ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$180
per year (single user)
MailerLite
Score8.9 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Pricing starts at $12/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get…
$12
per month
Pricing
ActiveCampaign
MailerLite
Editions & Modules
Starter
$15
per month (billed annually)
Pro
$49
per month (billed annually)
Plus
$79
per month (billed annually)
Enterprise
$149
per month (billed annually)
Free
$0
per month 2 users
Comfort
$12
per month 3 users
Power
$25
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
ActiveCampaign
MailerLite
Free Trial
Yes
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Optional
Optional
Additional Details
—
Additional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
More Pricing Information
Community Pulse
ActiveCampaign
MailerLite
Considered Both Products
ActiveCampaign
Verified User
Chose ActiveCampaign
Salesforce is a beast! The learning involved to use the system is prohibitive. MailerLite is limited in functionality but ConvertKit is a solid alternative. Both are easy to use but clunky to navigate, while ActiveCampaign is logical. Mailchimp is great for small businesses …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose ActiveCampaign
I don't like MailerLite and Flodesk because they only offer segments, no tags. I like to add many tags to my contacts depending on the products they purchase, and this gets too cluttered when there's only segments. They also don't have clear insights on the home page of people …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Nutritional Therapist in Customer Service at Vojo Health (Health, Wellness and Fitness, 1-10 employees)
Chose ActiveCampaign
MailerLite is cheaper but a lot simpler. You're very limited in what you can do because you can't tag or segment. On the other hand, ActiveCampaign is extremely flexible with tagging and you can create as many complex dynamic segments as you like, which means you can send much …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Beacon of Clarity in Corporate at Juan on One Coaching, LLC (Professional Training & Coaching, 1-10 employees)
Chose ActiveCampaign
I selected ActiveCampaign because many in the communities I was interacting with recommended it. It is also the software many of the platforms I interact with users and integrate directly via API.
The cost to get started is relatively low for access to automation and tagging …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Owner + Coach in Professional Services at Triena Rose (Professional Training & Coaching, 1-10 employees)
Chose ActiveCampaign
I was highly disappointed in Mailchimp from the beginning -- it was incredibly limited, complicated, and I was constantly experiencing glitching that resulted in me losing work. MailerLite was good, but eventually, I needed to upgrade, and that's when I started looking into …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CEO (Chief Executive Officer) at IT Moon Ltd (Information Technology & Services, 1-10 employees)
Chose ActiveCampaign
It's much more advanced than other systems such as MailerLite, Mailchimp, Aweber, etc. These offer very limited integrations and automation which can cause a problem when wanting to truly automate your business processes and procedures. ActiveCampaign has a special way with …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Owner at Dignified Hedonist (Health, Wellness and Fitness, 1-10 employees)
Chose ActiveCampaign
We started out using Mailchimp, which worked well enough for the beginning stages of our business. However, it became clear that Mailchimp was limited, especially when it comes to building more sophisticated automated campaigns.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Owner-Founder at DocChristine - Health Consulting, Education and Planning (Health, Wellness and Fitness, 1-10 employees)
Chose ActiveCampaign
Keap is more expensive. Used it for a bit and then went off it because of price. AWeber is great - for affiliate marketing and more, as is mailer lite. Good for beginners and simple needs when it comes to lower-ticket offers and just the need for an email marketing software. I …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose ActiveCampaign
ActiveCampaing is a more complete tool. You can create complex automation workflows or use its templates. It integrates with plenty of tools through its API. It makes it easy to do A/B tests in your campaigns or in the automation workflows. The lead scoring is very useful …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose ActiveCampaign
It is the most complete of all due to its versatility and potential.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CEO (Chief Executive Officer) at Charlotte Wibberley Ltd (Marketing & Advertising, 1-10 employees)
Chose ActiveCampaign
ActiveCampaign is a great option for the middle range company - it has TONS of functionality, akin to your Infusionsofts, but at a more affordable price range. I selected Active Campaign as I use Kajabi, Thrivecart, and EverWebinar, and AC integrates really nicely with all of …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose ActiveCampaign
ActiveCampaign was more affordable and had more features than I needed. In particular, the automation, sequences, and integrations plus the ability for custom webhooks. While I like the other platforms too for various reasons, the automation and webhooks features, integrations, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Mindset Coach in Professional Services at Darren Danks Coaching (Professional Training & Coaching, 1-10 employees)
Chose ActiveCampaign
While other products may have features that ActiveCampaign only releases to higher-tier customers (landing pages for example), the benefits of ActiveCampaign far outweigh this. ActiveCampaign is great to use, easy to use, has a lot of power under the hood, and is quite …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose ActiveCampaign
I tried other products before ActiveCampaign, because they were cheaper many times. Integrations weren't working easily and I always had troubles with forms and double optin settings. Some other products offered way too much more than what I needed, so I thought they weren't …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
UX Designer in Sales at Em Sparrow Design (Design, 1-10 employees)
Chose ActiveCampaign
ActiveCampaign has better individual engagement and tracking ability as well as open rates compared to its competitors. The UI is also much simpler and much more preferred.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CEO (Chief Executive Officer) in Professional Services at Virtual Cathy (Executive Office, 11-50 employees)
Chose ActiveCampaign
I chose ActiveCampaign over other email marketing platforms because of their amazing segmentation and the options to build out intricate email sequencing using rules and actions.
I was also incredibly impressed with the CRM they've built to incorporate automation, tracking, and …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Owner at Akademija Infinitas (E-Learning, 1-10 employees)
Chose ActiveCampaign
There were a lot more features in ActiveCampaign compared with previous ones and we decided to relaunch our whole newsletters ideas and took a risk to change everything at once. In the beginning, we saw an improvement in the numbers and after a one year period, we finished …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Mailerlite
Verified User
Chose MailerLite
I moved to Constant Contact from MailerLite as the reporting and segmentation was deeper. But the editor and the lack of decent forms and landing pages soon brought me back to MailerLite.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Writer and Virtual Assistant at Freelance (Outsourcing/Offshoring, 1-10 employees)
Chose MailerLite
Automation is the key feature that sold me. I had it for free and a generous 12k sends monthly for 1000 or less subscribers. I will surely upgrade soon once I exhaust the list. Currently at 600+ as of writing.
For everything else, their customization is on par with Mailchimp and …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Social Media Marketing in Marketing at Pedagogía Musical Activa (E-Learning, 1-10 employees)
Chose MailerLite
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
High Performance Business Coach in Professional Services at Forni Coaching & Consulting (Management Consulting, 1-10 employees)
Chose MailerLite
I implemented many types of software. So I'm used to work with several software. In terms of email marketing Mailerlite is just great to work with. The overall feeling is the best.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
Super easy to use email creation that is aesthetically pleasing and user friendly
Easy email sequences and user classification from a large range of opt in trigger options
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
It would be nice if MailerLite worked better with AddEvent icons
When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Gives us the ability to track the popularity of content in our email as well as who has read the content.
The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
Helps our company to be more transparent and communicate more effectively.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
