What users are saying about
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Top Rated
849 Ratings
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Top Rated
166 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100

Klaviyo

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Top Rated
166 Ratings
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Score 9.3 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 4 feature sets: Email & Online Marketing, Lead Management, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.5

ActiveCampaign

85%
8.1

Klaviyo

81%
ActiveCampaign ranks higher in 7/9 features

WYSIWYG email editor

7.9
79%
561 Ratings
8.1
81%
64 Ratings

Dynamic content

8.3
83%
500 Ratings
7.7
77%
67 Ratings

Ability to test dynamic content

8.3
83%
452 Ratings
7.3
73%
63 Ratings

Landing pages

7.4
74%
324 Ratings
8.0
80%
2 Ratings

A/B testing

8.6
86%
365 Ratings
8.4
84%
65 Ratings

Mobile optimization

8.6
86%
509 Ratings
8.2
82%
68 Ratings

Email deliverability reporting

9.3
93%
654 Ratings
8.3
83%
84 Ratings

List management

9.0
90%
630 Ratings
8.6
86%
70 Ratings

Triggered drip sequences

9.1
91%
556 Ratings
8.8
88%
63 Ratings

Lead Management

8.7

ActiveCampaign

87%
7.0

Klaviyo

70%
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
476 Ratings
8.4
84%
52 Ratings

Lead scoring and grading

8.6
86%
347 Ratings
6.3
63%
14 Ratings

Data quality management

8.7
87%
390 Ratings
6.7
67%
16 Ratings

Automated sales alerts and tasks

8.7
87%
344 Ratings
6.5
65%
16 Ratings

Campaign Management

8.5

ActiveCampaign

85%

Klaviyo

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
283 Ratings
N/A
0 Ratings

Event/webinar marketing

8.6
86%
275 Ratings
N/A
0 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%

Klaviyo

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
246 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
7.7

Klaviyo

77%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
578 Ratings
8.0
80%
68 Ratings

Standard reports

8.8
88%
565 Ratings
7.9
79%
65 Ratings

Custom reports

8.4
84%
363 Ratings
7.2
72%
30 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%
7.8

Klaviyo

78%
ActiveCampaign ranks higher in 7/7 features

API

9.2
92%
379 Ratings
8.3
83%
50 Ratings

Role-based workflow & approvals

8.6
86%
257 Ratings
7.1
71%
18 Ratings

Customizability

8.9
89%
402 Ratings
8.4
84%
23 Ratings

Integration with Salesforce.com

8.7
87%
85 Ratings
7.5
75%
2 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Third-party software integrations

7.7
77%
2 Ratings
N/A
0 Ratings

Attribute Ratings

  • Klaviyo is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating
  • ActiveCampaign and Klaviyo are tied in 1 area: Usability

Likelihood to Recommend

9.1

ActiveCampaign

91%
650 Ratings
9.3

Klaviyo

93%
71 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
10.0

Klaviyo

100%
2 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings
8.0

Klaviyo

80%
3 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Klaviyo

N/A
0 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings

Klaviyo

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
39 Ratings
9.0

Klaviyo

90%
1 Rating

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Klaviyo

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings
10.0

Klaviyo

100%
1 Rating

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Klaviyo

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Klaviyo

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

Klaviyo

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Klaviyo

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

Klaviyo

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

Klaviyo

If you have are in e-commerce or retail and have an email list of customers above 10k people, I would highly suggest Klaviyo, as one person is able to build robust email flows for increased conversion, customer retention, and creative promotion using both SMS and email interchangeably
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Klaviyo

  • Email automation that nurtured new prospects with education and promotion content.
  • List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
  • Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
  • SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
  • Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
  • Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
  • Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
  • Testing. The AB testing function allowed for campaign optimization
Read full review

Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

Klaviyo

  • The image quality you are able to upload can be a bit low, would love crisper GIFs and images to be allowed to upload
  • Easier way to clean up and clear out inactive users
  • Two way data sync between Klaviyo and Shopify (tags and such) as I believe it is a one way system as of now
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Klaviyo

Starting Price

Editions & Modules

Klaviyo editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Klaviyo

    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Klaviyo

    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Klaviyo

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Klaviyo

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Klaviyo

    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Klaviyo

    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Klaviyo

    While Mailchimp was easy to use, Klaviyo allowed much more customization and flexibility. Klaviyo integrated with all of our apps through Shopify, so it was really a no-brainer when it came down to deciding. The ease of setting up a drip campaign and segmenting the customer base was the icing on the cake, but we were already going to go with Klaviyo.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Klaviyo

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Klaviyo

    • It must reduce its cost.
    • It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need.
    Read full review

    Screenshots

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