What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
850 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
80 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
850 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

MailerLite

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
80 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.5

ActiveCampaign

85%
7.4

MailerLite

74%
ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

7.9
79%
562 Ratings
7.7
77%
30 Ratings

Dynamic content

8.3
83%
501 Ratings
7.6
76%
30 Ratings

Ability to test dynamic content

8.3
83%
453 Ratings
6.4
64%
26 Ratings

Landing pages

7.4
74%
325 Ratings
6.5
65%
29 Ratings

A/B testing

8.6
86%
366 Ratings
7.8
78%
23 Ratings

Mobile optimization

8.6
86%
510 Ratings
7.7
77%
27 Ratings

Email deliverability reporting

9.3
93%
655 Ratings
8.0
80%
40 Ratings

List management

9.0
90%
631 Ratings
7.8
78%
31 Ratings

Triggered drip sequences

9.1
91%
557 Ratings
7.3
73%
24 Ratings

Lead Management

8.7

ActiveCampaign

87%

MailerLite

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
477 Ratings
N/A
0 Ratings

Lead scoring and grading

8.6
86%
348 Ratings
N/A
0 Ratings

Data quality management

8.7
87%
391 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.7
87%
345 Ratings
N/A
0 Ratings

Campaign Management

8.5

ActiveCampaign

85%

MailerLite

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
284 Ratings
N/A
0 Ratings

Event/webinar marketing

8.6
86%
276 Ratings
N/A
0 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%

MailerLite

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
247 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
6.3

MailerLite

63%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
579 Ratings
6.0
60%
1 Rating

Standard reports

8.8
88%
566 Ratings
6.8
68%
32 Ratings

Custom reports

8.4
84%
364 Ratings
6.0
60%
1 Rating

Platform & Infrastructure

8.7

ActiveCampaign

87%

MailerLite

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 7/7 features

API

9.2
92%
380 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.6
86%
258 Ratings
N/A
0 Ratings

Customizability

8.9
89%
403 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.7
87%
86 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
56 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
52 Ratings
N/A
0 Ratings

Third-party software integrations

7.6
76%
3 Ratings
N/A
0 Ratings

Pre-Send Testing

ActiveCampaign

Feature Set Not Supported
N/A
6.1

MailerLite

61%
MailerLite ranks higher in 1/1 features

Email Previews

N/A
0 Ratings
6.1
61%
23 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend
  • MailerLite is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating

Likelihood to Recommend

9.1

ActiveCampaign

91%
651 Ratings
4.9

MailerLite

49%
34 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
9.1

MailerLite

91%
2 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings
8.6

MailerLite

86%
2 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

MailerLite

N/A
0 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings

MailerLite

N/A
0 Ratings

Support Rating

6.1

ActiveCampaign

61%
39 Ratings
9.4

MailerLite

94%
4 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

MailerLite

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

MailerLite

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

MailerLite

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

MailerLite

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings

MailerLite

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

MailerLite

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

MailerLite

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

Mailerlite

The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Mailerlite

  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Read full review

Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

Mailerlite

  • I would add more types of inbox previews so people can see their campaigns across more channels
  • Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
  • Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
  • I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
  • I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

MailerLite

Starting Price

$10 per month

Editions & Modules

MailerLite editions and modules pricing
EditionModules
Growing101
Forever free plan02
EnterpriseCustom pricing3
Advanced214

Footnotes

  1. per month 3 users
  2. 1,000 subscribers
  3. per month
  4. per month Unlimited users

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional $10

Additional Details

Additional 30% discount available to Non-profit organizations.

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

Mailerlite

Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
Read full review

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review

Mailerlite

Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
Read full review

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

Mailerlite

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review

Mailerlite

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review

Mailerlite

Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
Read full review

Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review

Mailerlite

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
Read full review

Mailerlite

Automation is the key feature that sold me. I had it for free and a generous 12k sends monthly for 1000 or less subscribers. I will surely upgrade soon once I exhaust the list. Currently at 600+ as of writing. For everything else, their customization is on par with Mailchimp and ConvertKit. Active and Hubspot have better analytics and reporting but their free tiers are very limited and pricey for startups like my business which does not have much ROI yet.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review

Mailerlite

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Read full review

Mailerlite

  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Read full review

Screenshots

Add comparison