What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
15 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
15 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Klaviyo

It seems as though Klaviyo is better suited to a company that is just starting out. One where emails aren't really expected to look overly polished and professional and where they aren't sending at high rates. Klaviyo's features and functionality are more limiting than other ESPs I've used before but for the price I suppose you get what you pay for.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Klaviyo
9.0
WYSIWYG email editor
ActiveCampaign
7.7
Klaviyo
10.0
Dynamic content
ActiveCampaign
7.3
Klaviyo
8.1
Ability to test dynamic content
ActiveCampaign
7.4
Klaviyo
7.7
Landing pages
ActiveCampaign
6.7
Klaviyo
A/B testing
ActiveCampaign
7.1
Klaviyo
8.6
Mobile optimization
ActiveCampaign
7.7
Klaviyo
10.0
Email deliverability
ActiveCampaign
8.3
Klaviyo
8.7
List management
ActiveCampaign
8.1
Klaviyo
8.7
Triggered drip sequences
ActiveCampaign
9.3
Klaviyo
10.0

Reporting & Analytics

ActiveCampaign
7.0
Klaviyo
9.0
Dashboards
ActiveCampaign
7.0
Klaviyo
9.4
Standard reports
ActiveCampaign
7.2
Klaviyo
8.7
Custom reports
ActiveCampaign
6.8
Klaviyo
9.0

Pros

  • It’s very easy to set up an account on this application.
  • During the campaign design it automatically saves your templates.
  • The email mobile optimisation is the best feature in this application.
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  • Defining logic for email flows.
  • Thorough dive in to the different operating systems, both mobile and desktop, that users are interfacing with.
  • Excellent customer support when questions about Klaviyo or custom formatting is required.
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Cons

  • I wish they had a landing page builder included (like other tools do)
  • Their forms are not very customizable
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  • Analytics don't always sync with reporting from Google Analytics.
  • No Gmail customizations.
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Alternatives Considered

ActiveCampaign is an awkward middle child between full fledged marketing automation (HubSpot, Marketo, Infusionsoft) and Email Service Providers (MailChimp, ConstantContact, CampaignMonitor). It's a step up from the ESPs with richer list management and branching logic without losing the drag and drop ease of use, while being a poorer cousin to the MA options that include detailed tracking, beautiful reports, landing pages and integrations with true CRMs.
J.P. VanderLinden profile photo
Klaviyo Analytics are a bit more robust. We upgraded from MailChimp for that reason.
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Return on Investment

  • ActiveCampaign couldn't be mapped to any specific ROI partially due to the clunky reporting interface. We couldn't backtrack into any specific objectives like purchase decisions or course signups because it was too difficult to map those website actions to the specific campaigns.
  • The biggest value AC delivered was in terms of time saved creating specific drip campaigns. Cloning funnels, making edits, adding new branches was fast and easy and allowed us to iterate and move on to other things.
J.P. VanderLinden profile photo
  • Helped us funnel leads from Facebook ads into email flows and campaigns and capture leads while still warm.
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Klaviyo

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details