What users are saying about
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Top Rated
705 Ratings
49 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100
49 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

MailerLite

MailerLite is fantastic for anyone who is looking to send emails to a lot of people and gather data and analytics of who has read the email, clicked on links, etc. It works well on a company base as well as an individual contractor base.
Katie McKinlay | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
MailerLite
8.8
WYSIWYG email editor
ActiveCampaign
8.1
MailerLite
8.7
Dynamic content
ActiveCampaign
8.6
MailerLite
8.6
Ability to test dynamic content
ActiveCampaign
8.1
MailerLite
8.7
Landing pages
ActiveCampaign
7.2
MailerLite
8.5
A/B testing
ActiveCampaign
8.7
MailerLite
9.1
Mobile optimization
ActiveCampaign
8.4
MailerLite
8.8
Email deliverability reporting
ActiveCampaign
9.0
MailerLite
8.9
List management
ActiveCampaign
8.9
MailerLite
9.1
Triggered drip sequences
ActiveCampaign
9.3
MailerLite
8.5

Lead Management

ActiveCampaign
8.5
MailerLite
Lead nurturing
ActiveCampaign
8.8
MailerLite
Lead scoring and grading
ActiveCampaign
8.3
MailerLite
Data quality management
ActiveCampaign
8.4
MailerLite
Automated sales alerts and tasks
ActiveCampaign
8.6
MailerLite

Campaign Management

ActiveCampaign
8.3
MailerLite
Calendaring
ActiveCampaign
8.0
MailerLite
Event/webinar marketing
ActiveCampaign
8.6
MailerLite

Social Media Marketing

ActiveCampaign
8.6
MailerLite
Social sharing and campaigns
ActiveCampaign
8.7
MailerLite
Social profile integration
ActiveCampaign
8.5
MailerLite

Reporting & Analytics

ActiveCampaign
8.6
MailerLite
6.9
Dashboards
ActiveCampaign
8.7
MailerLite
6.0
Standard reports
ActiveCampaign
8.7
MailerLite
8.6
Custom reports
ActiveCampaign
8.5
MailerLite
6.0

Platform & Infrastructure

ActiveCampaign
8.8
MailerLite
API
ActiveCampaign
9.0
MailerLite
Role-based workflow & approvals
ActiveCampaign
8.5
MailerLite
Customizability
ActiveCampaign
8.7
MailerLite
Integration with Salesforce.com
ActiveCampaign
8.8
MailerLite
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
MailerLite
Integration with SugarCRM
ActiveCampaign
8.8
MailerLite

Pre-Send Testing

ActiveCampaign
MailerLite
9.0
Email Previews
ActiveCampaign
MailerLite
9.0

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

MailerLite

  • What MailerLite does really well is providing small businesses on small budgets the opportunity to create attractive and easy peasy landing pages without breaking the bank.
  • MailerLite over the last year has really stepped up its game by integrating with popular third-party tools to help small businesses work smarter by creating automated systems and processes.
  • Their online educational webinars and training videos have improved tremendously in helping to educate small business owners on how to use email marketing more effectively.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

MailerLite

  • The templates are very basic.
  • if you are a high end company, it won't work much with the very basic designs.
  • their approval method is a bit confusing. One email from same domain was refused while other was accepted.
  • Customer service can be more prompt.
Manzar Bashir, PPABP, Chartered MCIPD | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

MailerLite

MailerLite 9.1
Based on 1 answer
No answer on this topic is available.

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

MailerLite

MailerLite 9.1
Based on 1 answer
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
Sayre Ambrosio | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

MailerLite

MailerLite 9.1
Based on 2 answers
It's available 24/7. And I don't mean offered. I mean available. I have never had to wait because it was outside normal business hours. [The] team is friendly and active in [MailerLite] communities.
Sayre Ambrosio | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

MailerLite

MailerLite helps in generating dynamic content and has the ability to test its efficiency and support. Further, surveys are conducted using MailerLite, and direct insights from clients are attained. MailerLite is the tool with a click map, excellent in guiding clients on our exact location. Finally, the program has RSS campaigns, fruitful in improving the brand name of our product.
Elian Moody | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

MailerLite

  • While email is a great way to connect with our clients, the sharable pdf brochures have been a great source of traffic to our website. It has also been a great conversation starter with potential clients who are tired of emails.
  • There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email. The .PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable is a big bonus. It'll be good to be able to track clicks, which currently can't be done as it's stared as a draft in MailerLite.
Abigail Nwaocha | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

MailerLite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10

MailerLite Editions & Modules

Edition
Premium plan$101
Forever free plan$01
Premium plan for small business$302
Premium plan for medium businesses$503
Premium plan$154
  1. 1,000 subscribers
  2. 5000 subscribers
  3. 10,000 subscribers
  4. 2,500 subscribers
Additional Pricing Details
Sign up for an annual plan and receive a 30% discount. Additional 30% discount available to Non-profit organizations.

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
MailerLite
8.8

Likelihood to Renew

ActiveCampaign
9.0
MailerLite
9.1

Usability

ActiveCampaign
8.2
MailerLite
9.1

Reliability and Availability

ActiveCampaign
9.1
MailerLite

Performance

ActiveCampaign
8.6
MailerLite

Support Rating

ActiveCampaign
6.5
MailerLite
9.1

In-Person Training

ActiveCampaign
7.3
MailerLite

Implementation Rating

ActiveCampaign
8.5
MailerLite

Scalability

ActiveCampaign
8.8
MailerLite

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