What users are saying about

ActiveCampaign

Top Rated
58 Ratings

MailerLite

17 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

MailerLite

17 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

MailerLite

Well suited - send mass emails, sign up subscribers, collect email addresses.Less appropriate - anything that is not related to email marketing or sending mass emails.
No photo available

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
MailerLite
7.8
WYSIWYG email editor
ActiveCampaign
7.7
MailerLite
7.3
Dynamic content
ActiveCampaign
7.4
MailerLite
8.0
Ability to test dynamic content
ActiveCampaign
7.5
MailerLite
7.1
Landing pages
ActiveCampaign
6.7
MailerLite
7.5
A/B testing
ActiveCampaign
7.2
MailerLite
7.2
Mobile optimization
ActiveCampaign
7.7
MailerLite
7.7
Email deliverability
ActiveCampaign
8.3
MailerLite
8.4
List management
ActiveCampaign
8.1
MailerLite
9.3
Triggered drip sequences
ActiveCampaign
9.3
MailerLite
8.0

Reporting & Analytics

ActiveCampaign
7.0
MailerLite
6.8
Dashboards
ActiveCampaign
7.1
MailerLite
6.0
Standard reports
ActiveCampaign
7.3
MailerLite
8.4
Custom reports
ActiveCampaign
6.7
MailerLite
6.0

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Segments
  • Workflows
  • Email customizations
Ryan Kane profile photo

Cons

  • Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
  • There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
Nicholas De Salvo profile photo
  • Faster loading times to new subscribers
  • More landing page customizations
  • Easier HTML coding of emails
Ryan Kane profile photo

Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
Much cheaper, easier to use, and much more user-friendly. I strongly recommend Mailerlite - it's much more efficient and easier to manage, in particular, if you have an issue, the customer service is right there to help you.
Ryan Kane profile photo

Return on Investment

  • Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
  • Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.
Tracy Beers profile photo
  • Expanded our consumer targeting opportunities
  • Enabled easier methods towards clients communications
  • No negative
Ryan Kane profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

MailerLite

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
$10*
1.  2500 subscribers
MailerLite Editions & Modules
MailerLite
Edition
Medium Size Business
$1751
Large Size Business
$4002
1. 60000 subscribers
2. 180000 subscribers
Additional Pricing Details
Forever Free plan up to 1,000 unique subscribers, unlimited newsletters, all features included.