What users are saying about

ActiveCampaign

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Top Rated
66 Ratings
18 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101
18 Ratings
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Score 8.1 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

MailerLite

MailerLite is fantastic for anyone who is looking to send emails to a lot of people and gather data and analytics of who has read the email, clicked on links, etc. It works well on a company base as well as an individual contractor base.
Katie McKinlay profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
MailerLite
8.0
WYSIWYG email editor
ActiveCampaign
7.7
MailerLite
7.7
Dynamic content
ActiveCampaign
7.3
MailerLite
8.3
Ability to test dynamic content
ActiveCampaign
7.4
MailerLite
7.6
Landing pages
ActiveCampaign
6.7
MailerLite
7.2
A/B testing
ActiveCampaign
7.1
MailerLite
7.4
Mobile optimization
ActiveCampaign
7.7
MailerLite
8.1
Email deliverability
ActiveCampaign
8.3
MailerLite
8.3
List management
ActiveCampaign
8.1
MailerLite
9.4
Triggered drip sequences
ActiveCampaign
9.3
MailerLite
7.7

Reporting & Analytics

ActiveCampaign
7.0
MailerLite
6.9
Dashboards
ActiveCampaign
7.0
MailerLite
6.0
Standard reports
ActiveCampaign
7.2
MailerLite
8.7
Custom reports
ActiveCampaign
6.8
MailerLite
6.0

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Email analytics is fantastic because it helps us know who in the company is reading our emails and who we need to add/reach out to so they get the communication.
  • The ability to customize the font/color/design of the emails makes them fun and engaging for people to read!
  • The ease of use for creating emails and formatting them is fantastic. We like the consistency and the ability to re-load a specific design.
Katie McKinlay profile photo

Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • Faster loading times to new subscribers
  • More landing page customizations
  • Easier HTML coding of emails
Ryan Kane profile photo

Alternatives Considered

Backend user experience is much more streamlined and robust than AWeber. AWeber also triggers weird spam wall blocks occasionally when integrating with other system’s automated forms. MailChimp simply doesn’t have the features I need.
Steena Brown profile photo
Much cheaper, easier to use, and much more user-friendly. I strongly recommend Mailerlite - it's much more efficient and easier to manage, in particular, if you have an issue, the customer service is right there to help you.
Ryan Kane profile photo

Return on Investment

  • Easy to track open rates
  • Easy to track link clicks and tag
  • Can retarget hot leads via email activity
Steena Brown profile photo
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Katie McKinlay profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

MailerLite

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
$10*
1.  2500 subscribers
MailerLite Editions & Modules
MailerLite
Edition
Medium Size Business
$1751
Large Size Business
$4002
1. 60000 subscribers
2. 180000 subscribers
Additional Pricing Details
Forever Free plan up to 1,000 unique subscribers, unlimited newsletters, all features included.