ActiveCampaign
8.1
Asana
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Asana
Integration with SugarCRM
ActiveCampaign
8.2
Asana

Project Management

ActiveCampaign
Asana
7.8
Task Management
ActiveCampaign
Asana
9.3
Resource Management
ActiveCampaign
Asana
7.4
Gantt Charts
ActiveCampaign
Asana
6.5
Scheduling
ActiveCampaign
Asana
8.2
Workflow Automation
ActiveCampaign
Asana
7.8
Team Collaboration
ActiveCampaign
Asana
9.0
Support for Agile Methodology
ActiveCampaign
Asana
8.5
Support for Waterfall Methodology
ActiveCampaign
Asana
8.5
Document Management
ActiveCampaign
Asana
7.5
Email integration
ActiveCampaign
Asana
7.5
Mobile Access
ActiveCampaign
Asana
8.2
Timesheet Tracking
ActiveCampaign
Asana
6.1
Change request and Case Management
ActiveCampaign
Asana
8.4
Budget and Expense Management
ActiveCampaign
Asana
6.9

Professional Services Automation

ActiveCampaign
Asana
6.8
Project & financial reporting
ActiveCampaign
Asana
5.5
Integration with accounting software
ActiveCampaign
Asana
8.2

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Asana

  • Project management. Asana makes it easy for anyone to organize their projects and break them down into sub-tasks.
  • Accountability. Being able to break down projects into tasks and assign due dates, who is responsible, etc is very helpful. Asana sends reminders for the project owner to help keep everyone on task and makes it easy to follow up.
  • Communication. We have our Slack and Outlook integrated so we are able to keep tabs on our project no matter what and read it all in one place (Slack).
Adam Lumley | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Asana

  • I wish it implemented easier with Outlook or Gmail. I would like for it to be easier to send tasks from email to Asana.
  • I think there's room for improvement in terms of how easy it is to make new Section Headers for tasks and lists.
  • I'd like for more aspects of the interface to be customizable.
Debbie Gillum | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Asana

Asana 9.5
Based on 35 answers
Asana is adding more useful features and it makes the work of their entire team more organized and more efficient. It really helps us in achieving greater achievements as a team. It helps us to earn more revenue since we have more satisfied clients, simply because we are able to finish their project on time or even before the due date.
Brent Lionel Mausisa | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.3
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Asana

Asana 9.1
Based on 24 answers
Asana is very easy to use, you don't need to read any guide to understand how to use it. Works well on almost any device and navigator and the interface is friendly to everyone. Creating a task is easy, following them is also easy and the comments between people involved in the tasks are public, so anyone can follow the task if the employee assigned is not available at a specific moment.
María Lucía Santagata | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Asana

Asana 8.4
Based on 2 answers
Working with Asana on a daily basis
Ronen Soreq | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Asana

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Asana

Asana 8.0
Based on 52 answers
The major reason to rate 9 ton asana are:1. Customer support is very good and fast.2. The e - mail reply to the user is within 24 hours and to efficiently handle query each issue allocated with a unique id number. 3. The cost is under budget not so high, but provide a lot of advantages
JATIN GUPTA | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Asana

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Asana

Before buying a license for this software we made sure that it had what it needed. Asana also has an unrivaled technical support team that helps with every problem that comes up, even with integration and adaptation. We were looking for software that would do the work of several softwares at the same time and Asana was the one that convinced us
Jeniriana Rodriguez | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Asana

Asana 8.2
Based on 1 answer
I used this tool on a daily basis at work and it runs as a solid rock
Ronen Soreq | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Asana

  • We went from disorganized to having our processes fully documented. This allows for projects to be duplicated and started faster, increasing my margins.
  • Less opportunity for missed tasks or confusion.
  • Progress checking always available and easy to use (for our clients)
Barbara Carneiro | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Asana

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10*

* per user per month

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Asana
8.6

Likelihood to Renew

ActiveCampaign
9.1
Asana
9.5

Usability

ActiveCampaign
8.3
Asana
9.1

Reliability and Availability

ActiveCampaign
9.4
Asana
8.4

Performance

ActiveCampaign
8.1
Asana

Support Rating

ActiveCampaign
8.9
Asana
8.0

Implementation Rating

ActiveCampaign
7.4
Asana

Scalability

ActiveCampaign
9.4
Asana
8.2

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