ActiveCampaign vs. Text-Em-All

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.5 out of 10
N/A
ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$15
per month (billed annually)
Text-Em-All
Score 9.8 out of 10
Small Businesses (1-50 employees)
Text-Em-All, headquartered in Frisco, delivers personalized, informational, emergency mass text messages and phone calls, whether they’re going to five people or 50,000.
$0
Pricing
ActiveCampaignText-Em-All
Editions & Modules
Starter
$15
per month (billed annually)
Pro
$49
per month (billed annually)
Plus
$79
per month (billed annually)
Enterprise
$149
per month (billed annually)
Starter
$0
Credits
$0.05
per credit
Monthly
$19
per month
Offerings
Pricing Offerings
ActiveCampaignText-Em-All
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsText-Em-All offers a variety of pricing plans to cater to different user needs. The monthly plan starts at $19, with pricing based on group size, making it ideal for consistent senders who reach the same group(s) each month as often as needed. Plans provide access to the full range of Text-Em-All features, to ensure a comprehensive messaging experience. Additionally, the platform offers credits, or pay-as-you-go pricing model, with costs ranging from 5¢ to 9¢ per credit, suitable for users with occasional or high-volume messaging needs. To help potential customers evaluate the service, Text-Em-All offers a free account so users can evaluate and try the service with 25 free credits.
More Pricing Information
Community Pulse
ActiveCampaignText-Em-All
Considered Both Products
ActiveCampaign
Chose ActiveCampaign
Mailchimp is a good easy solution for beginner marketers. I think ActiveCampaign is more robust with landing page, automated marketing integrations, plus the use of lists and tags to niche contacts. While it could be difficult to utilize AC's feature set initially, its AI …
Chose ActiveCampaign
I am stuck with ActiveCampaign
Chose ActiveCampaign
Mailchimp simply did not have all the features we were looking for, particularly with regard to list segmenting and automation. ActiveCampaign is more expensive, but it's a big step up for us. I think that Mailchimp is excellent for beginners and those who don't need all the …
Chose ActiveCampaign
pricing is quite competitive compared to similar products. It was also recommended to me from a business partner with a similar line in business
Chose ActiveCampaign
much more user friendly than these other alternatives.
Chose ActiveCampaign
ActiveCampaign feels like the professional, empowered and much more fully set up version of MailChimp. I was using MailChimp when I first started my business, but was then introduced to AC, and it's a million times better.
Chose ActiveCampaign
I used Mautic/Acquia for 4 years. It was more expensive for less features than ActiveCampaign. Also, I find ActiveCampaign is more intuitive and easier to use. The support system is more helpful. The pages are easy to navigate and the menu and submenus are well laid out. …
Chose ActiveCampaign
MailChimp, Mailer Lite, Constant Contact: ActiveCampaign is much better and much more versatile with automations, tags, and options for customizable lists and forms.
Chose ActiveCampaign
Mailchimp is in a different league to the above platforms.
Chose ActiveCampaign
ActiveCampaign has much better segmenting and more powerful automations, contact info, and integrations with other platforms.
Chose ActiveCampaign
In my opinion, ActiveCampaign is wayyyy easier to use than MailChimp. It's easier to choose your lists and to resend to unopens.
Chose ActiveCampaign
Salesforce is a beast! The learning involved to use the system is prohibitive. Mailerlite is limited in functionality but ConvertKit is a solid alternative. Both are easy to use but clunky to navigate, while ActiveCampaign is logical. Mailchimp is great for small businesses …
Chose ActiveCampaign
You'll be able to accomplish everything you need to with ActiveCampaign. A lot of these platforms distinguish themselves with bells and whistles. If a certain 'luxury' is important to you, then go with the platform that offers it. Generally speaking, they can all get the job …
Chose ActiveCampaign
It's simply intuitive! You know what to do and what you can do by just looking at it. So it goes very fast into a natural usage where You don't need to think too long. You can execute faster and build amazing funnels, because the functions are so easy and come with a great …
Chose ActiveCampaign
We selected Active Campaign several years ago due to its competitive cost and ability to integrate well with other software that we were using. With recent pricing changes, however, we will likely be shopping for alternatives.
Chose ActiveCampaign
In my opinion, not easy to use. Very limited in regards with features. I think the forms you integrate in webpages are ugly and not fully customizable. for almost the same price I have more features with ActiveCampaign.

I feel more confortable using ActiveCampaign since it is …
Chose ActiveCampaign
The level of sophistication and detail of the automations and segmentation is much higher with ActiveCampaign vs. Mailchimp resulting in much more targeted campaigns. Also, the user experience is so much more intuitive and easier to navigate with ActiveCampaign.
Chose ActiveCampaign
Clear winner on all fronts over most products, excluding HighLevel.
Text-Em-All
Chose Text-Em-All
I think the database is easier to use and more simple.
Chose Text-Em-All
It's very expensive, there's no free trial, and it's not very user-friendly. We almost registered with them, but thank god we found text-em-all.
Chose Text-Em-All
We used Sense before Text-Em-All, and they were very pricey. We heard about Text-Em-All through Avionte and signed up after the introduction. We are delighted with Text-Em-All.
Chose Text-Em-All
Different products, but Text-Em-All reaches more users at a better price.
Chose Text-Em-All
We used Synergy two years ago for a one-off text campaign for our EOY Fund, but it was managed by our direct mail partner at the time. We prefer working with TEA because we can import and export the information ourselves and the pricing is affordable.
Chose Text-Em-All
Text-Em-All was the first and only choice. Prior to coming on board we were using a messaging system that was geared towards educational systems and it did not work nearly as efficiently has Text-Em-All has worked. The ease of use made it the decision to move to Text-Em-All easy.
Chose Text-Em-All
Our last provider was costly for what we needed. We need the ability to text, and that's it. The sense was challenging to navigate; I had to sign a one-year contract and pay thousands upfront. Text-em-all has been the best thing.
Chose Text-Em-All
It's great. I did not like our old solution and thoroughly appreciate Text-Em-All. Text-Em-All is a solution that we can be proud of and the reporting is terrific so we can be sure that the dollars that we are spending are being allocated in a smart way. We also can know if …
Chose Text-Em-All
By far Text Em All trumps other similar products we've tried. With customer service alone, we were blown away.
Chose Text-Em-All
Both are fine. Previous employer used Constant Contact for newsletters and other ads.
Chose Text-Em-All
Text-Em-All was easier to use in terms of adding contacts, creating the SMS, and sending it. Delivery rates were much better as well.
Chose Text-Em-All
It's been a few years since we last used the service so I cannot remember the name of the company but it was free and it was lacking.
Chose Text-Em-All
Text-Em-All allows us to add and subtract folks from our contact list easily, where Textedly only has the option of static contact lists where once someone is removed from the list they cannot be put back onto the list without jumping through hoops.
Chose Text-Em-All
It’s been over a year since we reviewed solutions, I don’t recall the competitors we looked at. But none of them had the features we were looking for at the price point we needed as a non-profit.
Chose Text-Em-All
We have only used Text-Em-All, but have liked it so much we have stayed with it. We have another program that could potentially be used in this way, but Text-Em-All is more cost-effective, allowing you to add funds as needed instead of monthly charges.
Chose Text-Em-All
Text-em-all was a recommendation from a mutual customer. The integration with CRM can be better (writeback capabilities) that automatically enter in notes within our CRM system. This is a glaring issue that will be a major win.
Chose Text-Em-All
My facility has not utilized another platform like this, and at this time we do not feel the need to even look elsewhere. We have been so pleased with our experience with Text Em' all. We do not think that we could find another product that is as easy to use, and is as …
Features
ActiveCampaignText-Em-All
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.6
Ratings
12% above category average
Text-Em-All
-
Ratings
WYSIWYG email editor8.40 Ratings00 Ratings
Dynamic content8.50 Ratings00 Ratings
Ability to test dynamic content8.30 Ratings00 Ratings
Landing pages7.50 Ratings00 Ratings
A/B testing8.40 Ratings00 Ratings
Mobile optimization9.10 Ratings00 Ratings
Email deliverability reporting8.70 Ratings00 Ratings
List management8.90 Ratings00 Ratings
Triggered drip sequences10.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.3
Ratings
6% above category average
Text-Em-All
-
Ratings
Lead nurturing automation8.70 Ratings00 Ratings
Lead scoring and grading8.40 Ratings00 Ratings
Data quality management8.70 Ratings00 Ratings
Automated sales alerts and tasks8.70 Ratings00 Ratings
Lead segmentation and distribution7.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.1
Ratings
21% above category average
Text-Em-All
-
Ratings
Calendaring8.90 Ratings00 Ratings
Event/webinar marketing9.20 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
6.8
Ratings
8% below category average
Text-Em-All
-
Ratings
Social sharing and campaigns7.20 Ratings00 Ratings
Social profile integration6.50 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.1
Ratings
10% above category average
Text-Em-All
-
Ratings
Dashboards8.00 Ratings00 Ratings
Standard reports8.30 Ratings00 Ratings
Custom reports8.10 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
8.8
Ratings
17% above category average
Text-Em-All
-
Ratings
API8.60 Ratings00 Ratings
Role-based workflow & approvals8.60 Ratings00 Ratings
Customizability7.70 Ratings00 Ratings
Integration with Salesforce.com9.10 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.90 Ratings00 Ratings
Integration with SugarCRM9.60 Ratings00 Ratings
Third-party software integrations7.90 Ratings00 Ratings
Emergency Notification System
Comparison of Emergency Notification System features of Product A and Product B
ActiveCampaign
-
Ratings
Text-Em-All
8.1
Ratings
3% below category average
Mass Notification00 Ratings9.00 Ratings
Multi-Channel Delivery00 Ratings8.40 Ratings
Customization and Templates00 Ratings7.80 Ratings
Geo-Targeting00 Ratings8.90 Ratings
Multi-Language Support00 Ratings7.60 Ratings
Emergency Contacts Database00 Ratings8.10 Ratings
Two-Way Communication00 Ratings7.90 Ratings
Notification Reporting and Analytics00 Ratings7.80 Ratings
Integration with External Systems00 Ratings7.60 Ratings
Mobile Notifications00 Ratings8.10 Ratings
Best Alternatives
ActiveCampaignText-Em-All
Small Businesses
Vbout
Vbout
Score 9.9 out of 10

No answers on this topic

Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10

No answers on this topic

Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignText-Em-All
Likelihood to Recommend
8.7
(0 ratings)
9.7
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
8.9
(0 ratings)
Usability
9.2
(0 ratings)
9.2
(0 ratings)
Availability
9.1
(0 ratings)
9.1
(0 ratings)
Performance
7.3
(0 ratings)
8.2
(0 ratings)
Support Rating
1.3
(0 ratings)
9.6
(0 ratings)
In-Person Training
9.1
(0 ratings)
-
(0 ratings)
Online Training
7.3
(0 ratings)
-
(0 ratings)
Implementation Rating
10.0
(0 ratings)
9.4
(0 ratings)
Configurability
6.4
(0 ratings)
7.2
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
1.0
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
6.4
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
7.3
(0 ratings)
9.1
(0 ratings)
User Testimonials
ActiveCampaignText-Em-All
Likelihood to Recommend
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
Read full review
We have found them to be very good for immediate communication of a brief message to a large number of people at once. Thus, it works perfectly for a neighborhood association. It may not be suitable for longer messages or situations with excessive notifications.
Read full review
Pros
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
  • The ability to customize the rate of outgoing calls in order to avoid getting overwhelmed.
  • The ease of use makes their service beneficial to me rather than another chore on my list.
  • Giving details on how much my message will cost and giving me the ability to modify it in real-time to control what I am spending.
Read full review
Cons
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
  • My initial concern was regarding the "opt out" feature. I work with the senior population, and many of whom are not that tech-savvy. I have a couple of residents who had unintentionally opted out of messages thinking it was an individual message they were skipping. I would suggest that there be a clarifying question when a user chooses to opt out; it should default to opting out of a single message and survey the user to see if they would like to opt out of receiving additional messages. My residents were wondering why they were missing information and why I hadn't informed them of important dates and events.
Read full review
Likelihood to Renew
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Text-Em-All is a great way to get messages to our associates versus posting on a memo board and hoping they see it. Very efficient. I would recommend this great tool to companies big or small as a form of business related communications. The only thing I would change is the ability to use more characters in the messages. And it would be a plus if you can translate to different languages in the app.
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Usability
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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It's fantastic. In general, it's a 10. But I give it a 7 because of the way I know it can improve. I save my workers' names in lists...and I have only the first and last name fields to classify them. I grade my workers based on their experiences and based on their jobs; so I use the last name field to group them. This could be easier by you adding another field.
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Reliability and Availability
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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The availability of the text em all is amazing specially when we needed the most to spread out the word on an event that was happening.
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Performance
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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I love the performance it provided us. Also, want to clarify that the time it takes to send out a mass text is amazing
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Support Rating
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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There have been few times over the last 18 years that I have had to make changes to our billing or deal with particular tech questions and I have never had any issues with their response time or ability to be helpful once the issues were communicated
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Implementation Rating
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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This was the best way we were able to reach out to everyone we wanted to, being that there were some not tech-sabi elderly people. This was a better way for them to be able to get the information they needed.
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Alternatives Considered
I transitioned from Mailchimp to ActiveCampaign because it was so much more user friendly and allowed me to do a lot more in regards to lead magnets than Mailchimp can. For example, ActiveCampaign allows users to sign up for a lead magnet as many times as they like to keep receiving it (in case they've lost or deleted the email with access to the lead magnet). Mailchimp was unable to do this. And the categorization of users and the trigger email sequencing was a lot easier in ActiveCampaign.
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Our last provider was costly for what we needed. We need the ability to text, and that's it. The sense was challenging to navigate; I had to sign a one-year contract and pay thousands upfront. Text-em-all has been the best thing.
Read full review
Scalability
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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We have never had a problem being able to use Text em all when we needed it
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Return on Investment
  • Automations free up time - once set up, email campaigns execute in seconds
  • Emailing my newsletter is a second touch-point for my clients
  • The flat rate for my subscription means that I reach my clients and prospects for fractions of a cent each month
Read full review
  • 100% of the company received reliable information at the same time for the first time without having to hold a “town hall” which used to cause all work to stop for at least 15-20 mins.
  • Because work no longer has to stop for verbal communication announcements, 7.5 hours total of work is saved for every message sent.
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ScreenShots

ActiveCampaign Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Text-Em-All Screenshots

Screenshot of broadcast creation.Screenshot of the interface to add contacts.Screenshot of where to broadcast results.Screenshot of broadcast details.Screenshot of the contact management interface.Screenshot of two-way conversations.