What users are saying about

ActiveCampaign

Top Rated
59 Ratings

Klaviyo

10 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

Klaviyo

10 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

Klaviyo

Best when used within an ecommerce store with a large amount of customers. With no ecommerce or smaller scale the impact is just going to be limited
Robbie Hodge profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Klaviyo
9.6
WYSIWYG email editor
ActiveCampaign
7.7
Klaviyo
10.0
Dynamic content
ActiveCampaign
7.4
Klaviyo
10.0
Ability to test dynamic content
ActiveCampaign
7.5
Klaviyo
9.0
Landing pages
ActiveCampaign
6.7
Klaviyo
A/B testing
ActiveCampaign
7.2
Klaviyo
8.0
Mobile optimization
ActiveCampaign
7.7
Klaviyo
10.0
Email deliverability
ActiveCampaign
8.3
Klaviyo
10.0
List management
ActiveCampaign
8.1
Klaviyo
10.0
Triggered drip sequences
ActiveCampaign
9.3
Klaviyo
10.0

Reporting & Analytics

ActiveCampaign
7.0
Klaviyo
9.7
Dashboards
ActiveCampaign
7.1
Klaviyo
10.0
Standard reports
ActiveCampaign
7.3
Klaviyo
10.0
Custom reports
ActiveCampaign
6.7
Klaviyo
9.0

Pros

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
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  • Defining logic for email flows.
  • Thorough dive in to the different operating systems, both mobile and desktop, that users are interfacing with.
  • Excellent customer support when questions about Klaviyo or custom formatting is required.
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Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
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  • Analytics don't always sync with reporting from Google Analytics.
  • No Gmail customizations.
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Alternatives Considered

Backend user experience is much more streamlined and robust than AWeber. AWeber also triggers weird spam wall blocks occasionally when integrating with other system’s automated forms. MailChimp simply doesn’t have the features I need.
Steena Brown profile photo
Klaviyo Analytics are a bit more robust. We upgraded from MailChimp for that reason.
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Return on Investment

  • Easy to track open rates
  • Easy to track link clicks and tag
  • Can retarget hot leads via email activity
Steena Brown profile photo
  • Helped us funnel leads from Facebook ads into email flows and campaigns and capture leads while still warm.
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Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Klaviyo

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details