What users are saying about
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Top Rated
699 Ratings
83 Ratings

ActiveCampaign

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Top Rated
699 Ratings
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Score 8.8 out of 100
83 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Klaviyo

The platform provides marketers with transactional as well as behavioral visitor data which is important in segmenting lists and sending more relevant marketing campaigns, therefore it plays a pivotal role in marketing. It can be personalized according to the scale of a business and its requirements.
Daniel Cooper | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Klaviyo
7.2
WYSIWYG email editor
ActiveCampaign
8.0
Klaviyo
6.2
Dynamic content
ActiveCampaign
8.6
Klaviyo
6.6
Ability to test dynamic content
ActiveCampaign
8.1
Klaviyo
6.6
Landing pages
ActiveCampaign
7.2
Klaviyo
8.0
A/B testing
ActiveCampaign
8.7
Klaviyo
7.6
Mobile optimization
ActiveCampaign
8.4
Klaviyo
7.6
Email deliverability reporting
ActiveCampaign
9.0
Klaviyo
7.7
List management
ActiveCampaign
8.9
Klaviyo
7.4
Triggered drip sequences
ActiveCampaign
9.3
Klaviyo
7.5

Lead Management

ActiveCampaign
8.5
Klaviyo
6.0
Lead nurturing
ActiveCampaign
8.8
Klaviyo
6.0
Lead scoring and grading
ActiveCampaign
8.3
Klaviyo
Data quality management
ActiveCampaign
8.4
Klaviyo
Automated sales alerts and tasks
ActiveCampaign
8.6
Klaviyo

Campaign Management

ActiveCampaign
8.3
Klaviyo
Calendaring
ActiveCampaign
8.0
Klaviyo
Event/webinar marketing
ActiveCampaign
8.6
Klaviyo

Social Media Marketing

ActiveCampaign
8.6
Klaviyo
Social sharing and campaigns
ActiveCampaign
8.7
Klaviyo
Social profile integration
ActiveCampaign
8.5
Klaviyo

Reporting & Analytics

ActiveCampaign
8.6
Klaviyo
8.0
Dashboards
ActiveCampaign
8.7
Klaviyo
7.1
Standard reports
ActiveCampaign
8.6
Klaviyo
7.2
Custom reports
ActiveCampaign
8.5
Klaviyo
9.8

Platform & Infrastructure

ActiveCampaign
8.8
Klaviyo
6.8
API
ActiveCampaign
8.9
Klaviyo
6.8
Role-based workflow & approvals
ActiveCampaign
8.5
Klaviyo
Customizability
ActiveCampaign
8.7
Klaviyo
Integration with Salesforce.com
ActiveCampaign
8.8
Klaviyo
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Klaviyo
Integration with SugarCRM
ActiveCampaign
8.8
Klaviyo

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Klaviyo

  • Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
  • Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
  • Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
  • Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
  • Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
  • Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
  • Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
page V | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Klaviyo

  • It is a bit technical to use I face some difficulty in the beginning so I think more training videos must be provided.
  • Further, the pricing is very high not every organization can afford but it has all those features which will definitely help them so I request to negotiate on it.
Alison Crivlare | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Klaviyo

Klaviyo 9.0
Based on 1 answer
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Klaviyo

Klaviyo 4.0
Based on 1 answer
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Klaviyo

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Klaviyo

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Klaviyo

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Klaviyo

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Klaviyo

We moved from Bronto to Klaviyo because Bronto was getting very expensive. Klaviyo was the cheaper alternative with it's drawbacks of course. Klaviyo does have a nice drag and drop editor that Bronto was only working on when we left. Klaviyo does also offer mobile optimization that Bronto was working on improving when we left as well. Klaviyo does have limitations in that its ability to integrate custom HTML does not work well. We used to completely customize whole emails in Bronto using strictly code. Bronto also didn't have the gmail clipping issue that we found Klaviyo to have - my biggest pet peeve.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Klaviyo

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Klaviyo

  • Klaviyo fills the role of the email marketing platform, which brings in revenue easily on it's own, but with the level of automation and customization, the ROI very high.
  • Because of the segmentation available in Klaviyo, we typically target our most profitable customers and often bring in $10k+ per email send for a medium sized company.
Lee L Kennedy | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Klaviyo Editions & Modules

Edition
Email Free$01
SMS.012
EmailStarting at $203
  1. per month
  2. per message
  3. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Klaviyo
7.6

Likelihood to Renew

ActiveCampaign
9.0
Klaviyo
9.0

Usability

ActiveCampaign
8.2
Klaviyo
4.0

Reliability and Availability

ActiveCampaign
9.1
Klaviyo

Performance

ActiveCampaign
8.6
Klaviyo

Support Rating

ActiveCampaign
6.5
Klaviyo

In-Person Training

ActiveCampaign
7.3
Klaviyo

Implementation Rating

ActiveCampaign
8.5
Klaviyo

Scalability

ActiveCampaign
8.8
Klaviyo

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